Ramadan 2024 Trends: Online Shopping and Bargain Seeking
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With the approach of the holy month of Ramadan, consumer behaviors are noticeably shifting towards more online shopping, altered shopping hours, a keen eye for deals, and a greater openness to trying new products, as highlighted in recent findings by GoDaddy.
Selina Bieber, GoDaddy’s Vice President for International Markets, emphasizes the importance of understanding these consumer shifts for businesses aiming to leverage the unique sales opportunities during this Ramadan. She advises businesses to adapt their strategies to resonate with cultural nuances and changing consumer preferences to thrive during this period.
Key consumer behavior changes during Ramadan include:
– Enhanced Online Shopping: The guide notes that with the adoption of shorter working hours, consumers find themselves with limited time to visit physical stores before breaking their fast, leading to a spike in online shopping activities.
Google’s data from 2022 highlights a significant 61 percent increase in e-commerce sales in the UAE during Ramadan.
– Changes in Shopping Hours: The adjustment to working hours shifts the peak times for online shopping to between 11 AM and 6 PM, with the highest activity observed from 2 PM to 3 PM.
– New Product Trials: Research indicates a heightened willingness among consumers to explore new products during Ramadan, with over 78 percent of survey participants expressing an interest in trying new brands.
– Bargain Hunting: Offers and discounts are key drivers of consumer purchases during Ramadan, with over 95 percent of shoppers prioritizing affordability and indicating that discounts significantly influence their purchasing decisions.
– Socially Responsible Purchasing: Reflecting Ramadan’s spirit of generosity, consumers are more likely to support businesses that engage in charitable activities and make donations, according to GoDaddy’s research.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Providing a high-end smart living experience for residents
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In a groundbreaking move, Batelco, a subsidiary of the Beyon Group, has entered a strategic partnership with Grnata, a renowned real estate group, to integrate advanced smart solutions into the Golden Gate residential towers in Bahrain Bay.
The formal agreement was signed at Beyon’s headquarters by Hassan Al Mushaima, Chairman of Grnata Real Estate Group, and Maitham Abdulla, Chief Executive Officer of Batelco, witnessed by representatives from both companies.
This collaboration aims to transform the Golden Gate towers, among Bahrain’s tallest residential structures, into a high-tech haven. Batelco will deploy state-of-the-art technology solutions to enhance residents’ living experience.
A standout feature of this project is the implementation of a bespoke In-Building Solution (IBS), designed to boost wireless signal quality and coverage across all floors, ensuring seamless connectivity. Additionally, cutting-edge video surveillance (CCTV) systems will be installed to enhance security, providing residents with increased peace of mind.
Furthermore, the Golden Gate towers will be equipped with the latest technology systems, enabling residents to remotely control various aspects of their apartments. This includes managing lighting, air conditioning, windows, curtains, and main door access. The system is designed to be future proof, allowing integration with upcoming advancements in home automation, thus ensuring residents benefit from emerging smart home capabilities.
Hassan Al Mushaima, Chairman of Grnata Real Estate Group said: “We are pleased to announce our new strategic partnership with Batelco, Bahrain’s leading telecommunications provider.”
“Batelco’s extensive expertise in smart and digital solutions will be invaluable in equipping the towers with best-in-class connectivity, automation, and intelligent building management solutions. We are excited to leverage Batelco’s innovative capabilities to create a sophisticated and future-ready smart infrastructure for the Golden Gate Towers and provide our customers with the very best modern apartments in the market,” he added.
Maitham Abdulla, Batelco CEO, stated: “We are delighted to partner with Grnata to deliver apartments that match the evolving demands of modern-day living. We are confident that Batelco’s solutions, designed for a contemporary lifestyle, will offer convenience and efficiency, elevating the overall living experience for the Golden Gate towers residents.”
Mr. Abdulla further emphasized, “By integrating the latest smart home features and connectivity throughout the towers, we can provide residents with a lifestyle that is not only luxurious, but also highly convenient, efficient, and secure.” “Batelco is eager to expand its presence within the real estate sector and redefine the standards of contemporary urban living. This partnership with Grnata marks the beginning of an exciting journey, and Batelco looks forward to future collaborations and projects,” he concluded.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
