Idealz Expands Global Footprint: Signing Ceremony Marks New Franchise Partnership in Mexico

The 2025 Ford Taurus Full Hybrid has made its debut in the Middle East, offering significantly improved fuel efficiency to one of the region’s most beloved luxury sedans. Equipped with a 1.5L engine across all three trims, this marks Ford’s first hybrid sedan launch in the Middle East.

Boasting a spacious interior, cutting-edge safety and convenience features, and a high-performance driving experience, the 2025 Taurus Hybrid continues the legacy of this family-friendly sedan, which has been a favorite in the region for decades.

The introduction of the Taurus Hybrid underscores Ford‘s dedication to addressing the growing demand for eco-friendly options and supports the transition towards smart cities and renewable energy. This vehicle forms a key part of Ford’s broader electrification strategy, with major milestones and expansion plans set through 2025.

Efficiency Without Compromise

The full-hybrid Taurus’ electric motor drive operates at low vehicle speeds and gives the engine an assist, enhancing fuel economy and providing a substantial efficiency advantage without compromising on the driving performance seen in a traditional combustion engine vehicle.

Depending on the driving conditions, and mostly in in low-speed maneuvers – such as parking, idling and city traffic – the Taurus Hybrid automatically switches to Electric Drive Mode, which is charged either through the combustion engine or regenerative braking. The power output of the electric motor is 48KW equivalent to 64 HP, complemented by the 1.5L Engine which gives a net power of 138KW equivalent to 185 HP.

For drivers who prefer an internal combustion engine (ICE), the 2025 Taurus is equipped with Ford’s proven 2.0-litre EcoBoost engine mated to an eight-speed automatic transmission, producing 239 Hp and 382 Nm of torque. Offered with front-wheel drive and three driving modes – Eco, Normal and Sport – the ICE Taurus enjoys an impressive fuel economy reaching as high as 15.3km/l.

Comfort on the Inside

Featuring available premium leather, suede-lined power seats, dual-zone auto AC, a panoramic sunroof, and seven shades of ambient lighting, the Ford Taurus’s interior was crafted with comfort and convenience for driver and passengers alike. Sound-muffling materials used in the Taurus’ manufacturing process minimize exterior noise, ensuring a quiet ride for all occupants.

With spacious headroom at the front and back and a large 520L trunk, the sedan packs in plenty of practicality to match its comfort credentials.

Technology-Powered Safety and Convenience

A range of standard and available technologies have been built into the 2025 Taurus to ensure the safety of all occupants is paramount.

Standard to every Taurus are six airbags built into the Taurus – two at the front, two at the sides, and two in the curtain zone. Available driver-assist tech in the Trend and Titanium trims include Blind Spot Information System (BLIS) and Forward Collision Mitigation systems; Forward Collision and Lane Keeping/Departure warnings; Rear Parking Sensor; Driver Impairment Monitor; and an Emergency Steering Assist, which works with other safety systems to prep the Taurus for extra-responsive steering in moments of emergency.

The Taurus Titanium ups the safety and convenience ante further, with a Reverse Brake Assist bringing the sedan to a stop when detecting motion when the vehicle is exiting backwards out of a parking spot and a 360 View Camera giving drivers a complete picture of Taurus’ surroundings.

The Taurus also features available Adaptive Cruise Control, which automatically slows the vehicle down when detecting traffic, before returning to the driver’s preset cruise speed after things clear up.

Central Connectivity

At the heart of Taurus’ technology offering is a multifunctional 13.2-inch center touchscreen, which complements an impressive 8-inch digital instrument panel cluster. The state-of-the-art center screen comes loaded with Ford’s SYNC4 technology, providing drivers with easy access to communications, entertainment, and information through both voice and touch prompts.

Drivers and passengers can keep the Taurus clutter-free thanks to the available inductive wireless charging for smartphones, while music-lovers will appreciate the six-speaker sound system.

With its spacious interior, advanced safety features, and powerful yet fuel-efficient engine, the 2025 Ford Taurus offers a smooth and enjoyable ride for both driver and passengers. From daily commutes to weekend road trips, this sedan combines style, performance, and practicality for a family-friendly vehicle that doesn’t compromise.

“The 2025 Taurus brings hybrid technology to one of the region’s favorite sedans, giving drivers more efficient performance than ever before seen in this nameplate,” said Sreejith Govind, Brand Marketing Specialist, at Ford Middle East. “With the Hybrid Taurus available across all three trims of this sedan, we’re proud to be offering customers the highest efficiency advantage without compromising important vehicle attributes.”

Ford’s commitment to the future is evident in the launch of the first of its new electrified offerings, the Taurus Hybrid. This flagship model embodies Ford’s dedication to innovation, boasting cutting-edge sustainable technologies, superior performance, and distinguished design. By leveraging its longstanding presence and trusted reputation in the Middle East, Ford is ushering in a new era of automotive excellence, where advanced technology and environmental responsibility go hand-in-hand. The road to electrification emerges as a symbol of Ford’s vision for a brighter, more sustainable future of mobility, setting a new standard for the automotive industry.

The 2025 Ford Taurus is available at authorized distributors in the Middle East.

Ericsson has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for CSP 5G Core Network Infrastructure Solutions.

This report marks the first edition of the Magic Quadrant, with Gartner evaluating 5G core infrastructure vendors based on their performance in 2023 and their future development strategies.

Monica Zethzon, Head of Solution Area Core Networks, Ericsson says: “We feel, the recognition of Ericsson’s 5G Core Network capabilities by the independent analyst firm Gartner shows the energy and ingenuity of our engineers and experts who drive the development of 5G Core at Ericsson is truly paying off. We believe our broad 5G Core portfolio and focus on performance alongside the reduction of complexity has proven to be a trusted combination for our customers, and we look forward to continuing to work with Communication Service Providers around the world to help them realize their ambitious goals for future-proofed and highly performant 5G Standalone networks.”

Ericsson was also recently placed as a leader in the Market Landscape: Core Vendors 2024 report from analyst house Omdia, with the highest overall portfolio score of the vendors assessed having the top spot in both cloud native readiness, automation, and policy and charging. It was named top of Frost Radar™ 5G network infrastructure market ranking for the fourth year running in an analysis that covers RAN, transport and core networks.

According to Gartner, “leaders distinguish themselves by offering services suitable for strategic adoption and having an ambitious roadmap. With a comprehensive portfolio, they can address a broad range of use cases, though they may not excel in all areas or be the best for specific needs. Leaders in this market have significant market share, numerous referenceable customers, strong service and support capabilities, and good customer references.”

RIDDARA has officially signed a cooperation agreement with AGMC, one of the UAE’s leading vehicle importers and an authorized distributor for Geely vehicles. This agreement paves the way for RIDDARA’s upcoming debut in the Middle East market.

AGMC, known for its strong reputation and extensive customer base in the UAE’s automotive industry, will enable RIDDARA to tap into its professional network and market presence. This partnership will help   quickly introduce its innovative electric pickup trucks to the UAE, offering local drivers a cutting-edge, eco-friendly driving experience.

Dr. Andreas Schaaf, CEO – Geely Group Brands at AGMC, said at the signing ceremony: “We are very pleased to intensify our existing partnership with the Geely Holding Group by introducing the exciting new RIDDARA brand to the UAE market. AGMC has always been committed to leading automotive technology innovation in the UAE market. The arrival of the all-electric RIDDARA pickup truck will undoubtedly further enrich our product lines and bring more choices to consumers in the UAE.”

Xia Mo, General Manager of RIDDARA Middle East, said: “We are very much looking forward to the launch of the RIDDARA brand in the UAE market. As one of our most important partners in the Middle East, AGMC’s excellent market network and professional capabilities will empower us to deliver a whole new category to the UAE market:  an affordable, value-added andhigh-performance fully electric pickup that is capable, practical and thrilling to drive. I am confident that RIDDARA will establish its own target audience among passionate EV enthusiasts that may have never considered a pickup truck before.”

RIDDARA RD6

The first vehicle to be launched in the market will be the RIDDARA RD6, a new pickup set to revolutionize the way EV drivers use their vehicles, taking EV pickup ownership to the next level with a more exciting and enjoyable experience. It is based on the M.A.P. (Multiple Attached Platform) 100% electric pickup truck platform independently developed by Geely Holding Group. As China’s first and only platform built specifically for 100% electric pickup trucks, the M.A.P. platform integrates Geely Group’s cutting-edge technology and rich experience in the field of electric vehicles. Through this platform, RIDDARA has not only demonstrated unprecedented electric pickup truck design and performance, but also established new innovations in safety, intelligence and environmental protection.

This latest agreement with AGMC marks RIDDARA’s comprehensive strategy to further develop its international business, and it also heralds a new chapter in Geely Holding Group’s expansion within the global electric vehicle market Moving forward, RIDDARA will continue to drive development through innovation and bringing more environmentally friendly, efficient and fun-to-drive electric vehicle products to global consumers.

Sport Impact Summit announced that McLaren Racing as the newest addition to the line-up, strengthening a growing team focused on driving positive change and creating a more sustainable, healthier planet through the power of sport.

As a leader in innovation and sustainability, McLaren Racing comes on board with Sport Impact Summit as an Impact Partner, reflecting its shared commitment to harness sport’s ability to educate and bring people together for social and environmental good.

McLaren Racing was the first team to transparently disclose its impacts and progress by publishing an annual sustainability report since 2021 and is the first motorsport team to have its net-zero targets validated by the Science-Based Targets Initiative. Additionally, the team is actively engaged in diversity, equity and inclusion in sport, promoting a diverse and inclusive culture in our workforce and industry.

The Sport Impact Summit team will make its debut this December in Dubai with a groundbreaking event that brings together world-class athletes, sports organizations, teams, academics, the green finance community, and corporations in a collective effort to harness the power of sport to drive global change.

Taking place at the Atlantis, The Palm, on 4th and 5th December, 2024, this innovative summit aims to create compelling narratives, leveraging the influence of sports stars to inspire a billion people to take action for both the health of the planet and their own well-being.

“We are thrilled to welcome McLaren Racing as an Impact Partner,” said Sean Morris, Co-Founder of Sport Impact Summit and former first-class cricketer. “McLaren Racing is a global brand and its dedication to innovation and sustainability is truly inspiring. Its track record of driving change within the motorsport industry sets a powerful example for others to follow. We are excited to work together to amplify the role of sports in shaping tomorrow’s world, highlighting the work McLaren is doing to use its extensive platform to advocate for positive change.

“At the summit, we will demonstrate how the sports industry can take pole position in tackling the most pressing environmental and social challenges of our time, as we work together to inspire over a billion people to take action for a healthier planet and a more equitable future.”

McLaren Racing has long been at the forefront of sustainability efforts within motorsport. Its comprehensive sustainability strategy focuses on creating a more sustainable, diverse and inclusive sport while leaning into technology and innovation, as well as its global partner network, to make a positive contribution to society and climate action.

McLaren Racing will actively participate in the Summit, sharing insights from its sustainability journey and engaging with other stakeholders to explore new ways to drive positive change. Attendees can look forward to thought-provoking discussions, case studies, and collaborative sessions that highlight how the intersection of sport and sustainability can lead to a more equitable and environmentally conscious future.

“Sustainability is at the core of everything we do at McLaren Racing, and we’re committed to using our platform to advocate and inspire for positive change,” said Kim Wilson, Director of Sustainability at McLaren Racing. “The path to net zero isn’t a linear journey and the challenges we collectively face is incredibly complex. Being involved with Sport Impact Summit allows us to connect with like-minded organizations, share best practice and learnings to help tackle the environmental challenges we face and continue to make a positive contribution to society.”

As we drive towards December, Sport Impact Summit will continue to reveal its lineup of Impact Partners, sponsors and Impact Champions. The message is clear: the game is on, and failure is not an option.

The GCC Board Directors Institute (GCC BDI), the region’s leading authority on advancing board effectiveness and corporate governance, has announced the graduation of its latest cohort of 64 individuals who have completed its Certificate and Diploma in Board Directorship and Board Secretary Certification Program in partnership with the Financial Academy.

The graduation ceremony, held at the Movenpick Hotel in Riyadh, honored 56 Certified Board Directors, 4 Certified Board Secretaries, and 4 Directors who received diplomas. They will go on to champion excellence in corporate governance across the GCC.

The GCC BDI and the Financial Academy jointly developed these certification program to furnish aspiring leaders with essential skills and knowledge critical to advancing in board directorship and secretarial roles. The Financial Academy supports these programs as the awarding body for the certificated curriculum in line with its work to nurture expertise in governance. Since its inception in 2019, the GCC BDI has certified a total of 188 Board Directors and 42 Board Secretaries, as well as 17 Diploma holders of the Board Directorship Certification.

Strengthening Corporate Governance in the GCC

The GCC BDI’s mission is to empower individuals with the knowledge and skills necessary to navigate the complexities of board governance, ultimately contributing to the growth and stability of the GCC’s economy. The organization advocates for strong corporate governance – essential for attracting investment, fostering responsible business practices, and building a robust and transparent business environment.

The certification programs offered by GCC BDI, in collaboration with the Financial Academy, are designed to equip future board leaders with the skills and knowledge to:

• Uphold ethical standards: Promote responsible decision-making and ensure accountability within organizations.
• Enhance risk management: Implement effective strategies to mitigate potential risks and protect stakeholders.
• Improve financial literacy: Deepen understanding of financial reporting, performance analysis, and investment strategies.
• Develop strategic foresight: Contribute to the development of sound business strategies and long-term sustainability.

A Collaborative Approach to Building Effective Boards

GCC BDI and the Financial Academy share a commitment to building a strong foundation for effective corporate governance within the GCC. Their partnership ensures that these programs integrate theoretical knowledge with practical, industry-relevant insights.

John Gollifer, CEO of GCC BDI, said: “We are incredibly proud of our graduates who have demonstrated a deep commitment to mastering and applying corporate governance principles. This graduation ceremony is a testament to our collective investment in the future of the GCC’s corporate landscape.

“At GCC BDI, we are committed to developing board leaders who will drive best practices in governance and ethics, fostering an environment that is conducive to sustainable economic growth. The invaluable partnership with the Financial Academy amplifies our vision by blending educational excellence with practical industry insights, ensuring our graduates emerge as forward-thinking pioneers in corporate governance.”

Added Mana Alkhamsan, CEO of the Financial Academy: “Our collaboration with GCC BDI is designed to support highly skilled leaders who are equipped to tackle both current challenges and future transformations within the corporate environment. As the business environment becomes increasingly complex, the role of effective governance is paramount. These certification programs empower individuals with knowledge and contribute to the overarching goal of enhancing governance and transparency across the GCC region. Together, we are laying down the foundation for a resilient economic ecosystem supported by ethical and innovative leadership.”

The ceremony featured influential speakers including Nayef Al-Athel, Group Chief Sales and Marketing Officer, Saudi Tadawul Group, Dr. Chris Pierce, Senior GCC BDI External Associate and Lead Faculty for Board Directorship Certification and Mutlaq Almorished, Governor GCC BDI.

Al-Athel commented: “Strong governance is essential for the growth and stability of our capital market. Supporting the development of certified board directors is key to maintaining the attractiveness of our market to international investors.”

Graduate Testimonials

Among the graduates, Ferass Al Dobiyan, Senior Manager, Planning & Control at Saudi Basic Industries Corporation (SABIC), who earned the Certificate in Board Secretary, stated, “The Board Secretary certification program has provided me with the insights and tools I need to drive positive change in governance at SABIC.”

Bushra Abu Salem Fathallah, Director of Governance Affairs and Board Secretary at Nesma & Partners, certified in Board Directorship, added: “The knowledge and networks gained through this certification are invaluable as we strive to lead sustainable initiatives within the boardroom.”

Mazen Abdulaal, Managing Director at IPC Business Solutions Group, said: “The Diploma in Board Directorship has broadened my strategic vision and prepared me for the complex challenges of board governance.”

Saudi Arabia has emerged as the fastest-growing G20 country in the latest UN World Tourism Barometer report, marking a key milestone in the Kingdom’s rapid rise as a global tourism hub.

The report highlights a 73% surge in international tourist arrivals to Saudi Arabia during the first seven months of 2024, compared to the same period in 2019. This growth reflects the success of the Kingdom’s ambitious tourism strategy under Vision 2030.

As a global benchmark for tourism sector performance, the UN World Tourism Barometer emphasizes Saudi Arabia’s remarkable achievements in both visitor numbers and economic impact. The Kingdom’s strong visa facilitation initiatives, including the expansion of its e-visa program, have attracted millions of international tourists, further strengthening Saudi Arabia’s global connectivity.

Saudi Arabia’s investment in transformative projects, such as, the Red Sea Project, NEOM and Diriyah, has propelled its tourism growth. The UN World Tourism Barometer underscores the success of these giga-projects, which are reshaping the global tourism landscape and cementing Saudi Arabia’s reputation as a destination of choice for travelers seeking world-class experiences.

Vision 2030, Saudi Arabia’s long-term economic diversification plan, has placed tourism at the center of its strategy, with the Kingdom welcoming 109 million tourists in 2023, setting the stage for achieving its long-term goal of 150 million annual visitors by 2030. Tourism will also represent 10% of the Kingdom’s GDP, with one million new jobs created in the sector, taking the total workforce to 1.6 million.

The UN report highlights Saudi Arabia’s role in driving international tourism recovery following the pandemic through collaboration between governments, the private sector, and global investors. The Kingdom’s focus on sustainable tourism, responsible development, and regional connectivity has attracted recognition from key global tourism bodies, including the UN Tourism and the World Travel & Tourism Council (WTTC). Saudi Arabia’s leadership extends beyond tourism numbers, with initiatives aimed at promoting inclusive growth, job creation, and environmental stewardship.

With sustainability at the forefront of its tourism strategy, Saudi Arabia is prioritizing responsible development, preserving its natural and cultural heritage while meeting the needs of its growing tourism sector. The Ministry of Tourism continues to work closely with international organizations and stakeholders to ensure that tourism growth aligns with the UN’s Sustainable Development Goals (SDGs), fostering a tourism industry that benefits both local communities and visitors. These partnerships, alongside the Kingdom’s focus on sustainable and inclusive tourism, have bolstered its reputation as a key player in the global tourism sector.

Saudi Arabia’s success story is a model for other destinations looking to boost their own tourism. The Kingdom’s initiatives, comprising innovation, sustainability, and large-scale tourism infrastructure development are proving that a combination of visionary planning, strategic investment, inclusive policies, and global collaboration can drive growth even in a competitive international landscape.

Hatta Resorts and its Wadi Hub will kick off its highly anticipated seventh season on October 1, offering a wide range of new experiences and an exciting lineup of activities. As the weather cools, visitors can fully enjoy the outdoors, with various glamping options set against the stunning Hajar Mountains.

This season will see the return of popular accommodations like the Damani Lodges and Caravans, alongside new additions such as a fleet of revamped Vintage Campers starting in November, each uniquely designed to reflect Hatta’s distinct charm. The much-loved glamping Domes have also been upgraded, with each unit now featuring its own private pool.

Season seven promises to elevate adventure with three new offerings: spear throwing, a dedicated kids’ zone and a shooting range. These new attractions are accessible for all ages and abilities, providing memorable outdoor experiences for every guest.

Adventurers can also revel in adrenaline-fueled activities at the Wadi Hub, explore the serene mountain terrain on world-class hiking and biking trails, kayak in Hatta Dam and immerse themselves in the area’s rich history and culture. Wellness enthusiasts can look forward to a dedicated outdoor space for yoga, perfect for those looking to unwind by the Domes at Hatta Resorts.

“Hatta Resorts and Wadi Hub continue to redefine the boundaries of adventure and tourism in Dubai,” said Roudi Soubra, Vice President of Hospitality and Asset Management at Dubai Holding. “With expanded accommodation offerings and activities, our commitment to delivering extraordinary experiences remain an ongoing focus. Hatta is a sanctuary for thrill-seekers and nature enthusiasts alike – combining high-energy activities with tranquil retreats against a picturesque mountain backdrop.  As we enter this new season, we reaffirm our dedication to preserving the region’s natural beauty and cultural heritage, while also enhancing community engagement to sustain Hatta as a premier destination for all.”

Campers can enjoy a variety of food stalls located within the area. From quick snacks at the Wild Cafe to hearty meals from locally owned food trucks such as Sedr Bites, Taste of Hatta and Damani Bites. With varied options, visitors can satisfy their cravings while directly supporting Hatta’s vibrant community of local entrepreneurs.

The fourth quarter of 2023 proved to be the most popular period for season six, owing to the school holidays, the Dubai Fitness Challenge, Spartan Race, UAE Summit Challenge, festive celebrations and the Hatta Winter Festival, which saw revelers enjoy fireworks and family-friendly activities. Whether planning a family getaway, a social retreat or a solo adventure, Hatta Resorts and its Wadi Hub invites visitors of all ages to escape the city’s hustle and immerse themselves in unforgettable experiences amid the breathtaking Hajar mountains this season.

ASB Hospitality has selected Dutco Construction as the lead contractor for the eagerly awaited Gran Meliá Hotel – Dubai Jumeirah. This project marks the Gran Meliá brand’s first beachfront property in the UAE and is set to become a standout addition to Dubai’s luxury hospitality scene.

Situated on the prestigious headland of Port De La Mer in Jumeirah, the development covers a plot area of 31,066 sqm, with a gross floor area (GFA) of 42,522 sqm and a built-up area of 88,909 sqm. The resort, featuring a structure of 2B+G+P+4+R, will offer panoramic views of the Arabian Gulf on three sides, alongside stunning views of the Dubai skyline, positioning it as a true gem on the city’s coastline.

Heddo Siebs, CEO of ASB Hospitality LLC, commented: “The Gran Meliá Hotel – Dubai Jumeirah represents more than just another hotel; it’s a lifestyle destination, born from the strategic partnership between ASB Hospitality and Meliá Hotels International. This collaboration brings together a wealth of expertise and vision to create an exceptional guest experience. By partnering with Dutco Construction, renowned for their excellence and precision, we are confident that our ambitious vision will be realised to the highest standards of quality and luxury.”

The 5-star resort will have 380 keys, including 31 exclusive suites with private pools, and can accommodate up to 1,000 guests. Each room will boast breathtaking views of the sea and city, setting a new benchmark in luxury hospitality for leisure and business travelers alike.

Nelson Gibb, CEO of Dutco Group, added: “We are thrilled to be appointed as the main contractor for the Gran Meliá Hotel – Dubai Jumeirah, a project that will raise the bar for luxury hospitality in the UAE. Partnering with ASB Hospitality on such a visionary development is a privilege, and we are committed to delivering a resort that will become the next icon in Dubai’s skyline.”

Lead consultant and project architect MOMA, acclaimed for its innovative and context-driven designs, says the Gran Meliá Hotel – Dubai Jumeirah concept draws inspiration from the elegant contours of an oyster shell. This ensures all guest balconies are oriented towards the sea to maximise the views. The interiors, designed by Lagranja Studio, add a modern, refined aesthetic, creating a harmonious blend of luxury and comfort.

Notable amenities will include state-of-the-art wellness and fitness centres, direct marina access, and a private beach. The resort will feature two signature swimming pools: one of the UAE’s longest infinity pools at 63 meters, overlooking the sea, and a tranquil garden oasis pool measuring 53 x 11 meters, offering guests a serene retreat.

Gran Meliá – Dubai Jumeirah will also be a culinary destination, with a variety of all-day dining options that combine waterfront charm with Mediterranean luxury. At the heart of its dining experiences will be Zuma Beach House, another first for the region. The new lifestyle concept and seaside iteration of the iconic Japanese hotspot, is designed to immerse guests in the surrounding natural elements of water, sand and sun, creating an unparalleled dining atmosphere.

Carter Hones Associates, also appointed by ASB Hospitality, will provide project and cost consultancy services throughout the construction process, drawing on their wealth of expertise in the luxury hospitality sector in the region.

Nathan Hones, COO at Carter Hones Associates, said: “We are honored to contribute our expertise to such a distinctive hospitality project. This collaboration allows us to work alongside visionary and respected partners who share our commitment to delivering a property that will stand as a symbol of excellence in hospitality.”

With enabling and piling works already completed, structural concrete work has commenced, and construction is progressing rapidly. The resort is on track to open in Q4 2026.

Zayani Motors, the exclusive distributor of MG Motor in Bahrain, has unveiled a new service center for MG vehicles in the Sitra Industrial Area. This move highlights the company’s dedication to providing outstanding service to its customers and meeting the rising demand for this leading brand in the kingdom.

Spanning 4,127 square meters, the facility is equipped with state-of-the-art automotive service technology, showcasing the company’s commitment to quality and efficiency. The center also includes 16 workstations, ensuring efficient and timely servicing of various MG models.

On this occasion, Mr. Rashid Zayed Alzayani, Managing Director of Zayani Motors, stated: “The dedicated service center for MG  vehicles reflects the continuous growth and increasing popularity of this prestigious brand in the Kingdom of Bahrain. We are committed to providing the highest level of service and support to our customers, and this center will enable us to meet their needs more effectively.”

Mr. Alzayani further said: “This center is not merely a service point; it embodies our vision of enhancing the customer experience. We aim to provide a comprehensive experience that exceeds customer expectations, from the vehicle reception process to delivering specialized maintenance and technical support services.”

In conclusion, Mr. Alzayani highlighted the importance of fostering long-term relationships with customers, adding: “Customer satisfaction is our top priority, and we are dedicated to ensuring that every customer feels valued and appreciated. We are thrilled to open the doors of this new center and look forward to serving our valued clients in the best possible way.”

Omantel has completed a successful lab trial of RedCap, an innovative 5G technology, demonstrating its steadfast dedication to advancing Oman’s digital infrastructure. This development offers faster speeds and improved network efficiency at a reduced cost, delivering added value to Omantel’s customers.

In line with the company’s strategic objective to deliver top-tier digital solutions, RedCap, developed in partnership with Huawei, marks a key step forward in 5G technology, enhancing internet connectivity and broadening the scope of applications available to users.

Dr. Ali bin Said Al Hashmi, General Manager of Infrastructure Planning and Design at Omantel, remarked, “We are excited to pioneer advanced technological solutions within the Sultanate of Oman. Our efforts contribute to accelerating the digital transformation process and fostering a knowledge-based economy, in line with Oman Vision 2040’s objectives for the technology sector. Our goal is to elevate service standards for both business and individual subscribers, ensuring access to world-class services.”

Dr. Al Hashmi further noted, “The successful trials of RedCap’s 5G technology mark a significant milestone in our journey toward a thriving digital future for Oman. We believe this technology will revolutionize the telecommunications sector and unlock new opportunities for innovation and business growth.”

Designed to meet the evolving demands of Internet of Things (IoT) applications, RedCap offers high speeds and energy efficiency, making it ideal for a range of devices, from smart wearables to advanced industrial equipment. This technology ensures fast and seamless user experiences while extending the battery life of connected devices, thereby reducing operational and maintenance costs.

The benefits of RedCap technology extend beyond superior internet speeds. It paves the way for diverse applications, including remote monitoring, industrial process optimization, and enhanced healthcare solutions, among others.

Through the integration of its operations, processes, and extensive expertise in communications and digital technology, Omantel has established itself as a leading telecommunications company in Oman and beyond. The company’s innovative approaches have delivered state-of-the-art solutions to various consumer and business sectors. Committed to delivering exceptional customer experiences and exceeding expectations, Omantel invests in emerging technologies to help advance Oman Vision 2040. This includes cutting-edge ICT solutions such as cloud computing, AI, smart solutions, cybersecurity, and more, driving innovation and leadership in new and advanced technologies.

Xiaomi has regained its position as the world’s second-largest smartphone brand by sell-through volume, surpassing Apple, according to market research firm Counterpoint’s Smartphone 360 Monthly Tracker.

Sell-through volume provides a clearer picture of a brand’s market performance, measuring actual consumer purchases rather than devices shipped to retailers. This achievement marks a significant milestone for Xiaomi, which last held the second spot in 2021, and reflects its continued growth in a highly competitive industry.

Commenting on Xiaomi’s strategy, Counterpoint’s research director Tarun Pathak said, “Xiaomi has adopted a leaner product strategy this year, focusing its energies to create one hero model per price band, rather than launching multiple devices in one segment. Besides, it has also re-energized its sales and marketing focus while continuing expansion into newer markets and consolidating its position in existing markets. While entry-to-mid-tier devices continue to show strong performance for Xiaomi, it has also made inroads into the premium segment with foldable and ‘ultra’ devices.”

Xiaomi has steadily increased its sales, throughout 2024, driven by targeted promotions and a robust lineup of budget-friendly devices. The company has gained traction in markets like Latin America, where its marketing campaigns have resonated with price-conscious consumers seeking high-quality smartphones at affordable prices.

On the other hand, Apple has faced challenges with its sell-through performance, in part due to a more limited product range and the mixed reception of the iPhone 16 series. The latest model has not generated the same level of excitement as previous releases, raising concerns about its sales potential compared to last year’s offerings. This highlights the evolving dynamics of the smartphone market, where consumer preferences are increasingly shifting towards more affordable options.

Xiaomi’s success is largely attributed to its focus on the entry-level smartphone segment, particularly devices priced under $200. As many key markets recover economically, demand for budget-friendly smartphones has surged, allowing Xiaomi to capture a larger market share. By offering feature-packed phones at competitive prices, Xiaomi has carved out a strong niche against premium competitors like Apple.

In addition to capitalizing on seasonal trends and promotional events, Xiaomi has managed to mitigate declines in other areas by emphasizing value and accessibility. This strategy has enabled the brand to attract a broader consumer base, particularly those prioritizing affordability without compromising on quality.

As the global smartphone market continues to rebound, Xiaomi’s approach aligns well with current consumer demands. With its focus on innovation and an expansive product range, the brand is well-positioned for continued growth. Its rise to the second spot in global smartphone sales reflects a notable shift in market trends, as Xiaomi’s commitment to affordability and value resonates with a growing audience, signaling a pivotal moment in the evolving smartphone landscape.

Rotana has announced the opening of Beach Bay Hotel – Mirfa, marking the debut of the first Edge by Rotana property in Abu Dhabi. Launched in May 2022, Edge by Rotana is a collection of independent hotels that retain their unique identity while leveraging Rotana’s extensive resources and network. Beach Bay Hotel – Mirfa is the seventh property to open under the Edge brand, with six more hotels planned across the MENAT region. This addition brings Rotana’s total presence in Abu Dhabi to 4,768 keys across 17 properties.

Located around 150 kilometers from Abu Dhabi, Mirfa is a tranquil coastal town on the Emirate’s scenic western coast. The serviced apartment hotel, featuring a private beach with views of the Arabian Gulf, offers an ideal mix of comfort and convenience for business travelers, extended stays, and family vacations.

The hotel features 76 serviced apartments, including studios, one-, two-, and three-bedroom options. Each unit is seamlessly designed for modern living, providing stunning sea views and a tranquil escape from city life. Apartments are also fitted with a dining area and a fully equipped kitchen, ensuring a comfortable and enjoyable stay.

Commenting on the announcement, Philip Barnes, CEO of Rotana, said: “We are proud to open the doors to Beach Bay Hotel – Mirfa, delivering ‘Treasured Time’ to a fantastic new location in the UAE. This hotel marks a key addition to our growing portfolio and a reflection of our strategic expansion of Edge by Rotana brand in key markets across the region.”

Beach Bay Hotel – Mirfa offers guests two attractive dining options to suit any mood, taste, and occasion. The property features two restaurants of its own – Seawaves and Breeze Lobby Lounge – providing a variety of culinary experiences.

Guests can discover the perfect blend of fitness and relaxation at the hotel’s excellent leisure facilities, including a fully equipped gymnasium, a rejuvenating sauna, and swimming pool with stunning waterfront views.

Rotana currently operates 82 hotels across the Middle East, Africa, Eastern Europe, and Türkiye, serving more than six million guests per year. The company continues to expand its footprint with a robust pipeline of new projects in the UAE and international markets, solidifying its reputation as a global leader in hospitality.

The Saudi Fashion Commission has released the 2024 edition of its State of Fashion Sector in Saudi Arabia report, offering valuable industry insights and data on the rapidly evolving fashion scene in the Kingdom.

This latest edition was unveiled to media and guests at an innovative showcase during the Commission’s investment round in London, held at Twenty-Two Mayfair and sponsored by the Future of Fashion Initiative. Attendees received the report’s key findings, presented in a custom-designed bag by Saudi Brand 1886.

The annual report delves into the dynamic Saudi fashion industry, highlighting emerging trends and opportunities for growth and investment. It provides comprehensive data on various sectors, including fashion, luxury goods, jewelry, cosmetics, and business, offering readers a detailed look at the state of the industry.

According to the report, the Saudi fashion industry’s contribution to GDP rose to 2.5% in 2023, compared to 1.4% the previous year. The sector also saw a significant increase in employment, adding 320,000 jobs in 2023, with women comprising 52% of the workforce. The Saudi fashion market was valued at approximately $30 billion in 2023 and is projected to reach $42 billion by 2028.

Burak Cakmak, CEO of the Saudi Fashion Commission, emphasized the importance of data in understanding and discussing the Kingdom’s growth across various sectors. He expressed pride in the Commission’s leadership in creating a data centre that will regularly publish the State of Fashion Sector in Saudi Arabia report, making it accessible to the public and showcasing opportunities across the fashion value chain.

This publication reflects the Commission’s ongoing commitment to fostering a vibrant and sustainable fashion ecosystem in Saudi Arabia. Through a data-driven approach, the Commission provides cutting-edge insights to help shape the future of the regional fashion industry, while revolutionizing the local market with a leading fashion intelligence platform.

Qatar Airways announced that its partnership with the UEFA Champions League, is extending through 2030. This collaboration strengthens the airline’s commitment to bringing people together through the unifying power of sport.

Recognized as the World’s Best Airline by Skytrax in 2024, Qatar Airways builds on its successful sponsorships of UEFA EURO 2020 and UEFA EURO 2024. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League.

The UEFA Champions League, renowned for its thrilling competition and world-class talent, captivates millions of football fans globally each season. As the pinnacle of European club football, the tournament represents excellence, perseverance, and international unity—values that align closely with Qatar Airways’ mission and vision.

The new UEFA Champions League format features a thrilling 36-team league phase, which perfectly aligns with Qatar Airways’ connectivity with Europe, serving over 50 European destinations from its home and hub at Hamad International Airport in Doha – The World’s Best Airport as voted by Skytrax in 2024. This new partnership underscores the airline’s dedication to delivering world-class services and creating memorable experiences for football fans in Europe and across the globe, further solidifying its position as the World’s Best Airline.

To celebrate the partnership, the Qatar Airways Privilege Club will be offering UEFA Champions League fans discounts of up to 12 per cent on flight fares along with exclusive ticket promotions. Fans will also have access to exclusive promotions and bespoke travel solutions, such as UEFA Champions League travel packages, all designed to celebrate the spirit of sport while delivering unforgettable experiences to football enthusiasts worldwide.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said: “We are thrilled to join forces with UEFA. As the Official Airline Partner of the UEFA Champions League, Qatar Airways is dedicated to transporting thousands of fans to this esteemed competition.

“Our partnership with the UEFA Champions League not only strengthens our connection with Europe but also aligns perfectly with our vision of fostering unity and celebrating excellence. This partnership highlights our commitment to connecting people worldwide through our network of over 170 destinations, while supporting this remarkable competition.”

UEFA President Aleksander Čeferin, said: “Qatar Airways and UEFA are united in their passion for sports and global business excellence. This shared commitment is the foundation of our long-lasting partnership as we strive to provide football fans worldwide with exceptional experiences. We are delighted to expand our partnership to another level as we embark on a new era of the UEFA Champions League.”

Kicking off the announcement in style, Qatar Airways launched a special campaign video featuring Brazilian football legend, Ricardo Kaka, – playing the role of a pilot making a special passenger announcement onboard, with English football legend, Rio Ferdinand, seated onboard the airline’s celebrated Business Class ‘Qsuite’, and Fabrizio Romano, one of the world’s leading football journalists who delivers his famous catchphrase, “Here we go!”. The airline’s cabin crew adds a touch of class to the star-studded campaign, which also features appearances from Paris Saint-Germain Féminines football star, Sakina Karchaoui, and renowned football content creator, OussiFooty.

Qatar Airways’ sponsorship portfolio now includes the pinnacle of both national team and club football competitions, with partnerships spanning FIFA, UEFA, and the AFC. This unprecedented level of involvement showcases Qatar Airways’ commitments in the world of football.

The partnership enables the national carrier of the State of Qatar to extend its foothold in the European region, showcasing its brand across UEFA Champions League matches throughout the season. This dedication to sports fans is also replicated across its extensive sporting partnerships portfolio. The national carrier of the State of Qatar is the Official Airline Partner of FIFA, AFC, Paris-Saint Germain (PSG), FC Internazionale Milano, The Royal Challengers Bangalore (RCB), CONCACAF, Formula 1®, MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), French Rugby Team – Section Paloise, The British and Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, kitesurfing, motor racing, padel, squash, and tennis.

Michael Jordan has found a buyer for his Chicago estate after more than 12 years.

The 7-acre compound, custom built for the basketball legend in the ’90s in the area’s Highland Park suburb, first hit the market in 2012 asking $29 million. By 2015, the price on the nine-bedroom home was reduced to $14.855 million—the digits of which add up to 23, Jordan’s jersey number—and it’s remained at that price ever since.

Spanning over 32,000 square feet on Point Lane, the home reflects the larger-than-lifeness of its owner, with 19 bathrooms, five fireplaces, a regulation-sized basketball court, a massive weight room where Jordan used to train, and a built-in aquarium, according to the Wall Street Journal.

The sale was first reported by Crain’s Chicago Business.

Outside the home, there is a tennis court, a putting green and a circular infinity pool with its own island, accessible by a small bridge. There are plenty of circular touches throughout, including a round skylight above a circular eat-in kitchen, an arched wine cellar and a circular sitting room with views directly onto the basketball court.

A large lounge area that was once an indoor pool includes glass sliding walls on either side that can open up completely during Chicago’s milder months.

Other unique features include doors from the original Playboy Mansion, a three-bedroom guesthouse and the number 23 emblazoned on the front gate.

Compass agent Katherine Malkin, who is marketing the property, confirmed the pending sale to The Athletic. Malkin did not respond to a request for comment, and the buyer and price were not immediately available. Jordan could not immediately be reached for comment.

It’s unlikely to exceed the asking price. A year after the home first hit the market in 2012, Jordan decided to sell via auction, but the home failed to even meet the reserve bid of $13 million. Despite the lack of movement, Jordan has not dropped the asking price any further since 2015.

Homes in Highland Park, a wealthy suburb of Chicago can fetch upward of $5 million, but Jordan’s home has been the priciest option on the market for a long time. Fellow Chicago Bulls legend Scottie Pippen sold a nearby home in 2023 after a five-year wait. That home, which Pippen bought for $2.6 million in 2004, sold for $1.7 million two decades later, according to Realtor.com.

It seems that despite the home court advantage, this is one game that Jordan has not been able to win.