Isola Design Group Establishes First Middle East Hub in Dubai Design District

AtlĂ©tico de Madrid and Riyadh Air have signed a nine-year agreement for the naming rights of the club’s iconic stadium. As part of the deal, the stadium will now be called the “Riyadh Air Metropolitano.”

Riyadh Air, Saudi Arabia’s leading digital airline, became AtlĂ©tico’s main sponsor on August 10, 2023, and will now serve as the naming partner for one of Europe’s most modern and renowned stadiums. In the first year of the sponsorship, the Riyadh Air logo has been prominently displayed on the front of the men’s first team kits in all domestic and international matches. This new strategic agreement, lasting until 2033, further solidifies the partnership between the two entities and makes Riyadh Air the most significant sponsor in the club’s history.

Riyadh Air, whose commercial operations begin in summer 2025, and Atlético de Madrid, share a passion for excellence, sustainability and a clear commitment to technological innovation with the firm objective of improving the experience of our fans and all the visitors who come to our stadium every year to enjoy the top-level events that take place here.

Tony Douglas, CEO of Riyadh Air said: “It’s an honor to become the naming partner for the Riyadh Air Metropolitano and extend our partnership with Atlético de Madrid until 2033. Both organizations are driven to succeed at the highest level and having our name on such an iconic stadium will elevate the awareness of Riyadh Air across the sporting world and beyond.”

Miguel Ă�ngel Gil, CEO of AtlĂ©tico de Madrid: “Just over a year after signing the sponsorship agreement with Riyadh Air, we are all proud and very happy to announce the extension of the partnership signed then with the agreement whereby our stadium will be named Riyadh Air Metropolitano. Thanks to Tony Douglas and his team for trusting AtlĂ©tico de Madrid as a strategic partner for the launch and development of their ambitious global project.”

The thousands of fans who attend the next home match on October 20 will already see the new naming of our stadium on the main, northeast and southeast facades with the corporate colors of the Saudi airline and the new name of the home of all the Atléticos: Riyadh Air Metropolitano.

Cruise Saudi, the Public Investment Fund-owned company responsible for the creation and development of Saudi’s cruise sector, has signed a contract with PC Marine Services to transform a private island in the Red Sea into a cruise tourism destination. The signing ceremony took place at Cruise Saudi’s headquarters in Jeddah.

This project will create an exclusive destination for cruise passengers, featuring a welcome center, dining area, and a beach club with private villas and sunbeds, initially accommodating up to 2,000 guests.

PC Marine Services, a leader in marine construction, has previously managed projects like the Obhur Waterfront development in Jeddah and cruise berth upgrades in Jeddah, Dammam, and Yanbu.

Authentically Saudi in both design and experiences, the private island will be a first of its kind offering in the Red Sea. Cruise lines will stop at the island for a day trip, where visitors can make the most of the facilities or book one of the many land and sea excursions.

The development of the private island marks a strategic and innovative next step in Cruise Saudi’s vision to create a thriving cruise sector. In line with Vision 2030’s goals to diversify Saudi’s economy, the island will be an attractive proposition for international visitors, both frequent cruisers and those new to cruise.

Barbara Buczek, Cruise Saudi’s Chief Destination Experiences Officer, commented: “The creation of this new cruise destination in the Red Sea marks an exciting step in the development of Saudi’s cruise industry. We look forward to welcoming cruise lines and their passengers to experience authentic Saudi hospitality, culture and activities in the heart of the Red Sea.”

Adnan Alshareef, PC Marine services’ Chief Executive Officer & President, said: “We are proud to be selected as the main contractor for the Private Island project. At PC Marine, we recognize the importance of this remarkable opportunity to become a key contributor to the Kingdom’s marine infrastructure and the Saudi Vision 2030 by being a success partner with Cruise Saudi, and above all contributing to the flourishing tourism sector in Saudi Arabia.”

The island is anticipated to be ready for cruise visitors in December 2024.

The future of air travel is on the horizon, as Venus Aerospace prepares to test the world’s first hypersonic jet. Capable of flying from London to New York in just one hour, this revolutionary aircraft could drastically reduce travel times and open new possibilities for both commercial and defense aviation.

What is Hypersonic Travel?

Hypersonic travel refers to flight speeds greater than Mach 5—five times the speed of sound, or roughly 3,000 miles per hour. For comparison, a typical commercial jet travels at subsonic speeds, far below this range. The retired Concorde, which set the record for the fastest transatlantic flight at just under three hours, flew at supersonic speeds of around Mach 2. Venus Aerospace aims to go even further, with its hypersonic jet expected to reach Mach 6 (about 3,600 mph).

To put this into perspective, the distance between London and New York is approximately 3,461 miles. The Concorde could complete this journey in about three hours, but Venus Aerospace’s hypersonic jet could make the same trip in just one hour—an unprecedented leap in air travel speed.

The Venus Detonation Ramjet Engine

The key to achieving this breakthrough is Venus Aerospace’s innovative Venus Detonation Ramjet engine. This engine, capable of generating 2,000 pounds of thrust, is designed to push the jet to speeds of Mach 6. Such speed not only shortens travel times but also promises to transform the aviation industry by making hypersonic travel a reality for both commercial and military use.

Venus Aerospace plans to test the engine in the coming year, marking a significant milestone toward the future of high-speed flight. The company has partnered with Velontra, a firm specializing in high-speed air combustion, to ensure the success of this ambitious endeavor.

“This engine makes the hypersonic economy a reality,” said Andrew Duggleby, co-founder of Venus Aerospace, where the engine was officially unveiled. The company hopes to revolutionize both commercial air travel and defense applications with the speed and efficiency of hypersonic technology.

How Hypersonic Jets Could Change Air Travel

If successful, the Venus Aerospace jet would reduce travel time between global destinations in ways once thought impossible. The concept of flying from London to New York in just one hour would transform not only personal travel but also business and military operations. Travelers could cross continents at the same time it currently takes for a short regional flight.

The potential for hypersonic jets extends beyond just speed. In the defense sector, such capabilities could drastically improve response times and offer unprecedented strategic advantages. For commercial airlines, hypersonic jets could reshape the way we think about international travel, offering faster, more efficient routes and changing the economics of long-haul flights.

The Dubai Department of Economy and Tourism (DET) has joined the impressive roster of partners for the Sport Impact Summit (SIS). Scheduled to take place at Atlantis, The Palm in Dubai on December 4th and 5th, 2024, the summit is a groundbreaking global initiative aimed at harnessing the transformative power of sport to drive sustainability, health, and economic growth. This collaboration between SIS and DET represents a crucial step toward their shared vision of creating lasting social and environmental impact, while positioning Dubai as a leader in innovative, community-driven solutions.

DET and SIS will collaborate to identify and support high-impact events and develop a long-term strategy, aligned with the Dubai Economic Agenda, D33, which aims to double the size of Dubai’s economy in the decade up to 2033 and position it among the top three cities in the world.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), part of DET, said: “We are delighted to partner with the Sport Impact Summit to support Dubai’s mission to promote an active lifestyle through our endeavors to build and maintain a healthy, engaged, and happy population. Moreover, sport is an incredible catalyst for sustainable social and economic growth – and we are committed to working with our stakeholders across the public and private sectors to drive positive change through sports development. Taking place shortly after the month-long Dubai Fitness Challenge, the summit will provide further momentum to Dubai’s wider fitness movement, help to identify new opportunities to strengthen sporting infrastructure and inspire communities to elevate their fitness journeys further.” 

Sean Morris, former First-Class Cricketer and Co-Founder of the Sport Impact Summit expressed his enthusiasm: “We are thrilled to partner with the Dubai Department of Economy and Tourism. Their progressive approach to sustainability and community well-being perfectly aligns with the mission of the Sport Impact Summit. Together, we have the chance to inspire global change through the power of sport and showcase Dubai as a leader in fostering innovation and sustainable practices that benefit both local communities and the world.”

The Sport Impact Summit in December will gather global thought leaders, athletes, academics, and sustainability experts to tackle pressing global challenges. With a focus on actionable solutions, the summit highlights the unifying power of sport in promoting sustainability and well-being across communities worldwide.

DET is committed to strengthening Dubai’s position as a global hub for trade, tourism, and innovation. By partnering with SIS, DET aims to drive economic growth while fostering healthier, more sustainable communities for the future.

Leading up to the event in December, SIS will announce new Impact Champions and Impact Partners who will contribute to the mission of creating a more sustainable and healthier world.

As the winter season approaches, travel trends among residents of the Gulf Cooperation Council (GCC) are revealing a strong focus on both traditional and emerging destinations. This year, travelers are planning winter getaways that range from popular homeward trips to new experiences in Europe and beyond. With vacation season just around the corner, patterns in travel are becoming clearer, reflecting a mix of cultural ties, convenience, and a thirst for fresh holiday experiences.

Popular Destinations for GCC Travelers

A key trend shaping this year’s winter travel plans is the strong interest in destinations that host large expatriate communities from the GCC. According to Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), cities with significant expat populations are among the most searched for winter travel. Egypt and India, in particular, are expected to welcome a high number of visitors, with Cairo leading the list of top-searched destinations for GCC travelers.

These cities, along with other popular locations like Cochin, Jeddah, Istanbul, Bangkok, Lahore, and Dubai, are favored by both residents and expats who are either visiting family or seeking a familiar environment for the year-end break.

European Getaways Gaining Popularity

In addition to traditional favorites, GCC travelers are increasingly showing interest in Europe as a festive winter destination. London continues to be a go-to spot for many, particularly as GCC citizens benefit from easy access through the Electronic Travel Authorization (ETA). However, this year, other European cities are also capturing attention, thanks to their winter charm and unique cultural offerings.

Moscow, for example, is gaining popularity due to its enchanting winter landscapes and rich cultural experiences. For travelers seeking a picturesque, snowy holiday, Moscow provides a magical atmosphere that contrasts with the warmer climates of the GCC. Similarly, cities like Baku and Tbilisi are becoming increasingly attractive to GCC tourists. These destinations, located just a short four-hour flight away, offer a blend of modernity and historical charm, making them perfect for a quick yet culturally immersive escape.

Meanwhile, cities like Milan and Paris continue to draw travelers who are looking to indulge in world-class shopping, gourmet dining, and festive celebrations. These cosmopolitan cities are particularly appealing during the holiday season, with their bustling Christmas markets and cultural festivities providing the perfect setting for a luxurious winter retreat.

Rising Travel Costs

This year, travel comes with a higher price tag. According to Wego, airfares to the most popular destinations have seen an average increase of 10.81% compared to last year. The only exception is Kuwait, where flight prices have dropped by 7.33%.

With rising prices in mind, travelers are encouraged to book their trips as early as possible to secure the best deals. The surge in demand, coupled with higher airfare, is driving a need for advance planning, especially for those seeking to make the most of the year-end travel window.

A Shift in GCC Winter Travel

The winter travel trends emerging from the GCC region reflect a blend of cultural connections and new explorations. Whether it’s visiting home or discovering European cities, travelers are seeking experiences that offer both comfort and excitement. Wego’s data provides a clear view of these trends, illustrating how the region’s travel habits are evolving in response to rising costs, convenience, and the lure of festive destinations.

As the season approaches, GCC travelers are gearing up for an exciting mix of traditional and novel experiences, with both established favorites and new destinations vying for attention.

Al Nabooda Automobiles LLC, Porsche Centre Dubai & Northern Emirates, introduced the first all-electric Porsche SUV in Dubai at an exclusive event hosted at the ME Hotel Dubai.

The launch took place in a stunning AI Magical Garden, merging advanced technology with a futuristic atmosphere that reflected the essence of the new all-electric Macan. This unique setting, a collaboration between humans and Artificial Intelligence, transported guests into a captivating environment where lush greenery glowed with neon lights. With cutting-edge features, the event provided an inspiring backdrop for the unveiling of Porsche’s latest innovation, enhancing the guest experience through AI-driven interactions and ambiance.

Attendees were treated to an immersive experience, exploring the remarkable features of the new all-electric Macan. With its sleek design, sports-car-like performance, and impressive range, the Macan promises to redefine the SUV segment, offering an exceptional driving experience that is both exhilarating and environmentally conscious. The launch marks a significant step in Porsche’s journey towards a sustainable future, showcasing its focus on innovation in electromobility.

At the heart of the new Macan is Porsche’s latest generation of permanently excited PSM electric motors, delivering outstanding efficiency and performance on any terrain. The Macan 4 and the Macan Turbo, the two models unveiled at the event, boast powertrains of up to 470 kW (639 PS), offering a thrilling driving experience with rapid acceleration and top speeds of up to 260 km/h. With a maximum torque of 650 Nm in the entry-level model and 1,130 Nm in the Macan Turbo, drivers can expect unparalleled responsiveness and handling. The entry-level model accelerates from a standstill to 100 km/h in 5.2 seconds, while the Macan Turbo takes just 3.3 seconds. The two models achieve top speeds of 220 and 260 km/h, respectively.

One of the standout features of the all-electric Macan is its remarkable range and fast-charging capabilities. Equipped with a 100-kWh lithium-ion battery, of which up to 95 kWh can be actively used, the Macan 4 offers a combined range (WLTP) of up to 612 km, allowing drivers to set out on long journeys with confidence. The Premium Platform Electric (PPE) architecture with 800-volt technology enables high-performance fast charging at up to 270 kW, ensuring that the Macan can be charged from 10 to 80 per cent in just 21 minutes at suitable charging stations.

Inside, the Macan offers a luxurious and spacious cabin, designed with both driver and passenger comfort in mind. The new generation infotainment system, based on Android Automotive OS and centered around a free-standing 12.6-inch curved instrument cluster and a 10.9-inch central display. For the first time, passengers have the option of their own 10.9-inch screen, allowing them to view information or adjust settings on the infotainment system.

The interior is unmistakably Porsche: In addition to the modern digital user interfaces, an LED light strip is integrated into the thoughtfully designed trim strip of the cockpit and doors. It acts as both ambient lighting and a communication light. Depending on the situation, it provides information or warnings – such as for greetings, charging processes or in conjunction with the driver assistance systems.

The Macan’s design is a harmonious blend of sporty proportions and coupé-like lines, embodying Porsche’s iconic design DNA. From the shallow pitch of the bonnet to the pronounced wings and pronounced shoulders, every element has been meticulously crafted to enhance the Macan’s dynamic appearance. The adaptive rear spoiler, active cooling flaps, and fully sealed underbody contribute to a drag coefficient of just 0.25, making the Macan one of the most aerodynamic SUVs on the market.

In addition to its performance and design, the new Macan prioritises sustainability, with eco-friendly materials used throughout the interior. The vehicle is produced in a net carbon-neutral manner at Porsche Plant Leipzig, reflecting the brand’s commitment to reducing its environmental impact.

“We are taking the Macan to a completely new level – with exceptional E-Performance, the new Porsche Driver Experience including a head-up display with augmented reality technology, and a very impressive design,” said K Rajaram, CEO of Al Nabooda Automobiles LLC.

“The all-electric Macan is a testament to Porsche’s push towards the future of sustainable mobility while retaining the dynamic spirit that is synonymous with our brand. As far as its design philosophy goes, Porsche has always been about combining form with function and the all-electric Macan is no exception. With its distinctive Porsche identity and innovative aerodynamics, the Macan is a true sports car in its segment, even in electric form.”

The new Macan also offers a high level of practicality for everyday use, high-quality equipment and spacious configuration. Electrification has led to increased luggage space in the Macan. Depending on the model and equipment fitted, the capacity behind the rear seat bench is up to 540 liters (cargo mode). In addition, there is the �frunk’, a second luggage compartment under the bonnet with a capacity of 84 liters. If the rear seat backrest is folded down completely, the rear luggage compartment capacity increases to up to 1,348 liters.

The UAE is undergoing a significant transformation, positioning itself among the top five countries in the electric vehicle (EV) industry. Saeed, the founder of the region’s first EV service center (EVS), and Tarish Al Qubaisi, founder of Savvy Charging Technologies, who introduced the first on-demand mobile EV charging system capable of charging a vehicle in just six minutes, are at the forefront of driving EV adoption in the region. Both companies are technology-driven and have established strong partnerships with global EV brands.

As 2025 approaches, they are launching an all-encompassing e-mobility solution that addresses key challenges in software, service, and charging, providing crucial support for the adoption of EV technology.

With new carbon reduction regulations coming into effect next year, the timing of this initiative is ideal. The UAE has grown into an $83 billion market, attracting strong interest from private equity firms and fostering the rise of new players in the e-mobility sector.

The companies are preparing to announce further developments in the market soon.

Saeed Al Junaibi, Founder of EVS, remarked, “We have been serving clients from across the region and have gained a deep understanding of EV technology and its mechanics. We have clients who ship their vehicles from around the world for maintenance, including top EV brands that send us their vehicles for testing and various maintenance challenges.”

Tarish Al Qubaisi, Founder of Savvy Charging Technologies, added, “We are witnessing a shift, with the new generation seeking high-tech gadgets, and charging remains their top concern. This collaboration will strengthen our position, allowing us to engage more closely with users to better serve them. We are committed to electrification and are going beyond just charging to ensure that the UAE remains at the forefront of this technology. Our compact and ultra-fast charging solutions offer convenience, akin to ordering your next meal.”

Both companies are eager to invite more EV players to collaborate with them, enhancing the overall EV experience in the region.

Chery Bahrain has taken a significant step towards enhancing customer satisfaction by launching an advanced AI-powered virtual assistant on its website. As the first of its kind in the Kingdom’s automotive industry, this innovative tool is designed to improve customer interactions by providing 24/7 support and easy access to essential information.

Powered by Generative AI, the assistant seamlessly handles customer inquiries in multiple languages, offering clear and conversational responses. It also enables users to compare Chery models side-by-side for better decision-making, simplifies locating service centers, showrooms, and spare parts, and captures leads in real-time for smooth follow-up through Salesforce.

Abdulelah Burashed, Dealer Principal of Chery said: “We are constantly looking for ways to enhance the customer experience. This AI-powered virtual assistant represents a significant step forward in how we engage with our customers, offering them more personalized and efficient support. It’s an innovation that demonstrates our commitment to delivering excellent service and ensuring that customers receive the information they need quickly and conveniently.”

Chery Bahrain is one of the first automotive brands in the region to implement this generative AI-based solution and plans to continue refining the tool to enhance customer service further.

The tyranny of touch screens may be coming to an end.

Companies have spent nearly two decades cramming ever more functions onto tappable, swipeable displays. Now buttons, knobs, sliders and other physical controls are making a comeback in vehicles, appliances and personal electronics.

In cars, the widely emulated ultra-minimalism of Tesla’s touch-screen-centric control panels is giving way to actual buttons, knobs and toggles in new models from Kia , BMW ’s Mini, and Volkswagen , among others. This trend is delighting reviewers and making the display-focused interiors of Tesla and its imitators feel passé.

Similar re-buttonisation is occurring in everything from e-readers to induction stoves.

Perhaps the most prominent exponent of this button boom is the company that set us lurching toward touch screens in the first place. Apple  added a third button it calls the “action button” to its full slate of new iPhone 16s unveiled this month, after introducing the feature on its upscale Apple Watch Ultra and Pro-model iPhones over the past couple of years. It also added a button-like “camera control” input on the iPhone’s side.

As Apple shows, companies aren’t just rediscovering buttons, they’re reconceiving them. The camera control includes touch features, and the company has also developed the “force sensor” that enables its AirPods to respond when you squeeze their stems.

Engineers and industrial designers—often prodded by user complaints—are tapping into our exquisitely sensitive sense of touch and spatial awareness, known as proprioception. And it’s all in service of making gadgets easier, more fun and, in some cases, safer to use. We want to touch type or operate cruise control without averting our eyes from the road.

Why buttons became sensors

To understand why buttons are making a comeback in a world in which any kind of controls are possible, it helps to understand how we got to the current, too-often sorry state of human-machine interfaces.

Touch screens have their virtues, which explains the initial enthusiasm for them. We can do a lot more by tapping our iPhones than we ever could have with the old-school BlackBerry , however much we miss those clicky little keyboards.

As soaring production drove down the price of such displays, though, they became something of a crutch for gadget designers and corporate bean counters.

“Now that touch screens are the cheapest option, they’re being deployed everywhere, even in places where they don’t belong,” says Sam Calisch, chief executive of Copper, a startup that makes induction ranges for cooking . In electric stoves and ovens, this has led to poor design decisions—for example, induction cooktops with touch-based controls that become inoperable when a pot boils over, as my Wall Street Journal colleague Nicole Nguyen lamented last year .

Even when our devices have buttons, they are too often the kind that are flat like touch screens, and have similar shortcomings. Capacitive buttons sit flush on hard surfaces and don’t actually give way when you press, and so can only signal they’ve been activated through sound or light. These, too, have taken over because they are cheap and easy to incorporate into the printed circuit boards that are already inside gadgets, whereas incorporating physical switches means additional wiring and complexity, Calisch says.

Anyone who has known the agony of having to mash a capacitive button on a newer washer, dryer or dishwasher knows how uniquely infuriating such cost-cutting measures—masquerading as futuristic interfaces—can be.

The hazards of �touch’ interfaces

Fundamentally, the problem with touch-based interfaces is that they aren’t touch-based at all, because they need us to look when using them. Think, for example, of the screen of your smartphone, which requires your undivided gaze when you press on its smooth surface.

As a result, “touch screen” is a misnomer, says Rachel Plotnick, associate professor of cinema and media studies at Indiana University Bloomington, and author of the 2018 book “Power Button: A History of Pleasure, Panic, and the Politics of Pushing,” the definitive history of buttons. Such interfaces would be more accurately described as “sight-based,” she says.

The hazards of burying many of a vehicle’s controls inside touch-screen menus that need drivers to look at them have become so obvious that the one European automotive safety body has declared that vehicles must have physical switches and buttons to receive its highest safety rating. Responding to criticism from drivers, Volkswagen has pledged to bring back physical controls for certain oft-used features, such as climate control.

Newer electric vehicles from BMW Mini are bristling with physical controls. To make it so drivers never have to take their eyes off the road, industrial designers at Mini put into their vehicles a user-customizable head-up display that drivers can navigate using buttons and a scroll wheel on the steering wheel, says Patrick McKenna, head of product and marketing at Mini USA. These controls can also be accessed through the vehicle’s round touch screen, and via a voice assistant. The entire point of the vehicle’s interfaces is redundancy, safety and a reduction in distractions, he adds.

Satisfying switches and clicky keyboards

The switch back to physical interfaces is also, in many ways, a vibe shift. With touch screens ubiquitous, what was once viewed as luxurious is becoming tacky. Physical controls, done well, now signal the kind of thoughtfulness and exclusivity once attached to the original iPhone.

Take the knobs on the induction range from Copper. Made of walnut, they let cooks know, without looking, the level of heat they’ve set a burner to—just like physical knobs on a gas range. This is deliberate, says Calisch, who admits that in the past he’s put capacitive-touch sensors on other electronics he’s designed.

Physical controls are effective in part because of our sixth sense, known as proprioception. Distinct from the sense of touch, proprioception describes our innate awareness of where our body parts are. It is the reason we can know the position of all our limbs in three-dimensional space down to the precise position of the tips of our fingers.

Making good physical interfaces isn’t just about the utility of engaging our sense of touch; the big button comeback is also about joy. Think of the satisfying heft of the volume knob on a hi-fi stereo, or the way a proper ergonomic keyboard can make typing seem less of a chore.

A good example of this sense of fun is the hand crank on the side of the Playdate portable video game system, which also includes a familiar, plus-shaped D-pad and two buttons. Putting a controller that works like the crank on an old coffee grinder onto a gadget resembling the original Gameboy is about whimsy, but also introduces new game mechanics that would otherwise be cumbersome or even impossible on other devices, says Greg Maletic, director of special projects at Panic, the company that makes the Playdate.

Makers of musical instruments have always understood the importance of physical controls. Teenage Engineering, the Swedish consumer-electronics company Panic partnered with to make the Playdate, makes a variety of synthesisers bristling with a dizzying array of buttons, sliders and knobs.

Once you know what to look for, it becomes apparent that this kind of design thinking is showing up all over the place, and that adding physical controls back to a device ignominiously stripped of them can unlock new kinds of interaction and utility.

E-readers have begun adding back page-turn buttons. While Amazon has abandoned such buttons in its Kindles, competitors from Kobo, Nook and Boox all now offer models that include them.

Similarly, Apple—whose 2007 launch of the iPhone ushered in a touch-screen era—is adding a surprising variety of buttons back to devices that previously seemed on a trajectory to have none at all.

It restored the physical function keys atop the keyboards on its MacBook Pro computers in 2021, after replacing them with much fanfare in 2016 with a touch-screen strip that it touted as the Touch Bar. Apple boasted that restoring physical keys brought “back the familiar, tactile feel of mechanical keys that pro users love.”

The push to re-physicalise interfaces has even led to an unexpected side gig for Dr. Plotnick, the academic authority on buttons. Companies are tapping her to consult on how to improve their physical controls. At its heart, these consultations—which include advising on the function of potentially lifesaving buttons on medical devices—are about making interactions with machines less intimidating and more intuitive.

“You know, there’s often a lot of skill behind button pushing—even though it seems like the simplest thing in the world,” she says.

Ĺ koda Middle East has introduced the new Ĺ koda Scala and Kamiq models to the region, highlighting the brand’s focus on sleek design, advanced technology, and enhanced safety. These upgrades are designed to meet the needs and preferences of drivers in the Middle East.

The new Kamiq and Scala, tailored for both urban and long-distance driving, incorporate cutting-edge innovations that are expected to resonate well in the regional market. They combine modern styling with efficient performance and an array of advanced features.

The Ĺ koda Kamiq now boasts a more assertive appearance, a rugged SUV character, and improved technology. Its compact size, superior fuel efficiency, and advanced connectivity make it a perfect fit for city streets as well as highways.

Meanwhile, the Škoda Scala, a sporty hatchback influenced by the Vision RS concept, showcases a refreshed grille and bumper with dynamic design elements. Despite its compact platform, it offers generous space for both passengers and cargo, with an interior that mirrors the quality seen in Škoda’s premium models.

Commenting on the launch, Lukas Honzak, Managing Director of ŠKODA Middle East, stated: “The introduction of the new Scala and Kamiq reflects our commitment to offering vehicles that perfectly balance performance, practicality, and modern features. These models are designed with the region’s drivers needs in mind, combining cutting-edge technology with refined design to deliver a seamless driving experience, whether navigating city streets or covering longer distances.”

Enhanced Features and Technology for Middle Eastern Drivers

Both the Škoda Scala and Kamiq come with standard LED headlights and taillights, with the option to upgrade to TOP LED Matrix headlights. These advanced lights allow full beam use at night, with smart technology to prevent glare for other drivers. Both models have separate LED fog lights, as standard, in the bumper for better visibility in tough conditions. Additionally, for the first time, both models offer an optional electric boot with a virtual pedal, allowing hands-free boot access by waving a foot under the rear bumper—ideal when your hands are full.

The Kamiq offers an optional panoramic sunroof for a more spacious driving experience. It comes with an 8.25-inch Ĺ koda Infotainment System and an 8-inch Digital Display, with optional upgrades to a 9.2-inch Ĺ koda Navigation System and 10.25-inch Virtual Cockpit for a more high-tech feel. Phone pockets have been added to the back of the front seats for convenient mobile storage. Both models also feature up to five USB-C ports, ensuring easy connectivity and charging on the go.

Ferrari World Yas Island, Abu Dhabi has officially opened the doors to the world’s first Ferrari-themed Esports Arena. This new, state-of-the-art attraction promises an unmatched racing experience for families and friends.

The arena, located at one of the world’s premier theme parks, offers visitors the chance to test their racing skills on 20 high-performance Gran Turismo simulators. These include 14 simulators for adults, 6 for children, and 3 F1 simulators, providing a thrilling challenge for racers of all ages.

In a commitment to inclusivity, the arena has also been equipped with two Gran Turismo simulators specifically designed for people of determination.

Guests can race on 9 official tracks, including iconic circuits like Monza, Imola, Silverstone, and Yas Marina, while choosing from 10 Ferrari cars—7 GT models and 3 F1 models. Each month, a new track will be introduced, offering fresh challenges and exciting experiences. The Ferrari World Esports Arena features a striking black-and-red design, paired with high-performance PCs, pro-grade equipment, and the latest consoles, to guarantee a fully immersive and thrilling racing experience.

Theme Park entry tickets will include access to the GT simulators until year end, while the F1 simulators are available at an additional fee starting from AED 60 per race.

Ferrari World’s Esports Arena is set to trigger the competitive spirit in racers of all skill levels. Whether you’re a first-time racer or a seasoned professional, this new attraction offers the perfect opportunity to unleash your inner racer.

Located on Yas Island, Ferrari World Yas Island, Abu Dhabi is right next to the ultimate adventure hub CLYMB™ Yas Island, Abu Dhabi. It is also just minutes away from the region’s largest indoor theme park Warner Bros. World™ Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, the world’s first and only Emirati-themed waterpark and the world’s largest indoor marine-life theme park SeaWorld® Yas Island, Abu Dhabi.

Oak View Group (OVG) and Ethara proudly announce the addition of two iconic venues to their portfolios: Zayed Sports City in Abu Dhabi and House of Sustainability (formerly UAE Pavilion) in Expo City Dubai. This expansion follows the announcement in 2023 that would see the partners transform the venue and hospitality industry in the region under OVG Middle East and marks a pivotal moment for the two entities as they seek to strengthen their presence in the MENA region.

Jessica Koravos, President of OVG International, commented: “We are thrilled to be expanding OVG’s venue portfolio with the first two venues in the region under OVG Middle East. They each embody excellence in their respective domains with Zayed Sports City’s rich heritage of world-class sporting and entertainment events, and the House of Sustainability with its groundbreaking design and significance in Expo City Dubai. This expansion aligns perfectly with our vision of delivering bespoke venue and hospitality solutions and commitment to delivering exceptional experiences at world-class facilities throughout the region.”

David Powell, Chief Strategy & Business Development Officer of Ethara, added: “Ethara has a legacy of operating four of the region’s most iconic and groundbreaking venues in Yas Marina Circuit, Etihad Arena, Etihad Park, and Yas Conference Centre – which have each helped shape the event and venue industry in the region over the last 16 years. Through our partnership with OVG, we look forward to integrating Zayed Sports City and the House of Sustainability into our portfolio as we look to evolve to meet the ever-evolving demands of the industry under OVG Middle East.”

Zayed Sports City has long been a cornerstone of Abu Dhabi’s sporting and entertainment landscape. It features a diverse range of facilities, including the Zayed Sports City Stadium, International Tennis Centre, Khalifa International Bowling Centre, Zayed Sports City Ice Rink, and Mubadala Pavilion. The venue has hosted prestigious events such as the Mubadala World Tennis Championships, WTA sanctioned Mubadala Abu Dhabi Open, five editions of the FIFA Club World Cup, AFC Asian Cup, UAE National Day celebrations, and notable visits including Pope Francis and Prime Minister Modi. Its comprehensive facilities cater to community activities, professional sports, and world-class events which will see Zayed Sports City Stadium host four shows on Coldplay’s �Music of the Spheres’ World Tour on 9, 11, 12, and 14 January 2025, International Tennis Centre host the Mubadala Abu Dhabi Open from 1-8 February 2025, alongside other large sporting and community events.

The House of Sustainability, formerly the UAE Pavilion at Expo 2020 Dubai, stands as a symbol of innovation and sustainability. Designed by Santiago Calatrava, it offers 8,000 square meters of exhibition space and continues to play a central role in Expo City Dubai. The venue’s transition from Expo 2020 to its current role underscores its significance as a hub for sustainability and architectural excellence.

ZEEKR AWR announced its debut at the WETEX, the region’s largest exhibition dedicated to sustainability, clean energy, and technology. Demonstrating its commitment to innovation and environmental responsibility, ZEEKR AWR will showcase its premium electric mobility brand at the Dubai World Trade Centre from October 1 to 3, 2024. Organized by the Dubai Electricity and Water Authority, WETEX serves as a key platform for advancements in sustainable energy, water, and environmental solutions.

ZEEKR AWR’s participation highlights its strategic goal of promoting electric vehicle (EV) adoption in the UAE, supporting the country’s net-zero emissions targets. Visitors to Stand 16 in Sheikh Maktoum Hall will have the opportunity to explore two featured models: the ZEEKR 001, a premium electric shooting brake known for its sleek design and long range, and the ZEEKR X, a compact SUV offering cutting-edge safety features and a versatile interior.

Key Highlights and Expert Panels:

On the 2nd of October, Roberto Colucci, Director of Electric Mobility at ZEEKR AWR, will join the “Urban Development & Creating Sustainable, Livable and Resilient Cities” to share his insights on EV solutions that integrate seamlessly with smart buildings and renewable energy infrastructure. Colucci will also be joining the “Utilities Trends & Innovation Panel” on October 3rd to discuss the latest in EV innovation, infrastructure, battery technology, and related advancements. He will explore ZEEKR’s approach to overcoming EV adoption barriers, focusing on infrastructure enhancements, advanced battery technology, and grid modernization efforts aimed at achieving zero carbon emissions.

Roberto Colucci stated, “Participating in WETEX is strategically important for ZEEKR AWR as it allows us to showcase our innovative EV solutions to key stakeholders in the sustainability sector while reinforcing our commitment to the UAE’s net-zero ambitions. This event provides a vital platform for collaboration and dialogue on the future of electric mobility.”

Cannon Wang, Regional Managing Director, ZEEKR Middle East & Africa, added: “WETEX 2024 is a significant opportunity for ZEEKR, alongside our partner AWR, to support the UAE’s ambitious Net Zero goals. Together, we are not only delivering cutting-edge electric vehicles but also advancing the nation’s commitment to sustainability. By driving innovation and building key partnerships, we’re paving the way for a cleaner, greener future in alignment with the UAE’s vision for zero-emissions mobility.

As part of the brand’s participation at WETEX, Ahmed Shehab, Regional Director of Product & Strategy at ZEEKR MEA, will deliver a keynote presentation on ZEEKR’s advanced technologies, offering insights into the brand’s innovative EV solutions.

Taiba Investments has announced a strategic partnership with Hilton to introduce the prestigious Waldorf Astoria Hotels & Resorts brand to the holy city of Madinah. The agreement, signed at the Future Hospitality Summit (FHS) World in Dubai, highlights Taiba Investments’ continued expansion into the luxury hospitality market and emphasizes the company’s dedication to enhancing Saudi Arabia’s tourism industry through collaborations with globally recognized hospitality brands like Hilton.

Commenting on the partnership, Sultan Al Otaibi, CEO, Taiba Investments, said: “This agreement marks a pivotal moment in our strategic growth, reflecting our unwavering commitment to enhancing Saudi Arabia’s hospitality offering across diverse segments. Our collaboration with Hilton and Waldorf Astoria Hotels & Resorts will elevate tourism and hospitality by delivering an extraordinary guest experience in line with the “Pilgrim Experience Program”. This project not only reaffirms our leadership in the sector but also highlights our dedication to Saudi Vision 2030 by providing world-class accommodation that honor the Kingdom’s rich heritage.”

Set to open in 2028, Waldorf Astoria Al Madinah will mark the debut of the award-winning brand in Madinah, introducing its unparalleled standards of luxury and signature service to the holy city. Uniquely situated on the northern side of the Prophet’s Mosque (PBUH), the hotel boasts exclusive, direct views of the holy site and is only a few minutes’ walk away.

Carlos Khneisser, Vice President, Development, Middle East and Africa, Hilton, said: “We are delighted to extend our partnership with Taiba Investments through this remarkable project. Saudi Arabia remains one of our fastest-growing markets where we plan to grow our footprint to exceed 100 hotels in the coming years. Waldorf Astoria Al Madinah will bring the brand’s timeless hospitality and elegant service near one of the world’s most sacred sites. Together with Taiba, we look forward to expanding our network across the Kingdom and delivering unforgettable experiences to our guests.”

Waldorf Astoria Al Madinah will feature more than 300 sophisticated guest rooms and suites, three world-class dining concepts including the celebrated Peacock Alley café and two thoughtfully curated restaurants including a signature venue. The hotel will house two multi-functional halls, a boardroom, private club lounge, a prayer room, as well as a fitness center.

By pioneering transformative projects, Taiba Investments aims to significantly contribute to local economic growth, generate valuable job opportunities, and support the tourism infrastructure development, all while delivering an experience deeply rooted in tradition.

As part of this strategy, Taiba Investments will renovate the existing Taiba Front Hotel, rebranding it as Waldorf Astoria Al Madinah. This transformation will merge the global brand’s timeless luxury with the cultural essence of the holy city, elevating the property’s sophistication and exclusivity while consolidating Taiba’s position as a key player in redefining Madinah’s hospitality landscape.

AGMC, the official distributor of Geely Auto in the UAE, has strengthened its presence in the country by expanding its sales and aftersales network with the launch of a new Geely showroom and service facility in Abu Dhabi. This new location showcases Geely’s diverse and sophisticated vehicle lineup while offering enhanced support to customers in the UAE’s capital.

The Abu Dhabi showroom delivers an elevated customer experience, providing a seamless journey from sales to aftersales, along with the exceptional service standards AGMC is known for. A wide range of Geely models are on display, reflecting the brand’s dedication to refined design, cutting-edge technology, and outstanding driving performance.

The new facility is not just a showroom, but also a fully integrated service center, offering a comprehensive range of automotive care, including periodic maintenance, general service, and warranty repairs. Staffed by highly trained technicians skilled in bodywork, maintenance, and spare parts, its strategic location ensures greater convenience and faster service for all customers, including fleet operators. Additionally, as part of the second phase of expansion, a regional warehouse and body shop are set to open in the coming months to further enhance service capacity.

Commenting on the launch of the new showroom, Dr Andreas Schaaf, CEO – Geely Group Brands at AGMC said: “Geely is one of the fastest growing brands in the UAE and we are thrilled to be able to provide Geely customers in Abu Dhabi now with the world-class service and premium experience AGMC is renowned for. As we invite our valued customers to Abu Dhabi’s Mussafah district, we are confident that they will find a Geely model of their choice from our award-winning portfolio of attractive, innovative and reliable vehicles that allow aficionados to fully immerse themselves in the complete spectrum of driving experiences.”

The new showroom in Abu Dhabi follows the progressive opening of Geely’s showrooms in Dubai, Sharjah and, most recently, Ras Al Khaimah, and reinforces the brand’s position as one of the fastest growing automotive leaders in the UAE and beyond. Geely’s presence in Abu Dhabi will further expand with another showroom opening soon on Airport Road, emphasizing the importance of this market.

Customers in Abu Dhabi can look forward to a welcoming and dynamic environment, where they can explore, test drive, and purchase their favorite Geely at their leisure. With ample parking adding further convenience, the Abu Dhabi showroom provides the perfect launchpad to cater to Geely’s growing popularity among UAE customers.

Among the impressive Geely models on display at the showroom and available for test drive is the all-new Geely Starray, the brand’s ultramodern SUV that blends luxury, technology, and modern design to create a truly one-of-a-kind driving experience.