Lamborghini Unveils Exclusive ‘All Terrain’ Huracán Sterrato at Milan Design Week
3 min
Limited to just 12 units, these exclusive models have been creatively designed with unique colors by Lamborghini’s Ad Personam studio and Centro Stile. The designs draw inspiration from four different landscapes perfectly suited to the Huracán Sterrato: snow, sand, off-beat tracks, and arid deserts.
The grand reveal was presented by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, at the Segheria of Tanja Solci in Milan. This venue, renowned for its artistic restoration vision, served as the ideal backdrop to present the distinctive characteristics of these vehicles. Each car, reflecting the forces of nature, stood against a meticulously designed setting representing the environments that influenced their liveries, such as rocks, deserts, and forests.
A Fusion of Nature and High-Performance Engineering
“The Huracán Sterrato disrupted the super sports car landscape from the moment of its launch,” said Stephan Winkelmann. “The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes.”
The NEVE model captures the icy tones of the tundra, while SABBIA reflects the warm, neutral tones of desert sands and green cacti. BOSCO is inspired by forest trails, mimicking the hues of trees and moss, and TERRA evokes the earthy colors of moorlands and arid landscapes.
Each vehicle boasts a matte black roof and bonnet cover, complemented by 19” Morus matte black forged rims, color-matched calipers, and additional lights. The interiors are equally bespoke, featuring dark chrome, carbon twill with Alcantara, laser engraved Sterrato graphics, and an Ad Personam plaque that echoes the external livery.
The All-Terrain Sterrato is ideally Lamborghini in its dynamic abilities and its capacity to surprise with the unexpected, stated Design Director Mitja Borkert. The Sterrato concept, refined by our Centro Stile and Ad Personam departments, highlights the car’s multifaceted character and adventurous personality.
Italian Elegance and Advanced Engineering
During the Milan event, attendees not only witnessed the unveiling but also enjoyed a Michelin-starred Italian culinary experience, inspired by the diverse terrains the Sterrato embraces. The evening also included a display of a 3T bicycle, inspired by Lamborghini super sports cars, fragrances from Culti, and a demonstration of Tod’s iconic Gommino loafer, showcasing the art of Italian craftsmanship.
All 12 cars have been pre-sold to select clients across Lamborghini’s main commercial regions of the Americas, Europe, the Middle East, Africa, and the Asia-Pacific, as part of a broader production run of 1499 vehicles which began delivery in 2023.
“The Sterrato concept proved itself from the moment it was first unveiled, endorsed not only by awards won, media and customers acclaim, but from its resounding commercial success with all units immediately sold out,” said Chief Commercial and Marketing and Officer, Federico Foschini. “Limited series that demonstrate Lamborghini’s competence in personalization through our Ad Personam studio are an important part of our business model, with Milan Design Week the perfect forum to present this capsule edition.”
The Sterrato’s engineering includes a 5.2-liter V10 engine delivering 610 CV and 560 Nm of torque, complemented by a 7-speed dual-clutch transmission and electronically controlled all-wheel drive. Designed for optimal performance on varying surfaces, it accelerates from 0 to 100 km/h in just 3.4 seconds, with a top speed of 260 km/h, embodying the thrill of driving both on and off the road.
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To empower local talents in the fashion industry
3 min
The Chalhoub Group has unveiled the second edition of the Fashion Lab, an innovative initiative designed to support and nurture local fashion talent in Saudi Arabia. Powered by The Greenhouse, Chalhoub Group’s hub for innovation and entrepreneurship, and in collaboration with the Saudi100 program, the Fashion Lab opens its doors to a new cohort of Saudi Arabian fashion brands specializing in ready-to-wear, accessories, handbags, and jewelry.
Fashion entrepreneurs across the Kingdom are now invited to apply for this intensive six-month program. The Fashion Lab is crafted to provide participants with an intensive curriculum that covers essential aspects of fashion business fundamentals, commercialization strategies, and entrepreneurial skills.
This initiative is a testament to Chalhoub Group’s dedication to contributing to Saudi Arabia’s Vision 2030, fostering local talent, and driving innovation within the Saudi fashion industry.
Joaquin Mencia, Chief Innovation Officer at Chalhoub Group, commented: “The Fashion Lab is yet another testament to Chalhoub Group’s unwavering commitment to fostering innovation and excellence in the Saudi fashion scene. After the great success of the first cohort of the Fashion Lab, we are launching Cohort 2 with double the efforts and expanding our perks for the next batch of Saudi fashion brands. With the exciting addition of The Greenhouse’s newly opened location in Riyadh, we are well-prepared to host Cohort 2 in a dynamic environment designed to nurture creativity and innovation. We are committed to providing an unparalleled experience that will empower the next generation of Saudi fashion brands to thrive and reach new heights.”
The first cohort of The Fashion Lab produced remarkable success stories that highlight the program’s impact. Brands like KAFBYKAF have gone on to receive significant acclaim. “The Fashion Lab gave KAFBYKAF the unique experience of selling on a Chalhoub Group platform and receiving guidance and exclusive access to senior leaders and retail experts from the Group, which was incredibly valuable to my brand,” said Kawthar Alhoraish, Founder of KAFBYKAF. “I recommend this program for any brand ready for acceleration.”
“Having worked closely with the brands in the first cohort of The Fashion Lab, I have witnessed firsthand the incredible talent and potential within the Saudi fashion industry,” said Joseph Chalhoub, General Manager of Fashion KSA at Chalhoub Group. “This program is a transformative journey that provides real support, knowledge sharing from retail experts, and commercial opportunities for local brands to thrive.”
This year’s cohort will offer ten Saudi brands a unique chance to gain mentorship and guidance from prestigious partners such as Boltable Studios, Instagram and Snap Inc. The program will be hybrid, based out of Riyadh, and will feature approximately 30 exclusive mentorship and workshop sessions. Successful applicants will have the rare opportunity to bring their collections to life on one of Chalhoub Group’s sales channels.
For more information and to apply, visit The Fashion Lab’s official webpage from June 27 until July 18, 2024, on the following link:
https://www.chalhoubgreenhouse.com/thefashionlab
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
