Dubai’s property market does not operate like any other on earth. Off-plan transaction volumes in 2025 alone exceeded the total deal flow of property markets that have spent centuries building their ecosystems. The Palm Jumeirah is now a global postcode. Lusail City in Doha has become the most significant new urban address to emerge from the Gulf in a generation. And the international capital flowing into both cities — from London, Singapore, Mumbai and Sydney — is being guided, in no small part, by the ten people on this list.
This is not a ranking by follower count. Follower count measures distribution. What follows is built on substance: licensed credentials, professional track record, and the quality of what an audience genuinely learns from following these accounts. The distinction matters when a single transaction can move tens of millions of dirhams.
Dubai and Doha’s property creators are not influencers who learned real estate. They are real estate professionals who learned content. That order is everything.

1. Firas Al Msaddi – @firas_al_msaddi · Founder & CEO, fäm Properties
There are property influencers who talk about the Dubai market, and there are those who run it. Firas Al Msaddi belongs firmly in the second category. As Founder and CEO of fäm Properties — Dubai’s largest real estate brokerage by transaction volume — he oversees an investment portfolio exceeding AED 2 billion and has earned annual recognition from Emaar, Dubai Holding, MERAAS and Meydan as their highest-performing brokerage partner since 2009.
His 146,000 Instagram followers reflect a career built long before social media existed as a marketing channel, which is precisely what gives the content its authority. Where most Dubai property creators offer market opinion, Al Msaddi offers market data — transaction volumes, absorption rates, off-plan versus ready comparisons — grounded in the actual performance of a firm processing thousands of deals each year. He is also the author of a book on UAE real estate investment, and a committed educator of the next generation of regional professionals.

2. Farooq Syed – @farooq_syd · CEO, Springfield UAE
Farooq Syed arrived in Dubai’s real estate market in 2008 and has spent the intervening years building Springfield UAE into one of the emirate’s most recognised luxury agencies — awarded by six of Dubai’s leading developers as their top-performing partner. His YouTube channel, the largest dedicated to Dubai real estate, has become the primary reference point for international investors trying to understand the market before they land.
With 272,000 Instagram followers and a growing YouTube subscriber base, his reach into the international investor community is the kind that most Dubai developers spend significant marketing budgets trying to replicate. The content is practical in the extreme: property tours of listings he is actively selling, market analysis drawn from his own transaction data, and guidance on the buying process that bridges the gap between aspiration and acquisition.

3. Lewis Allsopp – @lewisallsopp · CEO, Allsopp & Allsopp
Lewis Allsopp did not just build a brokerage in Dubai — he built a different standard of practice. Allsopp & Allsopp, which he leads as CEO, was among the first firms in the UAE to apply British estate agency principles — client-first service, transparent process, professional accountability — to a market where those standards were not yet the norm. The firm now employs more than 200 staff across UAE and UK operations and has accumulated recognition few Dubai agencies can match.
His social media presence reflects the same approachable professionalism that built the business: agency updates, market insights, and real estate interviews delivered with the kind of energy that makes his audience consistently worth following. For international buyers considering the Dubai market, Lewis Allsopp is frequently the first credible voice they encounter.

4. Zeina Khoury – @thezeinakhoury · CEO, Zed Capital Real Estate
There are property creators who show you Dubai’s luxury market, and there are those who take you inside it. Zeina Khoury, CEO of Zed Capital Real Estate and a recognised figure from Netflix’s Dubai Bling, has built an audience that extends well beyond conventional property followers into the aspirational luxury space — the precise international buyer profile that drives Dubai’s ultra-premium residential transactions.
Her content showcases Palazzo Versace residences, D1 Tower listings and other landmark Dubai addresses in a format that sells the lifestyle as fluently as it presents the investment case. With 204,000 followers and the cultural visibility that Netflix delivered, she reaches a demographic that most Dubai property platforms spend significant budgets trying to access.

5. Alona Lurdes – @alona_lurdes · Dubai Chairman’s Club Broker
The market’s own recognition structures have spoken consistently about Alona Lurdes: multiple Sales Excellence Awards and membership of the Chairman’s Club, reserved for Dubai’s highest-performing brokers. Her Instagram content translates that professional standing into accessible property education — ultra-luxury listing tours, post-construction handovers, market updates — delivered with the authority of someone who closes the deals she describes.
The audience that follows her is the right one for serious property media: active investors and committed buyers using her feed as due diligence on the Dubai market, not as passive entertainment.

6. Alessia Sheglova – @alessia_sheglova · CEO, Dacha Real Estate
Alessia Sheglova is the CEO of Dacha Real Estate and one of Dubai’s most prominent luxury property content creators — 204,000 followers, a career spanning residential sales, leasing, off-plan transactions and complex multi-party deals since 2008, and fluency in English and Russian that gives her direct access to a buyer community representing a substantial share of Dubai’s premium residential market.
Her content covers Palm Jumeirah penthouses, Burj Khalifa residences, and Dubai’s property laws, tenancy regulations and buying procedures in a format that serves an international investor audience needing both the aspirational showcase and the practical guidance to commit to a decision. For Kanebridge News ME, she represents access to a community of buyers who consume property content with genuine seriousness.

7. Sarah Aboutaleb – @sarah_aboutaleb · Dubai Real Estate
Eight years in Dubai’s real estate market is enough time to have seen every cycle, every regulatory shift, and every category of international buyer. Sarah Aboutaleb has spent that time building a social media presence that reflects the full diversity of Dubai’s investor base — addressing the practical concerns of buyers from dozens of nationalities who need to understand DLD fees, payment plan structures, off-plan risk, and the mechanics of acquiring property in the UAE.
The audience she has built knows that Dubai property investment requires market-specific knowledge that cannot simply be transferred from elsewhere. Her consistent provision of that knowledge is the foundation of a following that trusts her enough to act on what she publishes.

8. Angelika Egoschin – @angelika_egoschin · Luxury Property Dubai
Angelika Egoschin brings a European methodical rigour to Dubai luxury property content — touring ultra-premium listings, documenting the purchasing process in precise detail, and communicating market dynamics to a German-speaking investor community that represents a meaningful share of Dubai’s international buyer base.
In a content landscape where most Dubai property creators operate in English and target a generic international audience, her specific cultural calibration for European investors is a genuine differentiator. Her content is visually precise, methodically informative, and exactly what serious buyers from Germany, Austria and Switzerland are looking for before they commit capital to the UAE.

9. Arwa Nahhas – @arwanahhas · Luxury Property Dubai
Arwa Nahhas brings a strategic, investor-focused perspective to Dubai luxury property content — showcasing premium residences, explaining market trends, and highlighting the opportunities shaping the emirate’s high-end real estate sector.
With a strong emphasis on education and market expertise, her content helps both regional and international buyers navigate Dubai’s evolving property landscape. Her professional approach and consistent market insights have made her a trusted voice for investors seeking informed real estate decisions.

10. Tara Sadat –@tarasadat · Luxury Property Dubai
Tara Sadat blends luxury lifestyle with high-end real estate, presenting Dubai’s most prestigious properties through polished, aspirational content that resonates with affluent regional and international audiences.
Her content goes beyond showcasing homes, capturing the lifestyle, architecture, and investment appeal that define Dubai’s luxury market. Through a refined visual style and strong digital presence, she has become an influential voice connecting premium real estate with luxury living.