Al-Futtaim Lexus Raises the Bar with the Launch of the Electrified 2025 LX Series | Kanebridge News
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Al-Futtaim Lexus Raises the Bar with the Launch of the Electrified 2025 LX Series

With cutting-edge technology and unparalleled craftsmanship, the 2025 LX Series is not just a SUV – it’s a statement

Press Release
Fri, Feb 21, 2025 1:14pmGrey Clock 6 min

 Al-Futtaim Lexus, a pioneer in automotive excellence since 1989, has announced the launch of the much-anticipated 2025 LX Series – the pinnacle of luxury SUV engineering that seamlessly blends performance, sustainability, and sophistication. In 2025, the first-ever LX 700h takes flagship luxury to even greater heights with its electrified powertrain, and the addition of a new LX 600 Overtrail grade designed for superior luxury off-road performance.

Commenting on the launch of the all-new 2025 LX Series, Jacques Brent, Managing Director of Al-Futtaim Lexus, said: “Ever since it was first launched in 1996, the Lexus LX has redefined luxury in the full-size SUV segment, offering advanced technologies alongside unparalleled refinement. With each new generation, LX raised the benchmark, setting new standards for luxury, innovation and capability. Available to order now, the 2025 LX Series stands apart as a class-defining SUV that continues Lexus’s commitment to refined comfort, combining breakthrough technological innovation with luxurious interior elements that exceed customer expectations. For 2025, Al-Futtaim Lexus has further enhanced its strong foundation with the launch of the first-ever electrified LX. Created without compromise and meticulous attention to detail, the Lexus LX 700h is a vehicle that we are extremely excited to share with our customers in the UAE.”

The LX 700h is Lexus’ latest hybrid offering, now the entire Lexus SUV lineup is electrified with Hybrid technology. Lexus continues to meet the diverse needs of customers and cater to any lifestyle through its electrification efforts. Whether navigating off-road obstacles or embarking on urban adventures, the LX is equipped with impressive performance, thoughtful design, and human-centered technology.

With the LX 700h, Lexus has developed a new parallel hybrid system that prioritizes preserving the “reliability,” “durability,” and “off-road performance” that the LX series has cultivated over generations, even amidst the shift to electrification. The parallel hybrid system integrates a motor generator (MG) with a clutch positioned between the 3.5L V6 twin-turbo engine and a 10-speed automatic transmission.

This configuration maintains key features like full-time 4WD, a Lo-range transfer case, and a torque converter-equipped automatic transmission, ensuring that the combined high output and torque from both the engine and motor are effectively transmitted to the road. Engine torque is assisted by motor torque during off-road driving to contribute to an enhancement in system torque responsiveness.

By utilizing e-motor torque to achieve the signature Lexus driving experience, annual CO2 emissions will be significantly reduced (22% reduction), further improving environmental performance.

Boasting a Nickel-Metal Hydride (NiMH) battery pack and electric motor along with a powerful twin-turbocharged 3.5l V6 engine, this system delivers effortless acceleration and seamless response both on- and off-road. Paired with a 10-speed Direct Shift Automatic Transmission, delivering an impressive 457 HP and 790 NM of torque, this is the most powerful LX ever from Lexus. A generous 98-litre fuel tank provides the optimum driving range.

Lexus Overtrail Project

At the 2023 Tokyo Outdoor Show, Lexus introduced the Overtrail Project, an innovative initiative designed to inspire adventurous customers through refined outdoor experiences. The project expands Lexus’s commitment to exploration beyond traditional automotive boundaries.

The LX Overtrail grade embodies this vision with a robust design tailored for outdoor enthusiasts. Featuring a distinctive matte black grille, black door handles, black roof rails, and black overfenders, the vehicle combines rugged functionality with premium aesthetics. Key Overtrail features include 18-inch wheels, a front skid plate, and premium interior touches like leather seats and elegant wood accents on the center console and door panels.

Alongside the standard canter differential lock included in all models, the OVERTRAIL model also comes with front and rear differential locks geared for enhanced off-road performance. This allows the driver to lock the differentials as needed, improving the vehicle’s ability to recover when wheels become stuck.

This project represents Lexus’s strategic approach to expanding customer experiences, promising future opportunities in products, accessories, and outdoor-focused innovations.

Bold exterior design

The exterior design of the LX marries superior function with stunning aesthetics. With commanding dimensions (5100x1990x1895 mm – L x W x H), the LX makes a striking style statement.

The performance-inspired styling of the LX is designed to elevate your drive to its most visceral heights, with aerodynamically enhanced bodywork, exclusive 22-inch premium alloy wheels, soft closing doors and power rear door with kick sensor.

Enhancing both aesthetics and functionality are the triple-beam LED headlamps with Adaptive High-Beam system.  The Adaptive High-Beam intelligently enables and disables individual LEDs within each headlamp for precision control over the distribution of light. The system uses a camera on the top of the vehicle, to detect light from vehicles in front and smoothly illuminate the road ahead, while avoiding preceding or oncoming vehicles with pinpoint accuracy. Drivers can enjoy their most vividly lit night-time drive, providing exceptional visibility while delivering calmer driving conditions, without the need to repeatedly alternate between high and low beam.

Breakthrough interior technology

The LX cabin is designed for the utmost in comfort and usability. The distinctive design continues inside, where you’ll find exclusive upgrades, including performance-inspired instrumentation and textured genuine leather-wrapped steering wheel for great style and grip.

The instrument panel features Lexus Interface with a dual display configuration. A 12.3-inch upper screen and 7-inch lower screen help to create an intuitive command centre and a comfortable driving experience with their variety of views, instrumentation and control adjustments.

The Mark Levinson Premium Audio system with 25 speakers delivers an unparalleled acoustic experience. Advanced features like a digital rear view mirror and head-up display further elevate the driving experience.

Comprehensive safety innovation

Lexus’ flagship SUV has been known for its compelling blend of luxury, power, and rugged capability—the 2025 LX Series continues that legacy with Lexus Safety System+ 3.0, a comprehensive suite of active safety equipment and convenience features. Blind Spot Monitor is designed to help detect and warn the driver of vehicles approaching or positioned in the adjacent lanes, while Rear Cross-Traffic Alert is designed to notify the driver of vehicles approaching from either side when backing out of a parking space.

With the 2025 LX Series, a mountain can be conquered using only a finger. Activated with just the press of a button, Crawl Control is designed to automatically maintain an optimal slow and steady pace over challenging terrain, while Turn Assist can tighten the turning circle by adding brake force to the inside rear wheel. Crawl Control intuitively orchestrates the engagement and disengagement of engine output and hydraulic braking pressure to help reduce tire slippage and optimize chassis behavior.

Every LX features a Torsen® torque-sensing limited-slip center differential that efficiently distributes power between the front and rear axles, helping to optimize traction across a variety of conditions. And the driver-selectable Multi-Terrain Select system further enhances off-road capability in sandy conditions, over rocky trails and more.

With its virtually instantaneous damping force, the Adaptive Variable Suspension efficiently responds to changing road surface conditions. This smooth and precise control results in enhanced ride comfort, improved on-road performance and more ideal composure throughout the cabin, even reducing rocking of the vehicle when traversing rough terrain.

Active Height Control offers four distinct height settings to take the driving experience even further. On rough roads, this system can make height adjustments to each individual wheel, allowing for greater wheel articulation to help drivers confidently navigate difficult terrain. At highway speeds, the system defaults to a lower centre of gravity for optimized stability and handling.

The system includes Pre-Crash Safety with Adaptive Cruise Control and innovative security features like fingerprint authentication. Lexus Connect App integration and the eCall emergency system ensure both connectivity and peace of mind.

A wide range of gear ratios is employed for strong starting comfort as well as high-speed driving. The low first gear increases the driving force when starting at low speeds, providing a smooth start and powerful low speed off-road driving performance.

Parking Support Brake (PKSB) underpins the visual and audio cues of the Parking Support Alert (PSKA) and Rear Cross Traffic Alert, by helping drivers come to a stop when a collision is imminent. Through clearance sonars, the Parking Support Brake detects obstacles around the whole of the vehicle and applies drive force control and enhanced braking power at low speeds.

Lexus Connect

The LX600/700h sets a new benchmark in Connected Services with the latest advancements in Lexus Connect Application. Designed for exceptional convenience, Lexus Connect offers a host of tech & convenience features extending the Lexus Omotenashi to the customers’ fingertips.

Delight your family with a cool cabin using remote AC controls, remotely close windows for added security, and never again worry of forgetting where you parked your car – The Lexus Connect is there to manage it all! Combined with real-time status monitoring and a host of advanced features, these intelligent enhancements ensure every drive begins with ease and confidence by reflecting Lexus’ commitment to seamlessly blending advanced technology with luxury, ensuring an unparalleled driving experience for every owner.

The Lexus LX Series is available in the UAE starting at AED 490,000 (including VAT), setting a new standard in luxury SUV performance and technology.

Pricing excludes shipping and handling charges. Additional charges may apply for specific colour selections. For more information, log onto www.lexus.ae.



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Prime Minister Sarra Zaâfrani Zenzri announced during a Cabinet meeting held at the Government Palace in Kasbah Saturday the launch of a unified digital platform to monitor the real-time progress of public projects.

The platform will feature a dashboard to measure completion rates and establish a timeline to accelerate implementation.

During the meeting, dedicated to tracking the advancement of public projects across Tunisia’s governorates, Zaâfrani emphasized a significant shift in the monitoring of infrastructure and public service projects.

She stated that this issue would become a core priority for the Prime Ministry, guided by a new, nationwide approach aimed at boosting public investment as a driver for private investment, increasing economic growth, and ensuring economic and social equity.

Zaâfrani also announced that, for the first time in Tunisia, the 2026–2030 national development plan would be developed using a bottom-up participatory approach.

Project proposals will originate from local councils, then move to regional, district councils and finally national levels.

According to a Prime Ministry statement, the meeting reviewed progress across multiple development sectors, including health, transport, education, infrastructure, ICT, agriculture, industry, mining, and energy with special focus on industrial zone development projects and establishment of solar power stations.

Additional sectors reviewed included integrated development, social, environmental, tourism, commercial affairs, vocational training, employment, higher education, scientific research, youth, sports, culture and others.

In response to delays affecting many development projects, the Prime Minister emphasized the need to streamline public administration in line with national policy.

Zenzri stressed the need for every official in the administration to fulfill their assigned role as required, to monitor daily on the ground all projects under their responsibility, and to take full accountability while working to resolve most issues promptly without any delay.

She emphasized that anyone who neglects their duty in serving citizens will be held accountable.

The PM urged the adoption of forward-looking and proactive approaches to handling key public service challenges, especially those impacting daily life, such as drinking water supply interruptions and power outages across several regions, particularly during holidays and other celebrations.

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The Global Rail Innovation Award underscores Etihad Rail’s commitment to fostering next-generation advancements in rail and mobility, reinforcing the UAE’s role as a global leader in transport innovation.

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Building on the momentum of the 2024 edition, which attracted over 75 international entries, the award continues to set new benchmarks for innovation. Previous winners include:

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PUMA AND KIDSUPER UNVEILS THE NEW AL HILAL KIT FOR 2025/26 SEASON

PUMA and KidSuper have partnered to create a new Al Hilal kit, reflecting the club’s global presence. The collection, launched in New York City, includes limited-edition kits, lifestyle pieces, and special edition football boots. The launch event included a KidSuper x Puma Football tournament and KidSuper x Puma Football tournament.

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PUMA and KidSuper have teamed up to reimagine football as a canvas for creativity, kicking off their latest collaboration with the striking launch of a brand-new Al Hilal kit — a tribute to heritage, artistry, and global ambition.

The Al-Hilal Home kit takes its cue from the club’s name – meaning the crescent moon in Arabic. KidSuper brings that symbol to life in tonal blues, with a glowing lunar graphic that reflects the quiet confidence of a team known across Asia as The Boss. A shirt for the dreamers, lit by the night sky, charting a path from Saudi Arabia to San Francisco – because greatness never stays in one place. The goalkeeper jersey switches things up with an alpine snow base with blue and navy details

Bringing a regional voice to the global collaboration, PUMA Middle East invited Zeynab El-helw — a Dubai-based fashion entrepreneur known for her bold, and distinct style; Shouq — a rising Saudi voice recognized for her expressive and forward-thinking fashion content; and Noura Joubran — a content creator celebrated for her fusion of elegance and contemporary style, to New York City representing the region and highlighting the PUMA x KidSuper Al Hilal kit.

Together, they brought the collection to life through a visually rich content shoot across NYC — celebrating the fusion of fashion and football, while also spotlighting the club’s growing global footprint and milestone presence at the FIFA Club World Cup in the United States, reinforcing the message that Al Hilal’s influence is now international.

In NYC, the trio joined PUMA’s global team for an exclusive launch event, where the full collection was unveiled alongside creators, media, and football fans from around the world. The experience also featured a spirited KidSuper x Puma Football tournament, blending football and creativity in a dynamic showcase of culture, style, and sport. They also attended one of Al Hilal’s Club World Cup matches, capturing the energy of the fans and the pride of seeing the club on an international stage.

KidSuper (Colm Dillane), said: “I’ve always wanted to merge the worlds of art and football, and with PUMA, we’re doing just that. This collection is about more than just the game. It’s about expressing yourself, taking risks, and standing out. Whether on the pitch or off, football is an art form, and this collection shows that.”

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Playbook, the global learning and networking platform advancing the careers of women executives, has entered a strategic partnership with FinBursa, a global digital investment and fundraising platform focused on connecting capital seekers with qualified and sophisticated investors across private markets.

This partnership is designed to close the information and access gap for women in investing by providing educational resources, tools, an information marketplace and direct access opportunities in the private market space.

“Private markets remain one of the most under-accessed segments of finance globally, especially for women,” said Ismail Badereldine, Co-Founder and CEO of FinBursa. “Our partnership with Playbook is about more than a situational effort to connect capital with opportunity. It’s a step toward dismantling the systemic visibility, information, and access barriers that have historically excluded women from private market investments and opportunities. Together, we’re championing a global movement to empower more women to fundraise, invest, and lead with confidence in an evolving financial landscape.”

The initiative will launch with a co-hosted webinar on June 25, titled “Navigating Private Market Investments: Unlocking Access and Opportunity,” led by Ismail Badereldine. The session will explore how women can participate in asset classes like private equity, venture capital, and private debt segments traditionally dominated by men either as individual or institutional investors.

“This partnership reflects our mission to equip women with the insights and connections they need to make informed bold financial decisions,” said Wafa AlObaidat, Founder and CEO of Playbook. “We’re not only providing education, we’re creating real access to investment opportunities and capital.”

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OceanQuest, a Saudi Arabian not-for-profit foundation, committed to unveiling the wonders of the ocean and exploring its secrets for the benefit of humanity, marked its formal international debut at the 2025 UN Ocean Conference (UNOC) in Nice with a high-level gathering on the 10th of June, 2025. The event brought together UN representatives, senior government officials, ocean experts, business, philanthropists and policymakers to celebrate its launch on recent achievements and reaffirm OceanQuest’s mission to accelerate ocean discovery, drive innovation, support global cooperation and excite the public. 

The foundation is focused on deep ocean exploration and international collaboration in areas such as seamount system understanding, digital twin technologies, and capacity exchange with scientists and Early Career Ocean Professionals from the Global South.

The event featured opening addresses from Mr. Ray Dalio, founder and advisor of Ocean X and a member of the OceanQuest Board of Trustees who discussed the importance of the OceanQuest Foundation and its future plans, Dr. Martin Visbeck, founding CEO of OceanQuest, who presented the future ambitions of the foundation. The evening also saw special addresses from Mr. Vidar Helgesen, Executive Secretary of the Intergovernmental Oceanographic Commission and Assistant Director-General of UNESCO, Mr. Jorge Santos, Minister of the Sea of the Republic of Cabo Verde, Dr. Maryam Ficociello, Chief Governance Officer of Red Sea Global and a member of OceanQuest’s NRC and ARC Committees, Dr. Margaret Leinen, Director of Scripps Institution of Oceanography and Vice Chancellor at the University of California, San Diego and Ms. Janice Trotte-Duhá, Director for Infrastructure and Operations at the National Institute for Ocean Research in Brazil.  

An engaging fireside chat featured Dr. Martin Visbeck, Dr. Vincent Pieribone, Co-CEO, OceanX, Mattie Rodrigue, Science Program Director, OceanX, Dr. Yara Rodrigues, Executive Vogal, Instituto do Mar, and Dr. Lara Atkinson, Marine Offshore Scientist, NRF-SAEON. They were joined by Early Career Ocean Professionals Ali Abyadh, a PhD student, and Sinothando Shibe, a marine biologist, who shared firsthand insights from the Around Africa Expedition and its broader significance.

Dr. Martin Visbeck, CEO of OceanQuest, commented: “The 2025 UN Ocean Conference is a critical moment for us to elevate the deep ocean in global conversations on ocean policy. Historically, the deep ocean has received far less attention despite its critical role in the Earth’s systems. At OceanQuest, we see this not just as a launch event, but as our entry into a broader coalition working to change that. Our presence here reflects Saudi Arabia’s commitment to ocean science and technology as well as international collaboration to elevate deep ocean science.”

The evening served as a showcase of OceanQuest’s early milestones, the successful Around Africa Expedition, in partnership with OceanX and leading African institutions. The four-month mission involved 34 Early Career Ocean Professionals from 16 countries, scientists from 8 countries, mapping of over 150,000 km² of seafloor in high resolution, and engaged with over 300 students, educators, and early-career professionals through training, outreach, and capacity sharing initiatives during port stops as well as onboard the OceanXplorer. 

Building on the success of its recent expedition, OceanQuest is advancing a mid-term expedition plan (2025–2028) that will explore seamount systems in the Red Sea, Southwest Indian Ocean, and the Tropical and South Atlantic. These expeditions aim to investigate biodiversity and deep-ocean connectivity, while comparing geological, physical, chemical and ecological settings across ocean basins to reveal global patterns in ocean life, processes, and evolution. 

“The deep ocean and in particular the sea mount systems present exciting opportunities in exploration and we can’t meet them alone,” added Dr. Visbeck. “OceanQuest exists to unite nations, scientists, and communities behind a shared purpose, advancing knowledge that benefits all of humanity.”

OceanQuest also signed a first set of Memoranda of Understanding (MOUs) with leading international institutions. These agreements will serve as a framework for future joint missions, scientific exchange, and the development of inclusive ocean research programs. The signatories include:

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  • National Research Foundation (NRF) of South Africa
  • Ministério do Mar, Government of Cabo Verde
  • GEOMAR Helmholtz Centre for Ocean Research Kiel in Germany
  • National Oceanography Centre (NOC) of the United Kingdom
  • Internatioal Seabed 2030 Project
  • Marine Technology Society (MTS)
  • OceanX

These partnerships mark the beginning of OceanQuest’s collaborative efforts to contribute to global deep-ocean exploration, while strengthening scientific ties and building a shared foundation for future discovery.

With its official launch, a growing global network of partners, and new expeditions already in development, OceanQuest is poised to play a key role in shaping the future of deep ocean discovery, bringing together science, innovation, and international cooperation.

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Oman is investing in 31 nature reserves, covering 17% of its land and 10% of its marine territory, to balance environmental protection with economic growth and job creation. The Environment Authority is implementing conservation plans and constructing eco-friendly facilities.

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Oman is stepping up its efforts to develop ecotourism as part of a wider push to balance environmental protection with economic growth and job creation.

The sultanate is investing in its 31 nature reserves, which cover nearly 15,000sqkm – about 17% of its land area and 10% of its marine territory.

Authorities say these protected areas are central to supporting biodiversity, attracting tourists, and encouraging research on ecosystems and natural processes.

The Environment Authority (EA), in partnership with other agencies and civil society, is implementing management plans to conserve habitats while opening up investment opportunities.

New investment in ecotourism is expected to strengthen local economies, create jobs in nearby communities, and contribute to a sustainable green economy in line with Oman Vision 2040.

Royal decrees continue to protect endangered species and preserve the geological and ecological diversity of the reserves. Strict environmental rules have been set to ensure that conservation remains a priority even as tourism and related projects expand.

In recent moves, the Environment Authority signed nine investment contracts worth more than RO44mn for projects in seven reserves. These include the development and management of sites such as Ras al Shajar, turtle, oryx, and wetland reserves, parts of Jabal Samhan and Khor al Mughsail, as well as an eco-resort and star park in Al Hajar al Gharbi Starlight Reserve.

Private sector partners are helping to build eco-friendly lodges, camps, visitor centers, trails, and facilities that meet advanced environmental standards.

These projects cover sites in Muscat, South Sharqiyah, Al Wusta, Dakhliyah and Dhofar.

The new developments aim to provide authentic nature-based experiences, combining conservation with cultural and educational value. Plans include turtle ponds, eco-safaris and adventure tourism in protected settings.

Officials emphasize that local communities are closely involved in the planning, running and maintenance of these projects, ensuring direct employment and opportunities for small and medium-sized enterprises.

The expansion of ecotourism, anchored in strong community participation and sustainable practices, is expected to strengthen Oman’s position as a leading destination for responsible tourism in the region.

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The UAE, represented by the Ministry of Energy and Infrastructure (MoEI), announced that it is chairing the Global Energy Efficiency Alliance (GEEA) for the coming years, following the formation of GEEA’s General Secretariat.

The UAE announced its intention to establish GEEA during the 29th UN Climate Change Conference (COP29) in Baku, in support of the UAE Consensus and the global goal of doubling the energy efficiency improvement rate, from the historical average of 2 percent to over 4 percent annually by 2030.

GEEA reaffirms the UAE’s commitment to placing energy efficiency at the forefront of the international energy and climate agenda. This effort comes at a critical moment, as the world is currently off track, the global energy efficiency improvement rate remains below 1.5 percent annually, and at this pace, the world will fall short of achieving its decarbonization and net-zero targets.

GEEA complements other high-level initiatives such as the Mission Efficiency partnership, the G20 Energy Transitions Working Group, and regional clean energy platforms. Together, these combined efforts must be mutually reinforcing, not fragmented—ensuring that knowledge, finance, and best practices flow across borders and sectors.

Through chairing this ambitious alliance, the UAE underscores its commitment to spearheading international efforts to enhance energy efficiency across various sectors. The UAE aims to strengthen collaboration among governments, the private sector, financial institutions, and research and innovation centers, thereby accelerating the transition toward more efficient and sustainable energy systems.

In this context, Sharif Al Olama, Under-Secretary for Energy and Petroleum Affairs at MoEI, emphasized that the UAE’s chairing of GEEA reflects the international community’s confidence in the country’s ability to lead and coordinate effectively. He noted that GEEA will play a pivotal role in policy development, knowledge and expertise exchange, enhancing access to finance and innovation, and enabling member states to achieve their national and international energy efficiency goals.

Al Olama said, “This alliance serves as a practical and inclusive platform to accelerate the achievement of the global target to double the rate of energy efficiency by 2030, in line with the historic UAE Consensus. We welcome all partners from around the world to join and collaborate for a more efficient and sustainable future. GEEA aims to drive transformative improvements in energy consumption efficiency across key sectors, including buildings, transportation, and industry.”

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BridgeWise Launches SignalWise for Real-Time AI Market Insights

BridgeWise introduces SignalWise, a personalized alerts system for digital trading platforms and financial advisors, utilizing AI-powered predictive analysis and deep personalization to control trading cycles and activate investors.

Sat, Jun 21, 2025 2 min

BridgeWise, the leading global AI investment intelligence platform, today announced the launch of SignalWise, a next-generation personalized alerts and insights system designed for digital trading platforms and financial advisors. SignalWise enables platforms and investment professionals to deliver timely, transparent, and highly relevant market intelligence that engages clients, activates trading, and supports confident decision-making.

Unlike conventional alert systems, SignalWise combines real-time event detection with first-of-its-kind AI-powered predictive analysis and deep personalization, correlating events and asset types with the right audience segments, based on their portfolios and behavior.

SignalWise provides context and perspective, sharing historical analyses and insights in multiple languages for any given security, from stocks to ETFs and mutual funds, forex pairs, crypto indices, and commodities.

“In today’s climate of geopolitical uncertainty, guesswork has no place in investing. Confident investment decisions require clear data-driven intelligence that builds trust,” said Ayush Khatri, Regional Head for the Middle East, North Africa, and Turkey (MENAT) at BridgeWise. “SignalWise delivers an AI-empowered investment experience that transforms real-time market data into intelligent, contextual alerts, equipping investors to navigate volatility with precision and act decisively across multiple asset classes.”

BridgeWise has deepened its presence in the MENA region with its regional HQ established in the Dubai International Financial Centre (DIFC), supported by a strategic investment from Emirates NBD. Trusted by leading institutions worldwide and in the UAE, BridgeWise is bringing its proven technology – including SignalWise, alongside AI-powered investment chat and analytics — to one of the region’s most sophisticated financial hubs.

Promoting Timely, Confident Decision-Making

For the first time with SignalWise, trading platforms and advisors can fully control the trading cycle and activate investors with personalized, interest and behavioral-based alerts. SignalWise introduces a multi-tiered architecture that separates it from traditional alerting tools:

  • Live event detection: Identifies and broadcasts major market movements—such as price breakouts, range shifts, or volatility spikes—in near real time.
  • Contextual insight layer: Adds reasoning, as well as historical and statistical analysis, to help investors act swiftly on market opportunities.
  • Deep personalization: Segments notifications and insights for relevant investors based on their interests, activity level, and behavior, optimizing for maximum impact.

This intelligent stack enables trading platforms to communicate with users more meaningfully and empowers advisors to speak with confidence about market activity, even in moments not covered by traditional research desks.

A Strategic Solution for Platforms and Advisors

For trading platforms, SignalWise drives growth by increasing trading volumes, improving retention, and reactivating dormant users with intelligent, event-based triggers. Alerts are fully customizable and can be delivered via push notifications, email, SMS, or in-platform integrations.

For financial advisors, SignalWise fills a critical gap between long-term strategy and day-to-day market developments. It provides scalable, compliant, and ready-to-share talking points that position advisors as proactive partners in their clients’ investment journey, allowing for a superior customer experience.

SignalWise has already shown strong traction in early-stage implementations, validating that it is not just a notification tool, but a conversion and retention engine across multiple user segments:

  • As high as ~15% average click-through rate on market alerts
  • $3 in revenue per notification, driven by increased user activity
  • Noticeable increases in client deposits, directly attributed to alerts

BridgeWise plans to extend SignalWise coverage and utility in the coming months, including its integration with Bridget, the world’s first AI-powered investment chat that provides regulatory-compliant investment recommendations.

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Axia Media Group opens office in Dubai

Axia Media Group expands Middle East presence with Dubai office, offering accounting, tax advisory, business consultancy, risk management, and multi-jurisdictional financial planning services.

Sat, Jun 21, 2025 2 min

Axia Media Group, a leading global provider of financial and business services, is excited to announce the opening of its new office in Dubai. This strategic expansion is aimed at enhancing the company’s presence in the Middle East and providing localized support to its growing client base in the region.

The new office, situated in Dubai’s bustling financial district, will serve as a hub for Axia Media Group’s operations in the Middle East. This expansion will enable the company to offer a comprehensive range of services, including accounting, tax advisory, business consultancy, risk management, and multi-jurisdictional financial planning.

“We are delighted to establish our presence in Dubai, a city renowned for its dynamic business environment and strategic importance in the global financial landscape,” said Andy Pollard, CEO of Axia Media Group.

“The new office will allow us to be closer to our clients and provide them with tailored financial solutions that meet their unique needs. We look forward to contributing to the vibrant business community in Dubai and the broader Middle East.”

Axia Media Group’s Dubai office will offer an array of specialized services designed to meet the diverse needs of businesses and individuals in the region. The accounting services will provide meticulous and comprehensive solutions, including bookkeeping, financial reporting and compliance services, ensuring that businesses maintain accurate financial records and adhere to regulatory requirements.

The tax advisory services will help clients navigate complex tax landscapes, optimize tax liabilities, and ensure compliance with local and international tax laws. This includes corporate tax planning, VAT advisory, and personal tax services.

In addition to accounting and tax advisory, Axia Media Group will deliver strategic business consultancy services to support organizational growth and efficiency. This includes market entry strategies, business process optimization, and strategic planning.

The risk management services will assist clients in identifying, assessing, and mitigating financial and operational risks. This includes developing risk management frameworks, conducting risk assessments, and implementing risk mitigation strategies.

The multi-jurisdictional financial planning services will provide comprehensive financial planning for clients with interests in multiple jurisdictions, including estate planning, wealth management, and cross-border financial structuring.

The Dubai office will be managed by Cain Kirby who brings extensive experience in financial services to the role. Cain has spent the past 11 years working in assurance roles within the Big 4 and top 10 practice firms, and most recently as a director in a multi-jurisdiction listed asset management firm.

Axia Media Group’s expansion into Dubai is part of a broader strategy to increase the global footprint and enhance its service offerings. The company has been actively expanding its operations worldwide, with recent openings in other key markets such as the US.

The Dubai office will play a crucial role in supporting the company’s long-term growth objectives and reinforcing its commitment to the Middle Eastern market.

“We understand the unique challenges and opportunities that businesses in the Middle East face,” added Andy Pollard.

“Our team in Dubai is dedicated to providing personalized and strategic financial solutions that drive success and growth for our clients. We are excited to bring our expertise and innovative approach to this vibrant region.”

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Hotel Occupancy in Jordan Drops ‘Sharply’ Amid Regional Tensions

Hotel occupancy rates in Jordan have declined in June 2025 due to regional tensions, with Amman experiencing a 16% drop, the Dead Sea area experiencing a 22% drop, and Petra experiencing 95% cancellations.

Sat, Jun 21, 2025 < 1 min

Hotel occupancy rates across several Jordanian areas have declined during the third week of June 2025, reflecting negative indicators for the current tourism season, according to data issued by the Jordan Hotels Association (JHA) on Thursday.

In Amman, hotel occupancy dropped by 16 per cent compared to the previous week, with rates ranging between 42 and 28 per cent at most establishments, Al Mamlaka TV reported.

Five-star hotels in the capital recorded the highest occupancy rate at 42 per cent, followed by four-star hotels at 31 per cent and three-star hotels at 28 per cent.

The association attributed the decline to ongoing regional tensions and escalations, which have negatively impacted tourist activity and hotel occupancy, particularly in Amman, which typically receives visitors from diverse nationalities.

In the Dead Sea area, occupancy fell by 22 per cent compared to the previous week, with five-star hotels recording a rate of 25 per cent and four-star hotels at 18 per cent.

The JHA noted that Petra is among the “hardest-hit” areas due to its heavy reliance on European and international tourism.

Cancellation rates in the rose-red city have reached nearly 95 per cent, with the remaining bookings primarily made by tourists who had entered Jordan prior to the latest crisis.

No new tour groups have arrived since the escalation began, the JHA reported.

Five-star hotels in Petra reported an occupancy rate of just 9 per cent, while both four-star and three-star hotels recorded rates of 3 per cent.

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Infobip Ranks in Fortune’s Top 75 Most Innovative Companies in Europe for 2025

Infobip, a global communications platform, has been ranked among the top 75 companies in Fortune’s 2025 ranking of Europe’s Most Innovative Companies. As part of the IPCEI-CIS project, Infobip aims to build a next-generation global communications platform, enhancing customer engagement and driving industry dialogue.

Sat, Jun 21, 2025 2 min

Global communications platform Infobip has been recognized among the top 75 companies in Fortune’s inaugural ranking of Europe’s Most Innovative Companies for 2025. It holds the position of number 68, placing it in the top 25% of all listed companies. This distinction reflects Infobip’s ongoing commitment to advancing Europe’s IT sector and digital infrastructure through cutting-edge innovation.

The first Fortune Europe’s Most Innovative Companies list, created in collaboration with Statista, evaluated 300 companies from 21 countries and 16 industries based on innovation culture, product development, and process improvements.

Infobip is at the forefront of Europe’s digital transformation. Infobip participates in the IPCEI-CIS project, which aims to build the next-generation global communications platform, thereby reinforcing Europe’s competitiveness in the tech sector. Infobip’s involvement in the IPCEI-CIS project, along with partnerships with Deutsche Telekom AG, NVIDIA, Telefónica, and others, demonstrates its continuous commitment to progress with innovation.

Silvio Kutić, CEO at Infobip, said: “Being recognized among Europe’s Most Innovative companies by Fortune highlights our ongoing commitment to the cutting-edge. At Infobip, we foster an environment that values experimentation and collaboration, viewing failure as a stepping stone to innovation, which has enabled us to redefine omnichannel communications. As companies strive to enhance their engagement strategies, we frequently play the role of innovation executor, helping businesses across industries advance their conversational adoption journey and keep pace with AI innovation.”

Infobip’s technology powers customer engagement for leading brands, from enabling WhatsApp ride-booking for Uber in India to deploying advanced AI assistants for European fintech and retail leaders. The company’s omnichannel solutions help businesses worldwide deliver secure, personalized, and seamless customer experiences. Recent projects with customers like NEXT, Digitaleo, and AXA showcase the company’s innovative work with AI and RCS to elevate their engagement strategies. Infobip also drives industry dialogue through initiatives like the annual SHIFT Conference, which brings together developers and tech executives to explore the future of AI and digital transformation. This year’s event will be held from September 14-16 in Zadar, Croatia, with a focus on AI’s impact on software development and creativity.

Grethe Schepers, Lists Director, Europe at Fortune, said: “This list isn’t just about who’s ahead today—it’s a spotlight on the bold thinkers across Europe who are redefining industries from the inside out. Innovation isn’t just a buzzword here; it is a core and defining strength for Europe.”

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Jazeera Airways restarts direct flights to Abha

Kuwait’s Jazeera Airways will resume direct flights to Abha, Saudi Arabia, starting 15 July 2025. The seasonal route will operate three times a week until September 2025, offering a convenient connection to the region’s culturally rich destination. The Saudi Tourism Authority supports the airline’s strategy to enhance air connectivity.

Sat, Jun 21, 2025 2 min

Jazeera Airways, Kuwait’s leading low-cost carrier, is resuming direct flights to Abha, in the Kingdom of Saudi Arabia, starting 15 July 2025. The seasonal route will operate three times a week until the end of September 2025, providing a convenient connection for travelers from Kuwait and across the region to one of Saudi Arabia’s most scenic and culturally rich destinations.

Known as the “Bride of the Mountain,” Abha offers a unique summer escape with cooler temperatures ranging between 25–30°C, a vibrant cultural heritage, and picturesque mountain landscapes. Located in the Aseer region at the southern end of the Red Sea, Abha serves as an ideal base to explore the natural beauty and elevated terrains of southwestern Saudi Arabia.

Commenting on the relaunch, Barathan Pasupathi, Chief Executive Officer of Jazeera Airways, said: “We are excited to bring back our seasonal service to the beautiful city of Abha—a destination that offers refreshing mountain breezes, breath taking natural landscapes, and a rich cultural heritage, making it an ideal getaway for summer travelers across the region. This route reflects our continued commitment to providing accessible and value-driven travel options to destinations beyond the ordinary. We extend our sincere thanks to the General Authority of Civil Aviation (GACA), the Saudi Tourism Authority (STA) and the Saudi Air Connectivity Program for their strong collaboration and unwavering support in making this relaunch possible.”

Abha is the seventh destination served by Jazeera Airways in the Kingdom, further strengthening the airline’s footprint in Saudi Arabia. In addition to direct traffic from Kuwait, the airline continues to facilitate connections from across its wider network into the Kingdom via Kuwait.

On behalf of the Saudi Tourism Authority, a long-standing Jazeera Airways partner in KSA, Abdulkarim Aldarwish, President of MEA Markets, explained “We are pleased to announce the Jazeera Airways direct route from Kuwait to Abha, just in time for the peak summer season. Jazeera is a Key partner for Saudi destinations, and their continued investment in Saudi routes support our broader strategy to enhance air connectivity, we look forward to unlocking opportunities for travelers and business and promote Saudi destinations. The response to our “Color your Summer” campaign has been extremely positive particularly from Kuwait.”.

Majid Khan, CEO of Air Connectivity Program commented “Enhancing Air Connectivity to the beautiful Aseer region from international markets is very high priority to further achieve our tourism targets from key source markets. We are delighted with the new direct route from Kuwait – Abha. This new route will provide direct access to Kuwaiti tourists through our partner, Jazeera Airways. We look forward to further develop a close partnership with Jazeera Airways in coming years to develop direct routes into Saudi Arabia.”

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Saudi PIF launches new company to run Expo 2030

Saudi Arabia’s PIF has established the Expo 2030 Riyadh Company to construct and manage the 6 million square meter Expo 2030 world fair, part of its Vision 2030 program to diversify the economy from oil revenues.

Fri, Jun 20, 2025 < 1 min

Saudi Arabia’s $925 billion sovereign wealth fund PIF said it had launched a new unit that will be responsible to build and operate the facilities for the Expo 2030 world fair.

The company will be called Expo 2030 Riyadh Company, PIF said in a statement to Reuters, adding that the masterplan for the project covered an area of 6 million square meters to the north of the city, close to the future King Salman International Airport. Expo 2030 is set to take place the same year Saudi Arabia’s de-facto ruler Crown Prince Mohammed Bin Salman’s economic diversification plan culminates.

Under the program, dubbed Vision 2030, the Gulf country is pouring billions in sectors including tourism to wean its economy off oil revenues.

Expo 2030 represents another large-scale building project that the kingdom has committed to on a strict deadline, even as its economy has been hamstrung by lower oil prices. The kingdom faces a widening budget deficit with the International Monetary Fund saying Riyadh needs a price of oil of over $90 per barrel to balance its books. Oil prices have jumped to mid-seventies in recent weeks as investors weighed the chance of supply disruptions from the Iran-Israel conflict.

Saudi Arabia is committed to hosting several other large international events in succession, each of which require significant spending on construction and development, including the 2029 Asian Winter Games and the 2034 World Cup.

Expo 2030 Riyadh is projected to attract more than 40 million visits and, once operational, it is expected to contribute around $5.6 billion to Saudi Arabia’s GDP, PIF said.

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Turkish Airlines Expands Simulator Orders with HAVELSAN

Turkish Airlines has ordered one Boeing 737 MAX Full Flight Simulator from HAVELSAN, marking a commitment to expanding its simulator fleet and enhancing technological capabilities, as part of an agreement signed in 2018 to procure eleven training devices.

Fri, Jun 20, 2025 2 min
In line with its ongoing efforts to further strengthen its pilot training infrastructure, Turkish Airlines has placed an additional order for one Boeing 737 MAX Full Flight Simulator (FFS) from HAVELSAN to be delivered in January 2026. This new order, placed as part of the long-standing cooperation with HAVELSAN, demonstrates the national flag carrier’s commitment to expanding its simulator fleet and enhancing its technological capabilities.
This additional order stands as a concrete testament to Turkish Airlines’ confidence in HAVELSAN and in domestically developed advanced technologies.
Commenting on the new order, Turkish Airlines Chairman of the Board and the Executive Committee, Prof Ahmet Bolat, stated: “This additional order reinforces our strategic collaboration with HAVELSAN, reflecting our ongoing commitment to providing world-class pilot training. By expanding our simulators with advanced and reliable technology, we ensure our pilots continue to deliver the exceptional safety and service standards that Turkish Airlines is renowned for.”
HAVELSAN CEO Dr Mehmet Akif Nacar added: “We are pleased to strengthen our partnership once again with Turkish Airlines through a new agreement for a third B737 MAX Full Flight Simulator. This continued trust from one of the world’s leading airlines is a strong affirmation of our capabilities and commitment to excellence.”
Under the agreement signed with HAVELSAN in 2018, Turkish Airlines originally planned to procure a total of eleven training devices consisting of three A320neo/ceo, two B737 MAX Full Flight Simulators (FFS) and six Flight Training Devices (FTD). As of today, Turkish Airlines successfully operates two B737 MAX, two A320neo/ceo simulators and one B737NG, which is the first procured simulator, produced by HAVELSAN, all certified to EASA Level D standards. In addition, the delivery of the last A320neo/ceo simulator as part of the previous agreement is scheduled in November 2025. The new order of B737 MAX FFS will be the seventh Full Flight Simulator in airline’s fleet.
Turkish Airlines remains committed to providing its pilots with top-level training opportunities through an advanced simulation infrastructure fully compliant with international civil aviation standards.
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