Coca-Cola Trials Turning Hard-to-Recycle Plastic Into Bottles | Kanebridge News
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Coca-Cola Trials Turning Hard-to-Recycle Plastic Into Bottles

Coke’s biggest European bottler is backing a new technology that makes food-grade plastic out of landfill-bound waste

Tue, May 16, 2023 8:24amGrey Clock 2 min

Coca-Cola is trialing technology in Europethat turns hard-to-recycle plastic into new bottles, as part of its effort to meet its sustainability goals.

The company’s biggest European bottler, Coca-Cola Europacific Partnersis funding a startup in the Netherlands that will produce food-grade recycled plastic from plastics that usually get sent to landfill or are incinerated—such as films, trays, clothing and colored packaging. It will create an additional source of recycled material. Current supplies of recycled plastic are costly and limited, which is keeping companies hooked on abundant and cheaper oil as a key ingredient in the production of packaging.

“This new technology is critical to improve access to recycled material for bottles,” said Wouter Vermeulen, Coca-Cola’s senior director of sustainability and public policy in Europe. “The Coca-Cola system is committed to reducing our dependency on oil for producing virgin packaging materials and promoting recycling.”

Coca-Cola is aiming to boost the proportion of recycled materials that make up its packaging to 50% by 2030. The soft-drinks group has achieved around 25% so far.

The company needs its bottlers to use more recycled materials to meet its own sustainability goals“We simply do not have the necessary levels [of recycled plastic],” said Joe Franses, vice president of sustainability at Coca-Cola Europacific Partners.

The new process from startup CuRe Technology cleanses and partially breaks down plastics for reassembly into recycled material. Its so-called partial depolymerization method removes color from polyester, turning it into clear polyethylene terephthalate—or PET—pellets.A study commission by CuRe said its process results in roughly 65% lower greenhouse-gas emissions than oil-based new plastic production. Coca-Cola Europacific Partners invested in CuRe in 2020 and again this year.

CuRe has been sending samples to Coca-Cola in Atlanta for testing and, if it continues to meet quality standards, it is possible the recycled plastic could make its way to other markets.

“We are currently focused on scaling CuRe’s technology in the right way for use in Europe as a first priority, before looking at how this could benefit other markets,” Coca-Cola’s Mr. Vermeulen said.

By 2025, a plant is expected to produce around 25,000 metric tons of recycled plastic a year. Coca-Cola Europacific Partners will get a significant amount of that output but it will represent a fraction of its feedstock, currently around 200,000 metric tons of polyester a year in Europe. If the factory meets expectations, the bottler will build a larger plant before the end of the decade.

Packaging represents around 40% of Coca-Cola Europacific Partners’ carbon footprint, largely because of its use of oil-based virgin plastic. It aims to stop using oil to produce plastic bottles by 2030. Last year, almost half of its bottles were made from recycled plastic and bioplastics.

By the turn of the next decade, Mr. Franses at Coca-Cola Europacific Partners envisions technology such as CuRe’s supplying around 25% of the bottling company’s needs while traditional recycling methods will satisfy about 70%. He hopes recycled plastic supplied by CuRe’s method to be on par or not significantly more expensive than current recycled plastic, which can be 50% more costly than plastic made from oil.

“I’m not going to stand here in 2023 and say we’ve got a full road map that is going to take us there,” Mr. Franses said. “What I am really confident on is that the business has made the right investments.”


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Cruise Saudi started accepting reservations for holidays on the 335-meter floating resort known as AROYA Cruises, set to start its Red Sea journeys in December 2024. This announcement marks the commercial launch of “AROYA Cruises,” with immediate booking available for various trips directly on their website.

The statement from Cruise Saudi highlighted that as the first Arabian cruise line, AROYA Cruises will provide an authentic Arabian experience to its guests, both at sea and on land. The design of the cruise line emphasizes Arabian generosity and showcases Saudi Arabia’s hospitality, focusing on exceptional experiences centered on comfort and luxury.

AROYA Cruises features a 335-meter floating resort equipped with 1,678 cabins, including balcony cabins with sea views, along with luxury suites and villas. The ship can accommodate more than 3,362 passengers and boasts 20 entertainment venues across 18 decks, offering shopping in AROYA’s shops, live performances in the 1,018-seat theatre, and various shows and movies for children.

Moreover, AROYA Cruises offers exclusive VIP experiences, featuring spacious and premium suites, outdoor lounges, and exceptional dining experiences. Tourist trips are planned in the Red Sea for December 2024, which will include visits to AROYA Cruise’s private island as well as destinations in Egypt and Jordan.



Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual

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