Job Applicants Can Support a Company’s Mission—and Still Ask for More Money
Research suggests that would-be employees fear that negotiating for a higher salary will make them look selfish
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Want to work for a company that says it makes the world a better place? Be careful—you might feel guilted out of asking for higher pay.
Job postings today are peppered with language promoting an organisation’s mission, its purpose and the importance of making an impact. But those positive messages can have a chilling effect on applicants. In several studies, my colleagues and I found that the social messages in job postings make people think it would be a bad idea to ask for more money. They fear that the managers will think of them as selfish, or that company values make salary requests taboo.
Great reluctance
To be clear, the problem isn’t that companies advertise broad social initiatives—known as social impact framing—or that they want employees to genuinely care about the work itself. Longstanding research has even shown that corporate social programs can benefit employees, who enjoy a greater sense of motivation and meaningfulness when their work demonstrably makes a positive difference.
But this notion of higher purpose can make applicants wary of seeking higher pay.
My colleagues and I tested this idea over five experiments that measured how applicants handled salary negotiations with different companies: Some were described with phrases such as “mission orientation,” “higher purpose” and “giving back,” while others weren’t. We didn’t say whether the company was a nonprofit, engaged in charitable giving or could afford higher wages; our focus was on the language or framing used to describe the work, regardless of the company’s business model.
The results were remarkably consistent. Across the studies, job candidates exposed to social impact framing told us the company would see it as crass or inappropriate to ask for material rewards like a higher salary—so they avoided negotiating for more.
In the first study, 392 participants provided open-ended responses as to whether they would ask for higher pay at hypothetical companies, along with their rationale. Those who were given social impact framing were 32 percentage points less likely to say “yes” to negotiating. In addition, the group who gave negative responses was more than twice as likely as the control group to use phrases such as “doing so would be taboo,” “make you look selfish if you asked,” and “would likely make the organization less interested in hiring me.”
In the second and third studies, we tested the effect in real-world contexts. In one, we asked 438 undergraduate students whether they would ask for more money for a purportedly real on-campus job opportunity. In the other, we asked 1,525 online workers recruited from a crowdsourcing marketplace to bid for a purported writing-related task.
In each case, the odds of negotiating were approximately 42 percentage points lower when the work was framed in social impact terms. Survey responses showed that this was driven by workers’ perceptions that they would be violating the organisation’s expectations for employee motivation by showing interest in higher pay.
Our fourth study replicated the effects above, while our fifth study showed that effects held across a range of industries—from education to financial services.
A matter of perception
Why did this happen? We theorise that the applicants assumed that managers and companies had motivation purity bias—thinking that employees who are interested in a job’s material rewards care less about the work itself. And, indeed, previous research has shown that this bias does affect managers’ decisions.
That means few applicants want to be seen as the person who gives priority to money over more lofty, altruistic goals. You either love the work itself and want to help others or care about material rewards like higher pay. It can’t be both.
But that attitude is simply romanticising. Research shows that people often do their jobs better when they get a combination of extrinsic rewards like high salary and intrinsic ones like idealism about a mission.
The consequences of holding back on salary requests can be huge. Previous research has shown that fear of asking for even a small increase in starting pay can cost people hundreds of thousands of dollars over the course of a career. For companies, skimping on pay because of misguided beliefs can lead to missed opportunities to boost performance and productivity.
How to overcome the bias? Employees should do research on companies to see how the businesses react to salary requests. For their part, companies can create greater pay transparency, use objective criteria to set salary and train managers to watch out for bias.
Passion for work is wonderful. But we shouldn’t romanticise it as the only legitimate reason to take a job.
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Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
The World With Purpose KSA 2025 summit, attended by over 200 family business leaders, will focus on the role of family enterprises in Saudi Arabia’s Vision 2030. The event will explore leadership with purpose, FDI, technology-led innovation, and sustainable development. It will also include investment roundtables, technology showcases, and sessions for women family business leaders.
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Later this month, over 200 influential leaders from local and global family businesses will convene in Riyadh for the second edition of World With Purpose KSA 2025 – an exclusive, invitation-only summit taking place on 28 and 29 April at Bab Samhan, a Luxury Collection Hotel, in the historic Diriyah district.
Held under the theme The Purpose Legacy – Where family businesses meet to write the future, the summit underscores the vital role of family enterprises in fostering long-term value, beyond profitability. With family-owned businesses contributing over 70% of the GCC’s GDP, their influence is central to the region’s economic evolution and alignment with Saudi Arabia’s Vision 2030.
Across two dynamic days, World With Purpose KSA 2025 will explore the intersection of leadership with purpose, foreign direct investment (FDI), technology-led innovation, and sustainable development – three foundational pillars of Saudi Arabia’s transformation into a diversified, knowledge-based economy aligned with Vision 2030.
“Saudi Arabia is increasingly seen as a global hub for innovation, economic growth, and sustainable development,” said Roberta Calarese, Founder and CEO of GHAYA, the organization behind World With Purpose. “This summit offers a platform for visionary family business leaders to explore strategic investment opportunities, foster cross-border collaborations, and contribute to building a more inclusive and prosperous future.”
Summit Highlights
- Day 1: Thought-provoking keynotes and discussions on the legacy of family businesses, their role in shaping global prosperity, and their ability to unlock inclusive economic transformation.
- Day 2: Investment roundtables and technology showcases aligned with Vision 2030, alongside dedicated sessions for women family business leaders as part of the Women with Purpose track.
From curated conversations to immersive cultural experiences, every element of World With Purpose KSA 2025 is designed to reflect the Kingdom’s bold ambition and authentic spirit.
Confirmed Speakers Include:
- Hossam Radwan – CEO, Mohamed Yousuf Naghi Group
- Ramzi Abukhadra – Chairman, UBS KSA
- Bruno Roche – Former Chief Economist, Mars and Founder, Economics of Mutuality
- Piers Cumberlege – Chair, Straightview International and Professor, HEC
- Bolor-Erdene Battsengel – Former Vice Minister of Digital Development and Communications, Mongolia; Strategic Advisor, SpaceX
- Stacey Lawson – Chairwoman, Ygrene Energy Fund
- Prof. De Kai Hkust – Board Member The Future Society
- Prof. Dr Ali Mokdad – Chief Strategy Officer, Population Health, University of Washington
- Dr. Sinuhe Arroyo – Founder and CEO,Orchid.io and Taiger
- Prof. Mohammad Nurannabi – Director Center for Sustainability and Climate Prince Sultan University
“As we build forward, we must remember that in the tapestry of life, great privilege carries profound responsibility,” Roberta added. “Legacy is not about looking back – it is about building forward. World With Purpose KSA 2025 is where bold leaders turn privilege into progress and business into a bridge to a better world.”
Looking Ahead
Building on the momentum of its inaugural edition in 2024, this year’s summit is expected to amplify Saudi Arabia’s global positioning by hosting a growing network of family enterprises, investors, and knowledge partners, including the U.S.-based impact firm 360 One, Global strategy Partner for World With Purpose KSA 2025. The event’s prestigious partners include; National Center for Family Business, the official endorsing partner; BCG as knowledge partner; transport partner, BMW; Enso as the event partner and hospitality partner, Bab Samhan, along with several regional champions.
Sessions will also address broader challenges around environmental sustainability, the future of leadership, artificial intelligence, intergenerational transition, and impact investing, reinforcing the Kingdom’s aspiration to emerge as a global force for purpose-driven progress.
World With Purpose KSA 2025 is more than a summit – it is a catalyst for collective action, global prosperity, and transformative change.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Saudi-born digital health startup Kilow has launched a science-backed weight loss program for the Saudi population, offering lifestyle coaching, health tracking, and access to modern medical treatments. Available in Saudi Arabia and Arabic, the platform includes personalized nutrition, sleep, exercise coaching, lab testing, real-time health tracking, home delivery of medications, and licensed medical consultations.
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Kilow, a Saudi-born digital health startup, officially launches today, introducing a new, science-backed approach to weight loss. Built by local experts for local needs, the platform offers a seamless, all-in-one program that brings together lifestyle coaching, health tracking, and, where appropriate, access to modern medical treatments like GLP-1 medications.
Designed specifically for the Saudi population, the application is only available in Saudi Arabia and in Arabic, with other languages to be added at a later stage.Kilow helps users lose weight in a safe, sustainable, and personalized way, whether they need expert medical support, habit-building tools, or targeted intervention options.
A One-Stop Shop for Weight Loss in Saudi Arabia
With obesity and chronic lifestyle-related conditions on the rise across developed nations, more people are searching for effective, personalized solutions. Kilow is built to meet that need- in Saudi Arabia, for Saudi lifestyles. The platform removes the friction, guesswork, and overwhelm from weight loss by offering:
- Personalized nutrition, sleep, and exercise coaching
- At-home lab testing and real-time health tracking
- Home delivery of medications and health essentials
Access to licensed medical consultations and optional GLP-1 medications - A Saudi-focused lifestyle modification program built for long-term results
Getting started is simple: users download the app, fill in a few health details, and receive a free medical consultation. After approval, they choose from flexible, affordable plans ranging from one to six months.
Homegrown Innovation, Global Experience
Kilow is founded by digital health expert and four-time startup founder Fahed Al Essa, whose career spans five countries and two decades across healthcare, biotech, and digital health. But Kilow is rooted in Saudi Arabia-developed locally, and designed for the unique needs of Saudi users.
“This isn’t just another weight loss app,” said Al Essa. “It’s built by people who understand the Saudi lifestyle and the health challenges we face. For me, Kilow is deeply personal-after years of struggling with my weight, I finally feel like I’ve found a solution that works, and I wanted to share that with others.”
What makes Kilow stand out is its practical, culturally relevant approach to change.
“If you tell someone in the GCC to stop eating rice, they probably won’t. But if you teach them how to eat rice better, that’s where we specialize. We don’t want to overhaul your life. We give you small, practical tools-like having vinegar before your rice meal to reduce blood sugar spikes. Tiny changes. Big effect.”
Looking Ahead
Kilow’s launch comes at a time when Saudi Arabia is placing wellness at the heart of Vision 2030. With regional expansion on the horizon, the company is also preparing to announce its first funding round in the coming weeks.
“We believe Saudi Arabia can lead the future of digital health,” said Al Essa. “With Kilow, we’re proud to show what local innovation can do- meeting real patient needs with real solutions.”
Future product plans include AI-powered meal tracking, personalized real-time coaching based on real-time activity and biometrics, and precision health features such as:
- Genetic and hormonal testing to personalize treatment paths
- Smart meal feedback using wearable glucose and activity data
- Adaptive habit coaching powered by behavioral science
Voice-guided check-ins to improve engagement and emotional well-being - Predictive health scoring to identify weight loss plateaus before they happen
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Interior designer Thomas Hamel on where it goes wrong in so many homes.
Saudia will showcase its latest aviation and guest experience innovations at the 32nd Arabian Travel Market, aligning with Saudi Vision 2030. The airline will announce new partnerships and partnerships.
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Saudia, the national flag carrier of Saudi Arabia, has announced its participation in the 32nd edition of the Arabian Travel Market (ATM), taking place at the Dubai World Trade Centre from April 28 to May 1, 2025.
At ATM 2025, Saudia is set to present its latest advancements in aviation and guest experience innovations. As part of its commitment to enhancing connectivity, bringing the world to the kingdom, and delivering exceptional value aligned with Saudi Vision 2030, Saudia will highlight key initiatives that underscore its strategic focus on global expansion and partnership development. The airline is also expected to announce new partnerships and collaborations that further this vision.
Essam Akhonbay, Vice President of Marketing & Product Management at Saudia, said: “We are thrilled to return to this esteemed global travel event where we can engage with industry leaders and showcase our pioneering achievements. As we continue expanding our global reach through strategic partnerships and innovative guest experiences, we remain committed to providing unparalleled comfort while integrating authentic Saudi hospitality throughout every aspect of travel.”
Building on past successes during previous editions of ATM—including winning multiple ‘Best Stand Design’ awards—Saudia aims high once again this year by unveiling a futuristic premium stand located at Hall 3 within the Saudi Village (Stand ME1930). Visitors can expect an immersive experience featuring new features alongside initiatives reflecting authentic Saudi hospitality intertwined seamlessly throughout every aspect of their journey.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Following the devastation of recent flooding, experts are urging government intervention to drive the cessation of building in areas at risk.
UAE car customization is gaining popularity, with a growing segment opting for budget-friendly enhancements. UK car enthusiast Michael Terry saved nearly £1000 by using an affordable head unit from Temu. The car accessories market is expected to grow between 2024-2028, driven by rising demand for infotainment systems and tech-savvy upgrades.
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In the UAE, cars are more than just a mode of transport, they’re an extension of personal style. From luxury interiors to cutting-edge tech, vehicle customization has become a booming lifestyle trend, with enthusiasts constantly looking for ways to enhance both form and function.
While many still splurge on performance and visual upgrades, a growing segment of UAE drivers are leaning into smart, budget-friendly enhancements that deliver impact without the premium price tag. One example comes from the UK, where car enthusiast Michael Terry revamped his BMW M240i using an affordable head unit from Temu, saving nearly £1,000 in the process.
Michael had long admired his BMW, but the outdated iDrive system didn’t quite match the modern aesthetic he wanted. The official BMW OEM Retrofit Sat Nav was priced at over £1,095 – too steep for a practical upgrade. That’s when he turned to Temu and found a sleek, portable smart head unit for just £182.
“At first, I thought if you’re going to put tech in a BMW, it has to be top-tier,” Michael said. “But I don’t got millions in the bank account. I needed something that could bring the car into the modern age without blowing the budget,” he added.
True to his petrol head nature, he took matters into his own hands and installed it himself, keeping the original iDrive system intact for flexibility – a bonus for car owners who want innovation without losing factory features.
According to TechSci Research, the UAE’s car accessories market is set for robust growth between 2024–2028, fueled by rising demand for infotainment systems, high-speed internet penetration, and the country’s affinity for tech-savvy upgrades.
With more original equipment manufacturers (OEMs) now offering infotainment in mid and small car segments, personalization is no longer exclusive to luxury vehicles. Platforms like Temu, with their direct-from-factory pricing, make it even more accessible, especially for younger drivers or tech-savvy consumers who value both quality and cost-efficiency.
From Bluetooth-enabled infotainment units to ambient lighting and custom mounts, UAE car owners are now prioritizing features that enhance the driving experience without compromising on aesthetics or safety.
As Michael’s story shows, quality upgrades no longer have to come with a luxury price tag.
“Temu made my dream car feel modern again — without the expensive bill. It works great and looks amazing in the car. For the price, I couldn’t believe the quality,” he said.
In a market that embraces innovation and personal expression, smart upgrades like these are fast becoming the norm, not the exception. For UAE drivers, the road ahead isn’t just about where you’re going — it’s about how good you feel behind the wheel.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Beautyworld Saudi Arabia 2025, the largest trade show for beauty, hair, fragrance, and wellness in the Kingdom, returns to Riyadh International Convention and Exhibition Center from 21 to 23 April. The event offers five reasons to attend: next in beauty, nail arena powered by Sawaya International, spotlight on Saudi beauty, fragrance capital of the region, and a global platform at the heart of the Middle East. Attendees can learn about Asian beauty trends, AI innovation, spa and wellness integration, and regulatory updates in the Saudi market.
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Beautyworld Saudi Arabia 2025, the Kingdom’s largest trade show for beauty, hair, fragrance and wellness, returns to the Riyadh International Convention and Exhibition Center (RICEC) from 21 to 23 April – and this year’s edition promises to be more influential than ever before. Blending cutting-edge content, global product discovery, and curated networking – all tailored to one of the world’s most dynamic and fast-evolving beauty markets.
Whether you are a distributor, retailer, salon owner, brand builder or industry expert, here are five unmissable reasons to attend:
1. Next in Beauty: Dive into the trends, ideas, and demos defining the industry’s future in the region and beyond
Beautyworld Saudi Arabia’s signature content platform, Next in Beauty, returns with an expanded three-day agenda blending expert insights with live demonstrations from some of the industry’s most exciting brands.
This year, the Next in Beauty conference covers everything from the rise of Asian beauty trends in the Gulf and AI innovation in retail to the spa and wellness integration, and regulatory updates in the Saudi market.
Alongside thought-provoking talks from speakers from Chalhoub Group, Arabian Oud International, Intertek, Four Seasons Hotel, and from influencer Alice Abdel Aziz, visitors can experience live showcases from brands such as DUOGEL, Provoc Makeup, and The Gel Bottle.
Whether you’re interested in consumer behavior shifts, halal formulation standards, or the latest in beauty tech, Next in Beauty delivers a front-row seat to the conversations and concepts shaping the future of the industry in the Kingdom and beyond.
2. Nail Arena powered by Sawaya International: A celebration of technique, creativity, and next-gen nail artistry
The Nail Arena powered by Sawaya International, the new segment is a high-energy destination for nail professionals and salon owners looking to elevate their craft. This immersive feature blends live technical demonstrations, and trend showcases from leading international educators and artists. Attendees will gain hands-on insight into the latest techniques, tools and textures in nail design – from sculpting and intricate art to long-wear gel innovation.
This year’s programme includes appearances by world-renowned educators Vu Nguyen and Danny Phung, as well as headline showcases by Gelish and Morgan Taylor, two of the most trusted names in professional nail care. Whether you’re seeking fresh salon inspiration or skill-building with the best in the business, the Nail Arena is the place to discover the future of nails in the region.
3. A spotlight on Saudi beauty: Local brands, new voices, and a market defining its own identity
As Saudi Arabia emerges as the fastest-growing beauty market in the GCC, it’s not just consumers driving change – it’s founders, formulators and fragrance innovators. Beautyworld Saudi Arabia 2025 offers a rare opportunity to connect directly with the Kingdom’s most exciting homegrown beauty entrepreneurs, many of whom are shaping a new era of modern Arab beauty from within.
This year’s edition features returning favourites like Shifa, Makeover 22, and Mouna’s Signature, alongside breakout brands exhibiting for the first time, including Sedr Al Khaleej Perfumes, Cherry Blossom, Katia, and La Fann Perfumes. These brands offer a perspective that fuses cultural heritage, luxury storytelling, and a deep understanding of Saudi consumers.
For retailers, distributors and investors looking to source differentiated products with regional relevance, this is a chance to discover a new generation of brands before they scale globally.
4. The fragrance capital of the region: where scent meets science, culture and commerce
Few markets are as passionate – or as influential- when it comes to fragrance as Saudi Arabia. At Beautyworld Saudi Arabia 2025, this category takes centre stage through a unique mix of heritage perfumers, global ingredient houses, niche fragrance creators, and packaging innovators. Visitors can explore the artistry behind oud, musk, amber and rose absolutes, alongside modern fragrance layering concepts and made-in-KSA perfume houses making waves on the international stage.
Exhibitors such as Sozio (France), Al Haramain Perfumes (UAE), and emerging Saudi brands like La Fann Perfumes represent the full fragrance value chain – from formulation and compounding to private-label solutions and luxury packaging. Whether you’re in sourcing, retail, or brand-building, Beautyworld Saudi Arabia is a rare opportunity to tap into the region’s deep fragrance heritage with a modern, scalable edge.
5. A global platform at the heart of the Middle East
Beautyworld Saudi Arabia continues to strengthen its role as a truly international exhibition, bringing together leading brands from across Europe, Asia, the Americas and the GCC. From high-performance packaging machinery by Marchesini Group Beauty (Italy) to Brazilian smoothing systems by Floractive, fine fragrance from Sozio (France), and trend-led colour cosmetics from Kara Beauty (USA), the show offers global product discovery with regional relevance. Al Haramain Perfumes (UAE) also returns to spotlight heritage-rich scent profiles that resonate across borders.
Beyond the show floor: business with purpose
Beautyworld Saudi Arabia 2025 is set to be a hub for high-level networking and deal-making, connecting global exhibitors with the region’s leading distributors, retailers, salon owners, and beauty entrepreneurs. With a curated Premium Club programme, a dedicated area for top buyers to connect, and an efficient Business Matchmaking platform, the event facilitates thousands of pre-arranged B2B meetings, helping visitors connect with the right people and drive growth in one of the world’s most ambitious beauty markets.
Beautyworld Saudi Arabia 2025 offers a rare, concentrated opportunity to engage with a wide variety of global suppliers—many of whom are tailoring their ranges specifically for the Kingdom’s evolving beauty market.
Beautyworld Saudi Arabia is one of several Beautyworld exhibitions held around the world, alongside Beautyworld Middle East in Dubai; Beautyworld Japan Tokyo; Beautyworld Japan Osaka; Beautyworld Japan Fukuoka; Beautyworld Japan Nagoya; as well as Beautyworld Central Asia and Beauty Expo in Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
The 911 GT3 with manual transmission set a record of 6:56.294 minutes on the Nordschleife, showcasing impressive performance with Michelin Pilot Sport Cup2 R tires.
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“More and more 911 GT3 customers are opting for the six-speed manual transmission. And more and more often we are asked by these customers how fast a 911 GT3 with manual transmission would be on the Nordschleife,” says Andreas Preuninger, Director GT Model Line. “We have now answered this question and – although we know that the variant with PDK is significantly faster – we drove our official lap time with a manual six-speed gearbox. Even without the automated, super-fast and precise gearshifts of the PDK, and with a conventional instead of electronically controlled limited-slip differential, the new 911 GT3 shaved around 3.6 seconds off the time of its predecessor with PDK.”
On a sunny late afternoon, with an ambient temperature of 12 degrees and a track temperature of 27 degrees, Bergmeister set off on the 20.832-kilometre track in the 375 kW (510 PS) 911 GT3 with Weissach package. As with the official lap of the previous model, the car was fitted with road-legal Michelin Pilot Sport Cup2 R tires (255/35 R20 at the front and 315/30 R21 at the rear).
The goal: fastest lap time in a production car with manual transmission
“When we decided to set the official lap time of the new 911 GT3 with manual trans-mission, we naturally looked at who was at the top of the leaderboard,” says Preuninger. A competitor needed 7:01.300 minutes to complete a lap of the shortened 20.6-kilometre version of the track. This corresponds to a time of around 7:05.800 minutes on the full 20.832-kilometer lap. This was the time to be beaten. Under notarial super-vision, the timer stopped at 6:56.294 minutes for the new 911 GT3, improving on the previous record by more than 9.5 seconds.
Better performance with the same power output
“The new 911 GT3 inspires even more confidence at the limit than the previous mod-el. I was faster in almost every corner,” says Bergmeister, describing the handling of the sports car. “We learned a lot from the 911 GT3 RS, especially with the chassis. The car is much more stable on bumps and over the curbs. And thanks to the eight-per-cent-shorter gear ratio, there is noticeably more drive from the rear axle when accelerating with the same engine power. Even if it would have been a few seconds faster with the seven-speed PDK – with the six-speed manual gearbox I definitely had more to do on the fast lap – and it was therefore even more fun.”
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
The Gulf Cooperation Council (GCC) is transforming the hospitality industry with a focus on design, technology, and sustainability. The UAE, Saudi Arabia, and Egypt are transforming the industry, with cities like Abu Dhabi, Dubai, Riyadh, and Jeddah becoming experiences in themselves. The future of the GCC’s hospitality sector is expected to be shaped by smart technologies, personalized service, sustainability, and inter-GCC connectivity.
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As the GCC rapidly evolves into one of the world’s most influential hubs for luxury hospitality, Campbell Gray Hotels shares its strategic vision for the region’s future. With a focus on design, technology, and sustainability of true service, Chairman Saad Audeh offers a refined outlook on what tomorrow’s hospitality will look and feel like in the UAE, Saudi Arabia, and across the region.
“The GCC is no longer simply catching up, it is leading,” said Audeh. “We are seeing a shift from transactional luxury to experiential intimacy, supported by innovation, thoughtful design, and an emotional connection to place. This is where tomorrow’s hospitality lives.”
The hospitality landscape in the GCC is undergoing a transformation that is not only setting new regional benchmarks but also adding to the global standards. The UAE and Saudi Arabia, in particular, have emerged as symbols of forward-thinking strategy, where hospitality is more than an industry; it is a national identity and economic catalyst. As these nations move from oil-based economies to diversified service ecosystems, hospitality plays a central role in that vision. Meanwhile, Egypt is also developing and evolving at a remarkable pace, with Cairo witnessing a surge of new projects and innovations. The North Coast, in particular, is poised to become the new South of France, signaling Egypt’s rising position in the regional and global hospitality scene.
Traditionally associated with grandeur and five-star opulence, the concept of luxury in the region is evolving into something far more personal and experience-driven. From hot air balloon rides over the desert to AI-powered spa diagnostics and chef-curated dining under the stars, travelers now expect tailored journeys that are immersive, sensory, and rich in story. Cities like Abu Dhabi, Dubai, Riyadh and Jeddah are no longer just destinations, they are experiences in themselves, driven by design, narrative, and a growing emphasis on smart infrastructure.
At the core of this transformation lies artificial intelligence and automation. The future guest journey begins well before check-in, with preferences predicted through data, experiences curated in advance, and environments tuned to personal needs. From facial recognition entry to in-room temperature and lighting synced to guests’ rhythm, tomorrow’s hotel will feel intuitive and anticipatory. AI-powered concierges, automated room service, and intelligent F&B operations will enhance convenience without diminishing warmth.
“The challenge is to embrace technology without losing humanity,” noted Audeh. “True luxury remains in personalized service, in being genuinely understood, and in delivering every experience with soul.”
The guest profile is also changing. International tourists, wellness seekers, business travelers, and digital nomads are arriving with high expectations: seamless connectivity, sustainable living, wellness-forward design, and experiences that reflect local culture. Mid-range and lifestyle hotels are rising alongside five-star icons, proving that hospitality excellence can be inclusive, accessible, and design-forward.
Sustainability is another pillar of the future. Hotels in the GCC will be built not only for beauty but for a purpose. Energy efficiency, smart waste systems, and carbon-conscious construction will become essentials rather than add-ons. Guests are increasingly choosing brands that align with their values, and environmental responsibility is becoming a competitive edge.
Looking ahead to the next five to ten years, Campbell Gray Hotels anticipates that the region’s hospitality sector will be shaped by:
- Full integration of smart technologies and automation across operations
- Deep personalization using AI and guest data analytics
- Modular, sustainable, and wellness-focused design
- Multisensory guest experiences blending culture, food, art, and nature
- Inter-GCC connectivity, enabled by high-speed rail and airline partnerships
- And a new definition of luxury, calm, quiet, curated, and emotionally intelligent
Saudi Arabia, in particular, is poised for explosive growth. With giga-projects like Neom, Al Ula, and the Red Sea Development, the Kingdom is accelerating a transformation that reimagines the guest journey entirely, from ancient heritage to hyper-modern design. Al Ula stands out as a beacon of this new vision, an open-air museum of geological wonder and cultural depth, now evolving into a world-class destination for sustainable luxury tourism.
“Campbell Gray Hotels has always believed that hospitality is about timelessness, character, and human connection,” said Audeh. “In the GCC, that philosophy finds its perfect future home.”
As the region moves boldly into the future, Campbell Gray Hotels reaffirms its commitment to building spaces of soul and significance, where beauty is purposeful, service is intelligent, and every stay becomes a story worth telling.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Uber has introduced Journey Ads in Saudi Arabia, enabling brands to engage consumers directly through the app using targeted display and video ads. With Aleph as its official sales partner, the collaboration gives local businesses access to personalized, in-app ad placements based on user behavior, enhancing brand visibility throughout the rider journey.
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Uber is revolutionizing advertising in Saudi Arabia by launching Journey Ads. To support this expansion, Uber is partnering with Aleph, the global network of digital experts, to sell its advertising solutions to local brands and agencies.
Advertisers in Saudi Arabia can now engage with consumers through the Uber app. Journey Ads engage riders throughout their trip, from the moment they request a ride to the time they reach their destination.
Uber’s ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention.
Uber Advertising offers brands a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. Ads are delivered to the right audience at the right moment, maximizing their impact.
Brands will also have the opportunity to personalize relevant content according to a user’s past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalized ads.
Aleph, known for helping global digital platforms scale in new markets, will act as Uber’s official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber’s ad placements, reaching highly engaged users in a seamless and non-disruptive way.
“We’re excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,” said Paul Wright, Head of Uber Advertising International. “With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising’s broader mission to enable real-time, high-impact brand connections with consumers.”
“We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we’re passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey,” said Mohamed Megahed, Managing Director for MENAT at Aleph.
Uber’s Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform’s unique audience engagement capabilities to drive results.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
London Business School (LBS) has opened an office in Riyadh and appointed Professor Florin Vasvari as Executive Dean of Executive Education, Middle East. The move marks LBS’s second presence in the Middle East, following its Dubai campus. Vasvari will lead LBS’s Executive Education initiatives, focusing on strengthening partnerships, expanding programs, and developing leadership talent.
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London Business School (LBS), a global leader in business education, today announced the opening of an office in Riyadh in the coming months and the appointment of Professor Florin Vasvari as Executive Dean of Executive Education, Middle East. Professor Vasvari and Helen Kerkentzes, Associate Dean Executive Education, are appointed General Managers of the office.
The announcements were shared by Professor Sergei Guriev, Dean of LBS at the Human Capital Initiative (HCI) 2025, held under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the Human Capability Development Program Committee.
Taking place 13-14 April at the King Abdulaziz International Convention Center, HCI 2025 convenes global leaders in education and workforce development to explore how learning, inclusion, and action can shape future-ready societies. The announcements from LBS align with HCI’s “Beyond Readiness” vision and reinforce the School’s role in supporting organisations and people that are playing a key role in realising the ambitions of Saudi Vision 2030, through the development of their human capability.
Strengthening Leadership Development in Saudi Arabia
The Riyadh office marks LBS’s second physical presence in the Middle East, following its Dubai campus. Since opening in 2007, the Dubai campus has gone from strength to strength, with more than 1,600 alumni having graduated from its Executive MBA which is now offered with flexible learning formats – in person or through blended learning – from London or Dubai.
LBS has also seen a significant rise in participation from Saudi executives in its open enrolment Executive Education programmes in recent years, growing by more than 250% in just four years.
LBS also works closely with leading organisations such as Saudi Aramco, the Public Investment Fund (PIF), and SABIC to provide customized executive education solutions. By 2030, London Business School is committed to making a significant investment in the development of Saudi leadership, aiming to empower over 10,000 executives through strategic collaborations with leading Saudi organizations in both the public and private sector.
“Our expansion in Riyadh reflects our deep commitment to supporting human capability building and leadership development in the Kingdom,” said Professor Sergei Guriev, Dean of London Business School. “By providing access to world-class executive education, we are empowering leaders from both the public and private sectors to navigate the complexities of global markets and contribute meaningfully to Saudi Arabia and to the Kingdom’s economic and human capability ambitions.”
A New Appointment to Lead Regional Growth
Professor Florin Vasvari, newly appointed Executive Dean of Executive Education, Middle East, will lead LBS’s Executive Education initiatives across the Kingdom, focusing on strengthening partnerships, expanding program offerings, and developing leadership talent.
“The demand for executive education in Saudi Arabia is growing rapidly, and LBS is uniquely positioned to support the country and its talent through our long-standing collaborations with many of its leading companies,” said Vasvari. “Through our Riyadh office, we aim to further expand access to world-class business education and co-design new programs with local partners that will support Saudi Arabia’s transformation for the future.”
Investing in Leadership for the Future
LBS has long been a catalyst for leadership innovation in the Middle East, offering programs rooted in academic excellence and tailored to evolving business needs. With Saudi Arabia targeting 40% female workforce participation by 2030, LBS is committed to advancing women’s leadership through executive education programmes. The School’s initiatives will equip female leaders with the skills needed to drive organisational success and contribute to the Kingdom’s economic growth.
The number of Saudi women participants on LBS Executive Education programmes has grown by 350% over four years, demonstrating growing momentum toward inclusive leadership development.
The School’s opening of a Riyadh office in the coming months represents the next phase of LBS’s commitment to fostering leadership excellence and supporting people and organisations in the Kingdom for a knowledge-driven economy. The move is part of the School’s ongoing commitment to deliver exceptional service and world-class business education to its valued partners and students around the globe.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Cyber First Qatar, organized by Events First Group, will return on April 16, 2025, with over 300 cybersecurity decision-makers addressing challenges and opportunities in AI-driven defense, cloud security, Zero Trust architecture, ICS/OT protection, and workforce development.
2 min
Cyber First Qatar is set to return for its second edition on April 16, 2025, at the Grand Hyatt Doha, bringing together over 300 cybersecurity decision-makers, innovators, and policymakers to shape the future of Qatar’s digital security landscape in alignment with the country’s National Cybersecurity Strategy 2024–2030 and Qatar National Vision 2030.
Organized by Events First Group, the summit arrives at a crucial moment as Qatar intensifies efforts to safeguard its digital future amid accelerating technological adoption. Recent figures show that 18% of Qatari businesses experienced cybersecurity breaches in 2023, underscoring the urgent need for robust cyber defenses. The country’s cybersecurity market, valued at over USD 1 billion in 2022, is projected to grow to USD 1.6 billion by 2026, a clear indicator of the sector’s strategic importance.
Cyber First Qatar 2025 will feature an action-packed agenda spanning keynote presentations, expert panel discussions, and technology showcases. Topics will address the most pressing challenges and opportunities across AI-driven cyber defense, cloud security, Zero Trust architecture, ICS/OT protection, and workforce development. A special highlight will be the Cybersecurity Innovation Awards, recognizing exceptional leadership and achievements within the sector.
“Cyber First is not just a conference – it is a catalyst for Qatar’s cyber transformation journey,” said Yasir Rauf, Market Development Head at Events First Group. “Our goal is to convene the brightest minds and forward-thinking leaders who are securing Qatar’s digital economy, aligning with national priorities while tackling real-world threats and embracing next-gen technologies.”
The summit’s diverse speaker lineup includes representatives from international institutions, government entities, major corporations, and top cybersecurity firms. The event is designed to foster meaningful conversations, cross-industry collaboration, and strategic partnerships, with strong participation expected from sectors including energy, finance, healthcare, transportation, and government.
Cyber First Qatar’s second edition reinforces the nation’s position as a rising force in global cybersecurity, uniting thought leadership and technology to build a secure, resilient digital ecosystem for future generations.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Fujairah International Airport will launch two daily flights to Mumbai and Kannur from May 15, 2025, enhancing connectivity between the UAE and India. The expansion will boost Fujairah’s tourism and business sectors, offering more travel options and enhancing regional connectivity.
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Fujairah International Airport has announced its partnership with IndiGo, India’s fastest-growing airline, to launch two direct daily flights to Mumbai and Kannur starting from May 15, 2025.
This new partnership marks a significant milestone in strengthening the ties between the Emirate of Fujairah and the Republic of India, offering travelers more travel options and easier access to new destinations, with a strong commitment to punctuality and well-organized flight schedules.
IndiGo’s expansion into Fujairah Airport is set to offer passengers an improved travel experience with excellent customer service, modern aircraft, and timely schedules.
This partnership will significantly improve connectivity between the United Arab Emirates and India, offering more choices for travelers looking to visit family, friends, or business partners. The addition of these daily flights comes at a perfect time, as both Mumbai and Kannur are in high demand among residents and tourists alike.
Beyond regional connectivity, the introduction of these destinations is set to provide a major boost to Fujairah’s tourism and business sectors. With more international visitors passing through Fujairah International Airport, they will have the opportunity to discover the region’s natural beauty and exceptional tourist attractions, contributing to the local economy and enhancing the region’s appeal as both a tourist and economic hub.
“We are thrilled to welcome IndiGo to Fujairah International Airport,” said Captain Esmail Al Baloushi, General Manager of Fujairah International Airport. “This partnership enhances our mission to offer passengers more travel options while improving the connectivity of Fujairah with key destinations in India. We believe this will further cement Fujairah’s position as a preferred gateway for both international and regional travelers, while also giving a significant boost to the local tourism industry.”
Vinay Malhotra, Head of Global Sales at IndiGo, said, “We are pleased to announce the launch of daily direct flights from Mumbai and Kannur to Fujairah, a hidden gem in the UAE that’s rich in natural beauty and economic potential. As our 41st international destination and fifth in the UAE (we already fly to Abu Dhabi, Dubai, Ras Al Khaimah & Sharjah), Fujairah offers a unique blend of mountainous landscapes and a thriving coastline on the Gulf of Oman. With its growing importance in trade, logistics, and tourism, we’re confident that these new flights will further enhance regional connectivity. At IndiGo, we’re committed to providing convenient, affordable, and seamless travel experiences that bring people and businesses closer together.”
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
The Saudi Food Manufacturing 2025 exhibition, partnering with MODON, brings together the global food and beverage community to discuss innovations and technologies. Over 550 global players from processing, packaging, and ingredients sectors are participating. The event attracts ambassadors from Germany, France, Jordan, and Switzerland, highlighting Saudi Arabia’s role in food security and manufacturing. The SaudiFood Manufacturing Awards recognize innovative products and technologies.
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Under the patronage of the Minister of Industry and Mineral Resources, His Excellency Bandar bin Ibrahim AlKhorayef, the Deputy Minister of Industry and Mineral Resources for Industrial Affairs, H.E Eng. Khalil bin Ibrahim Salamah, inaugurated the second edition of the Saudi Food Manufacturing 2025′ exhibition today (Sunday) at the Riyadh International Convention and Exhibition Centre in Riyadh Front. He was accompanied by His Excellency Eng. Majed bin Rafid Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones (MODON).
The exhibition, which runs until April 15, 2025, in strategic partnership with MODON, has brought together the global F&B community to make tangible business connections, as the Kingdom continues to enhance its position as a regional leader in the F&B industry.
Following the inauguration, His Excellency Eng. Khalil bin Salamah toured the exhibition, visiting the pavilions of several national and international companies, as well as those of participating countries. Over 550 global players are participating in the exhibition, from across the processing, packaging and ingredients sectors.
The exhibition features the latest innovations and technologies in the food and beverage manufacturing sector, with the participation of international experts and specialists exploring best practices and opportunities for industry advancement.
In the presence of global and regional experts from the manufacturing sector, delegates and visitors,
Abdulrahman A. Al-Romaizan, Investment Department Director of Saudi Authority for Industrial Cities and Technology Zones (MODON), delivered the first keynote speech where he highlighted the organisation’s role in shaping the future of the food sector.
The audience then heard from Prof. Henrik von Scheel, Industry 4.0 Originator, Strategist & Futurist. Speaking for the first time ever in Saudi Arabia, he looked at the megatrends revolutionising the next decade of F&B manufacturing.
He gave engaging insights to the audience saying, “Within the next two years, the Kingdom of Saudi Arabia will be the Gulf Region Food Trade Hub and by 2030 Financial Food Trade Hub of the SilkRoad. The Kingdom of Saudi Arabia has a rare opportunity to lead the Bio Revolution. In all other seven evolutions, they were the consumer.”
On the show floor visitors had the opportunity to learn about industry trends, network, forge new connections, make strategic deals and see new innovations first hand.
The event also attracted a number of country ambassadors from around the world including Germany, France, Jordan, Switzerland, and many more. Their attendance demonstrating their full support in facilitating stronger trade ties with the Kingdom.
Among those to attend was the Swiss Ambassador to Saudi Arabia, Yasmine Chatila Zwahlen, where she spoke about the Kingdom’s potential in becoming a leader in food manufacturing.
She commented: “I think Saudi Arabia is playing an immensely important role in the Middle East and the wider region in the future in food security and food manufacturing. It is great to see Swiss companies playing an important role in this and partnering with companies and institutions who share the same mission and goal.”
Among the businesses exhibiting at the event include Kanoo Machinery. Ali Abdulla Kanoo, Deputy Chairman, Yusuf Bin Ahmed Kanoo and President of Kanoo Industrial & Energy, believes the SaudiFood Manufacturing is an important platform to accelerate the F&B sector.
He explained: “Kanoo Machinery has long supported Saudi Arabia’s industrial evolution with dependable, high-performance machinery. Our presence at SaudiFood Manufacturing 2025 reaffirms our dedication to empowering the F&B sector with reliable equipment solutions that drive efficiency and growth. This is where our legacy of engineering excellence meets the future needs of a growing industry.”
The first day of SaudiFood Manufacturing also saw the winners of the SaudiFood Manufacturing Awards announced. Aimed at recognising innovative products and technologies that enhance productivity, offer greater convenience, and promote sustainability within the F&B manufacturing sector, the awards were organised in six categories.
Brenntag won the Sustainability Innovation of the Year Award for their ingredient-solution to produce soft spreadable plant-based cheese with Low C02 emission. UCIC won best Saudi Made Innovation for their sustainable brand ambassador (Boxy) to promote eco-friendly packaging.
Promtek won Digital Transformation Innovation of the Year for their Condor Manufacturing Execution System & Microman – an advanced manual weighment tracking system. Multivac won Best Processing Innovation of the year for their dough processing solution Impressa Bread. Allagro won Best Ingredient Innovation of the Year for their meal replacement drink. ULMA won Best Packaging Innovation for their Tight-Bag, a sustainable air extraction technology for optimised packaging.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Alexandre de Betak and his wife are focusing on their most personal project yet.
Egypt’s National Railways Authority has signed three contracts with American Progress Rail for modernization of 100 Henschel locomotives, spare parts supply for 141 units, and technical support for 10 years, totaling $235 million, to improve service quality and localization efforts.
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Egypt’s National Railways Authority signs three contracts with American company Progress Rail (PRL) to modernize 100 Henschel locomotives, supply spare parts for 141 units over 15 years, and provide technical support for 10 years, as per a statement.
As part of a $235 million agreement witnessed by US Ambassador to Cairo Herro Mustafa Garg, the deal falls under Egypt’s wider plan to upgrade its railway fleet and improve service quality for passengers and freight clients.
The project is also expected to boost the availability and reliability of locomotives while cutting fuel consumption and emissions.
Deputy Prime Minister and Minister of Industry and Transport Kamel El-Wazir said the contracts align with the Ministry’s strategy to enhance the traction system and expand the share of freight transported by rail, helping ease pressure on road networks and increase railway revenues.
The modernization program will see the installation of all-new locomotive components, including a new engine, EM2000 control system, electrical cabinet, air compressor, air brake system, and cooling system.
Remaining major components will be overhauled using newly supplied spare parts.
El-Wazir highlighted the operational benefits of the upgrades, noting a 50% cut in oil consumption and over 3% improvement in fuel efficiency, driven by new engine technology.
He added that the move would also help reduce spare parts inventory by phasing out discontinued components and aligning with Egypt’s EMD (JT42CWRM) fleet.
The contract also supports Egypt’s localization efforts. Overhauls of key reused parts—such as traction motors and main generators—will be carried out by the Egyptian Company for Railway Maintenance and Services (ERMAS), a subsidiary of the National Railways Authority.
This will involve using some local components and transferring expertise under Progress Rail’s supervision.
El-Wazir noted that with the latest contract, Egypt has now added 210 new locomotives to its network.
Meanwhile, 99 locomotives from the existing fleet have been rehabilitated in collaboration with major international companies.
These upgrades come alongside routine maintenance of operational units, all within the framework of the Ministry’s ongoing rail system overhaul.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Sydney’s prestige market is looking up, here’s three of the best on the market right now.
Abu Dhabi Chamber of Commerce has signed cooperation agreements with China and Florida Chamber of Commerce to strengthen international partnerships and promote Abu Dhabi’s economic ecosystem and proactive approach to global economic and investment landscape.
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As part of its ongoing efforts to strengthen international partnerships, the Abu Dhabi Chamber signed two cooperation agreements with the Guangxi Zhuang Autonomous Region of China and the Florida Chamber of Commerce. It also discussed enhancing cooperation with the Moscow Chamber of Commerce and Industry to increase mutual trade and investment with trading partners and influential economies around the world.
This took place during the Chamber’s participation in the AIM Investment Summit 2025 as a business community partner, to enhance cooperation and build relationships with investors from around the world. The Chamber also promoted Abu Dhabi’s dynamic economic ecosystem to enhance its status as a leading global investment destination.
During the summit, the Chamber showcased its ongoing efforts to encourage strategic partnerships and provide promising business opportunities. It also participated in a range of activities and events, including discussions, seminars, and meetings with business leaders, decision-makers, and experts from various sectors.
His Excellency Shamis Al Dhaheri, Second Vice Chairman of the Abu Dhabi Chamber of Commerce and Industry and Managing Director, said: “The agreements signed by the Abu Dhabi Chamber during our participation at the AIM Investment Summit emphasize the emirate’s proactive approach to building and developing relationships and partnerships that shape the future of the global economy and investment landscape. Our participation led to numerous initiatives to enhance cooperation and develop relationships with partners, investors, start-ups, and entrepreneurs.”
His Excellency added: “The Abu Dhabi Chamber’s pavilion at the summit served as a valuable platform for knowledge and experience exchange with visiting delegations. It highlighted promising opportunities in many sectors to attract investments, enable partnerships, explore innovations, and introduce Abu Dhabi’s business ecosystem. The emirate, known for ease of doing businesses, enabling all to achieve growth and prosperity, is strengthening its position as an attractive center for talent, investments, and business, and a vital nod in international trade. It provides opportunities for local and international investors and supports the expansion and development of businesses.”
Strategic partnerships
The agreement between the Abu Dhabi Chamber and the Guangxi Zhuang Autonomous Region of China, signed by H.E. Shamis Ali Al Dhaheri and Ms. Wang Xinhong, Deputy Executive Director of the Guangxi Zhuang Autonomous Region, reflects the Chamber’s commitment to strengthening trade ties with key international partners, attracting investments and accessing new markets in the world’s fastest-growing economies.
The agreement with the Florida Chamber of Commerce, signed by His Excellency Khaled Al Fahim, a member of the Chamber’s Board of Directors, and Katia Yeutter, Chief Operating Officer and Chief Financial Officer of the Florida American Chamber, focuses on reinforcing trade ties and identifying economic sectors of mutual interest to drive growth and sustainability. Both sides expressed interest in expanding investment and trade, open broader avenues for dialogue between private sector’s companies, provide access to resources, and organize initiatives and events.
Dialogue sessions and business meetings
During its participation in several dialogue sessions, the Abu Dhabi Chamber highlighted the emirate’s diverse investment potential, including economic diversification strategy that has increased the contribution of non-oil sectors to the GDP, strategic projects, advanced infrastructure, and innovation and technology centers.
H.E. Shamis Ali Al Dhaheri and H.E. Vladimir Platonov, President of the Moscow Chamber of Commerce and Industry discussed ways to strengthen economic cooperation and increase communication and coordination across various economic activities, opening new opportunities for consolidating relationships, launching joint projects, encouraging investment flows, and enabling companies to expand and grow in both Abu Dhabi and Moscow to serve the shared interests of the UAE and the Russian Federation.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Amadeus has partnered with Omeir Travel Agency to enhance its services and provide personalized travel experiences. The partnership uses Amadeus’ NDC aggregator solution, Amadeus Value Hotels, and data analytics capabilities. The partnership aims to improve customer experience at every touchpoint.
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Amadeus, a global leader in travel technology, has announced a significant expansion of its collaboration with Omeir Travel Agency, aimed at fostering growth through productivity and advancing seamless travel solutions.
The collaboration underscores both companies’ commitment to providing smart, personalized travel experiences, transforming how we travel over the next few years.
With this renewed partnership, Omeir Travel Agency leverages Amadeus’ cutting-edge travel technology solutions to enhance its service offerings significantly for travelers’ convenience and engagement.
The partnership will see the implementation of the New Distribution Capability (NDC) aggregator solution that provides Omeir with access to richer airline content and personalized booking options, as well as an easy comparison of offers and streamlined booking process across different providers. As part of the expanded agreement, Omeir will now access hotel content through Amadeus Value Hotels — a net rate program available via Amadeus Hotels API, designed to support competitive pricing and flexible travel offerings.
Amadeus also supplies Omeir Travel with crucial data analytics capabilities through Agency Insight Productivity Tracker, providing the agency with access to valuable and actionable insights, empowering them in the decision-making- processes.
Ernesto Sánchez Beaumont, Managing Director of Amadeus Gulf, shared his enthusiasm about the partnership. “We are delighted to strengthen our relationship with Omeir Travel Agency, a distinguished leader in the UAE’s travel sector. This partnership is a testament to our shared vision of transforming travel through innovative technology, ensuring that we continue to meet the demands of modern travelers.”
Abdulla Bin Omeir, CEO at Omeir Travel Agency, emphasized the significance of the partnership, stating, “The extension of our partnership with Amadeus marks a pivotal moment in our journey towards delivering exceptional travel experiences. By harnessing Amadeus’ innovative technology, we are set to redefine what it means to travel, making every journey smoother and more personalized than ever before.”
The partnership is both a technology alliance and a strategic move that aligns with the growing needs and transformation of the global travel industry, focusing on enhancing the customer experience at every touchpoint.
With a legacy dating back to 1956, Omeir Travel Agency continues to embrace innovation and customer-centric strategies that define the future of travel. This renewed collaboration with Amadeus is expected to set new benchmarks in the industry—benefiting not only both organizations but, most importantly, the travelers they serve.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Self-tracking has moved beyond professional athletes and data geeks.
