Louvre Abu Dhabi Announces Distinguished Jury and Finalists for 2024 Art Here Exhibition and Richard Mille Art Prize

Two much-loved icons are coming together as Bachir Ice Cream teams up with Hello Kitty for a playful, limited-edition collaboration launching across the UAE.

Available from 7 September to 31 October 2026, the collaboration brings Hello Kitty’s instantly recognizable aesthetic to Bachir’s colorful ice cream experience through exclusive co-branded packaging and a range of collectible merchandise.

Founded in the Lebanese mountain town of Bikfaya in 1936, Bachir Ice Cream has built a following across generations for its handcrafted Lebanese ice cream and traditional recipes. Its signature creation is Ashta ice cream, a creamy combination of milk cream with delicate notes of rose and orange blossom, generously rolled in roasted pistachios.

Guests can also enjoy Bachir’s famous Mshakkal, or multi-layered scoop, which brings together up to eight different flavors in a single cone or cup. The colorful creation can be layered with flavors ranging from classic Ashta and pistachio to indulgent chocolate and fruits, before being finished with Bachir’s signature pistachio dip.

Throughout the campaign, Bachir’s ice cream will be served in exclusive Hello Kitty x Bachir Ice Cream packaging, transforming every order into a fun, limited-edition experience for fans to enjoy, photograph and collect. The packaging also includes co-branded boxes for their new launch of Ice Cream tubs.

Alongside the special packaging, an exclusive range of Hello Kitty x Bachir Ice Cream merchandise will also be available, including:

• Tote Bags
• White & Black T-shirts
• Keychains
• Stickers

The collaboration will be available at all Bachir Ice Cream locations in Dubai and Sharjah, with delivery available across Abu Dhabi, Dubai, and Sharjah.

Whether stopping by for a signature pistachio-covered Ashta scoop, building a colorful multi-layered cone or ordering a sweet treat of cakes and tubs from home, Hello Kitty fans and ice cream lovers can experience the collaboration wherever they are, for a limited time only.

WHAT:
Hello Kitty x Bachir Ice Cream limited-edition collaboration, featuring exclusive co-branded packaging and collectible merchandise.

WHEN:
7 September–31 October 2026

WHERE:

• City Walk, Al Wasl, Dubai
• City Centre Mirdif, First Level, Dubai
• Galleria Mall, Al Barsha 2, Dubai
• AlJada, Sharjah

DELIVERY:
Available across Abu Dhabi, Dubai,  and Sharjah.

Apple will take the stage on September 9 for what is expected to be its biggest product launch in years—and its first under new Chief Executive John Ternus, who succeeded Tim Cook last week.

The company is expected to unveil its first foldable iPhone, alongside the full rollout of Siri AI and a broader push into smart-home devices. According to Josh Gilbert, Lead Market Analyst at etoro, the event will put both of Ternus’s immediate challenges—revitalising Apple’s hardware portfolio and strengthening its position in artificial intelligence—firmly in the spotlight.

“The foldable iPhone is the one to watch. Launching a foldable device at a premium price will test whether Apple can still convince consumers to pay more for a genuinely new iPhone. That matters because the iPhone continues to generate just over half of Apple’s revenue, accounting for USD 210 billion of the USD 416 billion the company recorded in its last financial year.

“Beyond the foldable, Apple’s future product pipeline is reported to include AirPods with cameras, smart glasses, a tabletop robot for the home and a touchscreen MacBook. If Cook’s decade was defined by services, Ternus’s tenure looks set to focus more heavily on devices.

“The strategy appears to be centred on bringing more Apple products into more rooms, which may explain why the board chose a hardware engineer to lead the company rather than an executive primarily associated with AI.”

Gilbert noted that the rollout of Siri AI will be the event’s other major focus, particularly as investors look for signs that Apple can close the gap with competing AI platforms.

“Apple is expected to deploy Siri AI at scale this month as a more direct competitor to leading chatbots. The longer-term ambition could be to charge for the service or generate revenue through third-party applications integrated into the platform.

“This will be closely watched by the market because Siri has spent the past decade developing a reputation for not always doing what users ask. One of the key questions is whether the upgraded assistant will launch with a subscription fee or remain free. If it is offered at no cost, Apple will initially have to absorb the significant expense of operating the service without a direct revenue stream.

“Investors have not been impressed by Apple’s limited progress in AI over recent years. However, the company has been written off for arriving late to major technology trends many times before, and those calls have usually proven premature.”

Apple’s share-price performance around previous product launches also provides a note of caution. In four of the last five September iPhone events, Apple shares declined during the two weeks leading up to the launch. In three of those cases, the shares continued to fall afterwards.

“This year feels slightly different, with a new CEO and the prospect of a genuinely new product rather than another incremental upgrade. However, Apple shares have already rallied 21% this year and are trading at approximately 35 times forward earnings, leaving little room for disappointment.

“Investors will be hoping the event delivers enough substance to avoid another case of buying the rumour and selling the news.”

Emaar Hospitality Group today officially opened Vida Aljada, marking the arrival of the Vida Hotels & Resorts brand in Sharjah and introducing a five-star lifestyle destination in the heart of Aljada, developed by Arada.

The opening marks an important step in the continued growth of Emaar Hospitality Group’s lifestyle portfolio, while bringing Vida’s approach to contemporary hospitality to a new emirate. The official opening was celebrated with a ribbon-cutting ceremony attended by senior representatives from Emaar Hospitality Group and Arada, alongside guests, partners, media and industry stakeholders.

Set in the heart of Aljada, Vida Aljada brings a fresh energy to Sharjah, with its location placing guests just three minutes from University City and Sharjah Airport Free Zone, and 15 minutes from Dubai International Airport and Sharjah Corniche. The hotel is close to Sharjah’s key cultural, educational and business hubs while offering its own setting for guests to stay, meet, dine, relax and spend time together.

Commenting on the opening, Hakan Keskin, Head of Hospitality at Emaar Hospitality Group, said:

“The opening of Vida Aljada represents an important milestone for Emaar Hospitality Group as we bring the Vida brand to Sharjah for the first time. We are pleased to introduce a hotel that reflects the character of Vida while responding to the evolving needs of the emirate. With its focus on contemporary design, dining, wellbeing and flexible spaces for business and leisure, Vida Aljada brings together the different ways our guests live, work and connect today.”

Vida Aljada features 175 rooms and suites, including Deluxe King and Twin rooms, Premier Suites and a 305-square-metre Penthouse Suite. The property also includes one-, two- and three-bedroom serviced apartments designed for extended stays, alongside one-, two- and three-bedroom residences that bring a contemporary, design-led approach to longer-term living.

Across the property, Vida’s focus on contemporary design and considered spaces creates an environment that is relaxed and connected. The accommodation is complemented by spaces for dining, wellness, family time, meetings and socialising, allowing guests to shape their experience around what they need from their stay.

Dining and social spaces

Food and beverage form an important part of the Vida Aljada experience, with four concepts offering different settings throughout the day.

Origins provides all-day dining, while Stage2 offers a café setting for coffee, casual meetings and time to unwind. True Slice brings pizza to the property, and Flo offers poolside bites, refreshing beverages and crafted mocktails alongside the outdoor terrace.

Space to relax, recharge and play

Wellness and leisure facilities include spa treatment rooms, a relaxation lounge, a 24/7 fitness centre, main swimming pool, dedicated kids’ pools, poolside offerings and an outdoor terrace.

For younger guests, the Qix Club Play Area features creative activities and an indoor imagination space for children aged four to 12, giving families an additional space to play, explore and spend time together.

The hotel also caters to business travellers and local professionals with meeting rooms, breakout space and a multifunction venue, providing flexible settings for meetings, events and collaboration.

The hotel also supports a more sustainable guest experience through paperless features, including digital in-room controls that allow guests to manage requests such as “Do Not Disturb” and housekeeping at the touch of a button, reducing the need for printed door signs and paper notices.

Amit Arora, Chief Operating Officer at Arada Hospitality and Entertainment, said: “At Arada, we believe that the communities we create should give people access to everything they need to live well, all within reach. Vida Aljada is a great example of that belief, bringing exceptional hospitality, dining, wellness and social spaces into the heart of one of the UAE’s most dynamic communities. In addition, Vida Aljada has a quality of design and experience that reflects the very best of what Emaar Hospitality Group stands for.”

Built around the UAE’s most traditional ingredients, Rashtions is reimagining nutrition through premium, high-protein truffles made with dates and camel milk. Designed as a flexible alternative to conventional protein bars, each glass jar contains 20 grams of protein in individually portioned bites that can be enjoyed throughout the day.

Yet behind the product lies a much larger ambition. Founded through research into humanitarian food systems and regional food resilience, Rashtions aims to strengthen local production capabilities and reduce dependence on imported food. From developing its own formulas and machinery to pursuing in-house protein production, the Emirati company is working towards a future in which the UAE can produce more of the food it needs from within.

For readers discovering Rashtions for the first time, how would you describe the company and the mission behind it? 

Rashtions makes premium date and camel milk truffles, with 20 grams of protein in every glass jar. 

I designed it as a more flexible alternative to the protein bar. Have a piece in the morning, another after the gym, one as a treat during the day. You don’t have to tear open a bar and commit to the whole thing. 

But the bigger mission goes beyond snacks. We want to insource as much of the food system as possible into the UAE by sourcing more ingredients locally and, eventually, producing our own protein in-house.

Before launching Rashtions, what was your background, and what inspired you to build a nutrition company?

On paper, I came from accounting and family office investment work. In reality, my passion was always startups and solving hard problems.

Rashtions started with a single question: how do I feed an entire country from the inside?

When I researched what we could realistically produce in the desert, the answer kept coming back to two things we already had: dates and milk. So, I developed a nutrition bite from those ingredients, originally with the idea of helping feed people in under resourced regions.

Eventually I realized I didn’t want to spend years navigating humanitarian organizations to get the product into the world. So, I started selling it the ordinary way, through distributors, and that’s how the commercial business was born.

Rashtions began through research into humanitarian food systems and food resilience. Can you tell us about that journey?

I didn’t start by studying existing humanitarian food products. I started by putting the product in front of real people and reshaping it around how they actually eat.

One thing stuck with me. I noticed children filling up on potatoes because they were cheap and satisfying. And because they were full, they skipped the nutritionally balanced food being distributed by the food aid programs. The potatoes weren’t just a side dish; they were quietly displacing proper nutrition.

That taught me a lesson I’ve never forgotten: nutrition on paper means nothing. You have to understand what people already eat, when they eat it, and what they’ll genuinely accept.

At what point did you realise there was a commercial opportunity and not just a research idea?

Outside a pizza shop in a mall, of all places.

There was a long line, and we sold around 200 boxes without a single dirham of advertising. Watching people choose our product while waiting for pizza. That was the moment I knew this could work commercially, not just as research.

Why was it important to build the business around traditional Emirati ingredients such as dates and camel milk?

Two reasons: quantity and tradition.

Dates and milk are ingredients we’ve produced and understood in this region for generations. If the long-term goal is producing food locally at scale, it only makes sense to start with what already grows here.

And they’re part of who we are. Our culture, our history. The product has a real connection to the UAE. It isn’t borrowed from somewhere else.

Many people associate healthy food with imported superfoods. Why do local ingredients deserve the same recognition?

Because people here already know these ingredients intimately. We know what’s in them, where they come from, and that they’re premium.

Khalas dates are prized for their taste and quality, and they cost noticeably more than ordinary dates. Camel milk is considered one of the finest ingredients in the region.

These aren’t ingredients that need to dress up as imported superfoods. They were premium long before that word existed.

What were the biggest challenges in transforming traditional ingredients into premium, high-protein snacks?

Inventing the preservative and developing our date fibre isolate, by far.

Originally, I used ground date seeds as the coating. The shelf life didn’t improve, and the seeds were brutally hard. Even with strict procedures, they kept breaking my machines. The drying process burned through electricity, the material had to be strained again and again, and even after all of that, one tiny hard grain could still be strong enough to chip a tooth.

That’s what pushed me to develop a date fiber isolate instead.

To make the first prototype, I needed a centrifuge I didn’t have. So, I modified a washing machine. I changed the motor speed and rebuilt the filtration system until it could produce what I needed. Not glamorous, but it worked.

How much research and product development went into creating the current Rashtions range?

About two and a half years, all in.

The formula alone took a year and a half. It was tested on shelves, at exhibitions, with real customers, and through repeated shelf life trials. The machinery took another year, because much of the production process had to be developed or modified by hand.

We only reached what I’d call the final version around March or April of this year.

As an Emirati entrepreneur, what were some of the biggest challenges you faced while building Rashtions?

Creating an entirely new formula and production process without the funding or research departments of a Mars or a Hershey’s.

Everything had to be approached rigorously, almost academically, but then proven in real life, on real shelves, with real customers.

The biggest lesson? Shelf life is not the same as quality life. A product can remain technically safe to eat while becoming dry, hard, and unpleasant. I wasn’t just trying to make the product survive on a shelf. I had to make sure it still tasted premium on the last day of its shelf life, not just the first.

Why was local manufacturing such an important part of your strategy?

Because I wanted everything to come from here.

The vision was always to build the capability to mass-produce food inside the UAE. I had no interest in creating a ‘local’ brand that quietly outsourced its ingredients, formula, machinery, and manufacturing to other countries.

The real value isn’t the brand. It’s the knowledge and production capability we’re building on the ground.

The UAE is increasingly positioning itself as a hub for food innovation. How do you see the country’s food ecosystem evolving over the next decade?

I think we’re heading toward a genuine fight between startups and the multinational giants.

Small companies will use artificial intelligence to develop formulas, design machinery, and build difficult production lines from small prototypes, competing at a level that used to require an entire corporate R&D division.

The large companies will still have deeper pockets. But AI is about to make small companies far faster and far more capable than anyone expects.

What role can startups play in strengthening regional food security?

Startups can pioneer better ways to grow food, especially through hydroponics and aquaponics.

Right now these systems cover only a fraction of the vegetables we’d need, so there’s enormous room to improve. And the same thinking can later extend to chicken, meat, and fish. For instance, startups developing new feed formulations that make local production dramatically more efficient.

Sustainability has become a major focus in the food industry. How does Rashtions approach sustainability beyond simply using local ingredients?

Our next step is developing protein production lines capable of supplying the UAE and the wider region at scale.

From there, Rashtions can be mass-produced and tailored to the nutritional requirements of different countries and populations. The end goal is a continuous food supply large enough to genuinely help feed nations.

For me, sustainability isn’t about packaging. It’s about being able to keep producing food locally without depending entirely on other countries.

What food trends do you believe are overhyped, and which ones will genuinely shape the future?

Protein bars are overhyped. Most of them taste bad and are loaded with chemicals. And honestly, once I open a bar, I don’t always want to finish it.

That’s exactly why Rashtions comes as individual bites in a jar. Eat one or two, close the lid, come back later.

Protein products will keep growing as a category. But they have to taste better and become more convenient. That’s where the real future is.

Looking ahead, what innovations do you expect will redefine healthy eating over the next five to ten years?

I don’t think dried foods will ever fully take the spotlight.

To redefine healthy eating, you have to follow the youth. Young people follow trends. If a healthy product isn’t trending, it will never become the definition of healthy eating. Fresher, faster products will matter more and more.

Have you ever eaten potato chips straight out of the oven? They taste like a different food. Rashtions is the same. It tastes far better fresh off the production line. I genuinely believe there’s a market for short shelf life versions made for customers who care more about freshness than storage. And that idea applies to far more food companies than just ours.

What is one misconception about healthy nutrition that you would like to change?

Two, actually. An organic certification doesn’t mean everything without the certificate isn’t organic. And adding protein to something doesn’t automatically make it healthy.

What advice would you give aspiring entrepreneurs looking to build purpose-driven businesses?

I would encourage aspiring entrepreneurs to start with a problem, not a product. The strongest businesses are often built by solving a real challenge that people genuinely care about. 

Stay curious, do the research, and don’t be afraid to question conventional thinking. Purpose gives you the resilience to keep going when things become difficult, but purpose alone isn’t enough – you also need to build something people truly value. 

If you can combine a meaningful mission with a sustainable business model, you’ll create a company that has the potential to make a lasting impact.

Finally, what is next for Rashtions?

First, expansion into new markets.

Then more products and flavours, including cereal Rashtions and new truffle varieties.

After that comes the big one: building our own protein production line, so we can create more protein products, ingredients, and flavours entirely in-house.

And the final stage is food security itself: using everything we’ve built to produce food at scale, supplied continuously across the UAE and the wider region. That was the founding question, and it’s still the destination.

The Future Schools Summit is a dedicated platform bringing together education leaders, school operators, government representatives, developers, architects, consultants, technology providers and other key stakeholders involved in shaping the future of schools and learning environments across the region.

As education continues to evolve, schools are being challenged to respond to changing student needs, new learning models, emerging technologies and increasing expectations around sustainability, wellbeing and the design of learning spaces. The summit provides a focused environment to examine these developments and the practical strategies required to create future-ready schools.

The event will explore key areas including school design and development, learning environments, education technology, AI and digital transformation, sustainability, smart campuses, student wellbeing, operational efficiency and the evolving role of schools in the wider community.

Through a combination of industry presentations, expert discussions and networking opportunities, the Future Schools Summit will provide attendees with insights into the approaches, technologies and ideas influencing the next generation of educational environments.

Taking place on 29-30 September 2026 at Mövenpick Grand Al Bustan Hotel, Dubai, the summit will connect professionals from across the education ecosystem to exchange knowledge, discuss current challenges and explore opportunities for collaboration.

Future Schools Summit
29-30 September 2026 | Mövenpick Grand Al Bustan Hotel, Dubai

Administrative cowardice. Rampant cheating. The soaking and scamming of undergrads and grad students. Performative wokeism. Intensifying competition for international tuition dollars from an expansive China.

These are either the latest dire headlines about American higher ed or the myriad subplots of “Lords of Serendipity,” an ambitious new novel by Randy Boyagoda. Unlike most campus fiction, its scope extends well beyond the cloister of the liberal arts classroom to whammy the entire university system, from its financial model to its function within a globalized economy. Along the way, it skewers its lightning-rod targets with a precision too sharp to be considered entirely fictional.

That its author is not only well-versed in satire, having written four other novels in the genre, but is also a professor of English at the University of Toronto and an experienced college administrator, further blurs the lines between comic fiction and brutal fact. It’s the kind of no-holds-barred book only a consummate insider would know to write—but only one who is also conveniently outside the American university system could get away with writing.

“This is someone who’s got the inside dope on what can go on at universities, especially with international students, and what kind of con games are going on,” said Margaret Atwood, a friend and fellow Torontonian.

The novel, like Boyagoda himself, is often very funny—even as the dilemmas its characters face read as tragedy. Its cast includes the bickering members of a Sri Lankan hotel cleaner’s family, insecure American freshmen, dead-end third-tier college professors and their highflying Ivy League counterparts and dispirited university functionaries. An old-fashioned Dickensian tale, it sweeps across continents and campuses, from a classic liberal-arts college to a stand-in for Harvard University to an urban technical school to the dilapidated buildings of a state-run university in Sri Lanka.

“I’m a joyful person,” Boyagoda said in an interview, though he prefers to see his outlook on academia as “hopeful” rather than optimistic. He smiles and laughs frequently. He bikes everywhere. He derives energy from his students and from his four daughters, ages 14 to 20. They help him and his American wife, Anna, also an educator, care for Boyagoda’s father, an immigrant from Sri Lanka who has dementia and lives with the family.

The germ of the novel came to Boyagoda during the pandemic, when he was serving as a vice-dean. An urban legend was circulating about a statistics grad student selling passing grades to international students. The cheating scheme itself may well have been apocryphal, but it felt tantalizingly plausible.

“As a novelist, it stayed with me,” Boyagoda said. “Who would sell grades for a stats course? Why would someone buy grades? What’s motivating them? Why wouldn’t the university be doing something about it?” What he didn’t want to do, he explained, was write “another novel about a creative writing professor and his drama with students.”

In addition to writing novels—the first of which was a finalist for Canada’s prestigious Giller Prize; he’s written eight books in total—Boyagoda teaches literature full-time. For his students next semester, kids raised in a purportedly “post-literature era,” he’s assigning three 700-page novels, he noted mischievously, books by George Eliot, Ralph Ellison and Kiran Desai.

On RateMyProfessors, students remark on Boyagoda’s heavy assignments, tough grading and distaste for cellphones, but also hail his “comedy.” When alerted to these reviews, Boyagoda laughed. “Guilty as charged,” he said.

“Randy’s one of those people in academia who is very well educated but doesn’t have an ounce of superiority about him,” said John Irving, who frequently guest lectures in Boyagoda’s classroom. “It’s amazing to see how willing students are to talk in his classrooms, how little afraid they feel of being mocked or put down—he gets complete candor out of them.”

Negotiating competing interests seems to come naturally to him. Like many college campuses, after the Oct. 7 Hamas attack on Israel, the University of Toronto was embroiled in protests, encampments and discord; part of the school’s response was to convene a working group on civil discourse. Boyagoda was put in charge, serving for two years. It’s the kind of thankless task many professors would flee from, but Boyagoda relished the prospect and thinks the group, which is ongoing, made progress.

He has since pivoted to another formidable academic concern: the waning prestige of the humanities. In July, Boyagoda became the director of the Jackman Humanities Institute and special advisor on the humanities to the dean of arts and science. This fall, he is starting a series of gatherings he calls the Dead Book Club. (Dead writers feature heavily among his favorites: St. Augustine, Dante, William Faulkner, Evelyn Waugh, Saul Bellow.)

“The goal is to encourage students to read for its own sake and have conversation for its own sake,” Boyagoda said. “The importance of the humanities will be revealed to those who participate.”

“Lords of Serendipity,” which publishes next week, reflects Boyagoda’s commitment to the pursuit of knowledge: “I’m supposed to say I learn more from my students than they do from me, but no,” Boyagoda said. “I enjoy sharing my excitement and joy about literature and ideas. There are these moments when you are teaching and you can see someone’s face change because they didn’t know something and then they did. That moment when you’re actually watch someone enlarge themselves is deeply satisfying.”

In literary circles, Boyagoda is often referred to as a Catholic novelist, a description he embraces. “A novelist willing to give shape and voice to contemporary religious experience is needed,” Boyagoda said. “I understand myself as a Catholic novelist, provided that I’m not only a Catholic novelist, I’m also a South Asian novelist and I’m a Canadian novelist. I don’t want to be captive to one label.”

His characters, he said, are subjected to what he calls “Graham Greene character situations.”

“They are trying to do good in a fallen world and realize the most they can do is less harm than someone else would do in that same role,” he explained. “They have to accept they are complicit in something that provides some good thing to others. It’s a very Graham Greene way of thinking about sacrifice.”

The campus green they inhabit is a febrile zone in which lofty ideals and cynicism regularly collide. It’s a place where a traditional holiday college celebration is now an occasion for political protest. Kids freely police one another inside and out of the classroom with social media their constant, ready weapon of choice. International students, knowing their family’s financial futures hinge on their degrees, operate in terror of failure and deportation.

Early readers of the book include Gary Shteyngart and Junot Diaz, both of whom have taught at universities and written comic novels. They each contacted Boyagoda midway through to say, in essence, “You nailed it.”

As biting as “Lords of Serendipity” can be, Boyagoda’s faith in higher education remains undaunted.

“It’s absurd that we live in societies that make the decision to take people between the ages of 18 and 22, when they are most physically capable of contributing to our nations and communities, and tell them, ‘Go away for four years, and read and learn and have conversations,’” he said. “I want students to be aware of what an incredible privilege that is.”

Corrections & Amplifications
Randy Boyagoda is a special advisor on the humanities to the dean of arts and science at the University of Toronto. An earlier version of this article incorrectly said he is a special adviser to the dean of humanities. (Corrected on Sept. 2)

Companies typically go public to raise money to supercharge growth. Fast-fashion giant Shein has another motivation.

The company’s initial public offering in Hong Kong this week is allowing it to avoid paying out billions to early investors.

If Shein hadn’t sold shares by the end of the year, the company would have been required to fork out nearly $4.4 billion in cash to holders of its convertible redeemable preferred shares. With the IPO, the $17.3 billion in preferred shares was converted to ordinary equity, and that obligation was wiped off the books.

But Shein was still on the hook for another payment. Holders of those preferred shares were entitled to a payout of billions more, in part because the company’s valuation has fallen from its peak. That payout came to nearly $3.5 billion in cash, according to regulatory filings.

The retailer on Monday priced its shares at 48.56 Hong Kong dollars each, equivalent to about $6.20 and near the middle of the range of HK$47.60 ​and HK$49.50 it provided last week.

The company pressed ahead with its IPO despite slowing growth and regulatory headwinds in the U.S. and European Union. Shein priced its IPO at a valuation of around $26 billion, roughly a quarter of the $98.2 billion valuation it achieved in a funding round in 2022.

Shein started selling its wares in the U.S. around 2012 and shot to popularity during the pandemic when more people shopped online. Its supply-chain prowess and vast range of styles at affordable prices made the brand a favorite among many U.S. consumers. It showed other retailers, including Amazon.com, that consumers were willing to wait more than a week for their online purchases to be delivered—if the price was right. But rivals soon emerged, such as Temu, which sells more products apart from apparel.

Shein’s business model of selling massive amounts of cheap goods lost some of its shine as more countries started imposing tariffs on small packages. The U.S. removed a trade exemption that allowed packages valued at or below $800 to enter the country duty-free, and the EU has introduced a €3 (about $3.50) customs duty on imports of low-value parcels.

Shein has worked toward its IPO for years, and the looming $4.4 billion obligation wasn’t the only reason it went public. But the threat of the big payout on Dec. 31 was certainly a part of its reason to press ahead, said Jianggan Li, founder and chief executive of Momentum Works, a research advisory firm based in Singapore.

“Complete the listing before then,” said Li, “and a very large liability comes off the balance sheet.”

While that liability will now be off its books with a successful IPO, Shein said it was saddled with another bill: the roughly $3.5 billion it owed its early investors upon going public.

That amount includes $1.3 billion that Shein had to pay several late-stage pre-IPO investors who had been guaranteed a cash payout at an 8% or 12% annual return, and up to $2.2 billion in compensation for the fall in the company’s valuation in the period after they made their investments. The $2.2 billion was a projection based on the lower end of the offer price range, or HK$47.60 per share, so the total bill will likely be smaller than $3.5 billion. The exact amount has yet to be disclosed by the company.

Notably, the amount it owes investors is more than the roughly $1.7 billion the company raised in the IPO. The company said it was paying the funds to its investors out of cash it has on hand.

The investors entitled to the payments include entities linked to HSG, formerly known as Sequoia China, Boyu Capital, Tiger Global, General Atlantic, Thrive Capital and others.

“What the IPO really does here is resolve the capital-structure overhang,” Li said. “It gives investors liquidity, terminates those preferred-share rights and cleans up obligations created when Shein raised money at much higher valuations.”

Shein could have kicked the can down the road by renegotiating terms with its investors, he said: “Shein is not taking the cheapest way out of its old financing obligations. It is taking the cleaner way out.”

Amazon Web Services (AWS) has announced at LEAP in Riyadh that its first AWS Cloud Infrastructure Region in the Kingdom of Saudi Arabia is on track to launch in December 2026.

Together with HUMAIN, a Public Investment Fund–owned company, AWS will also make up to 50 megawatts (MW) of capacity available in Saudi Arabia’s first AI Zone by 2028 as part of an expanded strategic collaboration. AWS is HUMAIN’s preferred AI partner, driving AI innovation across the Kingdom and globally. The AI Zone capacity will include AWS’s Trainium chips and the latest NVIDIA AI infrastructure for customers to run AI training and inference workloads.

Increased cloud and AI capacity is key to growing the Kingdom’s AI leadership and supporting public and private sector organizations to build a future-ready economy in line with Saudi Arabia’s Vision 2030. HUMAIN’s ALLAM Arabic large language model will soon be available through Amazon Bedrock, so customers can securely access advanced Arabic-language AI capabilities through a fully managed generative AI platform. The expanded collaboration also includes the availability of HUMAIN Fabric, HUMAIN’s AI-native data infrastructure and platform component of the HUMAIN ONE generative AI operating system, via AWS Marketplace.

With the new Region, developers, startups, and enterprises will have greater choice for running their applications and serving end users from data centers located in Saudi Arabia. All AWS Regions are sovereign-by-design, formalized under the AWS Digital Sovereignty Pledge commitment to offering customers the most advanced sovereignty controls and features available in the cloud.

“Saudi Arabia is home to some of the most ambitious and inventive builders, from startups and enterprises reimagining industries to public sector organizations deploying AI at scale, and the new AWS Region in the country will help them to continue to innovate,” said Matt Garman, CEO of AWS. “The launch of our new Region and our partnership with HUMAIN will deliver the full-stack cloud and AI infrastructure to help power new industries, create jobs, and accelerate the goals of Vision 2030.”

“Saudi Arabia is building the computing power needed for the Intelligence Age and strengthening its position as a global computing partner. The launch of AWS’s new Region and its expanded partnership with HUMAIN will help accelerate AI innovation, enable new industries, and advance the goals of Saudi Vision 2030.” said His Excellency Engineer Abdullah Alswaha, Kingdom of Saudi Arabia Minister of Communications and Information Technology.

The Region, first announced in March 2024, represents more than $5.3 billion (19.88 billion Saudi riyal) in planned cloud infrastructure investment. This launch will expand the AWS Global Infrastructure to 40 Regions worldwide.

According to an IDC report commissioned by AWS, AI will contribute an estimated $130 billion to Saudi Arabia’s economy by 2030. The new Region will help accelerate this potential by empowering organizations to innovate faster and operate more cost-efficiently, while providing access to leading AI services like Amazon Bedrock.

Investing in Saudi Arabia’s AI-Powered Future

Saudi organizations including Abdul Latif Jameel, Almosafer, stc Group, Red Bull Mobile, and AWS Partners like ZainTECH, Accenture, and Tamkeen, will be running AI workloads on AWS. stc Group, a major digital and telecommunications provider, has announced a strategic collaboration with AWS to accelerate the adoption of cloud and AI services in Saudi Arabia, while ZainTECH, a regional integrated digital solutions provider, has signed a multi-year agreement to help organizations adopt AWS solutions and strengthen their security and compliance readiness.

Building Saudi Arabia’s Digital Workforce

Beyond infrastructure, AWS is making a significant investment in Saudi Arabia’s workforce development. The Amazon Academy, launched with the Ministry of Communications and Information Technology (MCIT), provides free training in cloud computing, AI, logistics, and retail, aiming to train over 100,000 Saudi citizens for digital careers. AWS has also partnered with 11 higher education institutions in Saudi Arabia, and is training up to 10,000 women through the AWS Saudi Arabia Women’s Skills Initiative at no charge.

Across the Middle East, North Africa, and Turkey, AWS commits to reaching two million citizens with AI and cloud training by 2030 and has already served more than 680K individuals to date. Additionally, AWS is establishing two innovation centers in Saudi Arabia to provide technical mentorship and training to startups and entrepreneurs across the Region.

SOME TIMEPIECES REVEAL THEIR MOVEMENT; OTHERS REVEAL AN ARCHITECTURE.

The TONDA PF Skeleton Rose Gold Milano Blue belongs to the latter tradition.

Produced in a limited edition of 30 pieces, it expresses Parmigiani Fleurier’s contemporary vision of watchmaking, where an open worked movement remains measured rather than demonstrative, expressive yet restrained, sculptural yet always governed by proportion.

Within the world of Parmigiani Fleurier, skeletonization is not conceived as a display of complexity, but as a discipline of reduction. Matter is carefully removed to reveal structure; the movement is opened to disclose its underlying coherence; and light is invited to circulate freely through an architecture whose balance remains intact. Here, emptiness is never absence. It becomes rhythm, tension and depth, allowing light to shape what matter has relinquished.

Conceived for a contemporary collector, the TONDA PF Skeleton Rose Gold Milano Blue speaks to those drawn to pure architectures and objects whose presence emerges not from ornament, but from the subtle interplay of material, light and space.

THE ART OF OPENWORKING

Rooted in the traditions of fine watchmaking, skeletonization finds a distinctive expression at Parmigiani Fleurier. Neither ornament nor demonstration of virtuosity, it extends an intimate understanding of the movement inherited from the Maison’s culture of restoration, where every mechanical architecture must first be understood before it can be interpreted.

To openwork a caliber is to embrace a delicate equilibrium. Material must be removed without weakening the structure; the movement must be opened without dispersing its coherence; complexity must be revealed without compromising clarity.

It is an exercise in restraint, situated between presence and disappearance, substance and light, structure and perception.

As artist Anish Kapoor observes, ‘EMPTINESS IS NOT AN ABSENCE, BUT A PLACE OF POTENTIAL.’

The principle resonates deeply here. Every bridge, every opening and every line has been reduced to necessity, contributing to a composition in which nothing seeks to dominate, and every element participates in a harmonious whole. Rather than revealing everything at once, the watch offers access only to what is essential.

FROM STRUCTURE TO PERCEPTION

At the heart of the timepiece, the caliber PF777 assumes an architectural dimension. The dialogue between substance and void orchestrates light, guiding the eye through successive layers of depth and creating a perception that evolves with every glance.

Developed within the Parmigiani Fleurier Manufacture, this self-winding movement embodies a disciplined approach to complexity. Its 192 components form a coherent mechanical composition conceived not only to perform with precision, but also to be appreciated in its equilibrium and visual clarity.

Measuring just 3.9 mm in thickness and operating at a frequency of 4 Hz, with a 60-hour power reserve, the caliber combines slenderness, precision and endurance. Its open worked oscillating weight in 22-carat rose gold extends this pursuit of coherence, appearing not as an added component but as an integral part of the movement’s visual language.

The satin-finished bridges, meticulously hand-beveled throughout, establish a refined architectural framework. Their geometry allows light to circulate, settle upon an edge, glide across a surface and reveal subtle variations in texture.

Finishing becomes more than decoration; it becomes a means of perception.

The architecture unfolds progressively, inviting the eye to move through the movement’s layered construction, to follow its lines and gradually discover the choreography of its mechanics.

Understanding emerges naturally, through observation rather than display.

MILANO BLUE: COLOR AS SPACE

Within this open architecture, Milano Blue performs a role that extends beyond color. It introduces depth.

Set against the warmth of rose gold, this dense, almost nocturnal hue creates a contemporary tension, lending the movement perspective, atmosphere and a quietly expressive presence.

Color is no longer confined to the surface; it becomes an integral component of the composition, shaping the perception of space and light.

Alternating sandblasted and satin-finished surfaces, the dial preserves the spirit of the TONDA PF collection: sophisticated  in its construction, refined in its expression. The delta-shaped hands move effortlessly across the movement’s aperture, while the rose gold indices appear suspended within the architectural composition of the dial itself.

Framing this interplay of structure and light is a 40 mm case crafted in 18-carat rose gold. Its knurled bezel, a signature of Parmigiani Fleurier, captures reflections through a succession of finely executed micro-reliefs, creating a subtle transition between the polished exterior of the watch and the layered depth of the movement within.

The sapphire case back extends this visual narrative. Viewed from either side, the skeletonized architecture reveals new perspectives and relationships between light and structure. Completing the composition, the integrated bracelet in polished and satin-finished rose gold ensures visual continuity between case, movement and wrist.

The TONDA PF Skeleton Rose Gold Milano Blue does not seek to reveal everything at once. Instead, it invites a gradual discovery in which structure is shaped by light, matter gives way to space, and mechanics assume an architectural dimension.

It stands as a contemporary expression of watchmaking, conceived through proportion, depth and refined discretion, where mechanical elegance finds its most essential form.

The Sports Infra & Arenas Summit is a focused industry platform bringing together the key stakeholders responsible for the planning, development, design, construction, operation and transformation of sports infrastructure across the region.

The summit brings together stadium and arena owners, developers, government authorities, sports organisations, architects, consultants, contractors, technology providers and infrastructure specialists to explore the evolving demands of modern sports venues.

With the UAE continuing to invest in major sporting facilities, experiences and infrastructure, the summit provides a platform to discuss how the industry can deliver smarter, more commercially viable, sustainable and high-performance venues.

Key discussions will explore areas including stadium development and redevelopment, venue design, fan experience, smart technologies, sustainability, operational efficiency, sports technology, hospitality, safety and security, and the future of major sports infrastructure.

Taking place on 29 September 2026 in Dubai, the summit is designed around practical industry discussions, knowledge exchange and meaningful connections between the decision-makers shaping the future of sports infrastructure and arenas.

Sports Infra & Arenas Summit
29 September 2026 | Mövenpick Grand Al Bustan Hotel, Dubai

Dubai Finance (DOF) has announced the use of artificial intelligence (AI) and digital twin technologies in developing its 2027–2029 Strategic Plan, as part of efforts to advance strategic planning, enhance decision-making and strengthen foresight in public financial management.

The technologies are being integrated across key stages of the planning process, from analyzing internal and external environments and anticipating emerging trends to developing future scenarios, testing assumptions and alternatives, and defining priorities, objectives, initiatives and performance indicators.

Through digital twin technology, DOF aims to simulate strategic thinking and decision-making processes, enabling different options and future scenarios to be tested before adoption.

The approach supports more agile and proactive planning while strengthening the government financial sector’s readiness for future change.

Aref Abdulrahman Ahli, Executive Director of Planning & General Budget Sector at DOF, said the approach represents an important step in integrating strategic and financial planning.

“AI and digital twin technologies enable us to move from expectation-based planning towards a more proactive and dynamic model. By testing different alternatives and assessing their potential impact, we can direct resources and priorities more efficiently, support fiscal sustainability and strengthen the Dubai Government’s future readiness,” he said.

Fatma Buti Al Suwaidi, Director of the Strategy & Corporate Performance Division at DOF, said the 2027–2029 plan introduces a more dynamic approach to strategy development by leveraging advanced technologies for analysis, simulation and foresight.

“We view strategy as a dynamic system that can be continuously tested and developed, rather than a fixed plan based on a single view of the future. Integrating AI and digital twins allows us to assess a broader range of variables and scenarios while keeping human expertise and institutional judgement at the heart of decision-making,” she said.

Through the initiative, DOF aims to develop an advanced government strategic planning model that combines AI, foresight, scenario analysis and digital twin technologies to enhance organizational readiness, support fiscal sustainability and contribute to Dubai Government’s future objectives.

Bukhatir Group, one of the UAE’s oldest and most diversified business houses, and Magure, a UAE-headquartered enterprise AI company, today announced a strategic partnership to embed AI across the Group’s businesses, beginning with a milestone already achieved: DIWAN, a secure enterprise AI assistant, is now live in production for employees across the Group.

DIWAN, the Group’s own AI, is built on Magure’s agentic AI operating platform, MagOneAI and runs on a privately deployed model within Bukhatir’s own cloud environment. It is designed so that questions and documents are processed within the Group’s infrastructure, governed by its own policies, with audit logging of how AI is used across the organisation.

“Bukhatir Group has always looked ahead with confidence and purpose,” said Salah Bukhatir, Chairman of Bukhatir Group. “Artificial intelligence represents the next chapter in our journey-strengthening how we make decisions, serve our communities and create lasting value. As we embrace its potential, we will remain guided by our values, our responsibility to our people and our commitment to building a sustainable future.”

Charting Their Own AI Course

For a conglomerate spanning construction, education, real estate, retail and commercial development, and sports and leisure, the question was never whether to adopt AI employees across the Group were already reaching for it. The question was how to put AI in everyone’s hands without sensitive data leaking into public tools the Group neither controls nor sees.

Rather than renting AI capability on someone else’s terms, Bukhatir chose to chart its own course: a deployment in which the Group owns the environment, keeps its data within its own perimeter, and holds governance firmly in its own hands. Across every industry, the rise of unsanctioned “shadow AI” has created a new risk, as sensitive information finds its way into public tools that an organisation neither controls nor sees. DIWAN gives employees a sanctioned, secure alternative designed to remove that risk.

“For a group like ours the choice looked binary: put AI in our people’s hands quickly and accept that our data sits on someone else’s platform or keep full control and wait years to build it ourselves,” said Mohamed Sadawy, Group Chief Information Officer, Bukhatir Group. “I didn’t accept that we had to choose. In partnership with Magure, everything that matters to us – our cloud, our data, our governance – stayed inside the Group, and we still moved fast. DIWAN went from a decision to a live tool our people can actually trust with real work in a matter of weeks. And the risk of staff reaching for unsanctioned public tools is no longer something we manage day to day; we’ve designed it out with help of Magure’s MagOneAI platform.”

Aligned with the UAE’s National AI Ambition

The UAE was the first nation in the world to appoint a Minister of State for Artificial Intelligence, and its National Strategy for Artificial Intelligence 2031 sets a clear ambition: to make the UAE a global leader in AI, with intelligence embedded across every sector of the economy. The nation’s AI Charter goes further, committing to AI that is safe, fair, transparent and accountable with data privacy and human oversight at its core.

Bukhatir Group’s deployment is the private sector answering that call. A homegrown UAE conglomerate partnering with a UAE-headquartered AI company, deploying a sovereign AI capability on UAE soil with data residency in the country, governance owned by the enterprise, and AI capability that stays under national and organisational control rather than flowing to platforms abroad. In embedding AI across construction, education, real estate, retail and sports, the Group is carrying the national vision into the everyday economy: not AI as a showcase, but AI as working infrastructure across the sectors that UAE families and businesses touch daily.

The deployment reflects an AI ambition that flows from the board down and a conviction, shared with the UAE’s own approach, that AI at enterprise scale must be governed, not merely adopted. MagOneAI provides the governance layer beneath every interaction: role-based access controls, centralised monitoring, cost attribution and full audit trails across every use case, with human task nodes that pause any consequential workflow for human review and sign-off. AI assists and accelerates; people decide.

Magure is ISO 9001, ISO 27001 and ISO 42001 (AI Governance) certified, with SOC 2 Type II attestation, and the deployment is mapped to the UAE’s data protection landscape data residency in the UAE, transparency over automated decisions, and enforceable data-subject rights native to the platform rather than bolted on.

From One Assistant to an AI-Woven Enterprise

DIWAN is the first step, not the destination. Bukhatir Group is establishing its own Group AI Centre of Excellence, supported in that effort by its partner Magure, to take AI into the fabric of every business: conversational analytics over the Group’s own data, intelligent document analysis, finance automation, and AI assistants across the Group’s customer-facing brands – each new capability built on the same governed platform and reaching production in weeks rather than quarters.

The Group’s vision extends further: AI copilots embedded in everyday workflows across every entity, predictive intelligence supporting decisions from procurement to enrolment, and a portfolio of enterprise-grade AI solutions that compounds each new use case cheaper and faster to deliver than the last. The destination is a cognitively connected enterprise, where intelligence flows across every Bukhatir business, responsibly and under the Group’s full control.

“The UAE has set out one of the boldest national AI ambitions in the world, and it will be realized by enterprises like Bukhatir Group organizations that treat AI as foundation, not fashion,” said Akhil Koka, CEO, Magure. “Bukhatir understood early what most enterprises learn the hard way: ungoverned AI is a liability, and rented AI is a ceiling. DIWAN is live today on a sovereign stack the Group fully owns, and behind it sits a platform that can carry AI into every corner of the business governed, auditable, and private by design. A year from now this won’t be one assistant; it will be AI woven into finance, operations, education and customer experience. That is the difference between adopting AI and becoming an AI-driven enterprise and it is exactly the future the UAE is building towards.”

Formula 1 returns from its summer break at Circuit Zandvoort from August 21–23, with the final scheduled Dutch Grand Prix set to feature the venue’s first F1 Sprint weekend. 

The weekend closes Formula 1’s latest chapter in the Netherlands. The Dutch Grand Prix returned to the calendar in 2021 following a 36-year absence, and its final edition will introduce an additional competitive element: Sprint Qualifying on Friday and a 24-lap Sprint on Saturday.

The championship resumes following the Hungarian Grand Prix, where Lando Norris claimed his first victory of the season for McLaren. Max Verstappen finished second, championship leader Kimi Antonelli took third, and Oscar Piastri retired. The result moved Norris to 128 points, placing him fifth in the standings and 19 points ahead of Verstappen as the four-time world champion prepares for his home race. 

Antonelli arrives at Zandvoort with 219 points and a 50-point advantage over Lewis Hamilton. George Russell sits third, nine points behind Hamilton, while Mercedes leads Ferrari by 72 points in the Constructors’ Championship. With additional points available in Saturday’s Sprint, the weekend gives the leading drivers and teams two opportunities to influence the title race.

For Verstappen, the final Dutch Grand Prix combines the emotion of a home appearance with an immediate test of Red Bull’s pace against Mercedes, Ferrari and McLaren. For Norris, it offers an early indication of whether his Hungary performance can carry into the second half of the season. Both storylines will unfold within a compressed format that gives teams only one practice session before competitive running begins.

What to Expect at Zandvoort

Friday begins with the weekend’s only practice session, followed by Sprint Qualifying. The Sprint and Grand Prix Qualifying take place on Saturday, before the 72-lap Dutch Grand Prix on Sunday. Zandvoort’s narrow layout, banked corners and changeable coastal conditions place particular importance on car set-up, qualifying performance and track position.

What’s more important than being a good employee right now? Looking like a good employee in the eyes of AI productivity trackers that more managers are using to evaluate their teams.

Employee-monitoring systems are especially popular at tech companies and are also used by other white-collar firms that want to probe how people spend company time. The scary thing: You might not even know you’re being watched because many states don’t require disclosure.

Lebanese luxury requires a different frame from any other luxury narrative in the Arab world. It is not the luxury of oil wealth — it predates that by centuries. It is not the luxury of deliberate development — it was never planned. Lebanese luxury grew from something that the country has always had in excess and in spite of everything: taste. The fashion designers who put Lebanese names on the world’s most prestigious red carpets — Elie Saab, Georges Hobeika, Zuhair Murad, Reem Acra — did not build their reputations because Lebanon was a stable or prosperous country when they built them. They built them because Lebanese creative culture has a standard that is non-negotiable and not circumstantial.

The ten creators on this list are the people who carry that standard onto social media — and who have made the Lebanese luxury aesthetic visible to audiences of tens of millions globally. Karen Wazen is on the Business of Fashion 500, the definitive list of the people shaping the global fashion industry, produced by the publication that defines the global fashion conversation. Nour Arida walks the front rows at Paris and Milan Fashion Weeks as an invited editorial presence. Samer Khouzami turned a makeup artist’s chair in Beirut into a cosmetics brand stocked in international luxury retail. Each of them has taken something specifically Lebanese — the visual intelligence, the hospitality, the deeply held conviction that beauty is a serious pursuit — and made it visible at a scale that Lebanon’s creative tradition has always deserved.

1. Karen Wazen – @karenwazen  ·  Fashion Entrepreneur & BoF 500 Member Dubai (born & raised in Beirut)

Karen Wazen Bakhazi is the most globally credentialed Lebanese fashion creator operating today — a member of the Business of Fashion 500, the cover subject of Harper’s Bazaar Arabia and Elle Arabia, a collaborator of Dior, Prada, Cartier, Breitling and Guerlain, and the founder of Karen Wazen Eyewear, which is stocked by Net-a-Porter, Bloomingdale’s and Moda Operandi and has been worn by Sofia Richie, Olivia Culpo and Emily Ratajkowski. She has attended Cannes, the British Fashion Awards, and the major international fashion weeks, representing the Middle East at events where the region has historically been underrepresented.

Born and raised in Beirut, educated at the American University of Beirut, now based in Dubai — her career arc is the Lebanese luxury story in its most complete contemporary form. With more than 8 million Instagram followers and 15 million total social media followers, she is the highest-reach Lebanese luxury creator available to Kanebridge News ME, and the one whose trajectory most precisely embodies what the publication’s Lebanon luxury feature is here to celebrate.

2. Nour Arida – @nouraridaofficial  ·  Fashion Creator & Entrepreneur Dubai/Beirut

Nour Arida occupies the rarest position in the Lebanese luxury landscape: a creator who has achieved genuine recognition from the world’s major fashion houses — present at Milan and Paris Fashion Weeks as an invited editorial presence, not a brand placement — while simultaneously building commercial enterprises of her own in the Gulf. In 2026, her children’s label Generation Peace expanded into premium department stores across the UAE, Qatar and Saudi Arabia with the kind of backing that validates a brand rather than launches one.

With 6.9 million followers and a profile that is recognized internationally as well as regionally, she is operating at the junction of editorial credibility and commercial enterprise that defines the most significant luxury media figures. Her Lebanese identity is central to her brand narrative — she is not a Dubai creator who happens to be Lebanese but a Lebanese creator who operates globally. A Kanebridge News ME Lebanon luxury feature that places her in national context is precisely the editorial recognition that complements her international profile.

3. Nadine Nassib Njeim – @nadine.nassib.njeim  ·  Actress & Former Miss Lebanon Beirut, Lebanon

Nadine Nassib Njeim is a Lebanese actress, former Miss Lebanon, and social media personality with 15.9 million Instagram followers — the largest individual following of any Lebanese creator, maintained from Beirut throughout everything the country has experienced. The decision to stay — to continue working, to continue creating, to continue being publicly visible in a city that has given her audience no shortage of reasons to look away — has given her a connection with the Lebanese public that no creator of her scale could have built from a safer distance.

Her luxury fashion content, event appearances, and lifestyle documentation reach an audience that spans the Lebanese diaspora globally and the broader Arab world. For Kanebridge News ME, she is the highest-reach Lebanese creator available for a collab post, and the one whose rootedness in Beirut makes the Lebanon edition of the publication feel most authentically located.

4. Samer Khouzami – @samerkhouzami  ·  Celebrity Makeup Artist & Brand Founder Beirut/International

Samer Khouzami built a 2.1 million Instagram following as a celebrity makeup artist — and then built a cosmetics company around the skills and aesthetic sensibility that following was built on. His story is the Lebanese creative template: take a craft that Lebanese culture has always practiced at a high level, apply it to social media with the precision and intentionality that the craft demands, build an audience, and then turn that audience into a business that outlasts the platform.

The Lebanese beauty industry has a specific excellence — part French influence, part Mediterranean sensibility, part the competitive intensity of a small country where creative standards are maintained through cultural pride rather than institutional support. Khouzami’s work embodies that excellence and makes it legible to an international audience at a scale that earlier generations of Lebanese beauty professionals never had access to.

5. Lana El Sahely – @larmoiredelana  ·  Fashion Entrepreneur Beirut, Lebanon

Lana El Sahely has built her fashion profile around a visual aesthetic that is specifically and unmistakably hers — a fusion of Middle Eastern and European sensibilities that reflects both her Lebanese heritage and an internationally educated eye. Her account, L’Armoire de Lana, has become a fashion reference for Lebanese and regional audiences who follow it not just for outfit inspiration but for the consistent editorial point of view it maintains from one post to the next.

In a fashion content landscape where originality is increasingly scarce, her distinctive voice has made her one of the most respected Lebanese fashion creators — recognized by her audience and by the fashion industry for a level of editorial consistency that most social media accounts do not sustain. That consistency, maintained through years in which sustaining anything in Lebanon has required real commitment, is the quality that Kanebridge News ME is recognizing.

6. Dana Hourani – @danahourani  ·  Fashion Influencer & Musician Beirut, Lebanon

Dana Hourani’s 870,000-strong Instagram following is built on a content approach that merges fashion and music — two pillars of Lebanese cultural excellence that she inhabits simultaneously. Her minimalist fashion aesthetic and her musical artistry are not separate strands of a content strategy; they are the expression of a single creative sensibility that is particularly and recognizably Lebanese in its refusal to treat beauty and art as separate categories.

For Kanebridge News ME’s Lebanon luxury feature, Hourani represents the cultural dimension of Lebanese luxury that the fashion-forward creators on this list share but that she makes most explicit. Lebanon has always produced artists who dress beautifully, and designers who make music — the creative tradition does not observe the category boundaries that content strategy would impose on it.

7. Anthony Rahayel – @nogarlicnoonions  ·  Lebanese Food & Culture Beirut, Lebanon

Anthony Rahayel’s No Garlic No Onions is one of the most recognized Lebanese food and culture platforms in the world — an award-winning documentation of Lebanese cuisine, restaurants, producers, chefs and hospitality that has become the definitive international reference for Lebanese food culture. Lebanese food is one of the most beloved and globally distributed culinary traditions on earth, and the restaurants, wine producers and hospitality venues of Beirut and the surrounding regions remain among the finest available anywhere in the Mediterranean.

His documentation of this scene — produced with the precision and cultural seriousness of someone who treats Lebanese food as a heritage to be preserved and celebrated rather than a lifestyle category to be curated — makes him the most important Lebanese luxury food voice operating on social media. For Kanebridge News ME’s Lebanon luxury feature, his inclusion brings a dimension of luxury that fashion and beauty alone cannot: the extraordinary pleasure of eating in Beirut, which has never required wealth to be available but has always represented a form of luxury that no amount of money elsewhere can fully replicate.

8. The Rahal – @the.rahal · Luxury Lifestyle & Travel · Dubai, UAE

The Rahal, created by Lebanese couple Miled and Melissa, has built a lifestyle platform around travel, fashion, hospitality and the polished experiences that define contemporary luxury in the Gulf. Based in Dubai, their content moves naturally between high-end destinations, fashion and everyday lifestyle, giving their audience an accessible window into the region’s increasingly sophisticated luxury culture. Their work has also earned industry recognition, including a Bronze TikTok Visionary Creator of the Year award.

What makes The Rahal particularly relevant to Kanebridge News ME’s Lebanon luxury feature is the way the platform reflects the modern Lebanese luxury consumer beyond Lebanon itself. Miled and Melissa represent a generation of Lebanese creators whose identity and influence travel with them — connecting Beirut’s instinct for style and hospitality with Dubai’s global luxury ecosystem. Their inclusion brings a distinctly contemporary dimension to the list: luxury not simply as ownership, but as travel, experience, fashion and the ability to move comfortably between cultures.

9. Nadine Wilson Njeim – Fashion, Beauty & Entrepreneurship · Beirut, Lebanon

Nadine Wilson Njeim has occupied a distinctive place in Lebanon’s fashion and lifestyle landscape since being crowned Miss Lebanon in 2007, building a career that has extended across television, acting, business and luxury fashion. Most notably, she founded Designer-24, a fashion rental platform built around access to leading international and Lebanese designers, including Elie Saab, Zuhair Murad, Rami Kadi, Valentino and Dolce & Gabbana.

Her relevance to luxury goes beyond the traditional trajectory of a beauty queen or media personality. Nadine represents a particularly Lebanese understanding of glamor: one shaped by couture, occasion dressing, entrepreneurship and an instinctive relationship with fashion. By turning designer fashion into a business proposition rather than simply displaying it, she positioned herself at the intersection of influence and commerce. For Kanebridge News ME’s Lebanon luxury feature, she represents the evolution of Lebanese glamour from image into enterprise — and the enduring influence of Beirut’s fashion culture across the region.

10. Rim Ammouri – @rim.ammouri · Fashion & Lifestyle · UAE

Rim Ammouri has built an influential digital presence around fashion, beauty, travel and contemporary lifestyle, while also becoming widely recognized as one half of the creator couple Ammar & Rim. Together, Rim and Ammar Al Samarrai have cultivated a substantial audience through a combination of aspirational lifestyle content and the humor, relationships and family moments that make their world feel personal rather than staged. Their combined TikTok community exceeds 4.6 million followers, demonstrating an ability to translate everyday life into large-scale digital influence.

What makes Rim particularly relevant to Kanebridge News ME’s luxury feature is the accessibility she brings to aspiration. Her presence reflects a newer definition of Middle Eastern luxury — less formal, less distant and increasingly shaped by the personalities audiences choose to follow every day. Fashion, travel and elevated experiences sit alongside marriage, motherhood and humor, creating a version of luxury that feels lived rather than simply displayed. Her inclusion represents the generation reshaping how luxury is communicated online: through personality, relatability and a lifestyle audiences can imagine themselves participating in.