#SHEdrivesalambo’s Middle Eastern Journey: Empowering Women with Lamborghini
#SHEdrivesalambo has arrived in the Middle East, showcasing a convoy of women embarking on a journey from Dubai to Ras Al Khaimah.
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The event was highlighted by the Lamborghini Urus, the Super SUV of choice among women in the region, with the participants driving over 400 kilometres. Their expedition took them past the UAE’s highest peak and included a stay within the Al Wadi desert’s protected area. The adventure featured winding roads, off-road escapades, magnificent views, and an in-depth exploration of the Lamborghini brand.
A Deep Dive into Lamborghini’s World
Over two days, attendees were immersed in the world of Lamborghini, beginning with workshops on the brand’s innovative, stereotype-breaking ethos and its forward-looking vision. A special session led by Centro Stile, Lamborghini’s design department, shed light on the brand’s global acclaim for the virtually endless customization options available through the Ad Personam program.
The road trip kicked off in Dubai, heading towards Jebel Jais on a spectacular route where the guests enjoyed a meal at Puro 1484, the highest restaurant in the UAE, set 1,484 metres above sea level. With breathtaking panoramic views of Jebel Jais and the surrounding Hajar Mountains, this was a highlight of the journey.
The route concluded with the final 100 kilometres taking them into the Al Wadi desert for off-road driving, culminating in a stay within a 1,235-acre nature reserve where a traditional Arabic dinner was served under the stars.
The Lamborghini Urus S, the centerpiece of the event, exemplified the pinnacle of performance, luxury, and versatility in a Super SUV. Enhanced with a more powerful twin-turbo V8 engine and sophisticated design features, the Urus S provided an unparalleled driving experience, further customizable through a vast choice of color, trim, and design options.
Empowering Diversity and Inclusion
Launched in 2023 in America and now reaching across the globe, the #SHEdrivesalambo initiative underscores Automobili Lamborghini’s commitment to diversity, equity, and inclusion. Paolo Sartori, Regional Head for Automobili Lamborghini in the Middle East and Africa celebrated the event’s success in introducing the Urus S to guests from the region and highlighted Lamborghini’s ongoing efforts to enrich its brand appeal and challenge prevailing stereotypes.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
The G80 Sport makes its entrance, displaying dynamic design details and elevated automative capabilities.
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Juma Al Majid LLC, the exclusive dealer for Genesis in the UAE, has launched the G80 – a cutting-edge luxury sedan. Merging tradition with innovation, this model embodies Genesis‘ relentless pursuit of superior design, state-of-the-art technology, and unmatched luxury.
The new G80 marks a significant milestone in introducing Korean automotive excellence to the UAE, highlighting the brand’s commitment to providing exceptional experiences.
Meticulously crafted, the redesigned G80 adheres to the ‘Athletic Elegance’ design philosophy synonymous with Genesis. This luxury vehicle features refined details and cutting-edge specifications, combining comfort and style to elevate every driving experience to new heights.
“The debut of the all-new G80 in the UAE market propels our vision to converge advanced technology and refined elegance”, stated Suliman Al Zaben, Director of Genesis, UAE. “This launch is a step forward for Genesis in the UAE market and strengthens our efforts to offer ultimate luxury, innovation, and unique design to our incisive customer base.”
With a new dual-mesh design, the G80’s exterior enhances the sophisticated appearance of the Two-Line Crest Grille, paired with iconic Two-Line headlamps featuring Micro Lens Array (MLA) technology. This highlights Genesis’ commitment to harmonizing advanced technology with elegant design. The five 20-inch double-spoke wheels exude a dynamic aesthetic, resembling sleek aircraft lines, complementing the car’s parabolic side profile. Rear diffusers conceal mufflers adorned with distinctive V-shaped chrome trim inspired by the Crest Grille, embodying an eco-conscious ethos in today’s technology-driven era.
The G80 reinforces Genesis’ design philosophy in its interiors, inspired by the uniquely Korean concept of the Beauty of White Space, integrated with state-of-the-art technology to create cosmetic brilliance for users. The 27-inch-wide OLED display seamlessly combines the cluster and AVN (Audio, Video, Navigation) screen in a horizontal layout, extending to the center fascia, showcasing its flair for innovative technology. The touch-based HVAC (Heating, Ventilation, and Air Conditioning) system offers ease of control, while the redesigned crystal-like Shift By Wire (SBW) ensures a comfortable grip, infusing a sense of luxurious convenience.
With its dual-layered Crest Grille and expanded air intakes, the G80 Sport package delivers a dynamic and sporty spirit. Exclusive interior options, such as a D-cut steering wheel and carbon accents, enhance its sporty allure. Equipped with Rear Wheel Steering (RWS) and Electronic Limited Slip Differential (E-LSD), the G80 Sport 3.5 twin turbo model is built for stable control during high-speed maneuvers.
Fitted with advanced safety and convenience features, this luxury sedan includes Remote Smart Parking Assist 2, Lane Following Assist 2, and a Fingerprint Authentication System. The three-zone HVAC system provides customized climate control for all passengers. With two powertrain options – a 2.5 turbo engine delivering 300 horsepower and 43.0 kgf·m of torque, and a 3.5 twin turbo engine producing 375 horsepower and 54.0 kgf·m of torque – superior driving dynamics ensure a silent and luxurious driving experience.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
