#SHEdrivesalambo's Middle Eastern Journey: Empowering Women with Lamborghini | Kanebridge News
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#SHEdrivesalambo’s Middle Eastern Journey: Empowering Women with Lamborghini

#SHEdrivesalambo has arrived in the Middle East, showcasing a convoy of women embarking on a journey from Dubai to Ras Al Khaimah.

Tue, Mar 12, 2024 3:41pmGrey Clock 2 min

The event was highlighted by the Lamborghini Urus, the Super SUV of choice among women in the region, with the participants driving over 400 kilometres. Their expedition took them past the UAE’s highest peak and included a stay within the Al Wadi desert’s protected area. The adventure featured winding roads, off-road escapades, magnificent views, and an in-depth exploration of the Lamborghini brand.

A Deep Dive into Lamborghini’s World

Over two days, attendees were immersed in the world of Lamborghini, beginning with workshops on the brand’s innovative, stereotype-breaking ethos and its forward-looking vision. A special session led by Centro Stile, Lamborghini’s design department, shed light on the brand’s global acclaim for the virtually endless customization options available through the Ad Personam program.

The road trip kicked off in Dubai, heading towards Jebel Jais on a spectacular route where the guests enjoyed a meal at Puro 1484, the highest restaurant in the UAE, set 1,484 metres above sea level. With breathtaking panoramic views of Jebel Jais and the surrounding Hajar Mountains, this was a highlight of the journey.

The route concluded with the final 100 kilometres taking them into the Al Wadi desert for off-road driving, culminating in a stay within a 1,235-acre nature reserve where a traditional Arabic dinner was served under the stars.

The Lamborghini Urus S, the centerpiece of the event, exemplified the pinnacle of performance, luxury, and versatility in a Super SUV. Enhanced with a more powerful twin-turbo V8 engine and sophisticated design features, the Urus S provided an unparalleled driving experience, further customizable through a vast choice of color, trim, and design options.


Empowering Diversity and Inclusion

Launched in 2023 in America and now reaching across the globe, the #SHEdrivesalambo initiative underscores Automobili Lamborghini’s commitment to diversity, equity, and inclusion. Paolo Sartori, Regional Head for Automobili Lamborghini in the Middle East and Africa celebrated the event’s success in introducing the Urus S to guests from the region and highlighted Lamborghini’s ongoing efforts to enrich its brand appeal and challenge prevailing stereotypes.


Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual

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Designing Dreams: David Charette’s fascinating Spaces for Children’s Adventures

David Charette has teamed up with CIRCU Magical Furniture to design spaces that capture the essence of childhood wonder.

Tue, May 21, 2024 4 min

This collaboration between David Charette, founder and principal of Britto Charette, and CIRCU Magical Furniture aims to stimulate the imaginations of children, encouraging them to invent their own tales of adventure. Drawing on his extensive travels, Charette believes that journeying through different cultures can spark creativity in young minds.

His latest venture uses a mix of luxury elements and magical themes, incorporating products from CIRCU, Covet House, and other vendors to create unique, enchanting children’s rooms. These spaces are designed to reflect the excitement and mystery of exploring new worlds.

The Sleeping are:

David Charette has transformed a Montreal residence into a magical sleeping area where time seems to pause, and adventures await. Known for its long, cold winters and short days, Montreal served as the perfect backdrop for Charette’s vision of a space that remains warm and bright throughout the year.

Central to the design is the concept of “light and bright,” brought to life using de Gournay‘s hand-painted wall coverings in fresh mint, decorated with flying butterflies. These elements beautifully complement the original shapes of the KOKET Nymph Wall Lamp and the organic curves of the CIRCU Tristen Bed.

Charette’s attachment to the Tristen Bed stems not only from its youthful appeal but also from its ergonomic design, which makes it easy for children to climb in and out of, enhancing both its functionality and charm.

The Bed:

Charette paired the modern lines of the bed with the unique design of the Boca do Lobo Wave Nightstand and the funky style of Delightfull’s Billy Table Lamp. By blending these contemporary pieces with the classic elements in the decor of this luxury kids’ room, Charette has crafted a unique space that breathes a natural breeze of inspiration into any child’s environment.

This combination not only adds aesthetic appeal but also stimulates the imagination, making the room a perfect sanctuary for creativity and dreams.

The seating area:

The room also includes a cozy seating area perfect for young readers. Centred around the CIRCU Dainty Armchair, this space is tailored for kids, with the chair’s delicate structure and elegant design enhancing the room’s charm. Its pink velvet upholstery adds a vibrant pop of color, enriching the room’s palette. To distinctly separate this reading corner from the rest of the sleeping area, Charette chose the Boca Do Lobo Gold Folding Screen from Covet House, which not only adds an element of privacy but also contributes a touch of sophistication to the space.

The Play and Study area:

David Charette aimed to create a space with an “Out of Africa” vibe to spark a child’s imagination and inspire a passion for lifelong adventures and travels. Drawing from fond memories of camping during his own childhood, Charette incorporated a Teepee Tent into the room’s design, allowing children to feel as they are camping in a forest right within their own bedroom.

This nature-inspired theme is beautifully complemented by the Fornasetti wall coverings from Cole & Son and the Filigree Cricket Wall Lamp, which are insect-shaped sconces by Boca do Lobo.

Adding to the ambiance, Charette notes, “The clouds on the ceiling further the idea of camping (in this case “glamping”) and dreaming, and the Circu Cloud Suspension lamps add to the dreamy camping vibe.”

To maintain this adventurous theme, Charette selected the CIRCU NODO Suspension Chair. It not only brings a hint of outdoor fun indoors with an elegant flair but also offers a comfy spot for kids to unwind and lose themselves in their favorite stories.

In his design, David Charette, of Britto Charette, focused on enhancing the sense of freedom and sparking children’s imaginations in their own space. He chose one of his favorite pieces from CIRCU, the Sky Desk, for its playful design and inspirational form. Shaped like an airplane, this desk not only becomes the central feature of playtime but also transforms homework into an exciting adventure. The unique design aims to captivate and motivate young minds, turning everyday tasks into a flight of imagination.

David Charette designed this luxury children’s room with the hope that it would inspire children to dream, play, and develop a deep respect for nature as they embark on their own adventures.

He crafted the room to be “transitional,” capable of evolving with a child from toddler years into adolescence. This design approach not only aims to create a lasting, imaginative space for children but also to show parents the value of investing in unique, high-quality pieces like those from Circu. These carefully chosen items stand out from mass-produced children’s designs, offering both aesthetic appeal and long-term utility.


Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual

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