Whitewill Reveals Top Luxury Real Estate Projects in Abu Dhabi

RM Sotheby’s rounded off the year with a remarkable final sale at the Emirates Golf Club in Dubai, held in partnership with the Mille Miglia Experience UAE. The sale was led by a duo of remarkable Paganis—seldom seen on the open market—which broke world records in a room packed with bidders.

The star of the show was undoubtedly the 2014 Pagani Zonda LM Roadster, which attracted interest from collectors from around the world. One of the most coveted derivatives of Pagani’s Zonda, this one-off example was produced by Horacio Pagani to the exacting specifications of its consigning owner, including stunning clear lacquered bare-carbon bodywork. With its Zonda Revolución-inspired rear wing and a Tricolore exhaust outlet, this astonishing car fetched a world record price of $11,086,250, with interest coming in from the room, online, and over the phones.

Also crossing the block was the equally spectacular 2017 Pagani Huayra BC Coupé. One of approximately 20 examples built of the track-focused Huayra BC, this car had been upgraded to a specification reflective of the ‘Pacchetto Tempesta’ development and strongly deserved its world record price of $4,336,250 USD.

Rounding off the top three was the 2022 Aston Martin Valkyrie Coupé, a car designed to offer true race-car-for-the-road performance and masterminded by Formula 1 engineering legend and multiple championship-winning designer, Adrian Newey. Powered by an electric motor-assisted Cosworth V-12 making 1,160 horsepower, it is capable of a mind-boggling 0 to 100 km/h time of just 2.6 seconds and was met with strong interest. It fetched an excellent $2,648,750 USD and is the second Valkyrie sold by RM Sotheby’s in Dubai this year.

Other notable highlights included the 2017 Lamborghini Centenario LP770-4 Roadster, which with one owner from new and just 109 kilometers on the clock made $2,030,000 USD. The 2019 McLaren Senna LM also sold well, with the Papaya Orange example being one of just 20. It fetched $1,467,500 USD. The 2014 McLaren P1 also realized an excellent price, selling above high estimate at $1,186,250 USD.

“Once again, we have proven the strength of the Dubai market with our second successive and hugely successful Dubai auction. Breaking four world records is a great result, and we continue to demonstrate that RM Sotheby’s is serious about breaking ground in the Middle East. We look forward to continuing to immerse ourselves in this brilliant, petrol head-rich car culture for many years to come,” says Peter Wallman, Chairman, RM Sotheby’s EMEA.

Other noteworthy results include a 2013 Mercedes-Benz SLS AMG Black Series Coupé that flew past its high estimate to reach $820,625 USD, and a 2002 Mercedes-Benz G 63 AMG V12 that was owned by the Dubai royal family from new until 2023, and which broke another world record when it sold for $398,750 USD.

IHG® Hotels & Resorts, one of the world’s leading hotel companies with more than 6,500 properties across 19 brands, is set to debut its distinctive premium voco brand in Jordan upon signing with Abdali Boulevard Company – a subsidiary of The Abdali Group – to launch voco Abdali Amman. A conversion property and currently operating as The Abdali Boulevard Hotel, the hotel is scheduled to be rebranded to a voco property by December 2025, adding 392-keys to IHG’s portfolio in Jordan.

voco Abdali Amman will be situated on The Abdali Boulevard, the first upscale entertainment thoroughfare, featuring 12 buildings across three blocks. The hotel will be part of The Abdali, a mixed-use real estate development project that embodies a modern model ideal for investment, business, living, wellness, shopping and entertainment, catering to diverse segments. The development boasts Abdali Hospital, Abdali Mall, several hospitality offerings, residential apartments, as well as over 500 specialized businesses with operations spanning over 27 sectors. With more than 85 restaurants, a multitude of fashion stores, The Abdali offers a vibrant blend of business, leisure, and entertainment which had attracted more than 21 million visitors in 2023.

Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, commented: “We are pleased to partner with Abdali Boulevard Company to bring the voco brand to Jordan with such an excellent property. voco Abdali Amman is an exciting addition to our portfolio and reflects our commitment to expanding IHG’s presence in key markets across the Middle East. The hotel’s prime location and world-class amenities will offer guests a truly unique and memorable stay in Amman.”

Launched in 2018, voco has quickly gained traction as one of IHG’s fastest-growing brands globally. With its unique proposition of combining the informality and charm of an individual hotel with the quality and reassurance of a trusted global brand, voco appeals to both leisure and business travellers. The brand has already made its mark across the Middle East with openings in the UAE, Saudi Arabia, and Lebanon. With a design and operational framework conducive to conversion, the brand empowers owners to carry through their own unique vision for each property, ensuring its legacy and historical connections to the surrounding community, remain strong.

The rapid expansion of the premium conversion friendly brand reflects the strength of IHG’s enterprise platform through which hotel owners can grow their business by being part of IHG’s distribution channels, relaunched app and transformed loyalty program, IHG One Rewards.

Commenting on the partnership, Eng. Amer Ahmad Tarawneh, CEO, The Abdali Group, said: “Collaborating with IHG to introduce the voco brand in Jordan aligns with our vision to deliver high-quality hospitality, services and amenities that present unique experiences to visitors of The Abdali, which is strategically located in the heart of the capital. The Abdali serves as a modern hub for those seeking investment, business, living, wellness, shopping and entertainment in Amman. voco Abdali Amman, with its premium amenities and prime location, is set to become a preferred destination for both local and international travelers.”

voco Abdali Amman will feature diverse dining options, meeting venues, a fitness center and outdoor recreation spaces. True to the voco brand, guests can expect a warm welcome, simple check-in, a thoughtful arrival gift, lively social spaces, and comfortable guest rooms.

Elite Group Holding, the exclusive partner of Danish-brand Zenvo Automotive across the MENA region, announced the global debut of the Auroras’ new colorways for its acclaimed hypercar, the Zenvo Aurora, in the UAE. Inspired by the stunning Aurora Borealis, these new additions complete the set that represents the bold spirit of this hypercar. The grand reveal took place on November 26, 2024, at The Four Seasons Resort Dubai at Jumeirah Beach, where guests witnessed the brand’s artistry and commitment to performance under the glistening golden hour sun. The spectacular ambience, complemented by an array of exquisite canapés and beverages, perfectly set the stage for the unveiling. Adding to the allure, an award-winning artist and DJ renowned as one of Dubai’s first female DJs since 2007—elevated the evening with an electrifying performance.

Since its MENA launch in February 2024, the Zenvo Aurora has captivated automotive enthusiasts in the region with its two distinct derivatives, Agil and Tur, limited to just 50 pieces of each. Nearly half of these highly sought-after models have already been pre-booked ahead of production, a testament to the Aurora’s unique appeal and Zenvo’s dedication to delivering a rare, uncompromising driving experience.

“The Aurora is designed not just to be driven, but to be experienced on a visceral level. These new colorways add another layer to that connection, transforming the Aurora into more than just a hypercar — it becomes a statement of passion and artistry for those who seek the extraordinary.” commented Mr. Tamer Abu Khalaf, Partner, Elite Group Holding, “Our partnership with Zenvo Automotive is a powerful synergy, fueled by a shared passion for redefining automotive excellence and surpassing every expectation. Our customers value the rare artistry, meticulous craftsmanship, and exhilarating spirit woven into every detail of the Aurora—a masterpiece that transcends mere performance.”

Zenvo distinguishes itself from traditional luxury brands, embodying Scandinavian precision, high performance, and unparalleled craftsmanship. Known globally for pioneering some of the world’s most advanced automotive technologies, the brand views itself as more than a lifestyle statement. Built on an innovative modular platform, Zenvo embodies kinetic art and is crafted for those who appreciate detail, function, and an adrenaline-fueled driving experience, connecting drivers with the thrill of extremes and an unmatched sense of vitality.

Powered by the world’s most advanced 6.6-litre quad-turbocharged V12 engine paired with lightweight electric motors, it delivers an impressive 1850 hp for the Tur and 1450 hp for the Agil. The Agil comes in an ultra-light grey pearl finish with a subtle blue-green flake, a masterpiece of color innovation that combines refined sophistication with a vibrant twist as its light grey base reveals striking blue and green undertones. This innovative color highlights the model’s clean, uncluttered lines and mirrors the dynamic hues of the Aurora Borealis, which inspired its name. In contrast, the Tur mirrors a rainbow-like spectrum, evoking the brilliance of Arabian jewels.

“The Zenvo Aurora is about pushing boundaries,” said Mr. Jens Sverdrup, Chairman of the Board and Chief Commercial Officer of Zenvo Automotive. “Our focus isn’t on opulence or lifestyle, but on delivering an extreme, authentic experience for our drivers. Every detail in Aurora exists to evoke emotion and thrill, and the new colors are a nod to the beauty and intensity of natural phenomena, completing the spectrum.”

With these new colors, Zenvo offers an invitation to own a piece of engineering artistry. Every detail of the Aurora is designed to push the boundaries of performance, crafting a hypercar experience that is genuine, extreme, and exhilarating. As the collection grows, Zenvo’s GCC community is set to expand, with each vehicle creating an individual connection that bridges the thrill of driving with the Zenvo philosophy building functional hypercars that are raw, exhilarating, and intensely real.

Zenvo Aurora will be hand-built at the Zenvo headquarters in Præstø, Denmark, with first deliveries expected in 2026.

Qatar Airways has launched its latest in-flight safety video, spearheaded by comedian, actor, entrepreneur and newest Qatar Airways Global Brand Ambassador, Kevin Hart, bringing together global and social media superstars to help deliver important safety messages to passengers.

From December 2024, Kevin Hart and other stars will present the airline’s in-flight safety procedures in a short and entertaining film. Directed by renowned Hollywood director Tim Story, the video is created to engage passengers’ attention and focus on the important safety instructions.

Travellers will not want to miss a moment of Mr. Hart’s performance, or the star-studded cameo appearances that help him demonstrate the airline’s important safety instructions. Supermodel Rosie Huntington-Whiteley assists him to reach new heights – in this instance, the overhead lockers – and Anwar and Amal Jibawi remind him to ensure seatbelts are tightly secured and kept on throughout the flight. Additionally, Khaby Lame supports Kevin Hart doing what he does best, and Adam Waheed demonstrates how to put on an oxygen mask.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “At Qatar Airways, the safety of our passengers and crew is our highest priority. Our main ambition for this project was to design an in-flight safety video that passengers will not want to miss.”

“As we continue to become more technologically advanced, we are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices. We decided there was no better way to capture their attention than with their favorite celebrities and content creators. Shining a spotlight and amplifying this message, we are proud to welcome Kevin Hart, our latest Global Brand Ambassador, to help spread the word.”

Qatar Airways Global Brand Ambassador, comedian, actor and entrepreneur, Mr. Kevin Hart, said: “Buckle Up! This safety video is unlike anything you have seen on-board a luxury airline before. I have loved partnering with Qatar Airways to produce a video that passengers will not only pay attention to but remember for a long time coming, or at least until their next flight.  Qatar Airways represents best-in-class service and attention to detail, and this video brings those elements to your seat-back screen. Now, sit back, relax and enjoy the flight!”

World renowned Hollywood Director, Mr. Tim Story, said: “When you have a world-class brand such as Qatar Airways stepping out of conventional boxes and providing the creative freedom to set new boundaries, you can really reach new heights.”

Marriott International, Inc. announced it has signed an agreement with Knowledge Economic City (KEC) to open three hotels within the Holy City of Madinah in Saudi Arabia. The anticipated openings will be part of the KEC master-development and feature over 1,200 rooms across three of the company’s brands – Courtyard by Marriott, Four Points by Sheraton and Residence Inn by Marriott.

“Under the leadership and guidance of His Highness Prince Salman bin Sultan, we remain committed to advancing the hospitality sector in Madinah by bringing the highest standards of accommodation, innovation and guest experiences to the Holy City,” said Amin Shaker, Chairman of KEC.  “We are delighted to collaborate with Marriott International to set new hospitality benchmarks in Madinah and support the Kingdom’s Vision 2030 framework.”

Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International commented, “We continue to see growth opportunities across the Holy Cities where there remains a strong demand for high-quality hotel accommodation. Knowledge Economic City is a pivotal project that will further help diversify Madinah’s economy and create a destination that provides a variety of experiences for travellers and celebrates the cultural and religious identity of the Holy City.  We look forward to working with KEC to enhance the hospitality landscape in Madinah and support the ongoing transformation of the country’s tourism sector.”

The planned properties include Courtyard by Marriott Knowledge Economic City, which is expected to comprise 456 thoughtfully designed guestrooms, two dining outlets, multiple meeting facilities, a fitness center and public spaces for guests to connect and relax. Four Points by Sheraton Knowledge Economic City is anticipated to feature genuine service in a casual environment along with 558 modern guestrooms, multiple dining outlets, meeting rooms and a fitness center.  Plans for Residence Inn by Marriott Knowledge Economic City include a modern residential experience with 250 studios and one- and two-bedroom apartments, all equipped with a full kitchen and large bathrooms. The property will also include a 24/7 grab-and-go market and fitness center.

The projects will be located within KEC’s Islamic World District which will feature a museum, cultural center and plaza showcasing the diverse Islamic cultures from around the world. Spread across 6.8 million square meters, KEC is developing a world-class destination featuring hospitality, residential, retail and commercial components along with sports and recreational facilities and high-quality education and healthcare services. The key pillars of the project include technology, knowledge, and sustainability. The development will also be connected to the Haramain Train Station which links Madinah with Jeddah and Makkah via a high-speed railway.

Mohammad Al Mubarak, Chief Executive Officer of KEC, added, “Knowledge Economic City is committed to offer an unparalleled lifestyle and hospitality experience for residents and visitors alike, and this milestone agreement is a testament to the high standards of excellence we plan to bring to the master-development and Madinah as a destination.  Courtyard by Marriott, Four Points by Sheraton and Residence Inn by Marriott each offer a unique travel experience, and we are excited to add these brands to our portfolio.   These hotels will play an important role in the accommodating the influx of travelers into the Holy City.”

Madinah remains a key focal point for cultural, religious, and economic development in Saudi Arabia. The Kingdom’s Vision 2030 framework aims to improve infrastructure, expand hospitality services, and create new cultural and recreational attractions in the city.

The expected openings in Madinah are also a part of Marriott International’s commitment to the growth of the tourism sector in Saudi Arabia where the company’s current portfolio encompasses over 40 properties and more than 10,000 rooms across 13 of its brands.

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, unveils a unique partnership with the Thanda Group, a refined collection of privately owned hospitality experiences, for the introduction of two new iconic destinations: Jumeirah Thanda Island in Tanzania, and Jumeirah Thanda Safari in South Africa.

Situated in the protected Shungimbili Island Marine Reserve in Tanzania, Jumeirah Thanda Island comprises an immersive, exclusive-use villa, while Jumeirah Thanda Safari lives in one of South Africa’s most luxurious private safari destinations featuring branded residences, and an exclusive member’s club.

These additions to Jumeirah’s portfolio mark the global hospitality leader’s entry into Africa and illustrates its continued evolution through the delivery of destinations curated to inspire, enhanced by partnerships deeply aligned with Jumeirah’s innate approach of connecting people and culture, through distinctive and meaningful experiences. The name “Thanda” itself – meaning ‘love’ in Zulu – encapsulates the core values of these distinct destinations that already showcase deep rooted connections with local communities and the environment.

This first of its kind private island and safari offering for Jumeirah is infused with the essence of Tanzania’s historical ties to Arabian Hospitality dating back to ancient times; when seafarers on trade routes were received with generous fireside welcomes to exchange the knowledge and stories that have helped shape the culture of the Middle East region today. The safari – meaning ‘journey’ in Swahili – carries on into South Africa, to one of Africa’s oldest proclaimed game reserves, once the ancient hunting grounds of the Zulu kings.

Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer at Jumeirah, comments: “As we look to the future, our intent for Jumeirah is clear.  We want to grow sustainably into new destinations and diversify our portfolio with a focus on properties that offer a distinct proposition and deliver enriching guest experiences rooted in culture and connection.

Jumeirah Thanda Island and Jumeirah Thanda Safari epitomise this strategy.  Not only do these exceptional properties mark our first entry into Africa – a market which continues to show strong growth in the luxury travel sector – but they represent a new style of experience for Jumeirah with everything from total exclusivity to the opportunity to experience the wonder of nature at its finest.

With a focus on local culture and conservation, the values of Thanda very much align with our own, and we are immensely proud to continue the great work done to preserve and protect these inspiring destinations for generations to come.  We look forward to welcoming our first guests later this year.”

Pierre Delvaux, founding Chief Executive Officer at Thanda Group adds: “When our owners Christin and Dan Olofsson of Malmo, Sweden, and I first embarked on this journey in 2002, we envisioned partnering one day with a pioneering global operator whose vision aligned with our own ethos and values, particularly concerning philanthropy and nature conservation. Now, on the 20th anniversary of opening our first lodge, we are thrilled to embark on the next chapter of our journey. It is a true privilege to partner with Jumeirah, and the entire Thanda team is filled with excitement and optimism for what the future holds. Our collective mission with Jumeirah remains to create magic for our guests and members, while elevating our offering and guest experiences to new heights.”

Jumeirah Thanda Island

Jumeirah Thanda Island is an uninhabited, 5-hectare tropical island in the turquoise waters of the Indian Ocean. Located within the protected Shungimbili Island Marine Reserve, the private retreat is accessible via a short helicopter ride from Dar es Salaam or by speedboat from nearby Mafia Island, itself also accessed by a brief flight from Dar es Salaam.

Personifying beach house romance and barefoot luxury, the exclusive-use island features an extraordinary villa with five suites and two traditional Swahili Bandas providing guests direct access to the ocean.  The island’s private chef and dedicated culinary team will deliver exceptional dining experiences using locally sourced ingredients in the most idyllic and intimate of settings along the pristine beach.

Embracing the natural rhythms of island life, guests will experience unmatched adventure with their own dedicated boatman guiding daily trips. From swimming with Whale Sharks to diving with turtles, sailing on traditional Arab Dhows to nearby Chole Island or enjoying bird walks along the island’s white-sand trails, the list is endless.

Jumeirah Thanda Island will also continue its attention on ocean stewardship initiatives including coral reef restoration and a programme to protect endangered sea turtles – mirroring long-standing marine conservation initiatives Jumeirah has in place at both Jumeirah Burj Al Arab and Jumeirah Al Naseem in Dubai, as well as Jumeirah Olhahali Island, Maldives. Jumeirah will also champion Thanda’s Star for Life community programme, an NGO committed to upskilling, empowering, and educating young people in South Africa and on Mafia Island in Tanzania.

Jumeirah Thanda Safari

Nestled in the rich wildlife area of South Africa’s northern KwaZulu Natal (KZN) province, Jumeirah Thanda Safari offers an enriching experience in one of Africa’s most exclusive Big Five nature reserves.

The game reserve spans vast, rolling hills of untouched wilderness, dotted with a variety of luxury accommodation options including Jumeirah Residences at the Royal Thanda Club, Africa’s most exclusive lifestyle club. Whether seeking adventure or solitude, guests at the Jumeirah Residences enjoy privileged private access to 386 hectares of secure, access-controlled wilderness, along with a dedicated concierge service to cater to every need and desire.

Jumeirah Residences will welcome guests from December 2024, with additional purpose-built branded residences available to purchase off plan from this date. There are further plans to introduce a new lodge and an ultra-luxury tented camp by 2027.

Dedicated teams of wildlife guides will lead guests on adventures across 16,500-hectares of the private reserve’s plains, valleys and mountains to immerse visitors in the wonders of African wilderness. Activities may include game drives and bush walks, dining under the stars, sundowners with panoramic views, and a junior ranger course for younger guests while bespoke cultural programs will continue to embrace Zulu culture and support the socio-empowerment of local Zulu communities.

As part of the established CSR initiatives of the Thanda Foundation Trust, and Jumeirah’s commitment to being a good neighbor with conscious consideration to the places it calls home, Jumeirah Thanda Safari will continue to be engaged in several critical conservation programs.  This includes the flagship Project Rhino KZN, an intensive anti-poaching and conservation collaboration between government, NGO and private entities in KwaZulu Natal and the WWF Black Rhino Range Expansion Project, which looks to increase the population of this critically endangered species in the wild. In addition, Thanda’s flagship CSR project Star for Life, will remain central to our commitment to investing in the future of young people.

Jumeirah Thanda Island and Jumeirah Thanda Safari will open for bookings from December 2024.

ESET, a global leader in cybersecurity solutions, has announced a key strategic integration with Filigran, a leading provider of open-source threat intelligence management, to integrate ESET Threat Intelligence with its OpenCTI solution.

To attain a strong and proactive security posture, organizations need to aggregate and correlate vast amounts of data from diverse sources. However, telemetry and threat data from one vendor isn’t enough to combat multiple sophisticated threats, and since there is an ongoing shortage of talent and a general lack of internal cybersecurity resources, businesses increasingly purchase services instead of, or on top of, cybersecurity products. As such, there is a demand for seamless integrations, because they simplify workflows, reduce manual effort, and enhance efficiency.

Staying on top of security requires you to be one step ahead by working to achieve enhanced situational awareness, an understanding of the threat landscape including TTPs, and to build strong early warning capabilities, which ESET’s highly curated and actionable threat intelligence helps provide.

This is why ESET is continuing its integration journey, now with Filigran’s OpenCTI, enabling the consolidation of its well-regarded threat intelligence data from ESET directly into OpenCTI. This enhances the analytical capabilities of cybersecurity teams by providing a single, comprehensive, and holistic view of potential threats, centralizing threat data.

“At ESET, integrations are crucial for our success going forward. ESET Threat Intelligence’s diverse telemetry and rich JSON/STIX 2.1 data feeds including: malicious files, botnets, APT IoCs, domains, URLs, and IPs (+ nine new sub-filters in Q4 2024), are seamlessly integrated into OpenCTI, complete with corresponding actionable research insights. Existing users of Filigran will be able to unlock a significant boost to the maturity of their organizational security via their threat-hunting and incident-response capabilities,” said Roman Kovac, Chief Research Officer at ESET.

“With hundreds or even thousands of malicious actors adapting rapidly, timely exploitation of threat intelligence feeds is a challenge. By combining ESET’s high-quality data with OpenCTI’s advanced processing, visualization, and automation capabilities, we make this possible.” – Jean-Philippe Salles, VP Product at Filigran.

The main benefits of the integration are:

• Enhanced insights: ESET’s data feeds offer unique, high-value telemetry derived from its extensive endpoint protection network. This data includes real-time telemetry and detailed threat intelligence that are crucial for accurate threat detection and mitigation.
• Enhanced Analysis: ESET’s data feeds provide advanced context and early-stage detection capabilities, helping analysts to identify and respond to threats more efficiently.
• Interoperability: This partnership enhances interoperability between ESET’s Threat Intelligence and OpenCTI’s analytical tools. ESET’s utilization of TAXII 2.1 and STIX 2.1 standards allows for seamless data exchange and improved threat response workflows.
• Actionable intelligence: ESET’s highly curated data feeds provide actionable intelligence that can be immediately utilized within OpenCTI, improving the overall efficiency and effectiveness of threat detection and response efforts.

Moreover, the unique value of this integration lies in the fact that it overcomes specific challenges related to incident response, as by leveraging ESET Threat Intelligence, users of OpenCTI will greatly enhance their mean time to detect (MTTD) and reduce their mean time to respond (MTTR), all thanks to ETI’s highly curated up-to-date feeds allowing organizations to stay one step ahead of the latest threats.

Dan Company, a PIF Company, specializing in Agri, eco, and adventure tourism, launched “Tuaja Luxury Resorts”, its new pioneering resorts brand in the Kingdom of Saudi Arabia aimed to further elevate the country’s tourism offering. Designed to provide unforgettable experiences that connect guests with the stunning landscapes, rich culture, and authentic hospitality of the Kingdom, Tuaja offers a unique blend of luxury, heritage, nature, and sustainability.

Tuaja Luxury Resorts offer three distinct experiences to suit all guests, varying from luxury and exploration at Tuaja Premium Farm Resort, tranquility and contemplation at the eco-friendly Tuaja Resort, and adventure and excitement at the Tuaja Adventure Resort. At the heart of all lies sustainability, reflected in innovative practices designed to preserve nature, cultivating a greener future, and fostering a strong culture of environmental responsibility.

TUAJA PREMIUM FARM RESORT offers an exceptional experience for guests to enjoy the beauty of nature amidst opulence and comfort. The resort will provide hands-on agricultural experiences and direct exploration of the land’s bounty, ranging from tasting fresh local produce to engaging in farm-to-table cooking experiences and much more.

TUAJA ECO RESORT is an eco-conscious retreat for those seeking tranquility and relaxation away from life’s hustle, offering expansive relaxation spaces. It features experiences of meditative practices amidst water channels and stunning nature. Carefully designed health and beauty services are available, where treatments are carried out by a team of skilled specialists using natural products and innovative techniques for the best results. Moreover, the resort stands as a testament to the importance of sustainability and environmental preservation, striving to foster a robust culture of conserving the kingdom’s resources and the diversity of its nature for future generations.

TUAJA ADVENTURE RESORT is designed for those seeking adventures and outdoor activities suitable for all community members. The variety of activities is tailored to the unique nature of each targeted city, offering opportunities to explore the enchanting landscapes around Saudi Arabia in a fun, thrilling, and exciting way against a backdrop of stunning natural beauty.

Abdulrahman Abaalkhail, CEO of Dan Company, said “With a vision to create rich and unforgettable experiences that connect guests to the Kingdom’s stunning natural landscapes, culture, and hospitality, Tuaja Luxury Resorts will introduce brand-new one-of-a-kind hospitality experiences, rooted in sustainability and setting a remarkable precedent in the region’s hospitality industry. Each resort is meticulously designed to offer unique and immersive experiential activities, promising a harmonious blend of luxury, nature, and unforgettable moments for our guests. Through a business model focused cultural authenticity, sustainability, and community empowerment, we are creating an ecosystem that contribute to the Kingdom’s broader economic and tourism objectives.”

Tuaja’s first three resorts, operated by Hilton, will be in Al-Ahsa, a significant agricultural region in Saudi Arabia’s Eastern Province and UNESCO World Heritage site, which is home to Al-Ahsa Oasis – the largest date palm oasis in the world. With lush surroundings and homegrown farms at its doorstep, the 1.8 million square meter master development aims to create a premium farm-based tourism destination in the heart of Al-Ahsa, attracting visitors looking to connect with nature and enjoy a diverse range of experiences.

Combining Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa that offer unique experiences rich in cultural and natural beauty, each resort will have a distinct offering, from luxury at the Tuaja Premium Farm Resort, wellness and wellbeing at the Tuaja Eco Resort, and outdoor adventure at the Tuaja Adventure Resort.

Tuaja plans to open multiple resorts across different cities in Saudi Arabia by 2030, with each resort being inspired by the culture and heritage of the host city.

The seventh generation of Nissan’s iconic Patrol SUV has taken to the roads – and dunes – of the Kingdom of Saudi Arabia with representatives of the international media enjoying their first taste of the vehicle since its unveil in September in Abu Dhabi.

The media test-drive takes place as Nissan is celebrating recently winning two awards at the 12th National Automotive Sector Award held in Jeddah, Kingdom of Saudi Arabia. Nissan won the “Best Global Luxury Car Launch” award, while the “Nissan Patrol 2025” won the “Car of the Year” award.

The latest iteration of the Patrol introduces several groundbreaking advancements – including a striking new design, new V6 and V6 twin-turbo engines, a 9-speed automatic transmission and customizable adaptive air suspension for enhanced all-terrain capability. Equipped with intuitive technologies including NissanConnect 2.0 powered by Google built-in, ProPILOT, and Klipsch Premium Audio System, it delivers a superior driving experience, complemented by exceptional comfort in a premium cabin.

Thierry Sabbagh, Divisional Vice President, President Middle East, KSA – Nissan, INFINITI, said: “The Nissan Patrol is more than just a vehicle in the Middle East; it is a symbol of adventure, pride, and resilience. This latest model captures the true spirit of what makes this iconic nameplate legendary – an enduring legacy of deep connections built over decades of shared experiences and memorable journeys across diverse terrains. It reflects Nissan’s dedication to creating automotive experiences that resonate with our customers – and we are proud to present this next chapter in the Patrol’s remarkable journey.”

Power. Performance. Precision.

The seventh-generation Nissan Patrol is Nissan’s most powerful Patrol to date – setting new standards in performance with an exhilarating blend of response, refinement and efficiency. The next-generation model represents a significant leap forward from previous iterations, with two new engine options.

At the heart of this powerhouse is a new 3.5-liter V6 twin turbo engine, delivering an impressive 425HP and 700Nm of torque. This marks a momentous shift from the Patrol’s outgoing V8 engine – achieving a 7% increase in power and a 25% boost in torque, all while enhancing fuel efficiency by 24%. There is also a 3.8-liter naturally aspirated V6 engine option, producing 316HP and 386Nm of torque, replacing the previous 4.0-liter V6 unit.

The new V6 twin-turbo motor is engineered with several enhancements, including improved throttle response for quicker acceleration, high combustion efficiency to maximize power output, and mirror bore coating to enhance thermal efficiency. The high heat-resistant turbocharger maintains peak performance under demanding conditions, while the scavenger oil pump ensures consistent lubrication on slopes and inclines, delivering reliable performance across all terrains.

This shift underscores Nissan’s commitment to advancing technology for one of the best fuel efficiencies in the segment, without compromising the superior performance synonymous with the Patrol nameplate. Indeed, despite the significant upgrades to the powertrain and on-board technology, the Patrol’s overall weight remains virtually unchanged thanks to a forensic approach to its construction.

The integration of a new 9-speed automatic transmission for both engines further elevates the driving experience, whether navigating city streets or conquering rugged terrains. The advanced transmission, paired with steering wheel-mounted paddle shifters, ensures seamless acceleration and effortless gear changes for a consistently smooth and responsive journey. The new suspension also sees the adoption of e-damper technology that automatically adjusts the damper settings according to the driving conditions for a more controlled and comfortable on-board experience. Electronic power steering gives the optimal blend of precision, confidence and easy control – plus it enables the integration of Nissan’s Lane Keep Assist System.

The All-New Patrol features a new adaptive air suspension system available as standard on the V6 twin-turbo. The system automatically adjusts the ride height according to the circumstances, to give effortless on-road cruising and peerless off-road capability. In addition to improved aerodynamic efficiency, it also lowers itself to facilitate easy passenger entry and exit, as well as convenient loading and unloading of gear.

Drivers can continue to tailor their drive to perfection with a selection of six distinct drive modes to choose from – standard, sand, rock, mud, eco and sport. The All-New Patrol also introduces a 4WD transfer mode interlock system, a first for Nissan, which offers intuitive handling across various terrains, allowing drivers to seamlessly switch between modes while the system selects the optimal traction control and throttle sensitivity to tackle challenging landscapes with ease.

Underlying all these features is a range of advanced chassis systems and electronic aids, including Vehicle Dynamic Control, Traction Control, Rear Differential Lock and Tire Pressure Monitoring System, to optimize a timely and safe response to any road condition.

An Icon Built for Adventure

Capturing the essence of Nissan’s global design philosophy, the All-New Patrol’s exterior styling enhances its distinctive silhouette to showcase an ‘unbreakable’ appearance reflective of its rugged capability, characterized by bold and sculpted lines, balanced proportions and impressive approach and departure angles.

Meticulously crafted, every aspect of the all-new Patrol exudes a sense of strength and durability. Nissan’s signature V-motion grille takes center stage, now wider and more integrated into the body, and flanked by enhanced Double C-shaped headlights featuring Adaptive Driving Beam (ADB) technology to ensure optimal visibility. Complementing this is the Patrol’s rear façade, which echoes the front grille with a full-width light bar that draws attention with its segmented design.

The All-New Nissan Patrol offers an array of seven striking exterior colors, each developed to enhance its dynamic appearance. The addition of four vibrant two-tone options to the exterior color palette offers increased personalization, enabling drivers to express their unique style while evoking a sense of authority and elegance.

Expertly Crafted for Premium Comfort

The All-New Nissan Patrol elevates the driving experience with its meticulously crafted interior that harmonizes premium comfort with cutting-edge technology. From the moment they enter the cabin, drivers and passengers will be immersed in an atmosphere of refined sophistication that enhances both relaxation and convenience.

The refreshed interior features new exquisitely quilted leather seats that offer a new level of indulgence, with detailing inspired by the traditional Japanese wood craft, Kumiko.

The interior of the all-new Nissan Patrol’s is anchored by a striking 28.6-inch horizontal Monolith display, featuring twin 14.3-inch displays that provide a comprehensive view of navigation, entertainment, and vehicle information – along with intuitive transitions via touchscreen for more convenience and safety. Rear-seat passengers are also catered to with dual 12.8-inch screens, where they can be entertained on the go by streaming content or playing games through connecting their own streaming device via Miracast, HDMI or USB.

The displays feature a touchscreen interface which offer seamless and responsive interactions. They also free up valuable space – resulting in a more organized and clutter-free cabin. Complementing the visual experience is a 64-color ambient lighting system with customizable live backgrounds to match any mood, enhancing the cabin’s ambiance to create an inviting and relaxing environment.

The All-New Nissan Patrol introduces an exceptional audio experience with its 12-speaker Klipsch Premium Audio system. Featured in select trims, this system delivers an immersive and crystal-clear soundscape that integrates seamlessly into the Patrol’s interior, thanks to precision-engineered components developed by Nissan and Klipsch engineers. DynamicAudioReveal™ technology ensures consistent clarity and depth by adjusting audio equalization based on environmental conditions.

Complementing this sensory sophistication is the Patrol’s segment-first Biometric Cooling technology, designed to maintain optimal comfort regardless of external temperatures. Available in select grades, this innovative system uses a built-in infrared sensor to detect the body temperature of front and second row passengers and automatically adjusts air flow settings to provide a smart, intuitive cooling experience.

Further enhancing the cabin’s appeal is its class-leading roominess, particularly in the second and third rows, making it ideal for families and larger groups. The innovative EZ flex seats facilitate easier access to the third row without removing a child seat, while the 3rd-row power fold and return function offers flexible storage solutions with a touch on the Monolith screen to adapt seamlessly to varying needs.

Advanced Safety and Next-Gen Connectivity

The All-New Nissan Patrol introduces NissanConnect 2.0 with Google Built-In, a next-generation advanced technology suite that seamlessly integrates navigation, security, and entertainment into a unified platform. Available in the UAE and KSA and soon to roll out across other GCC markets, this is the first Nissan vehicle in the region with the suite of Google Built-In, which makes a near-seamless interaction between a customer’s digital life and their vehicle.

NissanConnect 2.0 is available with Google Maps and, once signed-in with a personal Google Account, drivers can access their favorite locations and points of interest, reducing dependence on a mobile phone. User experience is enhanced by real-time navigation and traffic updates, secure vehicle access, and a range of entertainment options, all accessible through a sophisticated interface. Google Assistant allows the driver to use their voice for hands-free help on the go. For example, drivers can say “Hey Google” to manage apps, adjust vehicle settings, and maintain connectivity with minimal distraction. Drivers also gain access to an ecosystem of apps that are available for download on Google Play.

The MyNISSAN app further enhances convenience by serving as a central hub for remote access and personalization – allowing drivers to monitor vehicle status, plan their journey, schedule maintenance and access convenience features from their phone. The app also surveils the Patrol, sending automatic alerts if the car is unlocked or windows are left open one minute after the engine stops, or if the vehicle has been tampered with or towed. ‘My Parking Locations’ memorizes frequently visited parking spots and automatically suggests optimal solutions for added ease. Additionally, the MyNISSAN app allows users to remotely start the engine, adjust climate control settings, lock or unlock doors, as well as wipe personal data in case their security is compromised.

Nissan’s ProPILOT technology makes its debut in the All-New Nissan Patrol, supporting drivers with a blend of adaptive cruise control and lane-keeping assistance. This system leverages navigation data to adjust vehicle speed for curves and interchanges, enhancing safety and control for a more secure driving experience. The 14.3-inch TFT meter display and heads-up display keep essential driving information easily accessible, allowing drivers to stay focused on the road.

The Patrol transforms safety and situational awareness with Panorama View, featuring ‘Ultra-Wide View’ and ‘Invisible Hood View’, with Invisible-to-Visible technology projecting real-time images of obstacles and navigation cues on the horizontal monolith screen. The Ultra-Wide View expands the field of vision to 170 degrees and facilitates navigation in situations where visibility is restricted, while the innovative Invisible Hood provides a clear view of the area directly beneath the vehicle for safer driving both off-road and in narrow spaces.

The Patrol is also equipped with a 3D Around View Monitor which offers a comprehensive 360-degree view of the vehicle’s surroundings, further enhancing safety and making navigation through tight spaces safer and more intuitive. Additional safety features include the Smart Rear View Mirror and Rear Zoom View that enhance rear visibility, as well as Automatic Emergency Braking with Pedestrian Detection, Predictive Forward Collision Warning and Rear Automatic Emergency Braking, which alert drivers to potential collisions and apply brakes when needed to mitigate impact.

The new body structure, constructed with increased use of high-strength steel, improves frontal crash and pedestrian protection, ensuring enhanced safety for occupants and pedestrians alike. All-round safety is also assured with a comprehensive safety package featuring seven airbags and, for the very first time, knee airbags specifically designed to enhance the driver’s safety.

The All-New Nissan Patrol sets a new benchmark with its powerful engine lineup, advanced technologies, and luxurious comfort. Engineered to deliver exceptional performance and refined driving experiences, it embodies Nissan’s commitment to excellence and innovation.

“With the seventh generation of the Patrol, Nissan has taken over 70 years of off-roading history, heritage and success to provide an unmatched proposition. With an all-new powertrain, advanced adaptive suspension, exquisite life-on-board experience and advanced suite of Nissan’s new connected services technology, owners will love the new Patrol,” said Cliodhna Lyons, Region Vice President, Product and Services Planning, Nissan AMIEO (Africa, Middle East, India, Europe & Oceania) region.

The Nissan Patrol at the Red Sea Destination

Nissan chose the Red Sea region of Saudi Arabia to showcase its new, seventh-generation off-road icon – the first brand to demonstrate a vehicle in this unknown corner of the Kingdom. A combination of lightly trafficked highways, beach vistas overlooking the turquoise of The Red Sea’s, as well as rocky outcrops and, of course, imposing sand dunes. This diverse landscape offers a spectacular opportunity to demonstrate the All-New Nissan Patrol’s capabilities, reinforcing its position as the ultimate SUV for those who Defy Ordinary and seek adventure.

The Kia EV3 has been named ‘Crossover of the Year’ at the 2024 TopGear.com Awards at a ceremony held at White City House in London.

The EV3 blends compact crossover dimensions with class-leading space and practicality. The model continues Kia’s streak of success at the annual TopGear.com Awards, following in the footsteps of its larger sibling models. The EV9 won ‘Family Car of the Year’ at the 2023 awards, while the EV6 won the same ‘Crossover of the Year’ award in 2021. Kia also took home the ‘Manufacturer of the Year’ award in 2022.

“In a world increasingly awash with mid-size electric crossovers, the EV3 sets itself apart with a design that stays just the right side of radical, a spacious and upmarket interior, and the sort of range figures that erode the argument for not going EV,” commented Jack Rix, Editor-in-Chief of TopGear Magazine. “It builds on the brilliance of EV9 and EV6 and keeps Kia’s remarkable run of form rolling.”

“This award represents another milestone on Kia’s journey as a top-tier global EV brand and a leader in sustainable mobility solutions,” said Ho Sung Song, President and CEO of Kia. “In order to achieve this goal, it is imperative that we continue to push the boundaries of technology and design, creating functional yet emotive products that enhance our customers’ lives. We are honored by the recognition that the EV3 has received so far, providing valued confirmation that the path we are on is the right one.”

While the EV3 may be Kia’s most affordable EV, it also offers the longest range of all of Kia’s electric models – up to 375 miles* on a single charge. It also boasts an extensive list of standard equipment, even in entry-level ‘Air’ guise, benefitting from all-round LED lights, flush door handles, heated front seats and steering wheel, Vehicle-to-Load (V2L) capability, triple driver display screens (12.3-inch touchscreen navigation, 5.3-inch climate control screen, and 12.3-inch driver display screen), wireless Apple CarPlay and Android Auto, and seven years’ free access to Kia Connect services.

The Kia EV3 is the company’s next step in its ‘Plan S’ strategy, which will see 15 EVs launched worldwide by 2027.

Majid Al Futtaim announced the sell-out success Lacina, the second phase of Ghaf Woods. Launched earlier this year, Ghaf Woods is the city’s first forest-living community, offering a harmonious living experience characterized by thriving greenery, enhanced connectivity, and unrivalled sustainability.

Spanning 738,000 square meters off the Sheikh Mohammed bin Zayed Highway, near Global Village, the community will be developed in eight phases, with completion slated for 2031. Lacina, the second phase, has sold out in record time, underscoring the growing demand for tranquil yet connected, nature-based living spaces in Dubai.

Ahmed El Shamy, CEO, Majid Al Futtaim Properties, said: “With Ghaf Woods, we are setting a new benchmark for sustainable, nature-integrated living in Dubai. The exceptional response to Lacina, reaffirms the growing demand for communities that prioritize environmental harmony and elevated living experiences. This milestone highlights the trust and confidence the market places in Majid Al Futtaim’s ability to deliver visionary, high-quality destinations that redefine urban living. It reflects our unwavering commitment to creating communities that seamlessly blend sustainability, connectivity, and an unparalleled quality of life.”

Tailored to diverse lifestyles, Lacina offers five floor plan options—ranging from one- to three-bedroom units, including duplexes. Each home reflects Majid Al Futtaim’s commitment to exceptional quality, featuring advanced customization options between two distinct interior palettes, Radiance and Twilight, enabling residents to personalize their spaces with natural earthen tones or sophisticated nightly hues.

The latest phase of the development embodies a sanctuary where nature enriches the daily life of residents, offering a balanced and innovative living experience complemented by thoughtfully curated amenities. These include three signature pavilions—Rustle, Breeze, and Ripple. The Rustle Pavilion is designed to inspire an active yet serene lifestyle, featuring a gym, game room, kid’s play areas, and a swimming pool. The Breeze Pavilion offers tranquil spaces for quiet moments or dynamic dining experiences, while the Ripple Pavilion fosters social connections and focused engagement. Additional amenities include a lawn area, children’s playground, dedicated pet facilities, and a bike station.

The community will feature a forest of 35,000 climate-suitable trees, including the Ghaf, which will outnumber residents, serving as a vital “Green Lung” that provides 20% cleaner air and cooler temperatures—up to five degrees Celsius lower than the city average. Residents of Lacina will also benefit from access to Ghaf Woods’ expansive amenities, such as adjacent multipurpose courts, a sports and activities park, a skate park, eight kilometers of walking trails, and an adventurous 3.5-kilometer mountain bike loop.

Retail Show 2025 is officially launching, an event where retail transformation meets unparalleled opportunity. Set to take place from 13-14 May, 2025, the Saudi Retail Show will unite retailers, policymakers, tech leaders, startups, investors, and stakeholders to unlock untapped potential in Saudi Arabia’s burgeoning retail landscape. The Retail Show will host over 4,000 industry leaders and decision-makers, 1,500+ companies, and more than 100 speakers over two dynamic days featuring innovative exhibitions, product showcases, and an exclusive conference filled with engaging discussions and keynote sessions led by industry and government leaders.

The Retail Show 2025 is where retail transformation converges with unparalleled opportunity. As the epicentre of retail transformation, this event is a one-stop platform to connect with untapped opportunities, discover the latest advancements in the retail sector, and forge strategic partnerships that unlock unparalleled growth in the booming Saudi market. Fueled by government initiatives and a tech-savvy population, Saudi Arabia is on a meteoric rise to become a global retail leader. With a projected market value exceeding $200 billion by 2028, the kingdom presents a golden opportunity for retailers and investors worldwide.

The event is set to draw a diverse and influential audience from across the retail ecosystem. Attendees will include leading retailers seeking to explore innovative solutions and trends shaping the industry, alongside policymakers driving regulatory frameworks and strategic initiatives. Tech leaders and startups will also take centre stage, showcasing new technologies and disruptive innovations that are transforming the retail landscape. Furthermore, the event will host investors eager to identify high-growth opportunities and forge strategic partnerships while ensuring a holistic and dynamic exchange of ideas to drive the future of retail.

Attendees can immerse themselves in a showcase of cutting-edge retail technologies, from AI-powered tools to immersive shopping experiences. The event will feature focused sessions on e-commerce, supply chain & logistics, AI, omnichannel, sustainability, retail delivery and Saudi Giga projects offering specialised insights from industry experts and thought leaders. Beyond these experiences, networking sessions will enable attendees to connect with key decision-makers, investors, and potential partners, facilitating meaningful collaborations and business growth.

The event will offer an opportunity to those in attendance to hear from a diverse lineup of expert speakers who are at the forefront of retail innovation. With specialized insights from industry experts, thought leaders, and visionaries the event will also feature engaging panel discussions and Q&A sessions which will have attendees leave with actionable takeaways.

Shariq Abdul Hai, CEO, Valiant & Company Ltd., expressed his enthusiasm for the event, stating: “With the Saudi Retail Show, we aim to bring together the best minds in the retail sector to collaborate, innovate, and inspire. This event underscores Saudi Arabia’s leadership in advancing the global retail industry while fostering local opportunities.”

The Retail Show is organized by Valiant & Company Ltd., a prominent organization known for delivering comprehensive and credible events worldwide. Operating in both emerging and traditional technological sectors, Valiant ensures substantial impact. The event is powered by Industry Inscript, a division of Valiant & Company Ltd., committed to providing businesses and professionals with specialised information and insights into the technological sector. The event is also powered by Industry Inscript, a forward-thinking digital media company and a proud subsidiary of Valiant & Company Ltd. Its mission is to be the go-to source for industry-specific knowledge, bridging the gap between professionals and the latest advancements, trends, and innovations.

The Ritz-Carlton, Amman is proud to be the recipient of World’s Leading Luxury Hotel & Spa at the 2024 World Travel Awards™. The award was presented at the World Travel Awards Grand Final Gala Ceremony, hosted this year at Savoy Palace in Madeira, Portugal, on 24th of November. This recognition reaffirms The Ritz-Carlton, Amman’s position as a destination for luxury experiences, highlighting its commitment to delivering world-class excellence.

The World Travel Awards™ was established in 1993 to celebrate the most distinguished in travel, tourism and hospitality. Each year, a series of regional gala ceremonies are held to recognize excellence in each region, and the winners are shortlisted for the Grand Finals at the end of the year. Having been recognized as the Middle East’s Leading Luxury Hotel in May, The Ritz-Carlton, Amman received the prestigious award at the end-of-the-year ceremony.

Commenting on this award, Tareq Derbas, General Manager at The Ritz-Carlton, Amman, said: “It is a true honor to be acknowledged on an international level. This accolade is a testament to our Ladies and Gentlemen’s hard work and passion for extraordinary guest service. At The Ritz-Carlton, Amman, we are deeply committed to providing unparalleled experiences and this recognition from the World Travel Awards™ propels us to continue striving for elevated services.”

The Ritz-Carlton, Amman’s dedication to setting new standards in luxury hospitality continues to be reflected through its recognitions and accolades. The hotel was recently recognized with the

Condé Nast Traveler’s 2024 Readers’ Choice Award and became the highest-ranked hotel in the ongoing Intent to Recommend (ITRec) survey for over 20 consecutive months. Its excellence extends to all aspects of the hotel, as its Executive Chef Sudqi Naddaf was recognized on the Hotel Chef Power List 2024, and its venue Roberto’s Amman received the World Culinary Award for Jordan’s Best Hotel Restaurant. These remarkable achievements reflect the influence of the visionary leadership of Mr. Derbas that fosters talent and inspires passion, who was also named as one of the top 101 General Managers in the region.

It is worth noting that since the hotel’s inauguration in 2022, The Ritz-Carlton, Amman has received the award for the Leading Luxury Hotel & Spa every year. This year’s recognition marks the third consecutive year of winning at the World Travel Awards™.

Help AG, the cybersecurity arm of e& enterprise and the Middle East’s leading provider of managed security services, is set to spotlight its advanced cybersecurity services and solutions at Black Hat Saudi Arabia 2024, taking place from 26-28 November at RECC Malham. This year’s presence underscores Help AG’s commitment to securing the Kingdom’s digital transformation journey under Saudi Vision 2030 through cutting-edge solutions, innovation, and a customer-centric approach.

Stephan Berner, Chief Executive Officer, Help AG said: “As technological advancements reshape the global landscape, cybersecurity must evolve to meet the demands of today’s AI-powered world. Our participation at Black Hat Middle East reaffirms our commitment to securing Saudi Vision 2030 by helping organizations stay ahead of these rapid advancements, ensuring their digital futures are secure and resilient.”

Fahad Al-Suhaimi, Country Director, Saudi Arabia, Help AG added: “Whether it’s in the integration of AI-enhanced threat detection, building post-quantum readiness, or leadership in Managed Security Services, Help AG brings a unique level of expertise to Saudi Arabia’s digital transformation journey. We are glad to be joining Black Hat for another consecutive year as a vital platform for the Saudi cybersecurity industry.”

Saudi Arabia is establishing itself as a global force in AI development with a USD 100 billion planned initiative focused on creating a robust AI ecosystem. Supporting Saudi Arabia’s digital ambitions, Help AG introduced the Cybersphere Nexus, a pioneering approach to shape the future of cybersecurity by addressing today’s challenges and anticipating those of tomorrow. Under this umbrella, Help AG’s pavilion, located at Hall 1 – Stand J30, will feature an innovation zone where visitors can experience live demonstrations and insights into securing AI and post-quantum cybersecurity, focusing on enabling safe, responsible AI integration while introducing quantum-resistant encryption to safeguard against emerging threats.

Recognized as the Managed Security Services (MSS) Leader in IDC MarketScape 2023 for the GCC region and as the Managed Detection and Response (MDR) Leader in IDC MarketScape 2024 for the Middle East, Help AG offers a comprehensive cyber defense portfolio encompassing proactive threat detection, effective response, intelligent automation, and threat intelligence.

Additionally, Help AG’s managed security services are designed to meet regional requirements, leveraging local, in-country resources and the delivery of world-class services.

Help AG’s end-to-end portfolio addresses the Kingdom’s most pressing cybersecurity needs, combining advanced solutions with local expertise. Attendees will explore services such as Managed Cyber Defense, Digital Risk Protection, Digital Forensics and Incident Response, Cloud Security, Data and Identity Protection, Offensive Security, and Governance, Risk, and Compliance.

Critical to this portfolio is Operational Technology (OT) and Internet of Things (IoT) security, where Help AG offers solutions for network segmentation, secure data transfer, remote access protection, threat detection and response, and asset management. These capabilities ensure the resilience of critical infrastructure, aligning with National Cybersecurity Authority (NCA) compliance requirements and safeguarding the systems that power Saudi Arabia’s digital transformation.

To further enhance compliance with NCA frameworks, Help AG’s offerings include services tailored for audit readiness, incident response planning, and adherence to national regulations across sectors such as government, finance, healthcare, and infrastructure. These efforts are supported by state-of-the-art Security Operations Centers (SOCs) in Saudi Arabia, delivering 24/7 monitoring and incident response with in-country expertise, led by local Saudi professionals.

Help AG’s stand will feature a curated selection of strategic partners, including Palo Alto Network, Splunk, Vectra, Nozomi, CyberArk, Rubrik, Keysight, BigID, Illumio, DATAPATROL, IDQuantique, SandboxAQ, and GetVisibility. Through these partnerships, Help AG extends its service capabilities, bringing best-in-class security solutions and technologies that enhance resilience, protect critical assets, and align with the goals of Vision 2030.

As Black Hat Saudi Arabia 2024 brings together top industry minds and decision-makers, Help AG’s comprehensive portfolio of solutions, strategic alliances, and leadership in intelligent, automation-driven security will demonstrate how Saudi Arabia’s digital landscape can remain resilient and secure. Help AG is poised to shape the next era of cybersecurity, reinforcing its commitment to Vision 2030 and setting new standards for a secure, more robust future.

The next era of cybersecurity is here, and Help AG is leading the way.