Toufik Kreidieh

Toufic Kreidieh is the Executive Chairman and Group CEO of BFL Group, a leading off-price retail chain in the Middle East.

Beginning his career in Saudi Arabia and the UAE, Kreidieh has achieved a remarkable professional journey, guiding BFL Group to become a prominent name in the region’s retail sector. Today, the company boasts over 100 stores across the world, with a reputation built on customer satisfaction, innovative strategies, and a forward-looking approach to business. Kreidieh holds a Bachelor of Science in Business Management from the Lebanese American University, which laid the foundation for his dynamic leadership.

Under Kreidieh’s guidance, BFL Group has not only expanded its physical presence but has also successfully adapted to the evolving demands of the modern retail landscape. By leveraging e-commerce and focusing on delivering unique shopping experiences, the company has consistently stayed ahead of market trends. His ability to balance strategic growth with operational excellence has cemented BFL Group’s position as a market leader.

Kreidieh’s vision continues to shape the company’s trajectory, as it expands into new markets and strengthens its presence across the region. His leadership exemplifies resilience, innovation, and a commitment to staying at the forefront of the retail industry.