VinFast Launches in the Middle East with Focus on Sustainable Mobility | Kanebridge News
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VinFast Launches in the Middle East with Focus on Sustainable Mobility

VinFast, together with its partner Al Tayer Motors, officially opened its first dealership in the United Arab Emirates (UAE), located in the downtown area of Dubai.

Press Release
Tue, Oct 29, 2024 11:43amGrey Clock 2 min

VinFast Auto held the official brand launch event in the Middle Eastern market, At Bluewaters Island (Dubai), showcasing a variety of smart and green mobility solutions. This event marks a significant milestone in VinFast’s global expansion strategy and reinforces its commitment to providing sustainable and green transportation solutions in the region.

On the same day as the brand launch, VinFast, together with its partner Al Tayer Motors, officially opened its first dealership in the United Arab Emirates (UAE), located in the downtown area of Dubai. With a total area of over 1,000 square meters, the store is designed with a modern and luxurious style, integrated with a service workshop, providing customers the opportunity to directly experience VinFast’s smart electric vehicles, including the VF 6, VF 7, VF 8, and VF 9 models.

With modern design, advanced technology, and impressive performance, VinFast’s electric vehicles promise to bring entirely new driving experiences to customers in the UAE as well as the Middle East region. Previously, on October 17, 2024, VinFast signed a Memorandum of Understanding with Charge&Go to promote the installation and operation of a network of public charging stations and related services in the UAE.

According to plans, additional VinFast dealerships in the Middle East, including Saudi Arabia, Qatar, Kuwait, and Bahrain, will be opened later this year. The VinFast VF 8 model is expected to be priced starting from $47,500 (Eco trim) and from $51,500 (Plus trim) when it is launched for sale in the Middle East.

Speaking at the event, Mr. Ta Xuan Hien, CEO of VinFast Middle East, shared: “Today’s official brand launch in the Middle East marks an important step in VinFast’s journey to expand its presence in the global electric vehicle market. We are proud to partner with Gulf nations in the electrification revolution, offering smart and powerful electric vehicles with exceptional warranties, while gradually realizing our expansion plan in the Middle East and globally.”

As a pioneer in the all-electric vehicle strategy, VinFast has established a strong reputation with its presence in numerous international markets such as the U.S., Canada, Europe, Indonesia, India, and the Philippines. The Middle East is a new advancement in VinFast’s expansion strategy, especially as countries in the region are adopting policies to accelerate the development of electric vehicles.

In the Middle East, VinFast has signed exclusive partnership agreements with three leading regional dealers: Al Tayer Motors (UAE), Al Mana Holdings (Qatar), and Bahwan Automobiles & Trading (Oman). By promoting collaboration with top partners in the Middle East, VinFast is actively participating in realizing green mobility solutions in the region, while affirming the commitment of the Vietnamese electric vehicle manufacturer to making EVs more accessible to everyone.



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This reflects DAMAC’s commitment to providing unparalleled experiences that extend beyond real estate and into the skies

Mon, Nov 11, 2024 2 min

DAMAC Properties, the well-known luxury real estate developer, is set to redefine luxury travel with the launch of DAMAC Air, an exclusive airline catering to affluent travelers. This groundbreaking venture, anticipated to launch on November 11, 2024, reflects DAMAC’s commitment to providing unparalleled experiences that extend beyond real estate and into the skies. DAMAC Air’s mission is simple: to craft unforgettable journeys to some of the world’s most sought-after tropical destinations.

DAMAC Air will fly passengers to six paradises—Seychelles, Maldives, Bali, Bora Bora, Fiji, and Hawaii. Each destination offers a blend of natural beauty and luxury, and DAMAC Air aims to elevate these journeys into immersive lifestyle experiences. “We’re not just changing how you vacation; we’re transforming how you live,†the company states, highlighting its goal to redefine the travel experience by blending exotic escapes with the comforts of home.

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While the fleet details are still under wraps, early hints suggest a lineup that may include top-tier jets like the Boeing 787, Gulfstream G650ER, and Bombardier Global 7500, each renowned for comfort and long-haul capabilities. These aircrafts’ luxurious interiors align with DAMAC’s commitment to redefining luxury travel, promising an elite journey from takeoff to landing.

Strategically based in the UAE, DAMAC Air is well-positioned to serve international clients seeking both personal and corporate travel solutions. The airline’s hub in one of the world’s leading luxury and innovation centers allows it to cater seamlessly to the high-net-worth individuals, families, and businesses that demand privacy and exclusivity in their travel experiences.

With its sights set on becoming a leader in luxury aviation, DAMAC Air reflects the same dedication to quality and elegance that has made DAMAC Properties a leading name in luxury real estate. As November approaches, travelers around the world eagerly anticipate the debut of DAMAC Air, ready to embrace a new era where every journey is a curated experience and every destination, a dream fulfilled.

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The Grand Launch of the All-Electric Macan at Porsche Centre Kuwait

The new Macan was introduced at an exclusive event held at the Porsche Centre Kuwait in the area of Industrial Shuwaikh

Mon, Nov 11, 2024 3 min

Porsche Centre Kuwait, Behbehani Motors Company, unveiled the highly anticipated new all-electric Macan at an exclusive event held at the state-of-the-art Porsche Centre Kuwait in the area of Industrial Shuwaikh. The Macan, already renowned for redefining SUVs upon its inception, now enters a bold new chapter with the introduction of its all-electric version.

A New Era for the Porsche Macan

The local unveiling of the new all-electric Macan took place in grand style, with three stunning models—Macan 4 in Provence, Oak Green Metallic Neo, and a Macan Turbo in Ice Grey Metallic—on display. These vehicles represent the perfect blend of Porsche’s timeless design, sports car-like performance, and day-to-day usability, cementing the Macan’s reputation as a leading compact luxury crossover SUV. During the launch, guests also enjoyed a display of the new all-electric Taycan, an electrifying sports vehicle that overstimulates your senses and makes you ’overfeel’.

A Night of Luxury and Entertainment

The exclusive launch event at Porsche Centre Kuwait brought together VIPs, Porsche enthusiasts, media representatives, and esteemed customers. The venue showcased cutting-edge lighting technology and state-of-the-art displays, creating a luxurious ambiance that reflected Porsche’s signature sophistication. Guests enjoyed live entertainment, including a DJ and an impressive light show that added an artistic flair to the evening. Exclusive giveaways, featuring premium diffusers from a local brand and engraved gifts, enhanced the overall experience.

Commentary from Porsche Centre Kuwait

Speaking at the event, Hany Marie, General Manager of Porsche Centre Kuwait, expressed his excitement for the launch of the all-electric Macan: “Tonight, we present the new all-electric Macan, a vehicle that epitomizes innovation and luxury. The redesigned model brings precision, sharpness, and a bold edge, perfectly blending Porsche’s traditional values with a forward-looking design.”

Marie highlighted the new Macan’s enhanced powertrain, chassis, and luxurious features that elevate both on-road and off-road performance while ensuring maximum comfort for everyday driving.

Unmatched Performance & Cutting-Edge Technology

The new Macan features powertrains delivering up to 470 kW (639 PS), offering top-tier performance on any terrain. With fast charging capabilities of up to 270 kW, the Macan showcases Porsche’s commitment to electric mobility. Both the Macan 4 and Macan Turbo provide all-wheel drive, Porsche Traction Management (ePTM), and top-class E-Performance.

The Macan 4 generates up to 408 PS and can accelerate from 0-100 km/h in just 5.2 seconds, with a top speed of 220 km/h.

The Macan Turbo boasts 639 PS, rocketing from 0-100 km/h in just 3.3 seconds, with a top speed of 260 km/h.

The DC charging capability of the Macan is up to 270 kW. Under ideal conditions, the battery can be charged from 10% to 80% in approximately 21 minutes at a compatible fast-charging station, making the Macan an excellent companion for both everyday use and long journeys.

The new all-electric Macan can charge rapidly over a very wide state-of-charge range (SoC range) – with the battery temperature and weather conditions having relatively little impact on the charging time.. The battery is preconditioned for an optimal charging experience.

A Vision of the Future

The new all-electric Macan represents Porsche’s continued evolution towards sustainability, offering a range of advanced driving technologies, comprehensive assistance systems, and complete digital connectivity. This model is designed for drivers who value exceptional design and personalized customization, with exclusive options available through Porsche’s bespoke Exclusive Manufaktur program. With over 800,000 Macans delivered worldwide since 2014, the new all-electric Macan marks the next milestone in Porsche’s journey toward a more sustainable future.

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AliExpress 11.11 Global Shopping Festival Brings Unbeatable Deals and Enhanced Service to Saudi Arabia

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AliExpress is bringing back its annual 11.11 Global Shopping Festival to the Kingdom of Saudi Arabia with the best deals of the year, with discounts up to 80% off and an upgraded service to enhance the shopping experience.

This year, the platform is extending the shopping festival so consumers can benefit from a month-long of promotions, with 11.11 SALE running from November 11 to November 18 and Super Friday and Cyber Monday deals from November 22 to December 3. AliExpress also offers exclusive deals and products from over 100 big brands with exceptional value. On top of slashed prices, shoppers can enjoy additional deductions through various payment partners, adding to the great value.

AliExpress has further optimized its consumer experience with commitments to provide guaranteed delivery and an extended refund period for KSA customers, along with new incentives for first-time shoppers, including free shipping and exclusive first-order discounts.

The 11.11 Shopping Festival, which starts in November, kicks off an extended festive shopping period, with deep discounts on an incredible selection of popular brands & trending products. We are committed to providing a seamless, fun shopping experience,†said Jim Liu, General Manager for the Middle East at AliExpress. “We are thrilled to team up with football stars Salem Al-Dawsari and Feras Al Brikan again to bring our best deals of the year to the Kingdom’s shoppers.â€

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The 11.11 Shopping Festival is packed with exclusive deals with brands such as Huawei, Xiaomi, TCL, Baseus, eufy, Carlin Kit and Hibrew for KSA consumers to save big on quality products, all of which can be found in the Big Save channel on AliExpress.

Huawei just launched its brand-new HUAWEI MatePad 11.5S online version on AliExpress. During the 11.11 campaign in the Flash Sales channel, consumers can get a huge 45% off of HUAWEI MatePad from RRP and a free gift.

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Lamborghini Debuts Its First Hybrid Super-SUV
By JOHN SCOTT LEWINSKI
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Lamborghini CEO Stephan Winkelmann  has made it clear the company, which makes some of the fastest cars in the world, would not speed into the era of electrification.

“Our first steps in that (electrification) direction will be plug-in hybrids throughout the lineup,†he said in a 2022 interview with Penta. “This is all very easily welcomed at Lamborghini. The equations are easy. We always promise more performance than the generation before for all our cars, and we will do so while maintaining sustainability. By 2025, we will be able to cut our overall emissions by 50% with all of the hybrid models added.â€

Proving Lamborghini and Winkelmann are as good as their collective word, the time of watts and volts arrived in Bologna, Italy, with the debut of the 2025 Lamborghini Urus SE. The first hybrid super-SUV from the proud Italian firm, which starts at $275,000 marries the familiar internal combustion specs of its growling engines with battery power looking not so much to save the planet as to propel vehicles across it with more alacrity.

The Urus SE is the first hybrid plug-in version of Lamborghini’s SUV, and it’s aimed to outperform its all-internal combustion rivals, such as the Aston Martin DBX707 and the Bentley Bentayga. The PHEV (Plug-in Hybrid Electric Vehicle) Urus SE relies on an 800 CV hybrid powertrain, surpassing any previous Lamborghini SUV model in torque and power numbers.

As for external styling on the Urus, Lamborghini takes after its competition at Aston Martin or Ferrari by trying to make an SUV that looks as little like an SUV as possible.
Courtesy of Lamborghini

The machine’s twin-turbo 4.0-litre V-8 engine is reengineered and partnered with an electric powertrain to produce 620 CV. For the uninitiated, CV is the abbreviation of Chevaux-Vapeur and is similar to horsepower. Usually, HP converts to just a little less than CV—at least allowing the automotive enthusiasts from the U.S. and Europe to get a traditional sense of vehicle power for gas-powered or hybrid vehicles without needing a conversion calculator.

To make a long engineering story as quick as the Urus SE, if you add together the internal contrition power plant and the e-motor, the final output is 800 CV. The result is a Lamborghini that cuts its emissions by 80% without sacrificing performance, comfort, or driving excitement.

The thinking process on when and how to release this plug-in hybrid began before the company’s 2021 pledge to cut CO2 emissions, says Stefano Cossalter, the Urus model line director.

Courtesy of Lamborghini

“This plan gave momentum to a profound and constant research of opportunities and challenges involved in the transition to electrification,†Cossalter says. “The plan started in 2023 with the launch of the Revuelto [sold out into 2026], our first HPEV (high performance electrified vehicle), and continues with the launch of the hybrid version of our Super SUV Urus SE.â€

Cossalter lays out that the slow and steady march to electrification will continue next year with the release of the Temerario, described by Lamborghini as the successor to the popular Huracan and “the first super sports car in the history of the … brand to be equipped with a V-8 twin-turbo engine paired with three electric motors.†Then, the automaker will look to the horizon for its introduction of the Lanzador, the company’s first BEV (battery electric vehicle) in 2028.

The hybrid version offers improved performance over the 100% gas Urus. A magnet synchronous electric motor located inside the SE’s eight-speed automatic transmission tied into the four-wheel-drive system can boost the V-8 engine, offering additional acceleration. Meanwhile, that motor can provide enough power to transform the Urus SE into a totally electric vehicle with a range of about 35 miles in EV mode.

With the new drive system noted, Lamborghini’s engineers could turn to performance specs. They built in a new, centrally located longitudinal electric torque vectoring system with an electro-hydraulic multi-plate clutch. That’s a lot of fancy tech talk to say the vehicle can throw power and grip back and forth between the front and rear axles wherever the onboard system senses it’s needed. A new electronic limited-slip differential on the rear axle helps give the Urus SE oversteering when needed. The end result is an SUV that packs the feel of a Huracan on the road.

That supercar feel in an SUV is the experience Lamborghini refuses to abandon in the Urus SE, Cossalter says.

“We didn’t come to compromises in the hybridisation process,†he says. “We wanted the Urus SE to preserve the DNA of the original project and enhance the experience for the driver. For those reasons, we decided not to downsize. We kept a V-8 engine with its strong character and voice, and then added some spice to the dynamic behavior by changing the all-wheel-drive architecture. The result is we have more power, more torque, more speed, more fun.â€

As for external styling on the Urus, Lamborghini takes after its competition at Aston Martin or Ferrari by trying to make an SUV that looks as little like an SUV as possible. The profile is lowered, and the lines sweeping and tapering from nose to tail, as though Lambo’s in-house designers want to hide the size and functionality of an SUV inside the shape of the familiar Lamborghini supercars of the past.

However, driving the Urus does not feel much like a traditional Lamborghini supercar simply because the driving position is higher and more upright compared to, say, an Avantador that puts the driver’s backside close to pavement. Regardless of where one sits, the acceleration, noise, and tight handling lives in a Urus as happily as it does in any other Lambo.

As its first volume consumer step into the hybrid world, the Urus SE tells Italian supercar enthusiasts to keep the faith.

“The Urus SE points to the future with electrification while keeping its heritage intact,†Cossalter says.

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The new center is located on Sheikh Rashid Bin Saeed Street at the junction of Dhafeer Streetin.

Fri, Nov 8, 2024 3 min

Cadillac Arabia and Al Ghandi Auto have officially broken ground on a new experience center located on Sheikh Rashid Bin Saeed Street at the junction of Dhafeer Streetin the UAE capital. Set to elevate Cadillac’s presence in the market, Al Ghandi Auto’s Cadillac Experience Center has received a 47 million Dirham investment, and will offer an open sales area, VIP lounge and service reception once complete in the first quarter of 2026.

To mark the occasion, John Roth, Vice President of Global Cadillac, joined Buti Saeed Mohamed Alghandi, Managing Director of Al Ghandi Auto to officially ground break the site, marking the start of construction for the 82,495 square feet site.

“We’ve always believed that owning, driving and being a passenger of a Cadillac is an experience in itself and innovation, design, craftmanship and luxury are in Cadillac’s DNA. Our new Experience Center depicts this and is set to redefine the luxury automotive experience in Abu Dhabi. This marks a huge milestone in our near century presence in the region, once again innovating, raising the bar and elevating the customer journey, starting from the showroom.†said Jack Uppal, President and Managing Director, General Motors Africa and Middle East.

The main showroom will feature spacious high ceilings and will be equipped to showcase eleven cars, with the comfort-controlled basement providing an extended area for customers to experience a wider selection of Cadillac models. For those looking to take their shopping experience to the next level, interactive displays will also be installed, allowing customers to explore vehicle features, customization options, and advanced technologies at their own pace.

The service center will comprise of fourteen work bays with capacity of 50 plus vehicles per day, which has been designed to meet the specialist needs of Cadillac’s electric and ICE vehicles, including high-capacity vehicle lifts, specialist tools and diagnostic equipment. Prominent windows will separate the showroom from the service center, offering complete transparency to the workshop, enabling customers to see the repairs being expertly conducted by the Cadillac certified technicians.

Further expanding on Cadillac’s commitment for an electric future, the facility will be amply equipped to provide concurrent charging for up to twelve electric vehicles, including four high-speed chargers to ensure that visitors and customers can always have their electric vehicles topped up to the desired level of charge.

“We’re thrilled to be announcing the start of construction for our new experience center†said Buti Saeed Mohamed Alghandi, Managing Director of Al Ghandi Auto. “As Cadillac’s exclusive dealer partner in the UAE, we understand and value the responsibility of being the brands’ touchpoint with esteemed customers. We have carefully crafted the building to ensure an unparalleled cutting-edge experience, that also aligns to our wider commitments to the UAE. The design meets the 1 Pearl Building Rating System, which aims to promote the development of sustainable buildings. It was also important for us to meet the needs of People of Determination, ensuring accessibility, safety and comfort with features including ramps and braille indicators. We look forward to welcoming our esteemed customers in 2026â€.

Poised to have striking architectural design and state-of-the art facilities that reflect a forward-thinking approach, Cadillac customers are promised to experience a unique luxury site, setting new standards for automotive excellence in the region. The Experience Center will also contribute to local economic growth by creating jobs and supporting the luxury automotive sector.

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Diriyah, The City of Earth, and the birthplace of the Kingdom of Saudi Arabia, projected to attract 50 million annual visits by the turn of the century, will gain increased visibility through a series of new travel trade agreements signed by Diriyah Company at WTM 2024 in London with leading Saudi tourism partners. The collaborations, with Tetrapylon DMC, 88 Destinations, and Athaar Arabia DMC, are designed to further elevate Diriyah as a premier global cultural and tourism destination.​

Under the agreements, Diriyah Company and its travel partners will collaborate to promote Diriyah, The City of Earth, as a leading premium cultural destination for discerning global travelers. Working together with these partners Diriyah Company will produce tourism reports and develop a comprehensive marketing toolkit to highlight the various offerings for inbound cultural travelers visiting the Kingdom in groups.

The agreements follow two travel trade agreements signed on the first day of WTM with global luxury firm Abercrombie and Kent and local Saudi travel platform, Almosafer. All five of the travel partner agreements are aimed at positioning Diriyah, The City of Earth, as an emerging must-visit destination on the global tourism map.

Diriyah Company recognizes the impact of leveraging the expertise of world class specialized partners to further enhance its marketing efforts and ensure access to top-tier market data, ultimately delivering world-class visitor experiences.​

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Jerry Inzerillo, Group CEO of Diriyah Company, said: “We are delighted to have signed three additional travel trade agreements with leading international and Saudi based travel companies. These strategic collaborations will enhance our appeal to both domestic and global tourists as we continue our journey in transforming Diriyah, “The City of Earthâ€, into a world-class destination for discerning travelers and international explorers.”​

Diriyah Company is participating in WTM 2024 to provide the travel industry with an in-depth look at its transformation journey. With plans to develop 40 luxury hotels, the Royal Diriyah Opera House, and the 20,000 seat multi-purpose Diriyah Arena, among many other attractions, Diriyah is set to become one of the greatest gathering places in the world, situated on the outskirts of the capital city of Riyadh.

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Beneath the striking exterior, the new Continental GT Speed features a state-of-the-art Performance Active Chassis with Active All-Wheel Drive, all-wheel steering, and an electronic limited slip differential. This advanced system allows for an unparalleled balance of dynamic handling, grip, and control, while maintaining the renowned ride comfort Bentley is celebrated for. Paired with a 50:50 weight distribution, this latest generation offers an agile yet composed driving experience, making it the most versatile Continental GT yet.

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Bentley’s designers have revolutionized the look of the new Continental GT. The car’s face features single headlamps, the first of its kind since the 1950s, giving the car a more determined and modern expression. From its muscular stance to its endless bonnet, the car’s exterior exudes power and elegance, embodying Bentley’s design philosophy of blending luxury with performance.

Both coupe and convertible models will be handcrafted at Bentley’s Dream Factory in Crewe, England, offering customers an experience like no other. With production and deliveries now taking place all over the world, this all-new Continental GT Speed is set to redefine the grand touring experience for customers in the UAE.

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A recent survey from SolarWinds has highlighted strong support among IT professionals across Europe, the Middle East, and Africa (EMEA) for increased government regulation of artificial intelligence (AI). With a staggering 87% of respondents in favor of stronger regulatory frameworks, the survey underscores a pressing desire for action to manage AI’s complex and evolving risks.

The survey of nearly 700 IT professionals, including 297 from the EMEA region, reveals a strong focus on security, with 67% of respondents advocating for government-led security measures in AI. Privacy concerns closely follow, as 60% of EMEA IT professionals call for rules to protect sensitive information from AI-related risks. Equally significant, 60% of respondents believe regulation is essential to limit AI-driven misinformation, while 47% support government efforts to promote transparency and ethical standards in AI practices.

These insights come as governments in the EMEA region are rolling out ambitious plans for AI oversight. The European Union’s AI Act, for instance, aims to set global standards for AI safety and accountability. In Dubai, a Universal Blueprint for AI includes appointing a Chief Artificial Intelligence Officer in every government entity, reflecting the city’s commitment to secure AI governance. Meanwhile, Saudi Arabia has announced intentions to establish a $40 billion fund to accelerate AI investments, emphasizing the nation’s dedication to secure and ethical AI growth.

However, the survey also points to significant concerns about data quality, a foundational element for effective AI deployment. Only 33% of EMEA respondents express strong confidence in the quality of the data being used to train AI models. Notably, 41% of IT leaders experiencing AI-related issues cite algorithmic errors caused by insufficient or biased data, underscoring the need for better data standards to support AI success.

Rob Johnson, VP and Global Head of Solutions Engineering at SolarWinds

Data quality concerns contribute to broader barriers facing AI adoption in EMEA, with data reliability ranking as the third most significant challenge after security and cost. Additionally, 33% of respondents are uncertain about their organization’s readiness to handle the rising data demands posed by AI. This gap in database preparedness is further compounded by a lack of urgency within companies, with 43% of IT professionals indicating that their organizations are not advancing AI initiatives quickly enough due to ongoing data-related hurdles.

Commenting on these findings, Rob Johnson, VP and Global Head of Solutions Engineering at SolarWinds said, “It is understandable that IT leaders are approaching AI with caution. As technology rapidly evolves, it naturally presents challenges typical of any emerging innovation. Security and privacy remain at the forefront, with ongoing scrutiny by regulatory bodies. However, it is incumbent upon organisations to take proactive measures by enhancing data hygiene, enforcing robust AI ethics and assembling the right teams to lead these efforts.â€

“This proactive stance not only helps with compliance with evolving regulations but also maximizes the potential of AI. High-quality data is the cornerstone of accurate and reliable AI models, which in turn drive better decision-making and outcomes. Trustworthy data builds confidence in AI among IT professionals, accelerating the broader adoption and integration of AI technologies,â€Â Johnson added.

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Qatar Tourism is making waves at the World Travel Market (WTM) London, showcasing a dynamic and evolving tourism landscape that positions Qatar as a compelling global destination. Running from November 5-7, 2024, this prestigious event brings together industry leaders and travel professionals, providing Qatar with a prime platform to reveal its latest advancements and attractions to an international audience.

Leading a delegation of 33 partners from the industry, Qatar Tourism is set on highlighting the country’s blend of modernity and heritage. The pavilion, spanning 609 square meters, captures this vision beautifully. This two-storey structure by Visit Qatar serves as an impressive showcase for luxury accommodations, cultural heritage sites, and family-friendly attractions. Within this immersive space, visitors experience the full spectrum of Qatar’s tourism offerings – from elegant hotels like Rosewood Doha and Mandarin Oriental to engaging, hands-on cultural workshops by Heenat Salma. Through such offerings, Qatar aims to appeal to a variety of travelers, from culture enthusiasts to adventure-seeking families.

An integral part of the pavilion is its interactive displays and digital technology, which offer visitors a glimpse into Qatar’s unique tourism landscape. In addition to the digital showcases, a dedicated area within the pavilion—the Visit Qatar Café—serves local delicacies like Qinwan premium dates, giving attendees a taste of Qatar’s culinary heritage.

The participation of Qatar Airways, Discover Qatar, Katara Hospitality, and Qatar Calendar at the event adds further depth to Qatar’s exhibit. Each partner brings a specialized focus to the showcase: Qatar Airways as a global aviation leader, Discover Qatar with tourist packages, Katara Hospitality with luxury accommodations, and Qatar Calendar highlighting year-round events. Together, they help present Qatar as an accessible and well-rounded destination.

With the world’s tallest water slide at Meryal Waterpark and family-oriented experiences, Qatar is expanding its appeal beyond luxury and cultural tourism to include adventure and family attractions. The pavilion’s immersive approach and technology-driven storytelling reflect Qatar’s commitment to positioning itself as a top-tier tourism destination.

Qatar Tourism’s presence at WTM exemplifies its dedication to establishing the country on the global tourism stage. This international event is more than a showcase; it’s a steppingstone toward a future where Qatar is synonymous with cultural richness, innovative attractions, and hospitality excellence.

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Mohamed Yousuf Naghi Motors Unveils the highly anticipated BMW M5 in Saudi Arabia

The model that exemplifies the brand’s dedication to engineering excellence and forward-thinking technology

Thu, Nov 7, 2024 3 min

Mohamed Yousuf Naghi Motors, the official importer of BMW Group vehicles in Saudi Arabia, has unveiled the new BMW M5 in the Kingdom, launching the highly anticipated performance sedan at their new Sulaimaniyah Showroom in Riyadh and the new BMW Automall Showroom in Jeddah.

David McGoldrick, Managing Director of Mohamed Yousuf Naghi Motors, commented on the launch: “We are thrilled to launch the new BMW M5 in the Kingdom, a model that exemplifies the brand’s dedication to engineering excellence and forward-thinking technology. It seamlessly blends high performance with innovative hybrid technology, setting new standards for executive-class sedans. Our brand-new, state-of-the-art showrooms in Riyadh and Jeddah served as the perfect venues, providing a fitting backdrop for the M5’s entry into Saudi Arabia.â€

Power and efficiency: The M HYBRID system

The BMW M5 is a bold leap forward in luxury sports sedans, offering the unique M HYBRID system that marries a 4.4-litre V8 engine with an electric motor, delivering an astonishing 727 horsepower and 1,000 Nm of torque. This powerhouse accelerates from 0 to 100 km/h in just 3.5 seconds and, with the M Driver’s Package, reaches a top speed of 305 km/h. This makes it one of the most formidable hybrid sedans on the market, offering a fusion of power, precision, and sustainability.

The integration of motorsport engineering with electric innovation ensures a balanced driving experience, whether you’re on the racetrack or the highway. The electric motor alone provides 450 Nm of torque, offering instant power for quick acceleration and a smoother, more responsive drive.

David McGoldrick, Managing Director of Mohamed Yousuf Naghi Motors

Unmatched performance and handling

Inspired by the BMW M Hybrid V8 endurance racer, the M5’s hybrid system emphasizes the brand’s commitment to sustainable performance. Equipped with an eight-speed M Steptronic transmission and multiple drive modes, including 4WD, 4WD Sport, and rear-wheel-drive 2WD, the M5 adapts seamlessly to road and track conditions, giving drivers total control and agility. For dynamic excitement, the Launch Control feature optimizes acceleration with ideal grip and power delivery.

Sculpted design and luxurious interiors

The BMW M5’s exterior is as powerful as its engineering, with M-specific design elements like a bold front bumper, muscular wheel arches, and side skirts that accentuate its athletic stance. Signature features such as the Iconic Glow illuminated M grille and M Carbon roof give it an unmistakable presence on the road.

Inside, the M5 offers an immersive experience. The new M leather steering wheel, multi-function seats, and BMW Curved Display with M-specific data elevate the driver’s connection with the vehicle. Premium materials like Merino leather, ambient lighting, and a four-zone climate control system provide a luxurious environment for passengers. Additionally, the Bowers & Wilkins Sound System and panoramic sunroof complete the M5’s luxurious yet performance-driven interior.

Future-forward technology and safety

The M5 is loaded with advanced driver-assistance systems for a secure driving experience, including Lane Departure Warning, Collision Warning, and Parking Assistant. Optional features like Driving Assistant Professional bring near-autonomous driving capabilities, ideal for long Saudi drives. Meanwhile, Parking Assistant Professional allows remote parking via smartphone — perfect for tight urban spaces.

The Kingdom-wide launch of the BMW M5 – an icon in performance and innovation – in the new showrooms highlights Mohamed Yousuf Naghi’s commitment to offering customers the latest in BMW technology and luxury. The Sulaimaniyah Showroom in Riyadh and the BMW Automall Showroom in Jeddah are not just places to display new models – they are immersive BMW hubs where customers can experience the brand’s history, technology, and innovation up close.

With the new BMW M5, drivers in Saudi Arabia can now experience the ultimate in hybrid performance, wrapped in a legacy of engineering prowess and uncompromising design.

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Esterad Amwaj and SHG Partner for Amwaj Beachfront Development in Bahrain

This collaboration introduces key properties, including the METT Hotel & Residences, Isola Beach, and Raise Fitness, to the vibrant Amwaj Islands

Wed, Nov 6, 2024 2 min

On November 4, Esterad Amwaj Company, the visionary force behind the acclaimed Amwaj Beachfront development in Bahrain, announced a strategic partnership with the renowned Sunset Hospitality Group (SHG). This collaboration introduces key properties, including the METT Hotel & Residences, Isola Beach, and Raise Fitness, to the vibrant Amwaj Islands.

This alliance marks a significant step in redefining luxury and wellness offerings in Bahrain’s hospitality landscape. Set to feature 220 high-end hotel keys, exclusive branded villas, and residences, the development reflects a blend of sophistication and relaxation designed to appeal to both international and local audiences. Through Sunset Hotels & Resorts’ METT brand, guests and residents alike can expect a unique experience that combines premium design, wellness-focused amenities, and a stylish atmosphere.

Esterad Amwaj’s vision for the Amwaj Beachfront centers on creating an iconic destination that resonates with the needs of modern travelers. The METT Hotel & Residences and the accompanying facilities—Isola Beach and Raise Fitness—will offer a refined lifestyle experience against the scenic backdrop of the Amwaj waterfront. Each element is thoughtfully curated to provide luxurious settings that are both immersive and attuned to contemporary tastes.

Ahmed Abdulrahman, CEO of Esterad Investment Company and Chairman of Esterad Amwaj, expressed enthusiasm for the venture, noting that this partnership with SHG represents a transformative moment for Bahrain’s hospitality sector. Abdulrahman emphasized that the collaboration aligns with their mission to develop a dynamic, luxurious community that enhances Bahrain’s profile as a premier lifestyle destination.

Antonio Gonzalez, SHG’s CEO and Group Chairman, echoed these sentiments, highlighting that this partnership aligns with SHG’s commitment to expanding its influence within the region. He remarked on the potential of Amwaj Beachfront to offer world-class, immersive environments that meet the discerning tastes of today’s travelers and residents, further solidifying Bahrain’s standing in the regional leisure and lifestyle market.

Amwaj Beachfront, a pioneering development for Bahrain, offers a unique coastal lifestyle with the country’s longest private beach, 30,000 square meters of green spaces, and an array of international-standard amenities. Together, Esterad Amwaj and SHG aim to position this project as a benchmark for luxurious living, where world-class hospitality meets the serene beauty of the Amwaj Islands.

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Infobip Receives SMS License to Enhance Cloud Communications in Saudi Arabia

This follows the launch of Infobip’s first data center in the Kingdom in May 2024

Tue, Nov 5, 2024 2 min

Infobip, a global cloud communications platform, has obtained its SMS license from the Communications, Space & Technology Commission (CST), marking a pivotal step in enhancing its service offerings across the Kingdom of Saudi Arabia and the region.

Infobip has also established direct connectivity with all telecommunications operators in KSA, ensuring full message coverage across the Kingdom. With its SMS license, Infobip is set to provide exceptional messaging services to businesses looking to engage with their customers through one of the most widely utilized channels for business communication. The company will offer market-leading delivery rates and speed, along with advanced analytics and reporting capabilities that are key to its platform.

This milestone follows the launch of Infobip’s first data center in the Kingdom in May 2024, which enables businesses in KSA to send large volumes of digital interactions at high speed with low latency.

Amsal Kapetanović, Country Manager KSA, Infobip, said: “We are excited to announce that we can now facilitate SMS business messaging in Saudi Arabia using our globally recognized cloud communications platform. This ensures that all traffic is hosted locally adhering to national regulations and providing businesses with competitive pricing and comprehensive features.â€

Infobip has its own data centers in KSA, which securely host and process data within the country, in line with local and international data security standards. The data center in Riyadh offers scalability and reliability and aims to meet the evolving needs of businesses across various industries.

In line with Saudi Vision 2030, which emphasizes digital transformation and enhanced connectivity, Infobip’s expansion supports the Kingdom’s goals of promoting a strong digital economy. The SMS license and full connectivity will empower local businesses to leverage effective communication strategies that amplify customer engagement and streamline operations.

As Infobip continues to expand its operations in the Kingdom, it remains dedicated to delivering innovative communication solutions that connect businesses with their customers effectively.

Earlier this year, Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrantâ„¢ for Communications Platform as a Service. Infobip has been recognized for its Ability to Execute and Completeness of Vision.

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New Partnership to Transform Hotel Guest Experiences with Innovative Digital Platform

Orascom Hotels Management has chosen the Staff Connect platform by Hudini to create exceptional guest arrival experiences with tailored personal interaction.

Tue, Nov 5, 2024 2 min

Dubai, Smart hospitality solutions provider, Hudini, has entered into an agreement with Orascom Hotels Management for the rollout of their new digital platform, Staff Connect, across Orascom’s portfolio of hotels globally.

Orascom Hotels Management has chosen the Staff Connect platform by Hudini to create exceptional guest arrival experiences with tailored personal interaction. Orascom’s vision is to transform the arrival experience by completely removing the front desk. Upon arrival, the guests are welcomed and escorted to their rooms by an Experience Ambassador who is assigned to the guests for the entire stay. With the Staff Connect platform, check-in formalities are completed seamlessly in less than a minute in the comfort of the guests’ room.

Staff Connect has already been successfully implemented across 15 properties within the Orascom portfolio. These properties include Casa Cook, Steigenberger, Club Paradisio, The Chedi and Cooks Club, Mosaique, all of which are located in El Gouna, Egypt.

Staff Connect is a seamless digital platform designed to streamline operations and staff communication, instantly making information accessible to all hotel departments from front desk to housekeeping. Seamlessly integrated with a hotel’s backend systems, the platform can be accessed on various portable devices, ensuring staff have real-time information at their fingertips. With Staff Connect, hotel staff can easily access guest profiles and preferences, leveraging AI-powered insights to deliver personalized promotions, experience recommendations, and curated amenities. Not only does this boost upsell opportunities, but it also creates truly bespoke stays for every guest.

Sanjay Sharma, Chief Technology Officer of Orascom Hotels Management, commented [with Hudini] “the switch to personalized arrival experiences has turned out to be immensely successful with guest feedback such as “stunning†and “out of this worldâ€. In addition, we have attained an unprecedented operational efficiency which resulted in creatively destroying 30 processes across different business units. We have achieved up to 99% time saving in some of the re-engineered processes and significant time savings in in completing processes which free our colleagues to focus more on our valued guests.â€

“We are delighted to have been chosen by Orascom Hotels Management to support their hotels around the world in elevating their guest experience with unique check-ins. Staff Connect has proven to not only differentiate the guest journey, but also effectively streamline hotel operations and internal communicationâ€, said Prince Thampi, CEO and founder of Hudini.

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GFH Financial Group and Infracorp Unveil the Luxurious Kempinski Harbour Heights

The project will deliver the next level of luxury, waterfront living in the heart of Mamana’s exclusive Bahrain Harbour

Tue, Nov 5, 2024 2 min

GFH Financial Group (GFH), in partnership with Infracorp, today announced on sidelines of Gateway Gulf Forum 2024, that they have signed with Kempinski to launch Harbour Heights Kempinski Hotel and exclusive branded residences. The project will deliver the next level of luxury, waterfront living in the heart of Mamana’s exclusive Bahrain Harbour, which is strategically positioned in downtown Bahrain within a key financial and lifestyle hub as well as in close proximity to other prominent leisure, business, and transportation centers in the Kingdom.

Kempinski Harbour Heights will offer unmatched panoramic views of the Bahrain Harbour and Marina and the adjacent Bahrain Bay. The project will comprise of Sky Villas, marking the first Kempinski branded villas with direct sea views, and 260 luxury apartments and hotel rooms. The villas and residences will be developed to the highest and most exacting design specifications and will benefit from premium lifestyle offerings including the highest swimming pool in Bahrain with 360 views, a sprawling roof top garden with kids play areas, indoor sports facilities, as well as an outdoor gym, tennis courts, and basketball court. Residences also benefit from an international fine dining offering, cigar lounge and meeting facilities, as well as exclusive access to the Kempinski hotel’s broad range of world-class services and amenities.

Sales are scheduled to launch before the end of 2024, with the hotel due for completion at the end of 2025 and the residences in the first half of 2026.

Commenting, Ms. Barbara Muckermann, CEO of Kempinski, said, “We are excited to develop Kempinski Harbour Heights as a landmark that epitomizes luxury and sophistication in Bahrain. This project reflects our commitment to delivering outstanding quality and a world-class lifestyle for owners and investors, setting a new benchmark in upscale, waterfront living in Bahrain. Each residence will be crafted with the utmost attention to detail, ensuring an environment that combines elegance with modern amenities for a truly elevated experience.â€

Adding, Mr. Majed Al Khan, CEO of Infracorp, said, “We are very proud of the positive impact this landmark project will have for Bahrain. We are dedicated to supporting the Kingdom’s ongoing development and its Vision 2030 objectives by bringing exceptional projects to market that enhance both the residential and tourism offerings in the Kingdom. Kempinski Harbour Heights is a prime example of how we continue to attract world-class hospitality brands, setting a new standard in luxury living that complements Bahrain’s ambitious goals for economic diversification and international appeal.â€

Harbour Heights is a groundbreaking development in Bahrain, encompassing residential, medical, retail, hospitality, and leisure facilities across 35,900 sqm at the core of Bahrain Harbour. With a total GFA surpassing 137,000 sqm, this avant-garde complex epitomizes luxury, uniqueness, and distinction, promising to introduce a new waterfront lifestyle experience to the Kingdom’s future vision. As a comprehensive mixed-use district, Harbour Heights is set to redefine modern living and elevate the standards of urban convenience and sophistication in Bahrain.

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Snapchat and The Business of Fashion Share GCC Luxury Insights at Crafted for Luxury Event

The event explored the rapid growth of the luxury market in the region, with GCC locals leading the way.

Tue, Nov 5, 2024 3 min

Dubai has followed in the footsteps of luxury capitals Paris, Milan and Geneva by hosting for the first time ‘Crafted for Luxury’, an insightful luxury event by Snapchat.  For its inaugural edition in Dubai, Snapchat collaborated with The Business of Fashion (BoF) who brought their expertise to the UAE for the first time. The event explored the rapid growth of the luxury market in the region, with GCC locals leading the way.

While the global luxury industry experiences a slowdown, the GCC luxury market is growing at twice the global rate. The UAE dominates in revenue, but Saudi Arabia, with 50% of the GCC’s GDP and 60% of its population, presents the biggest opportunity for growth.

GCC locals form the foundation of the luxury market growth, as they are 1.6x more likely to be luxury shoppers compared to expats, therefore brands that understand and engage with the unique identities and traditions of the GCC are well-positioned to thrive. As such, ‘Crafted for Luxury’ emphasized the importance of cultural relevance for brands seeking success in this market. 73% of luxury consumers believe brands should reflect the society they live in, however less than 15% of local luxury buyers feel represented in current advertising. This cultural disconnect presents a major opportunity for brands to better engage local audiences by embracing the unique identities and traditions of each GCC country.

Hala Zgeib, Head of Luxury at Snap Inc., shared: “To resonate with luxury shoppers in the GCC, understanding the cultural context is essential. Culture is the catalyst for growth,  innovation, and influencing purchase. Snapchat has been ingrained in the lives of GCC locals for over a decade, offering brands the chance to build cultural credibility and genuine connections. We provide unique access to shoppers’ inner circles of trust. This is particularly evident in Saudi Arabia, where 78% of luxury shoppers are influenced by their inner circle, compared to lower figures in the UK and US.â€Â Â She added: “‘Crafted for Luxury’ serves as an ideal platform for thought leadership exchanges among luxury executives, and we look forward to hosting more of these forums.â€

During Crafted for Luxury, BoF reinforced the critical need for luxury brands to adopt a hyperlocal approach when engaging GCC shoppers. In the State Of Fashion 2024 report from BoF and McKinsey that surveyed fashion executives, the Middle East was believed to be the frontrunner as the most promising market, with 51 percent net intent. In comparison, North America and China recorded 8 percent and 3 percent respectively, while Western Europe was negative 11 percent.

Miglena Zivkovic, General Manager MAKE UP FOR EVER Middle East, LVMH spoke on the importance of Crafted For Luxury, “We are living in one of the most exciting, diverse, and dynamic regions of the world. In the GCC, the importance of heritage and inner circle cross trajectory with fast technological progress and societal advancement, and it is up to us, the global brands, to find the sweet spot of communication and dialogue with our ever so “glocal†consumers of the region. With the help of our trusted partners at Snap, we are equipped with the right knowledge and understanding of the desires and needs of our GCC audience, and the evolving meaning of luxury for them.â€

Olfa Messaoudi, Chief digital and marketing officer, L’Oréal Middle East commented, “The Snap ‘Crafted For Luxury’ data-driven presentation highlighted culture as a crucial catalyst for innovation, influence, and growth in GCC and particularly in Saudi Arabia’s luxury market. With Vision 2030 reshaping lifestyles and consumer behavior, the insights emphasized how brands need to decode the unique cultural context to stay relevant. The growing spending power, particularly among dual-income households and women, along with the exponential rise of e-commerce, presents significant opportunities. To truly succeed, brands must not only adapt to the rapid market evolution but also integrate deeply with local culture and tap into the influential ‘inner circles’ that shape trends and brand credibility. Snapchat’s platform offers a direct connection to these networks, making it a powerful tool for driving cultural relevance and fostering long-term brand loyalty in the region.â€

“The GCC luxury market continues to evolve, driven by a strong focus on culture, localization, and a discerning audience that expects innovation and convenience. The insights shared at the Snap ‘Crafted For Luxury’ event emphasized the importance of understanding the region’s unique dynamics, especially in markets like Saudi Arabia, where 91% of consumers prioritize convenience, yet 15% still feel underrepresented in advertising. It’s clear that while progress is being made, the emphasis remains on connecting with the ‘inner circle’ , the close community that influences cultural trends. The discussion highlighted the need for Luxury brands to adapt and innovate continuously to maintain relevance in this competitive landscape,†added Ramit Harisinghani, General Manager Luxury Tech, Chalhoub Group.

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