Al Habtoor Motors Introduces the Bold Rimac Nevera R
The Nevera R. is designed to be the aggressive alter ego to the Nevera
4 min
Al Habtoor Motors, the official partner of Rimac in the UAE, announced the introduction of a new addition to the Nevera family: the Nevera R. This model represents a daring shift from Hyper GT to Hyper Sportscar, embodying the aggressive spirit that defines the Rimac brand. With its name reflecting Rimac’s core values of being Radical, Rebellious, and Relentless, the Nevera R is designed to push boundaries.
The Nevera R is equipped with Rimac All-Wheel Torque Vectoring and advanced braking systems. Coupled with a performance-oriented battery system, the car delivers an impressive 2,107 hp. It also raises the bar for straight-line speed, surpassing the record-breaking achievements of its predecessor. The Nevera R rockets to 300 km/h (186 mph) in just 8.66 seconds.
Mate Rimac, CEO of the Rimac Group, said: “When we developed the Nevera, an important part of the brief was that it should be a Grand Tourer. We made sure it was spacious, comfortable and finely balanced between thrilling and accessible. Ultimately what we achieved struck that balance perfectly; a high-performance record-breaking car that could set new benchmarks at the Nürburgring Nordschleife and be driven comfortably thousands of miles across continents. It was a watershed moment in automotive performance; the world’s first production all-electric hypercar, single-handedly leading a new generation. But we’re relentlessly tweaking to customers’ desires, and many were looking for a car that really emphasized the Nevera’s cornering ability, using all the advanced technology on-board. We responded with the Nevera R: all the DNA of the record-breaking Nevera, but lighter, faster and more focused.”
Rimac designers and engineers assessed Nevera’s characteristics thoroughly and re-engineered elements to shift it further into the realm of the hyper sports car. With more focused driving dynamics, more performance-oriented battery, more power and more advanced brakes, the Nevera R also embodies a visual identity that’s driven by performance and refined by design.
Defined by clean surfaces and a focus on creating perfect proportions, the Nevera R not only appears lower and sleeker but also has a forward-thrusting stance with 21-inch rear wheels and 20-inch front wheels. The front of the car is designed to be both striking and technical, with horizontal lines that emphasize aerodynamic efficiency, stance, and width. This design was achieved through close collaboration between designers and engineers, seamlessly integrating sensual surfacing and precise graphics into the front clam.
From the side view, the Nevera R showcases a harmonious balance of body color and carbon fiber, contributing to its timeless, dynamic profile. The wheels feature new designs with longer spokes to accentuate their size and distinct color splits. The large, fixed rear wing, combined with an aggressive aero package that includes a new large diffuser, boosts downforce by 15% and aerodynamic efficiency by 10%. With new Michelin Cup 2 tires, total understeer is reduced by 10%, lateral grip is up by 5% and the lap time around the Nardo Handling Track is reduced by 3.8 seconds. Through this combination of negative camber, the higher grip level of the new tires and the added downforce the Nevera R is ready to bend physics like never before. Every element, crafted through a performance-driven design philosophy, has been rethought for agility and handling.
The Nevera R brings enhanced performance with an even greater focus on driver feedback. It offers sharper, tighter cornering thanks to the new generation All-Wheel Torque Vectoring (R-AWTV) system, which has been re-tuned to maximize the potential of the high-performance tires. Increased downforce provides greater stability and lateral performance, setting a new benchmark for driving excitement on twisty B roads and occasional track use. The traction control system has been revised to expand the capabilities of the R-AWTV, ensuring predictability even in wet conditions. Drift mode has been adjusted to accommodate the new tires, and the steering system has been refined for sharper response and crisper feedback to the driver.
Built around the next-generation 108kWh Rimac battery pack, the Nevera R leverages cutting-edge technology to deliver more power and efficiency in a new, lighter package. With 2,107hp available, it’s even quicker than the record-breaking Nevera. New EVO2 brakes are carbon ceramic with a silicone matrix layer to ensure improved stopping performance, cooling performance and durability during hard usage.
Nevera R performance figures:
- Top speed: 350 km/h (412 km/h with manufacturer oversight) / 217 mph (256 mph with manufacturer oversight)
- 0-60 mph: 1.74s
- 0-100 km/h / 0-62 mph: 1.81s
- 0-200 km/h / 0-124 mph: 4.38s
- 100-200 km/h / 62-124 mph: 2.46s
- 0-300 km/h / 0-186 mph: 8.66s
- 1⁄4 mile: 8.23s
Launched in Nebula green, the Nevera R is a visual evolution of the Rimac story, translating the Time Attack’s Lightning Green highlights into a new color palette, both inside and out. The driver-focused, ultra-customizable interior of the Nevera has been updated with additional color and trim options. Painted carbon features, such as the main dashboard structure and center console trims, can match the exterior color or be personalized to the customer’s choice.
The Nevera R production run will be limited to only 40 units worldwide.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Dongfeng Motor Corporation has partnered with M.A.H.Y. Khoory to introduce four of its flagship models to local buyers
3 min
Dongfeng Motor Corporation has made its entry into the UAE market with the opening of its first showroom in Dubai. The Chinese automotive manufacturer, known for its focus on innovation, has partnered with M.A.H.Y. Khoory to introduce four of its flagship models to local buyers. The lineup includes the SHINE and SHINE MAX sedans, along with the AX7 and MAGE SUVs.
This launch reflects Dongfeng’s intention to expand its presence in the region, with an emphasis on quality, performance, and advanced automotive technology. With the UAE’s competitive car market, Dongfeng’s arrival adds another player to the mix, offering consumers more options in the sedan and SUV categories.
Inaugurated by Mr. Salahuddin Sharafi, Chairman M.A.H.Y. Khoory, attended by Mr. Shabbir Haideri, Group CEO and led by Mr. Saj Jabbar, General Manager of M.A.H.Y. Khoory Automotive Division, and senior officials from the group underscores the growing presence of Chinese automotive brands in the UAE market. With UAE consumers increasingly drawn to technologically advanced and competitively priced vehicles, Dongfeng’s entry highlights a shift towards Chinese automakers gaining traction in the region.
During the launch, four models were unveiled to meet diverse consumer needs. The SHINE, a sleek, tech-savvy sedan, features advanced safety systems and premium comfort, ideal for city driving. The SHINE MAX, a luxury sedan, combines high performance with sophistication, targeting professionals. The AX7, a versatile SUV, is engineered for the UAE’s varied terrain, while the MAGE SUV delivers robust capabilities and a dynamic driving experience for cosmopolitan drivers.
As Chinese automakers experience rapid growth globally, Dongfeng’s arrival in the UAE aligns with increasing demand for innovative, value-driven vehicles. Traditionally dominated by Western and Japanese brands, the UAE market is now witnessing a shift as consumers seek more cost-effective, technologically advanced alternatives.
“The launch of Dongfeng in the UAE marks a significant milestone for both brands, signaling a transformative moment in the region’s automotive market. These models are designed to offer cutting-edge technology, exceptional performance, and unmatched value for today’s discerning consumers. Together, we are poised to reshape the automotive landscape,” said Mr. Saj Jabbar, General Manager, M.A.H.Y. Khoory Automotive Division.
This partnership also marks M.A.H.Y. Khoory’s return to the automotive sector, leveraging its deep understanding of the local market. As the sole distributor of Dongfeng in the UAE, M.A.H.Y. Khoory is committed to bringing world-class automotive solutions to meet the evolving needs of consumers.
The Dubai showroom marks the first step in a broader expansion strategy, with plans for additional dealerships and service centres across the country, providing widespread access to Dongfeng’s diverse vehicle portfolio.
“Our collaboration with Dongfeng reflects our commitment to delivering innovative automotive solutions tailored to the UAE’s diverse market. We look forward to the opportunities this partnership will bring,” added Mr. Jabbar.
Dongfeng, with over 60 million vehicles sold globally, is known for its expertise in producing high-performance, innovative cars. The UAE market offers a unique platform for Dongfeng to showcase its technological leadership and commitment to quality, with further expansion plans on the horizon to meet the region’s evolving demands.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Homeowners hesitate to install even undeniably gorgeous wallcoverings. Here, the stories of folks glad they conquered their wallpaper willies.
3 min
The idea of wallpaper elicits so much apprehension in homeowners, New York designer Francis Toumbakaris purposely uses the term “wallcovering” when speaking to clients about it. Yet decorating websites and media accounts teem with instances of the stuff. “It transforms a room and gives it personality,” said Casey Keasler, founder of design studio Casework, in Portland, Ore.
So what keeps folks from hanging the gorgeous material, and how do homeowners get over these wallpaper willies? Here, some case studies of conversions.
Hangup: It’s too pricey.
Budget concerns can hamstring homeowners. Home-services company Angi estimates that wallpaper can cost as much as $12 a square foot for labor and materials, while painting tops out at $6. “If the wall surface needs work beforehand, prices go up,” said Bethany Adams, an interior designer in Louisville, Ky. And Keasler notes that paper can cost as much as $400 a roll.
Antidote: Baby steps
New York designer Tara McCauley says homeowners can get more hang for their buck by using paper strategically. In an apartment in Brooklyn whose homeowners sweated the bottom line, she coated only the hallway with a dark-blue pattern inspired by Portuguese tiles. “It added so much impact,” McCauley said of the modest use. The designer adds that another way to save money is by hanging what she calls the gateway drug to wallpaper: patternless grass cloth. With no need to align a motif, the material goes up quickly and costs less to install, she says, “but it adds visual depth in a way plain paint never could.”
Hangup: I’ll get sick of it
A fear of commitment stops many would-be wall paperers, who worry about having a change of heart later. Erik Perez, a design publicist with his own firm in Los Angeles, campaigned hard for what he thought was the perfect old-Hollywood look for his and his husband’s dining room—a maximalist, leafy green wallpaper made famous by the mid-20th-century decoration of the Beverly Hills Hotel. His husband, Paul Hardoin, a voice-over actor, resisted. “Is it going to go out of style? Will I tire of it? Will it affect resale value?” he worried.
Antidote: Low-use spaces
Infrequently used rooms can carry a bold choice long-term. Of the Brooklyn hallway she wrapped in blue, McCauley noted, “It’s a pass-through, so you don’t get overwhelmed by a bold pattern.” Ditto powder and dining rooms, like that of Perez, who said, “We only used that room when we were entertaining and it was too cold to be outside.”
It took three years, but Hardoin caved when the banana-leaf pattern became available in blue. “I thought it looked cool,” Hardoin said. He took the leap, knowing his sister Annette Moran (a wallpaper enthusiast) would be their DIY installer. “Now it’s the happiest room in the house,” he said.
Hangup: It’s dated
When Sarah and Nate Simon bought a historic home in Louisville, Ky., the walls sported oppressively dark patterns, including big, repeating medallions set in a grid. Sarah recalls thinking, “ ‘Not this! What’s the opposite of this?’ In my mind that would be paint.” Even for folks who haven’t pulled down awful examples, “the word ‘wallpaper’ can take them back to flowery patterns of the ’50s and ’60s that feel very dated,” said Toumbakaris.
Antidote: Modernity
“Wallpaper does not mean what it used to. It can be meandering, abstract, ombre or sisal,” said Simon’s interior designer, Bethany Adams. She suggested a sophisticated Chinoiserie that New York designer Miles Redd, in a collaboration with Schumacher, updated with an aqua colorway. Adams explains that like most Chinoiseries, this pattern doesn’t repeat for more than 8 feet. “You get a peripatetic design that keeps the eye engaged,” she said. “It’s looser.” Said Simon of her dining room today, “It’s a complete transformation, like art on my walls.”
Stereotypes of fusty florals and pitiless patterns fall away when designers present homeowners with contemporary picks. Still, sometimes the conversion takes time. One of Keasler’s clients, gun-shy after removing old paper, came back a year later, ready. “We chose a clean classic style that was graphic and minimal for a modern edge in the bathroom,” said the designer.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Interior designer Thomas Hamel on where it goes wrong in so many homes.
The ultimate trading-floor flex? A Snoopy Swatch. Or a Casio calculator. Why lots of money men (still) favour novelty watches.
3 min
How do you tell the time? Neal W. McDonough, the COO of a finance and policy startup in Ho-Ho-Kus, N.J., looks to Charlie Brown, the loveable, miserable “Peanuts” protagonist. An illustration of the character occupies the exec’s watch dial, Brown’s stout arms acting as the minute and hour hands.
McDonough, 55, bought the kooky Timex for a Valentine’s Day trip about five years ago, along with a matching model depicting Lucy van Pelt (Brown’s frenemy) for his then-girlfriend. To his surprise, he kept wearing the $150-ish ticker after the trip. “It’s now my business watch,” he said, adding that such a non luxury model can telegraph that he’s under no obligation to be flashy. “I have nothing to prove to anyone,” he said. “And the fun thing is, a lot of people notice [my watch].”
Though finance guys famously flaunt Rolexes or Patek Philippes on their wrists, an established subspecies of money men goes the other way entirely. In place of a sleek steel case and elegant ceramic dial? Mickey Mouse. SpongeBob SquarePants. Fanta-orange rubber straps.
Over the years, highfliers have made headlines for sporting Swatches. (See: Blackstone Group CEO Stephen A. Schwarzman or former Goldman Sachs CEO Lloyd Blankfein .) That “wealthy guy, cheap watch” ethos continues to resonate in boardrooms and on trading floors, with men of all seniority levels embracing plasticky, offbeat designs, from superhero models to calculator Casios. Many resemble something you might win in a claw machine. Priced from $30 to a few hundred bucks, they’re a bit of fun and a different sort of flex, conveying an “I don’t need a Rolex” bravado that comes from having made it. Call them anti-status watches.
Patrick Lyons, the managing partner of a family office in New York, rotates two contrasting watches: a 1988 Santos de Cartier and a Nickelodeon “SpongeBob SquarePants” model with a tangerine strap.
The Cartier, a family heirloom, is a slice of French sophistication; the Nickelodeon dial features a giant image of a pink starfish named Patrick Star who lives under a rock. Lyons, 35, likes that the second watch is idiosyncratic—and that its starfish shares his name. “I wear that more often than my Cartier,” he said, adding that he hopes to pass down both models to future offspring.
Leroy Dikito, 42, an executive director at JPMorgan Chase in New York, chose his $450 “Avengers” watch from Citizen because it reminds him of his father, who loved comic books. Though its stainless-steel strap reads urbane enough, its cheerfully garish dial slices together images of the Hulk, Iron Man, Captain America and other superheroes. Working in finance, you need to be “serious all the time,” so a fun watch brings welcome levity, said Dikito. “People need to know there is more than the big job and the title.”
Since a suit can only inject so much color, a watch offers that rare opportunity to “show off your personality,” said Eli Tenenbaum, 36, the director of corporate development for a New York private-equity firm. Plus, he noted, “If you wear a fancy watch, chances are someone else may be wearing the same one.” Tenenbaum runs little risk of twinning with a colleague when he straps on his Mickey Mouse or Snoopy Swatches, worn with premium Brioni or Zegna suits.
Evan Vladem, 37, considers his Casio calculator watch a neat “ice breaker” when schmoozing, a professional obligation for the partner at a financial advisory in Fort Lauderdale, Fla. “It came in handy to break up awkward moments,” he said of the black, $30-ish design, a Casio classic. At a dinner with an insurance partner a few years ago, he recalls, the conversation petered out after an exchange about a client’s situation, which involved some financial arithmetic. “I pulled out my wrist and said, with a smile, ‘Well, I’m happy I have my trusty calculator watch to help me here,’” said Vladem. “We both laughed. [It] kicked off another conversation.”
Even men who have invested heavily in high-end horology seem to be falling for cheap, kitschy designs. Scott Jay Kaplan, 44, a film producer and financier for Brooklyn company CoverStory, owns pricey models from Rolex and Audemars Piguet. But for daily wear he’s currently favouring a super-chunky $25 watch he bought in Argentina this past winter, a model similar to a G-Shock but by an unfamiliar brand. He says he has received a lot of compliments on it, and it has held up surprisingly well. “I bought it because it looked silly,” he said. “Not for clout.”
McDonough, the Charlie Brown fan, urges anyone considering a novelty ticker to follow just one rule: Don’t splurge. “I think the whole idea of luxury watch brands coming out with ‘kitsch’ watches is…a little bit absurd,” he said. “So anything over, say, $500 would be out.”
Prop styling by Marina Bevilacqua
The Wall Street Journal is not compensated by retailers listed in its articles as outlets for products. Listed retailers frequently are not the sole retail outlets.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Following the devastation of recent flooding, experts are urging government intervention to drive the cessation of building in areas at risk.
After 12 years spent curating the highest-quality adventures and showcasing local culture and heritage, Platinum Heritage is ready and excited to start offering luxury safaris in AlUla.
3 min
Platinum Heritage Saudi launched its luxurious experiences in Sharaan Nature Reserve on 1 September 2024. As one of the only operators with exclusive access to the Reserve, Platinum Heritage Saudi is proud to take guests on an exploration of natural sandstone structures engraved with ancient literature and unique landscapes. Each experience is complemented by a fine dining experience among breathtaking canyons.
Platinum Heritage started operating in the neighboring UAE over a decade ago, providing guests with premium and sustainable ways to explore the desert in iconic vehicles. After 12 years spent curating the highest-quality adventures and showcasing local culture and heritage, Platinum Heritage is ready and excited to start offering luxury safaris in AlUla.
This new experience will offer visitors to AlUla a unique and meaningful way to responsibly explore one of its hidden gems. Platinum Heritage, a sustainable luxury operator, might be new to AlUla, but their passion and industry expertise promise to make it the go-to operator for a one-of-a-kind safari through breathtaking landscapes that can only be seen in Sharaan Nature Reserve.
Journey through pristine landscapes where history and mystery intertwine
Sharaan Nature Reserve, known for its magical landscapes and rich biodiversity, is the ideal backdrop for exclusive canyon adventures boasting breathtaking scenery, cultural heritage and indulgent cuisine. As a sustainable luxury brand, Platinum Heritage Saudi offers culturally rich experiences that infuse history, luxury, and adventure into an unforgettable journey through ancient civilizations. The products offered are:
- Sharaan Platinum Lunch Safari: Embark on a luxurious journey through the exclusive Sharaan Nature Reserve, a protected ecosystem accessible only through Platinum Heritage Travel in style in Land Rover Defender 130s across diverse natural terrains, from dusty desert paths and towering canyons to serene grasslands and unique hexagonal-patterned landscapes. Discover natural sandstone structures, admire the area’s biodiversity, and relish a sumptuous South African “Braai” (grill) amidst the dramatic canyons.
- Sharaan Platinum Dinner Safari: The afternoon is dedicated to uncovering impressive rock formations etched with ancient stories, learning about local folklore and visiting lush fields filled with unique scents of the local at sunset, sit back, relax atop a canyon that overlooks a stunning valley, and watch as the sun shares its last rays with Sharaan while indulging in canapes and refreshments. Upon arrival at the dinner camp, guests can be prepared to have their breath taken away by a magically lit canyon setting where they will spend the evening. The journey continues with a nocturnal eco-walk accompanied by UV lights and guided by an expert Conservation Guide. An exclusive cabana surrounded by untouched wilderness sets the environment as a private chef prepares a luxurious South African “Braai” for dinner. The evening is concluded with an elegant stargazing session complete with a telescope and insightful astronomy talk.
An Unprecedented Blend of Luxury and Heritage
Platinum Heritage experiences are curated to offer a luxurious and immersive exploration of AlUla’s rich heritage. Guests will uncover ancient symbols and inscriptions etched into rock facades, learn about the use of natural landmarks and rock formations by ancient tribes, and gain in-depth knowledge from expert Conservation Guides. Each journey combines historical discovery with high-end comfort, providing an unparalleled experience.
A Commitment to Sustainable Luxury
Platinum Heritage Saudi is dedicated to delivering extraordinary, sustainable luxury experiences. As one of the only operators with exclusive access to the Sharaan Nature Reserve, guests get a unique perspective on AlUla’s natural and historical treasures. The experiences are designed to preserve the environment and honor the local culture while offering an unmatched journey through time.
Platinum Heritage is a proud part of Hero Experiences Group – the pioneer behind some of the most meaningful, sustainable luxury adventures across the United Arab Emirates and Saudi Arabia. Adam McEwan, Group CEO of Hero Experiences Group, said, “We are thrilled to introduce Platinum Heritage’s award-winning blend of luxury and cultural exploration to Alula. Our collection of unique offroad safaris offers an exclusive glimpse inside one of the world’s least explored landscapes. We are committed to delivering authentic experiences that are both extraordinary and respectful of this incredible destination.”
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Diners can take a journey of exquisite flavours and signature dishes ranging from French, Italian, Middle Eastern, Asian-Mediterranean, and Pan-Asian.
5 min
Here’s what you can look forward to in the coming weeks:
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
The arrival of Isola Design Group in Dubai underscores the growing importance of the Middle Eastern market in the international design sector.
3 min
Isola Design Group, a renowned Milan-based company that promotes visibility and opportunities for independent designers, design studios, and global brands, has officially expanded into the Middle East by establishing its first regional headquarters in Dubai Design District (d3).
This strategic move marks a significant milestone for the Italian design company and a prestigious addition to the d3 community. Through its collaboration with TECOM Group PJSC, Isola Design Group aims to contribute to the region’s design ecosystem by fostering circular design initiatives.
Isola Design Group’s regional offering will include Isola Design, the community platform featuring 1,500+ international profiles and 2,500+ design projects, and the recently launched Isola Studio, a consultancy firm for future-thinking design brands and organizations. The arrival of Isola Design Group in Dubai underscores the growing importance of the Middle Eastern market in the international design sector and d3’s cementing profile as an international design hub. Isola joins a global community of design multinationals and start-ups in d3 leveraging Dubai’s pro-business environment, dynamic creative economy, and strategic location as a gateway to the Middle East and North Africa region to drive business growth.
The Group’s new regional headquarters aims to bring an increased exchange of expertise between Italy, Europe, and the Middle East. One of the initiative’s primary goals is to introduce Isola Design Group’s innovative approach, events, and services to the Gulf region, contributing to the growth of its creative economy and reinforcing its ties with the global design community. Leveraging its extensive experience and d3’s diverse business network, Isola Design Group will support local brands and entrepreneurs in creative direction, event design and production, and the development of effective communication strategies.
“Our commitment to supporting design brands with a future-thinking approach is rooted in our extensive experience and innovative vision, a dedication that inspired us to recently launch Isola Studio. After the positive experience of the last two years at Dubai Design Week, me and my wife and company’s creative director, Elif Resitoglu, felt it was now or never to make the move to Dubai and to open our Middle Eastern branch. The Gulf region is rapidly becoming a global hub for innovation and growth, driven by ambition, vision, and a hunger for progress.
“We believe we can make a meaningful contribution and are eager to be part of this dynamic journey, bringing fresh perspectives and cutting-edge solutions to an evolving market,” said Gabriele Cavallaro, Co-founder and CEO of Isola Design Group.
“The profile of Dubai’s design community continues on its significant journey of growth and impact. The arrival of such a preeminent brand like Isola Design Group to our community at d3 is momentous,” said Khadija Al Bastaki, Senior Vice President of d3, part of TECOM Group.
“We are honored to be the location of choice for leading global design houses and will bring an array of innovative and world-class initiatives to further enhance the offerings and opportunities of our creative ecosystem. This new chapter of growth will not only add essential circular design initiatives to our district but will also enrich Isola and its community with access to the region’s rich creative influences, expertise, and talent.”
Isola Design Group and d3 will work together in the coming months, along with other local partners, to bring one of the key events of Dubai Design Week in November to life. More details about the collaboration will be shared in the coming weeks.
Dubai Design District, part of TECOM Group PJSC, is a global creative ecosystem that aims to foster growth in the local creative economy. It represents a dynamic design community of more than 1,000 businesses, ranging from multinationals to start-ups, and is a strategic partner of Dubai Design Week.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
As part of the deal, the stadium will now be called the “Riyadh Air Metropolitano.”
2 min
Atlético de Madrid and Riyadh Air have signed a nine-year agreement for the naming rights of the club’s iconic stadium. As part of the deal, the stadium will now be called the “Riyadh Air Metropolitano.”
Riyadh Air, Saudi Arabia’s leading digital airline, became Atlético’s main sponsor on August 10, 2023, and will now serve as the naming partner for one of Europe’s most modern and renowned stadiums. In the first year of the sponsorship, the Riyadh Air logo has been prominently displayed on the front of the men’s first team kits in all domestic and international matches. This new strategic agreement, lasting until 2033, further solidifies the partnership between the two entities and makes Riyadh Air the most significant sponsor in the club’s history.
Riyadh Air, whose commercial operations begin in summer 2025, and Atlético de Madrid, share a passion for excellence, sustainability and a clear commitment to technological innovation with the firm objective of improving the experience of our fans and all the visitors who come to our stadium every year to enjoy the top-level events that take place here.
Tony Douglas, CEO of Riyadh Air said: “It’s an honor to become the naming partner for the Riyadh Air Metropolitano and extend our partnership with Atlético de Madrid until 2033. Both organizations are driven to succeed at the highest level and having our name on such an iconic stadium will elevate the awareness of Riyadh Air across the sporting world and beyond.”
Miguel Ángel Gil, CEO of Atlético de Madrid: “Just over a year after signing the sponsorship agreement with Riyadh Air, we are all proud and very happy to announce the extension of the partnership signed then with the agreement whereby our stadium will be named Riyadh Air Metropolitano. Thanks to Tony Douglas and his team for trusting Atlético de Madrid as a strategic partner for the launch and development of their ambitious global project.”
The thousands of fans who attend the next home match on October 20 will already see the new naming of our stadium on the main, northeast and southeast facades with the corporate colors of the Saudi airline and the new name of the home of all the Atléticos: Riyadh Air Metropolitano.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
The island is anticipated to be ready for cruise visitors in December 2024.
2 min
Cruise Saudi, the Public Investment Fund-owned company responsible for the creation and development of Saudi’s cruise sector, has signed a contract with PC Marine Services to transform a private island in the Red Sea into a cruise tourism destination. The signing ceremony took place at Cruise Saudi’s headquarters in Jeddah.
This project will create an exclusive destination for cruise passengers, featuring a welcome center, dining area, and a beach club with private villas and sunbeds, initially accommodating up to 2,000 guests.
PC Marine Services, a leader in marine construction, has previously managed projects like the Obhur Waterfront development in Jeddah and cruise berth upgrades in Jeddah, Dammam, and Yanbu.
Authentically Saudi in both design and experiences, the private island will be a first of its kind offering in the Red Sea. Cruise lines will stop at the island for a day trip, where visitors can make the most of the facilities or book one of the many land and sea excursions.
The development of the private island marks a strategic and innovative next step in Cruise Saudi’s vision to create a thriving cruise sector. In line with Vision 2030’s goals to diversify Saudi’s economy, the island will be an attractive proposition for international visitors, both frequent cruisers and those new to cruise.
Barbara Buczek, Cruise Saudi’s Chief Destination Experiences Officer, commented: “The creation of this new cruise destination in the Red Sea marks an exciting step in the development of Saudi’s cruise industry. We look forward to welcoming cruise lines and their passengers to experience authentic Saudi hospitality, culture and activities in the heart of the Red Sea.”
Adnan Alshareef, PC Marine services’ Chief Executive Officer & President, said: “We are proud to be selected as the main contractor for the Private Island project. At PC Marine, we recognize the importance of this remarkable opportunity to become a key contributor to the Kingdom’s marine infrastructure and the Saudi Vision 2030 by being a success partner with Cruise Saudi, and above all contributing to the flourishing tourism sector in Saudi Arabia.”
The island is anticipated to be ready for cruise visitors in December 2024.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
this revolutionary aircraft could drastically reduce travel times and open new possibilities for both commercial and defense aviation.
2 min
The future of air travel is on the horizon, as Venus Aerospace prepares to test the world’s first hypersonic jet. Capable of flying from London to New York in just one hour, this revolutionary aircraft could drastically reduce travel times and open new possibilities for both commercial and defense aviation.
What is Hypersonic Travel?
Hypersonic travel refers to flight speeds greater than Mach 5—five times the speed of sound, or roughly 3,000 miles per hour. For comparison, a typical commercial jet travels at subsonic speeds, far below this range. The retired Concorde, which set the record for the fastest transatlantic flight at just under three hours, flew at supersonic speeds of around Mach 2. Venus Aerospace aims to go even further, with its hypersonic jet expected to reach Mach 6 (about 3,600 mph).
To put this into perspective, the distance between London and New York is approximately 3,461 miles. The Concorde could complete this journey in about three hours, but Venus Aerospace’s hypersonic jet could make the same trip in just one hour—an unprecedented leap in air travel speed.
The Venus Detonation Ramjet Engine
The key to achieving this breakthrough is Venus Aerospace’s innovative Venus Detonation Ramjet engine. This engine, capable of generating 2,000 pounds of thrust, is designed to push the jet to speeds of Mach 6. Such speed not only shortens travel times but also promises to transform the aviation industry by making hypersonic travel a reality for both commercial and military use.
Venus Aerospace plans to test the engine in the coming year, marking a significant milestone toward the future of high-speed flight. The company has partnered with Velontra, a firm specializing in high-speed air combustion, to ensure the success of this ambitious endeavor.
“This engine makes the hypersonic economy a reality,” said Andrew Duggleby, co-founder of Venus Aerospace, where the engine was officially unveiled. The company hopes to revolutionize both commercial air travel and defense applications with the speed and efficiency of hypersonic technology.
How Hypersonic Jets Could Change Air Travel
If successful, the Venus Aerospace jet would reduce travel time between global destinations in ways once thought impossible. The concept of flying from London to New York in just one hour would transform not only personal travel but also business and military operations. Travelers could cross continents at the same time it currently takes for a short regional flight.
The potential for hypersonic jets extends beyond just speed. In the defense sector, such capabilities could drastically improve response times and offer unprecedented strategic advantages. For commercial airlines, hypersonic jets could reshape the way we think about international travel, offering faster, more efficient routes and changing the economics of long-haul flights.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
DET and SIS will collaborate to identify and support high-impact events and develop a long-term strategy
2 min
The Dubai Department of Economy and Tourism (DET) has joined the impressive roster of partners for the Sport Impact Summit (SIS). Scheduled to take place at Atlantis, The Palm in Dubai on December 4th and 5th, 2024, the summit is a groundbreaking global initiative aimed at harnessing the transformative power of sport to drive sustainability, health, and economic growth. This collaboration between SIS and DET represents a crucial step toward their shared vision of creating lasting social and environmental impact, while positioning Dubai as a leader in innovative, community-driven solutions.
DET and SIS will collaborate to identify and support high-impact events and develop a long-term strategy, aligned with the Dubai Economic Agenda, D33, which aims to double the size of Dubai’s economy in the decade up to 2033 and position it among the top three cities in the world.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), part of DET, said: “We are delighted to partner with the Sport Impact Summit to support Dubai’s mission to promote an active lifestyle through our endeavors to build and maintain a healthy, engaged, and happy population. Moreover, sport is an incredible catalyst for sustainable social and economic growth – and we are committed to working with our stakeholders across the public and private sectors to drive positive change through sports development. Taking place shortly after the month-long Dubai Fitness Challenge, the summit will provide further momentum to Dubai’s wider fitness movement, help to identify new opportunities to strengthen sporting infrastructure and inspire communities to elevate their fitness journeys further.”
Sean Morris, former First-Class Cricketer and Co-Founder of the Sport Impact Summit expressed his enthusiasm: “We are thrilled to partner with the Dubai Department of Economy and Tourism. Their progressive approach to sustainability and community well-being perfectly aligns with the mission of the Sport Impact Summit. Together, we have the chance to inspire global change through the power of sport and showcase Dubai as a leader in fostering innovation and sustainable practices that benefit both local communities and the world.”
The Sport Impact Summit in December will gather global thought leaders, athletes, academics, and sustainability experts to tackle pressing global challenges. With a focus on actionable solutions, the summit highlights the unifying power of sport in promoting sustainability and well-being across communities worldwide.
DET is committed to strengthening Dubai’s position as a global hub for trade, tourism, and innovation. By partnering with SIS, DET aims to drive economic growth while fostering healthier, more sustainable communities for the future.
Leading up to the event in December, SIS will announce new Impact Champions and Impact Partners who will contribute to the mission of creating a more sustainable and healthier world.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Egypt and India are expected to welcome a high number of visitors, with Cairo leading the list of top-searched destinations for GCC travelers
3 min
As the winter season approaches, travel trends among residents of the Gulf Cooperation Council (GCC) are revealing a strong focus on both traditional and emerging destinations. This year, travelers are planning winter getaways that range from popular homeward trips to new experiences in Europe and beyond. With vacation season just around the corner, patterns in travel are becoming clearer, reflecting a mix of cultural ties, convenience, and a thirst for fresh holiday experiences.
Popular Destinations for GCC Travelers
A key trend shaping this year’s winter travel plans is the strong interest in destinations that host large expatriate communities from the GCC. According to Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), cities with significant expat populations are among the most searched for winter travel. Egypt and India, in particular, are expected to welcome a high number of visitors, with Cairo leading the list of top-searched destinations for GCC travelers.
These cities, along with other popular locations like Cochin, Jeddah, Istanbul, Bangkok, Lahore, and Dubai, are favored by both residents and expats who are either visiting family or seeking a familiar environment for the year-end break.
European Getaways Gaining Popularity
In addition to traditional favorites, GCC travelers are increasingly showing interest in Europe as a festive winter destination. London continues to be a go-to spot for many, particularly as GCC citizens benefit from easy access through the Electronic Travel Authorization (ETA). However, this year, other European cities are also capturing attention, thanks to their winter charm and unique cultural offerings.
Moscow, for example, is gaining popularity due to its enchanting winter landscapes and rich cultural experiences. For travelers seeking a picturesque, snowy holiday, Moscow provides a magical atmosphere that contrasts with the warmer climates of the GCC. Similarly, cities like Baku and Tbilisi are becoming increasingly attractive to GCC tourists. These destinations, located just a short four-hour flight away, offer a blend of modernity and historical charm, making them perfect for a quick yet culturally immersive escape.
Meanwhile, cities like Milan and Paris continue to draw travelers who are looking to indulge in world-class shopping, gourmet dining, and festive celebrations. These cosmopolitan cities are particularly appealing during the holiday season, with their bustling Christmas markets and cultural festivities providing the perfect setting for a luxurious winter retreat.
Rising Travel Costs
This year, travel comes with a higher price tag. According to Wego, airfares to the most popular destinations have seen an average increase of 10.81% compared to last year. The only exception is Kuwait, where flight prices have dropped by 7.33%.
With rising prices in mind, travelers are encouraged to book their trips as early as possible to secure the best deals. The surge in demand, coupled with higher airfare, is driving a need for advance planning, especially for those seeking to make the most of the year-end travel window.
A Shift in GCC Winter Travel
The winter travel trends emerging from the GCC region reflect a blend of cultural connections and new explorations. Whether it’s visiting home or discovering European cities, travelers are seeking experiences that offer both comfort and excitement. Wego’s data provides a clear view of these trends, illustrating how the region’s travel habits are evolving in response to rising costs, convenience, and the lure of festive destinations.
As the season approaches, GCC travelers are gearing up for an exciting mix of traditional and novel experiences, with both established favorites and new destinations vying for attention.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
The Macan 4 and the Macan Turbo boast powertrains of up to 470 kW (639 PS), offering a thrilling driving experience with rapid acceleration and top speeds of up to 260 km/h.
3 min
Al Nabooda Automobiles LLC, Porsche Centre Dubai & Northern Emirates, introduced the first all-electric Porsche SUV in Dubai at an exclusive event hosted at the ME Hotel Dubai.
The launch took place in a stunning AI Magical Garden, merging advanced technology with a futuristic atmosphere that reflected the essence of the new all-electric Macan. This unique setting, a collaboration between humans and Artificial Intelligence, transported guests into a captivating environment where lush greenery glowed with neon lights. With cutting-edge features, the event provided an inspiring backdrop for the unveiling of Porsche’s latest innovation, enhancing the guest experience through AI-driven interactions and ambiance.
Attendees were treated to an immersive experience, exploring the remarkable features of the new all-electric Macan. With its sleek design, sports-car-like performance, and impressive range, the Macan promises to redefine the SUV segment, offering an exceptional driving experience that is both exhilarating and environmentally conscious. The launch marks a significant step in Porsche’s journey towards a sustainable future, showcasing its focus on innovation in electromobility.
At the heart of the new Macan is Porsche’s latest generation of permanently excited PSM electric motors, delivering outstanding efficiency and performance on any terrain. The Macan 4 and the Macan Turbo, the two models unveiled at the event, boast powertrains of up to 470 kW (639 PS), offering a thrilling driving experience with rapid acceleration and top speeds of up to 260 km/h. With a maximum torque of 650 Nm in the entry-level model and 1,130 Nm in the Macan Turbo, drivers can expect unparalleled responsiveness and handling. The entry-level model accelerates from a standstill to 100 km/h in 5.2 seconds, while the Macan Turbo takes just 3.3 seconds. The two models achieve top speeds of 220 and 260 km/h, respectively.
One of the standout features of the all-electric Macan is its remarkable range and fast-charging capabilities. Equipped with a 100-kWh lithium-ion battery, of which up to 95 kWh can be actively used, the Macan 4 offers a combined range (WLTP) of up to 612 km, allowing drivers to set out on long journeys with confidence. The Premium Platform Electric (PPE) architecture with 800-volt technology enables high-performance fast charging at up to 270 kW, ensuring that the Macan can be charged from 10 to 80 per cent in just 21 minutes at suitable charging stations.
Inside, the Macan offers a luxurious and spacious cabin, designed with both driver and passenger comfort in mind. The new generation infotainment system, based on Android Automotive OS and centered around a free-standing 12.6-inch curved instrument cluster and a 10.9-inch central display. For the first time, passengers have the option of their own 10.9-inch screen, allowing them to view information or adjust settings on the infotainment system.
The interior is unmistakably Porsche: In addition to the modern digital user interfaces, an LED light strip is integrated into the thoughtfully designed trim strip of the cockpit and doors. It acts as both ambient lighting and a communication light. Depending on the situation, it provides information or warnings – such as for greetings, charging processes or in conjunction with the driver assistance systems.
The Macan’s design is a harmonious blend of sporty proportions and coupé-like lines, embodying Porsche’s iconic design DNA. From the shallow pitch of the bonnet to the pronounced wings and pronounced shoulders, every element has been meticulously crafted to enhance the Macan’s dynamic appearance. The adaptive rear spoiler, active cooling flaps, and fully sealed underbody contribute to a drag coefficient of just 0.25, making the Macan one of the most aerodynamic SUVs on the market.
In addition to its performance and design, the new Macan prioritises sustainability, with eco-friendly materials used throughout the interior. The vehicle is produced in a net carbon-neutral manner at Porsche Plant Leipzig, reflecting the brand’s commitment to reducing its environmental impact.
“We are taking the Macan to a completely new level – with exceptional E-Performance, the new Porsche Driver Experience including a head-up display with augmented reality technology, and a very impressive design,” said K Rajaram, CEO of Al Nabooda Automobiles LLC.
“The all-electric Macan is a testament to Porsche’s push towards the future of sustainable mobility while retaining the dynamic spirit that is synonymous with our brand. As far as its design philosophy goes, Porsche has always been about combining form with function and the all-electric Macan is no exception. With its distinctive Porsche identity and innovative aerodynamics, the Macan is a true sports car in its segment, even in electric form.”
The new Macan also offers a high level of practicality for everyday use, high-quality equipment and spacious configuration. Electrification has led to increased luggage space in the Macan. Depending on the model and equipment fitted, the capacity behind the rear seat bench is up to 540 liters (cargo mode). In addition, there is the ‘frunk’, a second luggage compartment under the bonnet with a capacity of 84 liters. If the rear seat backrest is folded down completely, the rear luggage compartment capacity increases to up to 1,348 liters.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Alexandre de Betak and his wife are focusing on their most personal project yet.
The companies are preparing to announce further developments in the market soon.
2 min
The UAE is undergoing a significant transformation, positioning itself among the top five countries in the electric vehicle (EV) industry. Saeed, the founder of the region’s first EV service center (EVS), and Tarish Al Qubaisi, founder of Savvy Charging Technologies, who introduced the first on-demand mobile EV charging system capable of charging a vehicle in just six minutes, are at the forefront of driving EV adoption in the region. Both companies are technology-driven and have established strong partnerships with global EV brands.
As 2025 approaches, they are launching an all-encompassing e-mobility solution that addresses key challenges in software, service, and charging, providing crucial support for the adoption of EV technology.
With new carbon reduction regulations coming into effect next year, the timing of this initiative is ideal. The UAE has grown into an $83 billion market, attracting strong interest from private equity firms and fostering the rise of new players in the e-mobility sector.
The companies are preparing to announce further developments in the market soon.
Saeed Al Junaibi, Founder of EVS, remarked, “We have been serving clients from across the region and have gained a deep understanding of EV technology and its mechanics. We have clients who ship their vehicles from around the world for maintenance, including top EV brands that send us their vehicles for testing and various maintenance challenges.”
Tarish Al Qubaisi, Founder of Savvy Charging Technologies, added, “We are witnessing a shift, with the new generation seeking high-tech gadgets, and charging remains their top concern. This collaboration will strengthen our position, allowing us to engage more closely with users to better serve them. We are committed to electrification and are going beyond just charging to ensure that the UAE remains at the forefront of this technology. Our compact and ultra-fast charging solutions offer convenience, akin to ordering your next meal.”
Both companies are eager to invite more EV players to collaborate with them, enhancing the overall EV experience in the region.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Sydney’s prestige market is looking up, here’s three of the best on the market right now.
Powered by Generative AI, the assistant seamlessly handles customer inquiries in multiple languages, offering clear and conversational responses.
< 1 min
Chery Bahrain has taken a significant step towards enhancing customer satisfaction by launching an advanced AI-powered virtual assistant on its website. As the first of its kind in the Kingdom’s automotive industry, this innovative tool is designed to improve customer interactions by providing 24/7 support and easy access to essential information.
Powered by Generative AI, the assistant seamlessly handles customer inquiries in multiple languages, offering clear and conversational responses. It also enables users to compare Chery models side-by-side for better decision-making, simplifies locating service centers, showrooms, and spare parts, and captures leads in real-time for smooth follow-up through Salesforce.
Abdulelah Burashed, Dealer Principal of Chery said: “We are constantly looking for ways to enhance the customer experience. This AI-powered virtual assistant represents a significant step forward in how we engage with our customers, offering them more personalized and efficient support. It’s an innovation that demonstrates our commitment to delivering excellent service and ensuring that customers receive the information they need quickly and conveniently.”
Chery Bahrain is one of the first automotive brands in the region to implement this generative AI-based solution and plans to continue refining the tool to enhance customer service further.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Product designers are embracing how users actually feel after years of pushing flat and sleek
5 min
The tyranny of touch screens may be coming to an end.
Companies have spent nearly two decades cramming ever more functions onto tappable, swipeable displays. Now buttons, knobs, sliders and other physical controls are making a comeback in vehicles, appliances and personal electronics.
In cars, the widely emulated ultra-minimalism of Tesla’s touch-screen-centric control panels is giving way to actual buttons, knobs and toggles in new models from Kia , BMW ’s Mini, and Volkswagen , among others. This trend is delighting reviewers and making the display-focused interiors of Tesla and its imitators feel passé.
Similar re-buttonisation is occurring in everything from e-readers to induction stoves.
Perhaps the most prominent exponent of this button boom is the company that set us lurching toward touch screens in the first place. Apple added a third button it calls the “action button” to its full slate of new iPhone 16s unveiled this month, after introducing the feature on its upscale Apple Watch Ultra and Pro-model iPhones over the past couple of years. It also added a button-like “camera control” input on the iPhone’s side.
As Apple shows, companies aren’t just rediscovering buttons, they’re reconceiving them. The camera control includes touch features, and the company has also developed the “force sensor” that enables its AirPods to respond when you squeeze their stems.
Engineers and industrial designers—often prodded by user complaints—are tapping into our exquisitely sensitive sense of touch and spatial awareness, known as proprioception. And it’s all in service of making gadgets easier, more fun and, in some cases, safer to use. We want to touch type or operate cruise control without averting our eyes from the road.
Why buttons became sensors
To understand why buttons are making a comeback in a world in which any kind of controls are possible, it helps to understand how we got to the current, too-often sorry state of human-machine interfaces.
Touch screens have their virtues, which explains the initial enthusiasm for them. We can do a lot more by tapping our iPhones than we ever could have with the old-school BlackBerry , however much we miss those clicky little keyboards.
As soaring production drove down the price of such displays, though, they became something of a crutch for gadget designers and corporate bean counters.
“Now that touch screens are the cheapest option, they’re being deployed everywhere, even in places where they don’t belong,” says Sam Calisch, chief executive of Copper, a startup that makes induction ranges for cooking . In electric stoves and ovens, this has led to poor design decisions—for example, induction cooktops with touch-based controls that become inoperable when a pot boils over, as my Wall Street Journal colleague Nicole Nguyen lamented last year .
Even when our devices have buttons, they are too often the kind that are flat like touch screens, and have similar shortcomings. Capacitive buttons sit flush on hard surfaces and don’t actually give way when you press, and so can only signal they’ve been activated through sound or light. These, too, have taken over because they are cheap and easy to incorporate into the printed circuit boards that are already inside gadgets, whereas incorporating physical switches means additional wiring and complexity, Calisch says.
Anyone who has known the agony of having to mash a capacitive button on a newer washer, dryer or dishwasher knows how uniquely infuriating such cost-cutting measures—masquerading as futuristic interfaces—can be.
The hazards of ‘touch’ interfaces
Fundamentally, the problem with touch-based interfaces is that they aren’t touch-based at all, because they need us to look when using them. Think, for example, of the screen of your smartphone, which requires your undivided gaze when you press on its smooth surface.
As a result, “touch screen” is a misnomer, says Rachel Plotnick, associate professor of cinema and media studies at Indiana University Bloomington, and author of the 2018 book “Power Button: A History of Pleasure, Panic, and the Politics of Pushing,” the definitive history of buttons. Such interfaces would be more accurately described as “sight-based,” she says.
The hazards of burying many of a vehicle’s controls inside touch-screen menus that need drivers to look at them have become so obvious that the one European automotive safety body has declared that vehicles must have physical switches and buttons to receive its highest safety rating. Responding to criticism from drivers, Volkswagen has pledged to bring back physical controls for certain oft-used features, such as climate control.
Newer electric vehicles from BMW Mini are bristling with physical controls. To make it so drivers never have to take their eyes off the road, industrial designers at Mini put into their vehicles a user-customizable head-up display that drivers can navigate using buttons and a scroll wheel on the steering wheel, says Patrick McKenna, head of product and marketing at Mini USA. These controls can also be accessed through the vehicle’s round touch screen, and via a voice assistant. The entire point of the vehicle’s interfaces is redundancy, safety and a reduction in distractions, he adds.
Satisfying switches and clicky keyboards
The switch back to physical interfaces is also, in many ways, a vibe shift. With touch screens ubiquitous, what was once viewed as luxurious is becoming tacky. Physical controls, done well, now signal the kind of thoughtfulness and exclusivity once attached to the original iPhone.
Take the knobs on the induction range from Copper. Made of walnut, they let cooks know, without looking, the level of heat they’ve set a burner to—just like physical knobs on a gas range. This is deliberate, says Calisch, who admits that in the past he’s put capacitive-touch sensors on other electronics he’s designed.
Physical controls are effective in part because of our sixth sense, known as proprioception. Distinct from the sense of touch, proprioception describes our innate awareness of where our body parts are. It is the reason we can know the position of all our limbs in three-dimensional space down to the precise position of the tips of our fingers.
Making good physical interfaces isn’t just about the utility of engaging our sense of touch; the big button comeback is also about joy. Think of the satisfying heft of the volume knob on a hi-fi stereo, or the way a proper ergonomic keyboard can make typing seem less of a chore.
A good example of this sense of fun is the hand crank on the side of the Playdate portable video game system, which also includes a familiar, plus-shaped D-pad and two buttons. Putting a controller that works like the crank on an old coffee grinder onto a gadget resembling the original Gameboy is about whimsy, but also introduces new game mechanics that would otherwise be cumbersome or even impossible on other devices, says Greg Maletic, director of special projects at Panic, the company that makes the Playdate.
Makers of musical instruments have always understood the importance of physical controls. Teenage Engineering, the Swedish consumer-electronics company Panic partnered with to make the Playdate, makes a variety of synthesisers bristling with a dizzying array of buttons, sliders and knobs.
Once you know what to look for, it becomes apparent that this kind of design thinking is showing up all over the place, and that adding physical controls back to a device ignominiously stripped of them can unlock new kinds of interaction and utility.
E-readers have begun adding back page-turn buttons. While Amazon has abandoned such buttons in its Kindles, competitors from Kobo, Nook and Boox all now offer models that include them.
Similarly, Apple—whose 2007 launch of the iPhone ushered in a touch-screen era—is adding a surprising variety of buttons back to devices that previously seemed on a trajectory to have none at all.
It restored the physical function keys atop the keyboards on its MacBook Pro computers in 2021, after replacing them with much fanfare in 2016 with a touch-screen strip that it touted as the Touch Bar. Apple boasted that restoring physical keys brought “back the familiar, tactile feel of mechanical keys that pro users love.”
The push to re-physicalise interfaces has even led to an unexpected side gig for Dr. Plotnick, the academic authority on buttons. Companies are tapping her to consult on how to improve their physical controls. At its heart, these consultations—which include advising on the function of potentially lifesaving buttons on medical devices—are about making interactions with machines less intimidating and more intuitive.
“You know, there’s often a lot of skill behind button pushing—even though it seems like the simplest thing in the world,” she says.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Self-tracking has moved beyond professional athletes and data geeks.
