Lamborghini Unveils Exclusive ‘All Terrain’ Huracán Sterrato at Milan Design Week
3 min
Limited to just 12 units, these exclusive models have been creatively designed with unique colors by Lamborghini’s Ad Personam studio and Centro Stile. The designs draw inspiration from four different landscapes perfectly suited to the Huracán Sterrato: snow, sand, off-beat tracks, and arid deserts.
The grand reveal was presented by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, at the Segheria of Tanja Solci in Milan. This venue, renowned for its artistic restoration vision, served as the ideal backdrop to present the distinctive characteristics of these vehicles. Each car, reflecting the forces of nature, stood against a meticulously designed setting representing the environments that influenced their liveries, such as rocks, deserts, and forests.
A Fusion of Nature and High-Performance Engineering
“The Huracán Sterrato disrupted the super sports car landscape from the moment of its launch,” said Stephan Winkelmann. “The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes.”
The NEVE model captures the icy tones of the tundra, while SABBIA reflects the warm, neutral tones of desert sands and green cacti. BOSCO is inspired by forest trails, mimicking the hues of trees and moss, and TERRA evokes the earthy colors of moorlands and arid landscapes.
Each vehicle boasts a matte black roof and bonnet cover, complemented by 19” Morus matte black forged rims, color-matched calipers, and additional lights. The interiors are equally bespoke, featuring dark chrome, carbon twill with Alcantara, laser engraved Sterrato graphics, and an Ad Personam plaque that echoes the external livery.
The All-Terrain Sterrato is ideally Lamborghini in its dynamic abilities and its capacity to surprise with the unexpected, stated Design Director Mitja Borkert. The Sterrato concept, refined by our Centro Stile and Ad Personam departments, highlights the car’s multifaceted character and adventurous personality.
Italian Elegance and Advanced Engineering
During the Milan event, attendees not only witnessed the unveiling but also enjoyed a Michelin-starred Italian culinary experience, inspired by the diverse terrains the Sterrato embraces. The evening also included a display of a 3T bicycle, inspired by Lamborghini super sports cars, fragrances from Culti, and a demonstration of Tod’s iconic Gommino loafer, showcasing the art of Italian craftsmanship.
All 12 cars have been pre-sold to select clients across Lamborghini’s main commercial regions of the Americas, Europe, the Middle East, Africa, and the Asia-Pacific, as part of a broader production run of 1499 vehicles which began delivery in 2023.
“The Sterrato concept proved itself from the moment it was first unveiled, endorsed not only by awards won, media and customers acclaim, but from its resounding commercial success with all units immediately sold out,” said Chief Commercial and Marketing and Officer, Federico Foschini. “Limited series that demonstrate Lamborghini’s competence in personalization through our Ad Personam studio are an important part of our business model, with Milan Design Week the perfect forum to present this capsule edition.”
The Sterrato’s engineering includes a 5.2-liter V10 engine delivering 610 CV and 560 Nm of torque, complemented by a 7-speed dual-clutch transmission and electronically controlled all-wheel drive. Designed for optimal performance on varying surfaces, it accelerates from 0 to 100 km/h in just 3.4 seconds, with a top speed of 260 km/h, embodying the thrill of driving both on and off the road.
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The G80 Sport makes its entrance, displaying dynamic design details and elevated automative capabilities.
2 min
Juma Al Majid LLC, the exclusive dealer for Genesis in the UAE, has launched the G80 – a cutting-edge luxury sedan. Merging tradition with innovation, this model embodies Genesis‘ relentless pursuit of superior design, state-of-the-art technology, and unmatched luxury.
The new G80 marks a significant milestone in introducing Korean automotive excellence to the UAE, highlighting the brand’s commitment to providing exceptional experiences.
Meticulously crafted, the redesigned G80 adheres to the ‘Athletic Elegance’ design philosophy synonymous with Genesis. This luxury vehicle features refined details and cutting-edge specifications, combining comfort and style to elevate every driving experience to new heights.
“The debut of the all-new G80 in the UAE market propels our vision to converge advanced technology and refined elegance”, stated Suliman Al Zaben, Director of Genesis, UAE. “This launch is a step forward for Genesis in the UAE market and strengthens our efforts to offer ultimate luxury, innovation, and unique design to our incisive customer base.”
With a new dual-mesh design, the G80’s exterior enhances the sophisticated appearance of the Two-Line Crest Grille, paired with iconic Two-Line headlamps featuring Micro Lens Array (MLA) technology. This highlights Genesis’ commitment to harmonizing advanced technology with elegant design. The five 20-inch double-spoke wheels exude a dynamic aesthetic, resembling sleek aircraft lines, complementing the car’s parabolic side profile. Rear diffusers conceal mufflers adorned with distinctive V-shaped chrome trim inspired by the Crest Grille, embodying an eco-conscious ethos in today’s technology-driven era.
The G80 reinforces Genesis’ design philosophy in its interiors, inspired by the uniquely Korean concept of the Beauty of White Space, integrated with state-of-the-art technology to create cosmetic brilliance for users. The 27-inch-wide OLED display seamlessly combines the cluster and AVN (Audio, Video, Navigation) screen in a horizontal layout, extending to the center fascia, showcasing its flair for innovative technology. The touch-based HVAC (Heating, Ventilation, and Air Conditioning) system offers ease of control, while the redesigned crystal-like Shift By Wire (SBW) ensures a comfortable grip, infusing a sense of luxurious convenience.
With its dual-layered Crest Grille and expanded air intakes, the G80 Sport package delivers a dynamic and sporty spirit. Exclusive interior options, such as a D-cut steering wheel and carbon accents, enhance its sporty allure. Equipped with Rear Wheel Steering (RWS) and Electronic Limited Slip Differential (E-LSD), the G80 Sport 3.5 twin turbo model is built for stable control during high-speed maneuvers.
Fitted with advanced safety and convenience features, this luxury sedan includes Remote Smart Parking Assist 2, Lane Following Assist 2, and a Fingerprint Authentication System. The three-zone HVAC system provides customized climate control for all passengers. With two powertrain options – a 2.5 turbo engine delivering 300 horsepower and 43.0 kgf·m of torque, and a 3.5 twin turbo engine producing 375 horsepower and 54.0 kgf·m of torque – superior driving dynamics ensure a silent and luxurious driving experience.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
