Ramadan 2024 Trends: Online Shopping and Bargain Seeking
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With the approach of the holy month of Ramadan, consumer behaviors are noticeably shifting towards more online shopping, altered shopping hours, a keen eye for deals, and a greater openness to trying new products, as highlighted in recent findings by GoDaddy.
Selina Bieber, GoDaddy’s Vice President for International Markets, emphasizes the importance of understanding these consumer shifts for businesses aiming to leverage the unique sales opportunities during this Ramadan. She advises businesses to adapt their strategies to resonate with cultural nuances and changing consumer preferences to thrive during this period.
Key consumer behavior changes during Ramadan include:
– Enhanced Online Shopping: The guide notes that with the adoption of shorter working hours, consumers find themselves with limited time to visit physical stores before breaking their fast, leading to a spike in online shopping activities.
Google’s data from 2022 highlights a significant 61 percent increase in e-commerce sales in the UAE during Ramadan.
– Changes in Shopping Hours: The adjustment to working hours shifts the peak times for online shopping to between 11 AM and 6 PM, with the highest activity observed from 2 PM to 3 PM.
– New Product Trials: Research indicates a heightened willingness among consumers to explore new products during Ramadan, with over 78 percent of survey participants expressing an interest in trying new brands.
– Bargain Hunting: Offers and discounts are key drivers of consumer purchases during Ramadan, with over 95 percent of shoppers prioritizing affordability and indicating that discounts significantly influence their purchasing decisions.
– Socially Responsible Purchasing: Reflecting Ramadan’s spirit of generosity, consumers are more likely to support businesses that engage in charitable activities and make donations, according to GoDaddy’s research.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
The G80 Sport makes its entrance, displaying dynamic design details and elevated automative capabilities.
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Juma Al Majid LLC, the exclusive dealer for Genesis in the UAE, has launched the G80 – a cutting-edge luxury sedan. Merging tradition with innovation, this model embodies Genesis‘ relentless pursuit of superior design, state-of-the-art technology, and unmatched luxury.
The new G80 marks a significant milestone in introducing Korean automotive excellence to the UAE, highlighting the brand’s commitment to providing exceptional experiences.
Meticulously crafted, the redesigned G80 adheres to the ‘Athletic Elegance’ design philosophy synonymous with Genesis. This luxury vehicle features refined details and cutting-edge specifications, combining comfort and style to elevate every driving experience to new heights.
“The debut of the all-new G80 in the UAE market propels our vision to converge advanced technology and refined elegance”, stated Suliman Al Zaben, Director of Genesis, UAE. “This launch is a step forward for Genesis in the UAE market and strengthens our efforts to offer ultimate luxury, innovation, and unique design to our incisive customer base.”
With a new dual-mesh design, the G80’s exterior enhances the sophisticated appearance of the Two-Line Crest Grille, paired with iconic Two-Line headlamps featuring Micro Lens Array (MLA) technology. This highlights Genesis’ commitment to harmonizing advanced technology with elegant design. The five 20-inch double-spoke wheels exude a dynamic aesthetic, resembling sleek aircraft lines, complementing the car’s parabolic side profile. Rear diffusers conceal mufflers adorned with distinctive V-shaped chrome trim inspired by the Crest Grille, embodying an eco-conscious ethos in today’s technology-driven era.
The G80 reinforces Genesis’ design philosophy in its interiors, inspired by the uniquely Korean concept of the Beauty of White Space, integrated with state-of-the-art technology to create cosmetic brilliance for users. The 27-inch-wide OLED display seamlessly combines the cluster and AVN (Audio, Video, Navigation) screen in a horizontal layout, extending to the center fascia, showcasing its flair for innovative technology. The touch-based HVAC (Heating, Ventilation, and Air Conditioning) system offers ease of control, while the redesigned crystal-like Shift By Wire (SBW) ensures a comfortable grip, infusing a sense of luxurious convenience.
With its dual-layered Crest Grille and expanded air intakes, the G80 Sport package delivers a dynamic and sporty spirit. Exclusive interior options, such as a D-cut steering wheel and carbon accents, enhance its sporty allure. Equipped with Rear Wheel Steering (RWS) and Electronic Limited Slip Differential (E-LSD), the G80 Sport 3.5 twin turbo model is built for stable control during high-speed maneuvers.
Fitted with advanced safety and convenience features, this luxury sedan includes Remote Smart Parking Assist 2, Lane Following Assist 2, and a Fingerprint Authentication System. The three-zone HVAC system provides customized climate control for all passengers. With two powertrain options – a 2.5 turbo engine delivering 300 horsepower and 43.0 kgf·m of torque, and a 3.5 twin turbo engine producing 375 horsepower and 54.0 kgf·m of torque – superior driving dynamics ensure a silent and luxurious driving experience.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
