The Digital Transformation in the Arab World | Kanebridge News
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The Digital Transformation in the Arab World

Thu, Feb 15, 2024 3:25pmGrey Clock 2 min

Digital transformation is a key element in the strategic planning of Arab countries focused on preparing for the future and achieving sustainable development based on economic prosperity, social enthusiasm, and distinguished national goals.

Strategic initiatives such as the ‘Saudi Vision 2030,’ ‘Egypt Vision 2030,’ ‘Jordan 2025,’ ‘Oman Vision 2040,’ ‘Morocco 2035,’ and ‘Kuwait 2035’ present a comprehensive and ambitious framework for implementing a wide range of projects in different sectors. However, these initiatives remain subject to continuous enhancement, showcasing their adaptability and capacity for evolution.

At its core, digital transformation refers to the integration and adoption of digital technologies across all work domains, fundamentally altering the operation of various sectors and the way they provide added value.

The Arab Vision for Digital Economy initiated in December 2018 in Abu Dhabi, significantly drove these digital transformation accomplishments, along with the establishment of the Arab Digital University. This comprehensive digital education and professional training platform aims to spread knowledge and science through emerging economies, covering the Middle East, North Africa, and West Africa, underscoring education as the foundational support for governments to construct a brighter future for their population.

However, a recent market report unveiled at the World Governments Summit 2024 highlights that one of the major barriers facing government employees is skill acquisition.

 

Some of the Arab initiatives’ details:

Saudi Vision 2030 emphasizes the important role of technology and innovation in stimulating economic growth and sectoral advancement, with the National Transformation Programme leading the charge in creating the necessary infrastructure and favourable environment for achieving sustainable economic development through digital innovation.

Digital Egypt initiative, launched in 2018, introduced the ‘Digital Egypt Services’ platform, integrating data from over 100 government databases and offering 170 fully automated services, alongside the Digital Egypt Vision for Cross-Border Services 2022-2026 to push sectoral growth.

Oman Vision 2040 identifies ICT as a key stimulant for economic sectors, backed by the National Programme for the Digital Economy, aimed at developing a robust digital economy contributing significantly to the GDP.

Jordan 2025 The Kingdom has crafted a digital transformation strategy aiming to successfully digitizing over half of its government services by 2025. The nation is on a mission to boost the digital sector’s GDP contribution from the current 9.5% to 15%.

Kuwait Vision 2035 underscores digital transformation, adopting smart technologies to enhance the service quality, economic growth, and life quality, alongside the “Masar” initiative to speed up government sector digital transformation.



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“Saudi Summer is Next Door” plans to boost tourism in the Kingdom over four months across seven destinations.

Wed, May 22, 2024 4 min

Saudi Arabia has unveiled its plan to attract international tourists this summer. The strategy includes appealing visa options, complimentary airline tickets for families, a lineup of major events, and opportunities for tax-free shopping.

The initiative, organized under the guidance of Ahmed Al Khateeb, Minister of Tourism and Chairman of the Saudi Tourism Authority (STA), is named “Saudi Summer is Next Door.”

Jeddah

Extensive Summer 2024 Tourism Activities

The initiative will span four months, ending in September, and will be hosted across seven key destinations: Aseer, Al Baha, Taif, the Red Sea, Jeddah, Riyadh, and AlUla.

It features over 550 tourism products and more than 150 specially tailored offers and packages for families and various interest groups including adventure enthusiasts, luxury seekers, and cultural and heritage buffs.

The launch event of the Saudi Summer Program 2024 was attended by notable figures such as Zurab Pololikashvili, Secretary-General of the World Tourism Organization, in addition to more than 250 key partners from both public and private sectors, prominent media personalities, and influential opinion leaders.

Showcasing Global Events and Cultural Richness

This year’s program will also welcome back the Jeddah Season and introduce the Aseer Season, each filled with various activities and events for families. The Kingdom will host several significant events as part of the summer program, including the first Esports World Cup in Riyadh, an eight-week competition featuring top esports athletes, and various boxing tournaments in Riyadh and Jeddah.

During the event, Al Khateeb highlighted the latest global tourism trends, the Kingdom’s growth in the tourism sector, and the record-high tourist numbers that have propelled Saudi Arabia to the top of the UN World Tourism list and the G20 nations list.

Al Baha

Al Khateeb emphasized, “Saudi Arabia is witnessing a transformative period in tourism, driven by our vision to position the Kingdom as a premier global destination. The Saudi Summer Program 2024 is our commitment to showcasing the rich cultural heritage, natural beauty, and unparalleled hospitality that Saudi Arabia offers. “We invite local and international tourists to experience the diversity of our seven unique destinations and take advantage of the exceptional offers and packages designed to create unforgettable memories. “This initiative, supported by our strategic partnerships and groundbreaking efforts like the eVisa and increased flight connectivity, demonstrates our dedication to making Saudi Arabia more accessible and appealing to tourists worldwide. “We look forward to welcoming visitors from all corners of the globe to explore and enjoy the vibrant experiences that await them this summer.”

Zurab Pololikashvili, Secretary-General of the World Tourism Organization, also remarked, “Saudi tourism is witnessing unparalleled development at all levels, achieving great leaps in recent years, which I witnessed during my multiple visits to this hospitable country.”

Riyadh

“Saudi Arabia has global indicators related to the number of tourists, which has qualified it to top the UN World Tourism list of significant tourist destinations.”

“All of these great achievements for Saudi tourism would not have been possible without proper planning by those in charge of the sector in the Kingdom and the great potential it possesses in terms of diverse climates, stunning natural landmarks, and the generosity of Saudi people who are distinguished by their hospitality, raising the ceiling of ambitions for new achievements.”

STA CEO Fahd Hamidaddin said: “While temperatures in the region rise to high levels during summer, temperatures in the highlands of Saudi Arabia in the southern region decrease to the extent that we even witnessed snowfall in Al Soudah yesterday.” “Through the promotional campaign for the Saudi Summer Program 2024, we seek to highlight the uniqueness of our destinations and their climatic, natural, and cultural diversity, along with the exceptional events and activities happening during summer. “This year’s summer program includes more than 550 tourism products and 150 special offers designed in collaboration with STA’s partners, which include attractive offers from hotels, airlines offering free tickets for children in partnership with major travel, tourism, and aviation companies, and exceptional products in the Aseer Season and Jeddah Season like tax-free shopping offers and many new and exciting experiences such as private beaches for tourists and ladies’ beaches.”

“The campaign slogan “Saudi Summer is Next Door” embodies an open invitation to explore the magic of Saudi destinations and their diversity. This diversity is expressed with simple words that reflect the uniqueness of each destination, such as “Closer,” “Cooler,” “More Beautiful,” and “More Affordable.”

The private sector is a very important component of the success of tourism programs and initiatives, and the Saudi Tourism Authority is committed to empowering it by fostering demand for products and offers that align with the aspirations of tourists globally.

The launch of the Saudi Summer Program 2024 marks a period when visiting the Kingdom has become easier, smoother, and safer through measures such as the availability of the eVisa to citizens of 66 countries, a 20 percent reduction in eVisa prices, and a significant increase in the number of weekly flights from

Gulf cities to Saudi summer destinations, now totaling 1,100.

Residents of the GCC can also benefit from the GCC residents visa, which allows them multiple entries and a stay of up to 90 days in the Kingdom over a year. Moreover, the number of hotel rooms available to travelers is set to increase, with an additional 25,000 rooms expected to be added this year.

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