Qatar’s Historical and Cultural Marvels: A Journey Through Time
Qatar is a country rich in history and culture, offering a diverse range of attractions that captivate the imagination of travelers from around the world.
Qatar is a country rich in history and culture, offering a diverse range of attractions that captivate the imagination of travelers from around the world.
From the architectural ingenuity of the Pigeon Towers in the Katara Cultural Village to the strategic might of Al Wajbah Fort, each landmark tells a story of the past and showcases the country’s heritage. This guide takes you on a journey through some of Qatar’s most significant sites, each a testament to the nation’s enduring legacy and cultural vibrancy.

The Pigeon Towers stand out as one of the country’s most fascinating and unique attractions, located within the Katara Cultural Village. These iconic sand-colored pillars, a testament to the brilliance of Islamic architecture, draw both tourists and locals for memorable photographs.
Serving a dual purpose, the towers not only provide a home to thousands of pigeons but are designed to collect their droppings, which local farmers then use as fertilizer. This practice, centuries old, highlights the towers’ historical significance and their enduring contribution to the community.
Al Wajbah Fort

Al Wajbah Fort is one of Qatar’s most valued historical landmarks dating back to the late 18th century. It witnessed central battles between Qatari inhabitants and Ottoman invaders, embedding it deeply in the local consciousness and exploding a profound sense of national pride. The fort, with its robust walls and towering watchtowers, showcases an array of weapons and informative exhibits that narrate its storied past.
Located only 15 kilometers west of Doha, Al Wajbah Fort welcomes visitors free of charge. The striking watchtowers, set against the country’s predominantly flat terrain, serve as a splendid backdrop for photographs that visitors can cherish as memories of their journey to Qatar.

Established back in the late 19th century, the Barzan Towers were constructed with the dual purpose of overseeing the collection of precious rainwater in the valley below and serving as a beacon for astronomical observations, notably to precisely determine the start of Ramadan. The name ‘Barzan’, meaning ‘high place’, appropriately reflects the towers’ towering stature, rising impressively over 16 meters into the sky.
Located just 15 kilometers north of Doha, these towers offer unrestricted public access 24/7, inviting visitors at any time to explore their historical and architectural grandeur. With wide staircases and impressive walls, the site offers unparalleled opportunities for capturing breathtaking views, making it an ideal spot for history enthusiasts.
Al Zubara Fort

Situated nearby the abandoned town sharing its name, Al Zubara Fort stands prominently with its distinctive architectural features, including three large circular towers and a single rectangular tower. Constructed in 1938 by Sheikh Abdullah bin Jassim Al Thani, the fort initially functioned as a coast guard station. Today, it has been repurposed as a museum, offering regular exhibitions that delve into the region’s rich history.
Roughly 105 kilometers from the capital, the site, comprising the remnants of the once-thriving town and the protective fort, has been recognized as a UNESCO World Heritage Site on the northwestern coast of the Qatar peninsula. It offers a captivating destination for a day trip. Visitors are advised to come prepared with snacks and plenty of water, and to be mindful of the limited shade available for break. To ensure a more comfortable exploration, it’s recommended to avoid the peak heat times of midday and early afternoon.
Al Wakrah Souq & Souq Waqif

Exploring the vibrant souqs of Doha offers an unparalleled shopping experience. Souq Waqif, nestled by the scenic Corniche waterfront, is renowned for its intricate network of alleyways packed with traditionally dressed vendors. These merchants showcase an assortment of goods, from spices and perfumes to textiles, with some even specializing in live falcons, highly sought after by Qatari royalty and devoted enthusiasts.
Further south from the city’s heart, Al Wakrah Souq, also known as Al Wakrah Heritage Village, celebrates the rich heritage of Qatari culture. Here, visitors can witness the lively trade of fresh fish and camels, offering a unique glimpse into traditional Qatari life and presenting perfect photo opportunities.
Film City – The Mystery Village Of Qatar

Film City stands out among Qatar’s tourist destinations, masked in mystery and captivating visitors with its tranquil beauty and exceptional desert landscape. This site, significant of ancient Bedouin villages, offers a glimpse into traditional village life in the Gulf region, serving as a remarkable testament to historical lifestyles.
The origins of Film City remain a puzzle; while it is widely thought to have been constructed as a film or television set, the exact reasons for its creation are still a subject of speculation. This uncertainty adds to its allure, attracting curious visitors eager to delve into its mysteries. Over time, Film City has become one of Qatar’s premier tourist spots, celebrated for its unique charm and the intrigue it offers.

Constructed in 1920, Radwani House stands as an enduring landmark of Qatar’s rich history. Originally inhabited by Aki Akbar Radwani and his descendants for nearly seven decades, it now serves as a premier cultural destination for those visiting Qatar, showcasing a remarkable collection of artifacts.
Following the departure of the Radwani family in 1971, the house fell into neglect until a pivotal archaeological restoration in 2007 breathed new life into the property, opening its doors to the public. Visitors to Radwani House can now embark on a journey through Qatar’s past, exploring the kitchen, courtyard, living room, and more, each area offering a glimpse into the nation’s storied heritage.
Two days. One global platform. Biotechnology is no longer a distant promise, it’s actively reshaping healthcare, longevity, and the future of life sciences. The Global Biotech Summit brings together the minds, capital, and innovations driving this transformation. From precision medicine and advanced therapies to breakthrough biotech solutions, this is where global leaders connect, learn, and shape what comes next. Be part of the movement defining the next chapter of biotechnology.
Artificial intelligence is boosting demand for consultants as companies struggle to scale AI across operations, prompting partnerships between OpenAI and major consulting firms such as McKinsey & Company and Boston Consulting Group to accelerate adoption.
The UAE’s tourism sector continues to operate normally despite regional developments, with hotels, attractions, and shopping destinations welcoming visitors under strict safety and quality standards.
Canada has reversed its decision to shut down TikTok’s local unit, allowing the platform to operate under new data protection and safety conditions.
Canada stated that it is formally reversing its decision to shut down TikTok’s unit in the country on national-security grounds.
The decision comes about seven weeks after lawyers acting for the federal government and TikTok Technology Canada agreed to a judge-approved settlement. Under the settlement, Canada agreed to revisit its original 2024 decision to ban TikTok. TikTok had sought to quash the government’s order in court.
This also marks another example of Canada resetting ties with China. The court-approved settlement emerged days after Prime Minister Mark Carney visited China, and struck a trade deal with Chinese leader Xi Jinping regarding reduced tariffs on some Chinese-made electric vehicles and Canadian agricultural products.
TikTok’s Canadian operations are controlled by ByteDance, a Chinese technology company. TikTok has different ownership in the U.S., under a deal structured to prevent the app from being banned for national-security concerns.
Canada’s Industry Minister Melanie Joly said TikTok was being allowed to operate in Canada, subject to conditions focused on protecting Canadians’ data and the safety of children.
In a statement, TikTok said it also agreed to third-party oversight regarding its data-protection measures, and increased support for Canadian artists, especially among the country’s French-speaking and indigenous populations.
“We look forward to investing in new and returning programs that support the thriving ecosystem of Canadian creators, artists and small businesses,” said a TikTok spokesperson, adding that 16 million Canadians visit the social-media app every month.
Canada’s reversal was widely anticipated after the settlement agreement was reached in January. The 2024 decision from former Prime Minister Justin Trudeau applied to TikTok’s business operations in the country. Ottawa did not forbid Canadians from downloading the TikTok app or posting content on the digital platform.
Canada said in late 2024 that banning TikTok’s domestic unit was necessary due to “specific national-security risks” flagged by the country’s intelligence service. Canadian officials never elaborated on what that entailed.
New research suggests that bonuses make employees feel more like a mere cog in a wheel.
The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
Dubai has issued Law No. (3) of 2026 to strengthen building quality, safety and sustainability across the emirate. The law requires owners to obtain a Quality and Safety Certificate, conduct regular maintenance and ensure structural integrity, with Dubai Municipality overseeing implementation through a unified digital system.
In his capacity as the Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, has issued Law No. (3) of 2026 on the quality and safety of buildings in the emirate of Dubai.
Provisions of the Law apply to all buildings across Dubai, including those in private development zones and free zones such as the Dubai International Financial Centre, whether built before or after its enactment.
The Law aims to ensure the quality, safety and sustainability of buildings in Dubai by maintaining structural integrity, ensuring regular maintenance and supporting the safe operation of all systems. It also seeks to enhance occupant comfort, reduce accidents, protect lives and property, and preserve the emirate’s urban identity.
According to the Law, Dubai Municipality is responsible for ensuring building safety and quality by developing a digital management system, maintaining a unified building database, conducting periodic assessments, setting standards for sustainability, and implementing measures and procedures to safeguard buildings, lives, and property. It also oversees maintenance, investigates incidents, applies corrective actions, promotes modern technologies, regulates materials, and manages the digital building portal.
The Law defines the roles of authorities overseeing construction in Dubai, including the Dubai Municipality, along with authorities supervising private developments and free zones such as the Dubai International Financial Centre. It also requires that a Quality and Safety Certificate be issued only after a licensed engineering office or firm conducts a comprehensive inspection and assessment of the building’s structural and technical condition, following the Law’s provisions and related procedures.
According to the Law, the owner of a building, including unit owners under Law No. (6) of 2019 on Joint Property Ownership in Dubai, must obtain a Quality and Safety Certificate after the building’s completion, ensure any defects identified in inspections are corrected, and follow the procedures set by the relevant authority.
Under the Law, building owners must hire a licensed engineering office to assess the building and prepare a technical report for the Quality and Safety Certificate, carry out periodic maintenance for buildings under 20 years old, and fix any defects that threaten structural safety, lives, property, or surrounding buildings. Owners must allow authority inspections, enable repair works, and continue maintenance even after obtaining the certificate. The Law also defines the responsibilities of building management and the engineering office and sets rules for authority inspections to ensure the building meets certification requirements.
The validity of the Quality and Safety Certificate is 10 years for buildings less than 40 years old from the date of their completion certificate, and five years for buildings 40 years or older. The certificate can be renewed for similar periods, with the conditions and procedures for renewal determined by a decision issued by the Chairman of The Executive Council of Dubai (TEC).
According to the Law, in cases where a building is approved for demolition, the rules for vacating tenants set out in Law No. (26) of 2007 on Regulating the Relationship between Landlords and Tenants in Dubai and its amendments apply. Tenants who vacate under this Law have priority to return to the building after reconstruction or completion of maintenance and repairs, at the same rental value agreed in their original lease, unless otherwise agreed by both parties.
Violators of the Law or its decisions face fines from AED100 to AED1,000,000, with repeat offences within two years subject to doubled fines up to AED2,000,000.
Relevant Authorities may also suspend building permits, stop any transactions or approvals related to the building with government or private entities, including the Dubai Land Department, and halt lease certifications for units in the building until the violations are corrected. Imposing fines or administrative measures does not prevent holding the violator accountable under civil or criminal law, and engineering offices or contractors remain responsible for fulfilling their legal obligations.
The Law permits anyone subject to a decision, action, or measure under this Law to submit a written appeal to the Municipality’s Director General or relevant authority within 30 days from being notified. A committee will resolve the appeal within 30 days, and its decision is final.
The Law allows the competent authority to seek help from government bodies, including the police, who must assist promptly.
Building owners, contractors, and engineering offices must comply within one year from the Law’s effective date. The Chairman of The Executive Council of Dubai may extend this deadline if necessary.
The Director General of the Dubai Municipality or relevant authority issues decisions to implement the Law, except those reserved for the Chairman of TEC.
Any provisions in other laws that conflict with this Law are annulled. The Law will be published in the Official Gazette and will take effect 60 days after publication.
Many of the most-important events have slipped from our collective memories. But their impacts live on.
Paine Schwartz joins BERO as a new investor as the year-old company seeks to triple sales.
Parmigiani Fleurier unveils Alta Rosa, a new Tonda PF expression where subtle rose tones meet timeless craftsmanship.
THE ART OF NUANCE AND LIGHT
With Alta Rosa, Parmigiani Fleurier introduces a new expression of the Tonda PF Automatic 36 mm, not as a color variation, but as the continuation of a coherent chromatic and architectural research.
At Parmigiani Fleurier, each new tone is conceived as part of a palette built over time, not a succession of effects, but a disciplined exploration of nuance that gradually defines the Maison’s visual language.
Color is never treated as an applied effect. It is approached with the same care as a caliber: calibrated, contextual, and inseparable from proportion, light and material. Here, time is not conceived as a statement, but as a presence: calm, assured, quietly choreographed.
Alta Rosa belongs to this logic, which underpins every recent interpretation of the Tonda PF collection.
GUILLOCHÉ AS A LANGUAGE OF LIGHT
The rose tone of Alta Rosa is neither decorative nor symbolic. It is conceived as a mineral chromatic field, restrained and composed, designed to evolve according to light rather than dominate it.
The light here is never frontal. It is soft, diffused, almost filtered, as if passing through a veiled atmosphere rather than striking a surface.
From the outset, the Grain d’Orge guilloché of the Tonda PF collection was conceived as a language rather than a motif. A surface designed to receive light, to temper it, and to return it with restraint. In the Tonda PF, guilloché is not ornamentation, but structure; a deliberate way of shaping light so that color, relief and reflection speak together in a coherent horological grammar.
Seen through the sapphire crystal and its anti-reflective treatment, it reveals depth without insistence, enriching the dial while preserving its quiet balance.
What results is not a visual effect, but a sensation, a dial that seems to breathe with the light, revealing its depth only to a patient gaze.
FORM GUIDED BY PROPORTION
Applied 18ct gold rhodium-plated indices and skeletonized deltashaped hands reinforce this philosophy. Reduced to their essential geometry, they ensure legibility while maintaining the dial’s compositional equilibrium.
Housed in a 36 mm stainless steel case, Alta Rosa is defined by proportion rather than presence. Its slim profile and the measured alternation of polished and satin finishes allow light to glide across surfaces rather than fragment them.
On the wrist, this proportion translates into a sense of ease a watch that occupies space without ever imposing itself.
The platinum 950 knurled bezel, emblematic of the Tonda PF collection introduces a discreet precious element, perceptible through touch as much as through sight. A sapphire crystal with
anti-reflective treatment preserves optical clarity, while 100 meters of water resistance ensures everyday usability.
MECHANICAL CONTINUITY
Alta Rosa is powered by the in-house PF770 automatic manufacture caliber, developed and produced within Parmigiani Fleurier’s workshops.
Beating at 28,800 vibrations per hour and offering a 60-hour power reserve, the movement combines reliability with refined finishing. Visible through the sapphire case back, it features Côtes de Genève and hand-beveled bridges.
The skeletonized 22ct rose gold oscillating weight polished and sandblasted subtly echoes the dial’s tonality. Here again, continuity prevails over contrast.
A CONTINUATION OF A COHERENT VISION
Within the Tonda PF collection, Alta Rosa does not represent a stylistic departure. It refines an established language. As with architecture or modern painting, Parmigiani Fleurier approaches
continuity not as repetition, but as coherence, the patient construction of a vocabulary where color, light and proportion evolve together.
The 36 mm format, historically rooted in classical watchmaking, reinforces this approach: a scale chosen for balance and precision, not for trend or gender. With Alta Rosa, this philosophy finds a new tonal expression, emotional yet composed, contemporary yet timeless.
A rose held in suspension. A watch in balance. Time, gently elevated.
Many of the most-important events have slipped from our collective memories. But their impacts live on.
Parts for iPhones to cost more owing to surging demand from AI companies.
Two days. One global platform. Biotechnology is no longer a distant promise, it’s actively reshaping healthcare, longevity, and the future of life sciences. The Global Biotech Summit brings together the minds, capital, and innovations driving this transformation. From precision medicine and advanced therapies to breakthrough biotech solutions, this is where global leaders connect, learn, and shape what comes next. Be part of the movement defining the next chapter of biotechnology.
The landscape of global health and life science is set for a seismic shift as the first-ever Global Biotechnology Summit prepares to open its doors on June 10–11, 2026, at the Beach Rotana, Abu Dhabi.
Positioned as a powerful engine for transformation, the Summit represents a defining moment for the biotechnology sector, where visionary science converges with strategic investment and global collaboration. Far beyond a traditional conference, GBS serves as a dynamic platform built to accelerate scientific breakthroughs, cultivate cross-border alliances, and unlock high-impact opportunities across biotechnology, precision medicine, advanced therapeutics, and next-generation health innovation.
“The Global Biotechnology Summit is where we stop talking about the future and start building it. This isn’t just about discovery; it’s about the delivery of hope and health on a global scale.”
Industry Titans: The Confirmed Top Speakers
The Summit proudly announces its first lineup of confirmed industry leaders, representing some of the most influential institutions driving global healthcare transformation:
These distinguished leaders will spearhead high-impact discussions on biotechnology advancement, AI integration in healthcare, regulatory evolution, translational research, strategic partnerships, and the commercialization of cutting-edge innovation.
By the Numbers: A Global Gathering of Influence
The Global Biotechnology Summit is expected to convene:
A Platform Where Science Meets Strategy
GBS is built to bridge innovation with investment, research with regulation, and ambition with execution. It will provide a high-level B2B platform for governments, multinational corporations, biotech startups, venture capital firms, academic institutions, and healthcare providers to collaborate and drive tangible outcomes.
From advanced genomics and sustainable biomanufacturing to digital health ecosystems and next-generation therapeutics, the Summit will spotlight the technologies and partnerships redefining the global biotechnology sector.
Organized by Resolute Market Intelligence, the Global Biotechnology Summit (GBS) is poised to emerge as the region’s premier biotechnology gathering with a strong international footprint.
Secure your place today and position yourself at the forefront of global biotechnology innovation, register now at Submit Your Enquiry | Global Biotech Summit 2026
For further information and partnership inquiries, please contact: info@globalbiotechexpo.com,+971 52 226 9761 | +44 203 929 2043
Many of the most-important events have slipped from our collective memories. But their impacts live on.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Artificial intelligence is boosting demand for consultants as companies struggle to scale AI across operations, prompting partnerships between OpenAI and major consulting firms such as McKinsey & Company and Boston Consulting Group to accelerate adoption.
Artificial intelligence initially threatened to replace consultants. Now, it is giving them a boost—at least for a little while.
AI’s biggest competitors are leaning on the McKinseys of the world to solve a problem for them: Businesses aren’t using AI to the fullest extent. Yet, getting AI deeper into business operations is where the big money is.
Among nearly 2,000 employees surveyed by McKinsey last summer, about two-thirds said their organizations hadn’t started scaling AI across the enterprise. More than half of nearly 4,500 chief executives polled by PricewaterhouseCoopers late last year said they had seen no significant financial benefit from AI so far.
OpenAI and Anthropic have been striking deals with consultants to help promote the use of their technology. In deals reached with McKinsey, Boston Consulting Group, Accenture and Capgemini, OpenAI engineering teams will work alongside those firms’ consultants. Anthropic, meanwhile, announced a deal with Deloitte last year to develop industry solutions; it works with other firms, too.
“All the firms are tying themselves up with one or the other, trying to figure out who’s best to be with,” says Bill Achtmeyer, chairman at Acropolis Advisors, who sold his strategy consulting firm Parthenon to EY in 2014.
OpenAI’s Frontier platform helps companies build, deploy and manage AI agents. The company’s team of 70 so-called forward-deployed engineers work closely with companies on how to use the platform for specific needs. Now, the consulting companies will help businesses shape strategy, integrate the AI systems and redesign their workflows around the technology.
For example, Colin Jarvis, OpenAI’s global head of forward-deployed engineering, points to a large European bank where OpenAI is working with one of the consulting firms. The team considered eight use cases for Frontier, including functions related to credit risk and voice capabilities. (News Corp, owner of The Wall Street Journal, has a content-licensing partnership with OpenAI.)
The partnerships with consultants aim to bridge the gap between what AI can potentially do and what it is used for today.
But the firms work with many AI companies and systems, not just with OpenAI. Accenture recently struck an agreement with Mistral AI. Anthropic, which has its own ranks of forward-deployed engineers, recently announced new customizable agents for workflows in investment banking and equity research, among other areas.
AI stands apart from previous tech advances because its applications are so broad and many potential uses have yet to be discovered, says Tom Rodenhauser, managing partner of K2 Consulting Research, which tracks the industry.
AI work has increased demand for consultancies, he says. His firm’s research found global consulting grew 5.5% in 2025, double the rate of the prior year. Accenture, for instance, disclosed $2.2 billion in new AI bookings in the most recent quarter, a $400 million increase from bookings in the prior quarter.
Forging partnerships with AI companies isn’t consulting as usual. Clients are less interested in paying for a large number of junior associates to collect and synthesize data. Now, more agreements are tied to outcome-based pricing—where a firm is paid partly based on whether a project gets a specified result—rather than how many people they throw at it.
“The way we’ve known consulting over the last 50 years changes pretty dramatically,” says Rodenhauser, who adds that the near-term gains might be short-lived.
At McKinsey, the classic team model has changed to include more engineers, says Ben Ellencweig, a leader at McKinsey’s AI unit, QuantumBlack. Artificial intelligence, he says, “allows us to focus our time on the things that make us as consultants more distinctive.”
BCG views the Frontier partnership as a way to transform how companies actually run.
“We hope this accelerates a shift that was already under way at BCG, helping clients move from isolated AI pilots to full-scale reinvention of workflows,” says Dylan Bolden, a senior partner at BCG.
Still, he says, company bosses will always want input from senior partners on some of the most pressing decisions they face.
Or, as Mo Koyfman, founder at the venture-capital firm Shine Capital, puts it: Companies need a human to hold responsible should anything go wrong.
“They want a throat to choke,” Koyfman says. “They want to be able to pick up a phone and call a human being and say, ‘You screwed me.’ ”
Many of the most-important events have slipped from our collective memories. But their impacts live on.
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
The UAE’s tourism sector continues to operate normally despite regional developments, with hotels, attractions, and shopping destinations welcoming visitors under strict safety and quality standards.
The Ministry of Economy and Tourism said that, in light of ongoing regional developments, the tourism sector in the UAE continues to operate in accordance with directives issued by the relevant authorities, with close and continuous monitoring of various developments.
The Ministry clarified that hotels, resorts, tourist and cultural landmarks, and shopping centres across the country are welcoming guests and providing services within the approved regulatory frameworks, with full adherence to safety and quality standards, reported WAM.
The Ministry added that the concerned authorities are monitoring operational conditions and occupancy levels on a daily basis to ensure the continued smooth delivery of services and to address any challenges that may arise swiftly and efficiently.
The Ministry called on visitors to communicate directly with accommodation establishments or tourism service providers to obtain the latest details regarding reservations or programmes.
The Ministry emphasised that the safety and comfort of visitors remain its top priorities, noting the ongoing close coordination with its partners in the sector to ensure the stability and continuity of the tourism experience in the country in accordance with current circumstances.
For its part, the Department of Culture and Tourism – Abu Dhabi confirmed that hotels, tourist attractions, entertainment experiences, cultural sites, and museums throughout the emirate continue to operate as usual, welcoming visitors and providing services normally.
The Department indicated that it is maintaining continuous coordination with the relevant government authorities to ensure the necessary support is provided to visitors currently in the emirate, as well as to partners, employees, and all members of the local community, thereby enhancing the visitor experience and maintaining the continuity of the tourism sector.
In the same context, entertainment destinations on Yas Island continue to welcome visitors daily, offering a wide range of family activities and experiences, especially during the spring season and the official school holiday period.
The island’s entertainment cities remain open to visitors, including Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, and SeaWorld Yas Island Abu Dhabi. These destinations offer a variety of entertainment experiences suitable for all ages.
These destinations are witnessing a turnout from families keen to take advantage of the official school holiday to visit tourist attractions, museums, and entertainment destinations that offer a variety of programmes and activities combining entertainment, education, and knowledge.
New research suggests that bonuses make employees feel more like a mere cog in a wheel.
Interior designer Thomas Hamel on where it goes wrong in so many homes.
Global AI-first cloud communications platform Infobip has opened a new data centre in Saudi Arabia, enabling enterprises and government entities to run AI workloads locally while meeting strict data sovereignty and regulatory requirements. The move supports the Kingdom’s accelerating digital economy and Vision 2030, offering secure, low-latency infrastructure for AI-driven services.
Global AI-first cloud communications platform Infobip today announced the opening of its new data center in Saudi Arabia, reinforcing its long-term commitment to the Kingdom’s fast-growing digital economy and positioning Infobip as a trusted partner for enterprises and government organizations requiring strict data sovereignty, security and regulatory compliance.
Enterprises across Saudi Arabia are facing increasing data residency and regulatory requirements, particularly in highly regulated sectors such as government, finance, healthcare and large enterprise. At the same time, AI services often face latency and reliability challenges when compute resources and sensitive data are hosted outside the region.
Infobip’s new in-Kingdom data center addresses these challenges by enabling AI workloads to be deployed and run directly within Saudi Arabia, ensuring data remains hosted and processed locally, without being transferred beyond national borders.
Amsal Kapetanovic, Head of KSA at Infobip, comments: “Saudi Arabia is rapidly advancing its digital economy and accelerating its Vision 2030 ambitions, making trusted, in-country digital infrastructure more important than ever. In times of regional uncertainty and heightened geopolitical tensions in the Gulf, having sovereign, locally hosted data centers isn’t just a regulatory convenience; it’s a strategic necessity. With our new data centre in the Kingdom, enterprises and government entities can run AI workloads locally, meet regulatory requirements with confidence, and maintain continuity even during crises, benefiting from secure, low-latency infrastructure that supports innovation at scale while enhancing digital sovereignty and operational resilience.”
By investing heavily in the Kingdom, Infobip is signaling its long-term ambitions in the region while enabling faster, more reliable AI-driven responses across conversational channels and customer engagement services. The new data center will be available for enterprise and public-sector customers across Saudi Arabia seeking compliant, sovereign AI compute and storage within the Kingdom.
The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
Following the devastation of recent flooding, experts are urging government intervention to drive the cessation of building in areas at risk.
Rolls-Royce’s Black Badge represents the marque’s bold alter ego, blending its heritage of craftsmanship with a darker, more rebellious expression of luxury. Introduced to serve a new generation of self-made, expressive clients, Black Badge combines striking aesthetics, enhanced performance and bespoke craftsmanship—redefining modern super-luxury over the past decade.
From the very beginning, Rolls-Royce has been defined not only by elegance, craftsmanship and superlative engineering, but by individualism, rebellion and a willingness to defy convention. This spirit was embodied by the marque’s founders themselves. Although their backgrounds could scarcely have been more different, both Sir Henry Royce and The Hon. Charles Stewart Rolls rejected the limitations of their circumstances in pursuit of greatness.
Henry Royce overcame poverty, illness and a lack of formal education to become one of the world’s great engineers, creating what the media describes as ‘the best car in the world’, and ultimately being knighted for his achievements. Charles Rolls, born an aristocrat and educated at Cambridge University, could have lived a life of privilege. Instead, he chose the danger and discipline of early motor racing and aviation, becoming a pioneer in both. Today, both men would be described as disruptors: visionaries who shaped the world by daring to do things differently.
That same spirit of self-expression and creative defiance has echoed through Rolls-Royce’s history ever since. It found its most contemporary and powerful expression in Black Badge, the marque’s alter ego.
EARLY PRECEDENT: 1928 ROLLS-ROYCE 20 H.P. BREWSTER BROUGHAM
During the ongoing digitisation of the Rolls-Royce archives, marque historians formally documented a motor car whose daring specification anticipated the Black Badge aesthetic by almost a century.
In 1928, a Rolls-Royce 20 H.P. Brewster Brougham was delivered with a striking and highly unusual addition: its Spirit of Ecstasy and radiator grille were finished in black rather than the traditional bright metal. This treatment would have been exceptional at a time when polished chromium symbolised modernity and prestige. Yet this client chose a darker, more assertive expression, anticipating by almost a century the codes that would later define Black Badge.
The motor car was commissioned by J. E. Aldred, a founding financier of Rolls-Royce of America, Inc. Configured for his use in New York during the late 1920s, it reflected the tastes of a new, cosmopolitan generation who expressed their success through bold, progressive design. That sensibility extended beyond the motor car: Aldred later commissioned the landmark Aldred Building in Montreal, a striking Art Deco tower defined by geometric forms and rich, dramatic interiors. His decision to specify a black Spirit of Ecstasy and radiator grille was entirely consistent with this confident, urban aesthetic, which continues to shape Black Badge commissions today.
THE FIRST TRUE EXPRESSION: 1964 ROLLS-ROYCE PHANTOM V
While earlier motor cars anticipated elements of this darker aesthetic, the spirit of Black Badge can be traced to a single, remarkable motor car. In 1964, The Beatles released A Hard Day’s Night, galvanising their status as the most famous band on Earth. That December, John Lennon ordered a new Rolls-Royce Phantom V from R. S. Mead of Maidenhead. He specified that it should be black everywhere, inside and out, including all the brightwork normally finished in chromium or stainless steel. Built by coachbuilders Mulliner Park Ward, his Phantom V was delivered in deep black gloss, including its bumpers and wheel discs. Only the Pantheon grille and Spirit of Ecstasy remained in chrome.
The motor car also featured darkened, reflective Triplex Deeplight glass in the rear doors, quarterlights, backlite and division. Lennon explained why in a 1965 interview with Rolling Stone: “It’s for when you’re coming home late. If it’s daylight when you’re coming home, it’s still dark inside the car. You just shut all the windows, and you’re still in the club.”
Inside, the rear suite was trimmed in black Bedford cord cloth with black nylon rugs, while the front featured black leather. It carried electric aerials for a radio and a Perdio Portarma television, along with seven pieces of black fitted luggage. Reports of a record player, fridge, telephone and even a pull-out bed persist, though these may have been later additions.
This motor car, uncompromising in its subversive intent and unapologetically unique, is now regarded as the spiritual progenitor of Black Badge.
A NEW GENERATION
It would take more than half a century and a technological revolution for this aesthetic to re-emerge as the defining expression of rebellion in luxury. In the early 2010s, a new generation of entrepreneurs began approaching Rolls-Royce. They had built their success at a young age, frequently leveraging new technologies and platforms to completely reshape industries. They projected their influence unapologetically, demanding exquisitely crafted products and uncompromising experiences, but with a dynamic edge and a defiant attitude that reflected their lives, their ambitions and their daring. Their taste defined new codes of luxury: darker in aesthetic, more assertive in character and bolder in design.
As the world’s pre-eminent super-luxury brand, they were naturally drawn to Rolls-Royce, and celebrated the marque’s effortlessly powerful V12 powertrain, commanding design and peerless material palette. Yet, they requested a more disruptive treatment that reflected the personal worlds they were creating: dramatic, expressive and modern.
THE FORMIDABLE ALTER EGO
Crafting an officially sanctioned response to this group was the subject of careful internal debate. It would require the marque to create a dedicated space within the brand for a more daring expression of Rolls-Royce, one that could coexist with its contemporary, classically inspired and globally celebrated identity. The result was Black Badge.
Black Badge motor cars introduced vivid new colours and technical materials, matched by a more powerful, agile and sonorous dynamic character, tailored to self-drivers who wanted to wield the power of a Rolls-Royce themselves, rather than be chauffeured. To signal their commitment to this disruptive group, designers cloaked the marque’s most precious assets – the Spirit of Ecstasy figurine, Pantheon grille and double-R ‘Badge of Honour’ – in black.
Black Badge motor cars were also given a symbol of their own: the mathematical symbol for infinity, marking the birth of a distinct universe within Rolls-Royce. It evokes the seemingly endless surge of power delivered by Black Badge-tuned V12 engines and honours Sir Malcolm Campbell, who piloted the Rolls-Royce-powered Blue Bird K3 hydroplane to a record-breaking 130 mph in the 1930s, carrying the same emblem, and expressing the same audacious spirit.
ENGINEERED DARKNESS
Rolls-Royce designers wished to present this bold new expression of the brand to the world in a signature treatment: one of the motor car industry’s darkest blacks. To create it, 45 kg (100 lbs) of paint was atomised and applied to an electrostatically charged body-in-white before being oven-dried. The motor car then received two layers of clear coat before being hand-polished by four craftspeople to produce the marque’s signature high-gloss piano finish.
At between three and five hours in duration, this operation was entirely unknown in series production, creating a unique and peerless intensity. This depth of darkness also provided the perfect canvas for a bright, high-contrast, hand-painted Coachline.
To match the dramatic coachwork, the marque’s Bespoke Collective of designers, engineers and craftspeople collaborated to develop a process that allows Rolls-Royce hallmarks such as the highly-polished Spirit of Ecstasy and Pantheon grille to be presented in black. Instead of painting these icons, a specific chrome electrolyte was introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish. Its final thickness is just one micrometre – around one hundredth of the width of a human hair. Each of these components was precision-polished by hand to achieve a mirror-black chrome finish before it was fitted to the motor car.
Specially designed Black Badge wheels enhanced the stance and presence of the motor car, signalling a more intense dynamic character. This was enabled through a Bespoke engine tuning that increased the power and torque output from the marque’s signature powertrain. Unique transmission and throttle calibrations to better exploit this increased potency were introduced, the chassis was lowered, reinforced and subtly stiffened, and a distinctive exhaust system that announced Black Badge’s arrival was fitted.
All V12 Rolls-Royce motor cars are equipped with a discreet ‘Low’ button on the gear selector stalk, allowing the driver to hold lower gears when required. In Black Badge motor cars, this existing control was recalibrated to access an additional reserve of power, reflecting the subtle and considered manner in which Rolls-Royce engineers approached this more urgent treatment.
Inside, new materials were developed that reflected Black Badge motor cars’ enhanced dynamism, drawing on technical palettes from the world of aerospace. Rolls-Royce artisans explored surfaces including carbon fibre through an entirely new lens, celebrating its intricate weave as a source of beauty rather than function. It was interlaced with fine threads of aluminium just 0.014 mm in diameter, then finished with six coats of lacquer, cured for 72 hours and hand-polished to a deep lustre.
Mirror-finished metal surfaces were also darkened in line with the Black Badge aesthetic. Interior brightwork, including the marque’s distinctive ‘eyeball’ air vents and Bespoke Audio speaker frets, was treated using a technique called Physical Vapour Deposition, one of the few metal-colouring processes that ensures parts will not discolour or tarnish over time, or with repeated use.
When clients experienced the motor cars for the first time, their response was emphatic: Rolls-Royce had perfectly captured the spirit these individuals wished to project by applying its uncompromising approach to craft to a bold new aesthetic philosophy.
THE BLACK BADGE CANON
The Black Badge legend was established in 2016 with the debut of Black Badge Wraith and Black Badge Ghost at the Geneva Motor Show. The dynamic intent of Black Badge was confirmed almost immediately. At the Goodwood Festival of Speed that same year, a Black Badge Wraith was driven up the rain-soaked hill by racing driver Justin Law and recorded one of the fastest timed runs ever achieved by a Rolls-Royce motor car, placing it among the five quickest road cars of the weekend. In doing so, it outpaced several purpose-built mid-engined sports cars, demonstrating that Black Badge delivered not only visual intensity but genuine dynamic substance.
Black Badge Ghost and Black Badge Wraith were followed by Black Badge Dawn in 2017 and Black Badge Cullinan in 2019. While Black Badge motor cars were often presented in a signature dark treatment, many clients drawn to the marque’s alter ego chose to express it in vividly individual ways. They commissioned notably vibrant exterior hues, either selecting from Rolls-Royce’s prêt-à-porter palette of more than 44,000 colours or creating entirely new Bespoke finishes of their own. Inspirations included a vivid lime green recalling the Australian green tree frog, a luminous red inspired by the blossoms of the ‘Ōhi‘a lehua, and a deep, iridescent purple drawn from the exotic butterfly Rhetus periander.
As the Black Badge universe grew, so too did the experiences that surrounded it. Black Badge ownership came to encompass gatherings and moments that echoed the bold, disruptive spirit of the motor cars themselves, from private night-time driving experiences on closed airport runways and immersive takeovers of underground music venues to highly choreographed handovers staged in dramatic industrial settings.
This culminated in the launch of Black Badge Spectre, with a highly exclusive fleet of clandestine motor cars. Following the launch of Spectre, clients made clear that they were eagerly anticipating its Black Badge counterpart. In response, Rolls-Royce granted a select group early access to these specially commissioned motor cars, ahead of the official reveal in 2025, on the strict condition that their ownership would remain secret – an unprecedented gesture that reflected both the confidence of the marque and the discreet, rebellious spirit of these clients. Their unequivocally positive response to Black Badge Spectre, and the motor car’s daring treatment that had been developed in their image, provided strong validation of the most powerful Rolls-Royce in history.
A DECADE OF INFLUENCE
In the decade since it was created, the disruptive clients for whom Black Badge was conceived have embraced Bespoke with the same conviction that first drew them to Rolls-Royce. They have worked directly with the marque’s designers, engineers and artisans to translate their own unique codes of collecting and connoisseurship into Black Badge motor cars, creating commissions that draw on influences far beyond the traditional luxury canon. These range from vintage video-game culture and collectable sneakers to graffiti art, land-speed records, influential nightclubs, and even the digital economy.
Notable examples of these landmark private collections and private commissions include Black Badge Adamas (2018); Black Badge ‘Neon Nights’ paint trilogy (2020); Black Badge Landspeed (2021); Black Badge Wraith Black Arrow (2023); Black Badge Cullinan ‘Blue Shadow’ (2023); Black Badge Ghost Ékleipsis (2023); and Black Badge Ghost Gamer (2025). This spirit has also extended into the marque’s collectables, with the Cameo desktop sculpture and Rolls-Royce luggage now available in the same subversive treatment.
As Black Badge enters its second decade, the template it has set echoes across the super-luxury sector. Demand continues to grow for ever more expressive interpretations of Black Badge around the world. Rolls-Royce will respond with an expanding portfolio that further intensifies the Black Badge experience for those who continue to shape luxury on their own terms.
Parts for iPhones to cost more owing to surging demand from AI companies.
Kaspersky has uncovered a phishing campaign abusing Google Tasks notifications to steal corporate credentials. By leveraging Google’s trusted domain, attackers bypass email filters and lure victims to fake verification pages. The firm warns this tactic is part of a growing trend and urges stronger vigilance, link checks, and multi-factor authentication.
Kaspersky has uncovered a new phishing scheme that abuses legitimate Google Tasks notifications to trick corporate users into revealing corporate login credentials. By leveraging Google’s trusted @google.com email domain and notification system, attackers bypass traditional email security filters and exploit users’ trust in familiar services.
In this campaign, victims receive an authentic-looking notification from Google Tasks with the subject line “You have a new task.” The message creates the illusion that the recipient’s company has adopted Google‘s task management tool, pressuring them to act quickly. The notification often includes elements of urgency, such as a high-priority flag and a tight deadline, to prompt the victim’s immediate response.
Upon clicking the embedded link, users are directed to a fraudulent form disguised as an “employee verification” page, where they are asked to enter their corporate credentials under the pretense of confirming their status. These stolen credentials can then be used for unauthorized access to company systems, data theft, or further attacks.
“Google’s vast ecosystem of services gets exploited by scammers. The scheme with Google Tasks is part of a broader trend observed before and continuing into 2026, where cybercriminals misuse legitimate platforms to distribute scams and phishing. Notifications originating from legitimate domains naturally evade many spam and phishing filters, while the social engineering aspect – making it seem like an internal company process – lowers the victim’s guard,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
To counter this and similar threats, Kaspersky recommends:
Many of the most-important events have slipped from our collective memories. But their impacts live on.
Gen Z’s workplace struggles aren’t about talent — they’re about missed social learning. As remote education and digital communication reshape how young professionals interact, companies face rising turnover, miscommunication, and a growing leadership gap.
The workplace can be a tricky place to navigate. Almost everything we do at work—identifying the experts, managing tough feedback from a boss, figuring out how to work in teams made up of different personalities—comes down to our ability to manage relationships. And to do so, we need savvy social skills.
Most employees acquire those skills over time—by learning from their nonwork relationships, watching how colleagues behave in the office, and by seeing what happens when they stumble in their own workplace interactions.
But the newest workplace generation—Gen Z—is unlike anything we’ve seen. Through a combination of having fewer real-world relationship experiences, spending their education years in remote environments, and learning to communicate largely through asynchronous methods, these 20-somethings have missed opportunities to develop the skills needed to navigate the complex world of work.
The result is that many are woefully unprepared for surviving—let alone thriving—in their jobs.
We already can see what this means for both employees and the organizations that hire them. For one thing young employees are struggling to fit into these organizations. There is a lot of turnover, because new hires who don’t acclimate don’t last long.
What’s more, whether they are pushed out or leave willingly, younger employees often go without a clear sense of what went wrong, so they’ll never get better. And those who do stay often find the experience unfulfilling and frustrating, while their bosses are at a loss, wondering why the new workers just don’t get it.
If the trend continues, we are heading for a crisis: a generation of employees who never become seasoned insiders, incapable of either collaborating or leading. When a generation of workers never acquire the tools they need to lead, the pipeline of leadership falls apart. In time, so too will our organizations.
How did we get here?
Younger generations—young millennials and Gen Z—have grown up in the perfect storm. First, only a little more than half—56%—of them make it to adulthood having had a romantic relationship; that compares to more than 75% for previous generations. And these experiences matter in a lot of ways. Early relationships teach us basic social competencies: how to express emotions, cooperate and forgive, and how and when to compete—all skills we use at work. And as adults, there is a direct link between the ability to communicate well with a romantic partner, and the ability to do the same with a co-worker or boss.
Second, online education has dominated their lives. As of 2025, more college students will learn online than in person. Educational environments are workplace adjacent; within them, we learn how to collaborate with peers in teams, as well as how to network to form study groups and friendships. We also learn how to ask for feedback, like in a meeting with a professor after an exam, and we learn norms like how formal we should be in-person versus over email. It’s tough to learn these things without being embedded in the environment—sitting in lectures, working with peers in multiple settings. When school boils down to video calls and breakout rooms, this form of social learning gets lost.
And finally, younger generations—Gen Z specifically—have learned to communicate in a digital world, sending texts and instant messages instead of interacting in person. This makes them anxious when interactions are unplanned and spontaneous, when they have to participate in high-stakes meetings and react to unexpected feedback and demands from the boss.
This deficit in communication skills shows up in all sorts of ways, subtle and big. Take, for example, an all-too-familiar situation: During a team presentation, your teammates speak over you, and now you’re worried your boss doesn’t know how much you contributed to the project.
First, you need to be willing to resolve it in person and get others to do so. But you have social anxiety about face-to-face conflict, which leads to avoidance.
Second, you need to have observed your team members enough to have an accurate understanding of who to approach: the whole team, one person whom you can trust, or the boss? If you go straight to the boss you might violate a team norm, and turn everyone against you. But remote works makes it hard to know anybody well enough.
Third, if you do confront the team, you need conflict-management skills: How will you approach the problem without putting people on the defensive? Deliver the message poorly and they will likely blame you for the problem.
It’s easy to see how someone who grew up in the perfect storm would struggle with this one. More likely than not, the conflict won’t get resolved.
What should companies do about it?
Leaders need to change how we think about communication for everyone at work with one goal in mind: Make it clear and direct.
First, start by developing new rules and habits that reduce the guessing game for everyone. Organizations have different norms, like whether to be formal to the boss in email but informal in person. Some teams use emojis in their group chats, others don’t (and if you try it, you look weird). Even the insider language we use can change from group to group. People with little experience in organizational settings (or who went to internet school) might not know this. Don’t assume knowledge of these things, but make them explicit. Try creating a list in your teams, and share the list with new joiners.
New research suggests that bonuses make employees feel more like a mere cog in a wheel.
Infobip is launching AgentOS, an AI-native platform that powers autonomous, goal-driven customer journeys. It unifies data, channels, and real-time orchestration across marketing, sales, and support. With 15+ integrated channels, open APIs, and built-in security, AgentOS enables scalable, hyper-personalized engagement with human oversight across industries.
Global AI-first cloud communications platform Infobip, which celebrates its 20th anniversary this year, is set to launch its AI-native fully managed solution AgentOS. The new platform builds on Infobip’s recently launched AI Agents, the intelligent foundation for autonomous customer communications. AgentOS is a major step in Infobip’s evolution from communications platform to intelligent orchestration layer for the AI era, enabling businesses to move from campaigns and workflows to autonomous, goal-driven interactions.
AI communication models enable autonomous customer communications, hyper-personalization and highly engaging content across multiple channels. However, AI agents need a unified view of all customer touchpoints to deliver such benefits. Businesses must eliminate data silos. Yet readiness is low. Few enterprise AI agent projects reach production due to unstructured data and internal barriers. AgentOS overcomes these barriers, operationalizing AI safely and at scale across the enterprise.
AgentOS combines Infobip’s Conversational Customer Data Platform with real-time journey orchestration to deliver one and two-way contextual engagement across all natively integrated channels. The platform unites marketing, sales and support into one AI-native platform to connect every customer touchpoint into a seamless journey. This means fewer disconnected tools, faster execution and measurable improvements in customer conversion, satisfaction and lifetime value.
Infobip’s real advantage lies in its human-in-the-loop model, where AI manages scalability and efficiency, and human specialists intervene to address complex issues, continuously training and refining the AI agents. Retailers and eCommerce companies are at the forefront, delivering hyper-personalized experiences, while healthcare and finance sectors are quickly embracing AI-powered solutions to improve patient care with a strong focus on trust, security, and regulatory compliance.
Moreover, modular components, MCP interfaces, open APIs, and intuitive user interface elements enable fast deployment, integration or standalone use. Brands can start with one use case, enhance customer experience and scale to other use cases quickly. Built-in security and compliance ensure every interaction is trusted, giving enterprises the confidence to automate without losing control. Automation and analytics power hyper-personalized engagement and operational efficiency at scale.
Krešo Žmak, Chief Innovation Officer at Infobip, said: “AgentOS is the control layer where AI agents, data, channels and customer intent come together to decide what happens next in every interaction. It leverages our omnichannel foundation to enable AI agents to operate autonomously across SMS, RCS, email, WhatsApp, voice, and more, adapting in real-time to optimize content, channel and timing based on customer context. With more than 15 natively integrated channels, Infobip is uniquely positioned to deliver agentic AI at scale.”
Infobip has integrated Model Context Protocol (MCP) servers into its platform to provide AI agents with communication superpowers. By creating a universal language where AI agents can interact with third-party systems, Infobip’s MCP servers enable AI agents to book flights, set up two-factor identification and more. No matter if a brand uses an Infobip or third-party agent, they can make the most of Infobip’s global omnichannel communications platform to complete real AI-first customer tasks end-to-end.
The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
Saudi Arabia’s enterprise tech leaders convened at the Digital Transformation Summit KSA 2025, hosted by Exito Media Concepts, to drive AI, data, cybersecurity, and modernization agendas aligned with Vision 2030. From CEO-level AI strategy and ITIL execution frameworks to Zero Trust security and legacy modernization, the summit reinforced the Kingdom’s momentum toward building scalable, secure, and value-driven digital enterprises.
Saudi Arabia’s enterprise technology landscape took center stage as the Digital Transformation Summit KSA 2025 convened the Kingdom’s most influential technology leaders, C-suite executives, and digital innovators for a powerful day of strategic dialogue and collaboration. Hosted by Exito Media Concepts, the summit underscored the Kingdom’s accelerating momentum toward becoming a globally competitive, AI-driven digital economy aligned with Vision 2030.
Bringing together CIOs, CTOs, CFOs, AI leaders, and transformation heads from leading enterprises, the summit served as a high-impact platform where digital ambition met execution. With enterprise AI, data platforms, cybersecurity, legacy modernization, and digital trust dominating the agenda, DTS KSA reinforced its role as a catalyst for strategic enterprise transformation across the Kingdom.
Opening Remarks: Shaping the Kingdom’s Enterprise Tech Future The summit commenced with welcome remarks by Exito Media Concepts, setting the tone for a day focused on leadership accountability in digital transformation. The opening narrative emphasized that in today’s AI-driven economy, technology is no longer a support function, it is the engine of enterprise growth, resilience, and competitive advantage.
Saudi Arabia’s rapid digital adoption, expanding smart city initiatives, and sovereign cloud investments were positioned as clear indicators of the Kingdom’s commitment to building a future-ready digital infrastructure.
Opening Keynote: The CEO’s AI and Digital Growth Blueprint
In the opening keynote, Sameer Joshi, IT Director at SPIMACO, addressed the evolving mandate of CEOs in the age of AI. He highlighted that digital leadership can no longer be delegated; it must be owned at the highest executive level.
The session explored how CEOs must integrate AI enterprise-wide, strengthen data governance frameworks, and foster cultures of innovation aligned with measurable business impact. The discussion reinforced that sustainable digital growth requires leadership alignment, strategic clarity, and governance maturity.
Bridging Strategy and Execution: ITIL and the Enterprise Impact Model
Markus Bause, VP Product at PeopleCert, presented a compelling case for the modern evolution of ITIL as a framework that bridges digital ambition with operational impact. As enterprises adopt AI and data-driven platforms, governance and structured execution have emerged as critical differentiators.
The session demonstrated how ITIL enables scalable AI adoption, strengthens digital trust, and aligns technology initiatives with business outcomes, transforming experimentation into enterprise-wide value.
AI, Agentic Systems, and the Evolution of Workforce Innovation
Nadin Zureikat, Chief Revenue Officer at Elevatus, examined the shift from traditional AI systems to Agentic AI, systems capable of autonomous decision-making and continuous learning. The keynote emphasized how workforce innovation will increasingly depend on intelligent automation, AI-powered talent platforms, and scalable digital capabilities.
Complementing this perspective, Shafi Rasulov of IOMETE explored how AI is fundamentally reshaping enterprise data platforms. From hybrid and sovereign cloud environments to scalable AI-ready architectures, enterprises are rethinking data infrastructure to support advanced analytics and next-generation AI workloads.
Fireside Chat: How the C-Suite Drives ROI in Digital and AI?
One of the summit’s most impactful sessions brought together cross-functional leaders to discuss how organizations can translate digital investments into measurable ROI.
The panel explored common disconnects between CIO, CTO, CFO, and CDO functions and emphasized the importance of unified governance, integrated roadmaps, and shared accountability. The conversation reinforced that scalable transformation requires collaboration between finance, technology, and business strategy leaders.
Modernization as a Strategic Imperative
Legacy systems emerged as a recurring theme throughout the summit. Zahid Farooq of Red Sea Global highlighted how outdated infrastructure can hinder agility, scalability, and innovation. The spotlight session positioned modernization not as a technical upgrade but as a business imperative essential for compliance, cost optimization, and market responsiveness.
Similarly, Mohamed Elkady of OutSystems addressed the rise of AI-powered low-code platforms, empowering enterprises to accelerate development cycles while maintaining governance and architectural integrity.
Cybersecurity in the Age of Quantum Risk
Cyber resilience dominated the afternoon sessions. In the fireside chat titled “From Zero Trust to Quantum Threats,” industry leaders examined the growing complexity of digital risk. The discussion underscored Zero Trust as a foundational framework while also addressing the implications of quantum computing on encryption, infrastructure, and national digital resilience. The consensus was clear, cybersecurity must be embedded into digital transformation strategies from the outset.
The CIO’s Agenda: Enabling Business Value Through Scalable Leadership
The CIO-focused panel highlighted the expanding role of technology leaders as strategic enablers of enterprise growth. Discussions centered around managing tech debt, aligning AI initiatives with real-world business objectives, and redefining IT spend as strategic investment rather than operational expense.
The session reinforced that modern CIOs must balance innovation with governance, ensuring agility without compromising security, compliance, or operational continuity.
Future Forward: AI, Data, and Digital Trust
The closing fireside chat explored the next frontier of AI and digital infrastructure. As enterprises move from proof-of-concept experimentation to production-scale AI deployment, the emphasis has shifted toward high-quality data, secure private AI environments, and trust-by-design frameworks.
Speakers highlighted the importance of embedding ethics, compliance, and cybersecurity into AI architecture from day one, ensuring that innovation is matched with accountability and transparency.
DT50 Felicitation and Closing Reflections
The summit concluded with the prestigious DT50 felicitation, recognizing distinguished technology leaders driving transformative impact across Saudi Arabia’s enterprise ecosystem.
The Takeaway
The Digital Transformation Summit KSA 2025 was more than a conference — it was a strategic convergence of leadership, innovation, and enterprise ambition. Over the course of the day, Saudi Arabia’s technology leaders demonstrated a shared commitment to building scalable, AI-driven, secure, and value-oriented digital enterprises.
As the Kingdom advances toward its Vision 2030 objectives, DTS KSA reaffirmed that the future of enterprise transformation will be defined not just by technology adoption, but by visionary leadership, cross-functional collaboration, and digital trust at scale.
The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
New research suggests that bonuses make employees feel more like a mere cog in a wheel.
When it comes to rewarding workers financially, cash isn’t always king.
Companies frequently give employees monetary bonuses, but a new study suggests that paid vacation time is a perk employers should also consider.
The study’s authors say that while they didn’t explicitly look into whether employees prefer time off, the study found that receiving extra vacation time rather than bonus money makes workers feel less like a mere cog in a wheel and more like people who are recognised and valued as individuals with a life beyond work.
It makes them feel more human, in the researchers’ terms.
And that feeling benefits employers as well as employees, says Sanford DeVoe, a professor at the Anderson School of Management at the University of California, Los Angeles, and one of the study’s authors.
Feeling more human is strongly correlated with higher job satisfaction, greater engagement with work, better relationships with colleagues and less inclination to leave a job, he says.
In one experiment, the researchers asked about 1,500 participants to recall times when they received a monetary bonus or paid time off—all had received both—and how that made them feel.
Participants responded to the question on a 7-point scale, from feeling more like a robot on the low end of the scale to feeling more human on the high end. Monetary bonuses were given an average score of 5.04, compared with 5.4 for paid vacation time.
“While that difference may sound modest numerically, it represents a meaningful psychological shift,” says DeVoe. “It’s the difference between feeling neutral and feeling genuinely seen as a person.”
The authors then sought to better understand why paid vacation time made employees feel more human. In another experiment, about 500 participants were asked to imagine starting a new job where they might be awarded a bonus. Some were told the bonus would be an extra week of vacation, others were told it would be an extra week of pay.
Participants were then asked about their expectations for being able to keep their work and home lives separate in the new job. Those who could hope for a bonus of extra time off expected more separation between their work and personal lives than those whose potential bonus would be extra pay.
They also reported feeling more human on the 7-point scale. This suggested to the researchers that time off makes people feel more human because it creates a clearer psychological distance from work than a monetary bonus.
In a third experiment, the researchers further tested the idea that clear boundaries between work and personal lives were driving their results.
Two hundred participants were told to imagine being on a vacation and receiving two texts, including one from their mother. Half were told the second text was from a friend and half were told the second text was from their boss.
The authors then measured how human participants felt after each scenario. The average score for those receiving a text from a friend was 5.4 on the 7-point scale, compared with 4.16 for those receiving a text from the boss.
The difference in the scores “demonstrates that even minimal work intrusions can undo the psychological benefits of time off,” says DeVoe. “It shows that it’s not just time away that matters—it’s whether work actually lets go.”
All of this is important for employers looking to get the most out of their workers, he says. “For managers concerned with sustainable productivity, giving people uninterrupted time away from work can be a powerful lever.”
Paine Schwartz joins BERO as a new investor as the year-old company seeks to triple sales.
Oman’s Energy Ministry is reviewing mining digital services following meetings with companies, with planned upgrades aimed at improving efficiency and transparency under the Tahawul program.
The Ministry of Energy and Minerals, working with the Oman Chamber of Commerce and Industry, has conducted a series of meetings and field visits with mining companies across several governorates to assess operational challenges and the performance of digital services.
Officials said the initiative covered nine visits to OCCI branches, where companies provided feedback on licensing, applications and transaction processing. Issues raised included service timelines, clarity of procedures and access to online platforms.
The ministry said feedback collected during the visits is being reviewed for inclusion in upcoming development plans, with performance indicators to track improvements. Updates to several mining-related digital services are expected to be rolled out in phases.
The discussions also covered the use of the ministry’s digital platforms, including the Taqa investment portal, which supports tendering and licensing processes in the energy and minerals sectors, as well as other systems supporting supplier registration, emissions reporting and data management.
The initiative forms part of wider government efforts under the Tahawul programme to improve efficiency, transparency and private sector engagement in Oman’s mining sector.
New research suggests that bonuses make employees feel more like a mere cog in a wheel.
Abu Dhabi and Baku sign Twin City Agreement to boost cooperation in mobility, urban planning and sustainable development, strengthening UAE–Azerbaijan ties.
The Department of Municipalities and Transport (DMT) and the Baku City Executive Power have signed a Twin City Agreement to deepen cooperation across urban planning, mobility, public transport and green infrastructure initiatives.
The partnership was signed during an official trip to Baku by Mohamed Ali Al Shorafa, Chairman of DMT, and Eldar Azizov, Head of Baku City Executive Power, building on a shared vision announced during the official visit of President Ilham Aliyev to Abu Dhabi earlier this year. The agreement sets out a commitment by both sides to enhance quality of life and advance sustainability-led urban development.
The signing followed high-level engagements with Azerbaijan’s Ministry of Digital Development and Transport and the AYNA Transport Authority, as well as technical site visits to key infrastructure projects in the capital. Together, they showcased the city’s rapid progress in delivering an ambitious, data-driven mobility transformation program.
Under the Twin City framework, both cities will collaborate on mobility transformation, digital twin and traffic operations, and other aspects of urban planning. It also encourages participation in exhibitions and events, benchmark studies between relevant institutions, and knowledge exchange in various aspects of city management.
The accord establishes clear governance mechanisms with shared key performance indicators, enabling each city to track progress and scale successful initiatives across their respective urban environments.
Commenting on the successful visit, Mohamed Ali Al Shorafa said, “It was a pleasure to visit Baku and reaffirm the strong ties the UAE has with Azerbaijan. This partnership reflects the close friendship between our countries and our shared vision for shaping livable, future-ready cities. Through this agreement, we will leverage collective expertise to drive meaningful long-term progress. In similar global partnerships, we have demonstrated that collaboration accelerates innovation and enhances quality of life.”
During a detailed technical walkthrough of the ‘28 May’ transport hub, named in honor of the country’s Independence Day, the DMT delegation was given the opportunity to examine passenger flows, wayfinding, and universal accessibility.
Furthermore, the group assessed White City, a flagship project within Baku’s Master Plan 2040, to understand how land-use policy and redevelopment align with mobility infrastructure.
Officials also toured Baku’s UNESCO World Heritage Old City to explore best practices in preserving urban environments and pedestrian prioritization.
Abu Dhabi has established other strategic alliances with Shenzhen, where a twinning agreement was signed in January 2024, and Brisbane, where a Sister City relationship has been in place for more than 15 years. These enduring connections demonstrate the Emirate’s ongoing commitment to working with world-class municipalities and city authorities to implement pioneering approaches to elevating livability standards.
The twinning relationship builds on the Comprehensive Economic Partnership (CEPA) and Comprehensive Strategic Partnership between the UAE and Azerbaijan, announced during President Ilham Aliyev’s official visit to Abu Dhabi in February this year.
The UAE accounts for 50 percent of Azerbaijan’s trade with the GCC, with the CEPA agreement expected to contribute $680 million to the nation’s GDP and $300 million to the Azerbaijani economy by 2031.
New research suggests that bonuses make employees feel more like a mere cog in a wheel.