Jonathan Morales Vargas awarded with the esteemed Les Clefs d’Or 'Golden Keys' distinction | Kanebridge News
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Jonathan Morales Vargas awarded with the esteemed Les Clefs d’Or ‘Golden Keys’ distinction

In the heart of Tuscany, the newly opened Borgo San VIncenzo boutique hotel is making headlines for its exceptional concierge service, led by Jonathan Vargas, the hotel’s acclaimed Head Concierge and Experiences Director.

Thu, Mar 14, 2024 10:48amGrey Clock 2 min

Jonathan Morales Vargas has recently been honored with induction into the prestigious Les Clefs d’Or Toscana association, a testament to his unparalleled commitment to service excellence. This award places him among an elite group of 80 concierges across Tuscany and distinguishes him as the sole honoree in the scenic Valdichiana and Val d’Orcia valleys.

Les Clefs d’Or Italia, also known as “Associazione Italiana Chiavi d’Oro,” (The Golden Keys) was established in 1952 as Italy’s premier concierge association, founded on the principles of service and camaraderie. The Tuscan branch, Le Chiavi d’Oro Toscana, has formally welcomed Jonathan into this elite international society, recognizing the world’s most outstanding hotel concierges. To get into the association’s iconic golden keys symbol, candidates must possess years of experience in luxury hotel service, undergo rigorous testing, and demonstrate unparalleled service quality.

Originally hailing from Quito, Ecuador, Morales Vargas pursued studies in Information Systems and Business Administration. At 19, a trip to Italy sparked a deep affection for Tuscany, leading to his relocation and a commitment to mastering the region’s beauty and hospitality art. Starting his concierge career in 2013, Morales Vargas has since aimed to share Tuscany’s allure with visitors, inspired by the very beauty that captivated him two decades prior.

“Becoming a member of Les Clefs d’Or has been a lifelong aspiration, and I am incredibly honored to be among the few members of the organization working in the Tuscan countryside,” said Jonathan Vargas, Head Concierge and Experiences Director of Borgo San Vincenzo. “Along with our dedicated team, I hope to continue providing the highest level of service for our distinguished guests.”

Borgo San Vincenzo – Tuscany

“We are incredibly proud of Jonathan for this remarkable accomplishment. Our mission at Borgo San Vincenzo has always been centered around crafting experience-driven stays and Jonathan and his team are dedicated to making that mission a reality for guests looking to experience Tuscany. The fact that he’s one of the very few concierges with this distinction in the countryside is a testament to his dedication to not only creating these experiences but truly building relationships with guests and with partners in the area,” said Shannon Kircher, founder of Borgo San Vincenzo. “Being granted Les Clefs d’Or status is an exceptional honor, and concierge service at this level requires passion and dedication that really goes to the heart of hospitality.”

Borgo San Vincenzo is committed to designing bespoke guest experiences, offering services like personalized tastings, cocktail classes, and intimate dinners. Guests can enjoy a variety of activities including wine tastings, organic product tastings at local farms, cooking and cocktail classes, and explorations of the region via different modes of transport, ensuring a memorable Tuscan adventure.



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