Pininfarina Reveals Its Radical ‘Luxury Utility Vehicle’ Complete With Glass Dome and 1950s Inspiration | Kanebridge News
Share Button

Pininfarina Reveals Its Radical ‘Luxury Utility Vehicle’ Complete With Glass Dome and 1950s Inspiration

By Jim Motavalli
Thu, Aug 17, 2023 8:02amGrey Clock 3 min

There are many advantages to unveiling high-end cars this week at Pebble Beach this week, where the average attendee will find the vehicles well within their means. And so it is with the venerable Italian coachbuilder-turned-automaker Pininfarina, founded by Battista “Pinin” Farina in 1930.

The PURA Vision design concept to be shown at Pebble was developed in-house at Pininfarina. Most onlookers would call it an SUV, or at least SUV-adjacent, but Pininfarina calls it a Luxury Utility Vehicle (e-LUV). The first design element to capture the eye is the glass dome that sees the door glass and windshield flowing uninterrupted into the roof. The side glass opens up in gullwing fashion but the doors stay put and open in “suicide” fashion, with the rear doors rear hinged to allow easy access to the back seat.

The PURA Vision looks like no other car, or at least no recent one. It sits high on huge 23-inch wheels, with slab sides and a low and aerodynamic “pillbox” upper body that recalls some chopped 1950s customs. And a 1950s design was an inspiration, the Lancia Florida I and II concepts of 1955 and 1957 respectively. The Florida I sedan also had suicide doors and no vertical roof support structure between the doors, known as a “B” pillar. Another inspiration, the gorgeous Pininfarina-designed 1953 Alfa Romeo 6C 3000 Superflow concept, had a similar glass dome roof and a futuristic look. There are very slim horizontal LED lights at the back that extend into the curved rear hatch. The interior is relatively simple, with controls on a console-mounted tablet.

Pininfarina’s Battista Edizione Nino Farina is a tribute to the founder’s race-winning nephew. Pininfarina photo

Dan Connell, the chief brand officer for Pininfarina, describes the car as “beautiful, but in an unexpected form.”

Currently, Pininfarina offers the Batista, a US$2.2 million electric supercar based on the ultra-fast Rimac Nevera, and in the process of developing the PURA Vision, the company “kept the Battista owners and other admirers of the brand close,” Connell says. “We had a private showing for them, and some were skeptical—but their minds were blown by what they saw.”

The company’s second production vehicle, code-named B95, is the first Pininfarina to reflect the PURA Vision design philosophy, Connell says. Details will be revealed during B95’s formal debut at the Quail: A Motorsports on Saturday. It’s sure to be a very exclusive car with a big price tag.

Pininfarina will also have the Battista Edizione Nino Farina on its stand at Pebble. First shown at the Goodwood Festival of Speed in England last July, it’s a special edition of the Battista presented as a tribute to the first Formula One World Champion, Nino Farina, who was Battista Farina’s nephew. Setting it apart are unique paint colors, special gold wheels, and body side graphics. An aluminium door plate celebrates the younger Farina’s racing wins. Only five of the high-end electric cars will be built. It’s the second limited-edition Battista, after the Anniversario model.

Simplicity is the watchword in the PURA Vision’s interior. Pininfarina photo

Pebble Beach is always a parade of new model reveals. The “House of Maserati” is celebrating the 75th anniversary of the GranTurismo (GT) model. Both the electric Folgore GT and the Trofeo versions, powered by a three-litre twin-turbo Nettuno V6, are to be sold in the U.S. Two one-of-a-kind GTs, the Luce and Prisma, will be on display at the Quail. Also seen will be the MC20-based Maserati MCXtrema, with 730 horsepower and a build of just 62 cars. Lotus will be giving rides in the 2024 Emira sports car, the final gas-powered Lotus with both four-cylinder and V6 power. Prices start at US$77,100. Rolls-Royce will show a one-of-a-kind car created for a customer.

Other cars to be shown at Pebble include: the Acura ZDX electric crossover, a “world-first new model” from Aston Martin, the Bugatti Chiron Super Sport Golden Era, the Hennessey Venom Revolution Roadster (with a 17-pound removable carbon fiber hardtop), the world premiere of the new Mercedes-AMG GT, the second Lamborghini electric concept, and the Infiniti QX Monograph Concept.



MOST POPULAR

Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual

Related Stories
Lifestyle
Designing Dreams: David Charette’s fascinating Spaces for Children’s Adventures
Lifestyle
The Bugatti Baby II Type 35 Centenary Edition Honors the Legendary Racing Legacy
Property
AACCI’s Strategic Vision for Enhancing Australia-Arab Trade Relations
Designing Dreams: David Charette’s fascinating Spaces for Children’s Adventures

David Charette has teamed up with CIRCU Magical Furniture to design spaces that capture the essence of childhood wonder.

Tue, May 21, 2024 4 min

This collaboration between David Charette, founder and principal of Britto Charette, and CIRCU Magical Furniture aims to stimulate the imaginations of children, encouraging them to invent their own tales of adventure. Drawing on his extensive travels, Charette believes that journeying through different cultures can spark creativity in young minds.

His latest venture uses a mix of luxury elements and magical themes, incorporating products from CIRCU, Covet House, and other vendors to create unique, enchanting children’s rooms. These spaces are designed to reflect the excitement and mystery of exploring new worlds.

The Sleeping are:

David Charette has transformed a Montreal residence into a magical sleeping area where time seems to pause, and adventures await. Known for its long, cold winters and short days, Montreal served as the perfect backdrop for Charette’s vision of a space that remains warm and bright throughout the year.

Central to the design is the concept of “light and bright,” brought to life using de Gournay‘s hand-painted wall coverings in fresh mint, decorated with flying butterflies. These elements beautifully complement the original shapes of the KOKET Nymph Wall Lamp and the organic curves of the CIRCU Tristen Bed.

Charette’s attachment to the Tristen Bed stems not only from its youthful appeal but also from its ergonomic design, which makes it easy for children to climb in and out of, enhancing both its functionality and charm.

The Bed:

Charette paired the modern lines of the bed with the unique design of the Boca do Lobo Wave Nightstand and the funky style of Delightfull’s Billy Table Lamp. By blending these contemporary pieces with the classic elements in the decor of this luxury kids’ room, Charette has crafted a unique space that breathes a natural breeze of inspiration into any child’s environment.

This combination not only adds aesthetic appeal but also stimulates the imagination, making the room a perfect sanctuary for creativity and dreams.

The seating area:

The room also includes a cozy seating area perfect for young readers. Centred around the CIRCU Dainty Armchair, this space is tailored for kids, with the chair’s delicate structure and elegant design enhancing the room’s charm. Its pink velvet upholstery adds a vibrant pop of color, enriching the room’s palette. To distinctly separate this reading corner from the rest of the sleeping area, Charette chose the Boca Do Lobo Gold Folding Screen from Covet House, which not only adds an element of privacy but also contributes a touch of sophistication to the space.

The Play and Study area:

David Charette aimed to create a space with an “Out of Africa” vibe to spark a child’s imagination and inspire a passion for lifelong adventures and travels. Drawing from fond memories of camping during his own childhood, Charette incorporated a Teepee Tent into the room’s design, allowing children to feel as they are camping in a forest right within their own bedroom.

This nature-inspired theme is beautifully complemented by the Fornasetti wall coverings from Cole & Son and the Filigree Cricket Wall Lamp, which are insect-shaped sconces by Boca do Lobo.

Adding to the ambiance, Charette notes, “The clouds on the ceiling further the idea of camping (in this case “glamping”) and dreaming, and the Circu Cloud Suspension lamps add to the dreamy camping vibe.”

To maintain this adventurous theme, Charette selected the CIRCU NODO Suspension Chair. It not only brings a hint of outdoor fun indoors with an elegant flair but also offers a comfy spot for kids to unwind and lose themselves in their favorite stories.

In his design, David Charette, of Britto Charette, focused on enhancing the sense of freedom and sparking children’s imaginations in their own space. He chose one of his favorite pieces from CIRCU, the Sky Desk, for its playful design and inspirational form. Shaped like an airplane, this desk not only becomes the central feature of playtime but also transforms homework into an exciting adventure. The unique design aims to captivate and motivate young minds, turning everyday tasks into a flight of imagination.

David Charette designed this luxury children’s room with the hope that it would inspire children to dream, play, and develop a deep respect for nature as they embark on their own adventures.

He crafted the room to be “transitional,” capable of evolving with a child from toddler years into adolescence. This design approach not only aims to create a lasting, imaginative space for children but also to show parents the value of investing in unique, high-quality pieces like those from Circu. These carefully chosen items stand out from mass-produced children’s designs, offering both aesthetic appeal and long-term utility.

MOST POPULAR

Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual

0
    Your Cart
    Your cart is emptyReturn to Shop