The Unveiling of Rolls-Royce Cullinan Series II and Its Bold Black Badge Evolution

Initially launched in 2018 as the first vehicle of its kind, the Cullinan set the benchmark for a luxury SUV that combines rugged capability with unparalleled refinement, representing the concept of ‘effortless, everywhere’.

Given the extraordinary success of the original model and its overwhelmingly positive reception worldwide, the development of a new iteration of the ‘Rolls-Royce of SUVs’ was approached with exceptional care. Leveraging half a decade of detailed client feedback, in-house intelligence, and a suite of new technologies, the marque’s team of designers, engineers, and craftspeople have significantly advanced the Cullinan. The latest version, which marks the most comprehensive Series II development in the history of Rolls-Royce, adapts to the evolving preferences for luxury and changing usage patterns while maintaining the core attributes that have bolstered the Cullinan’s exceptional popularity.

The Cullinan has established a new legacy for Rolls-Royce Motor Cars, forged through collaboration with a daring, uncompromising cohort of super-luxury consumers. The Cullinan Series II continues to enhance this legacy, reinforcing the car’s status within the brand. It demonstrates that the marque’s future will continue to be crafted in close partnership with its clients, defined by outstanding modern craftsmanship.

The Series II introduces several significant upgrades:

– A digital interface named SPIRIT and the exclusive members’ app, Whispers.

– The interior features a new Clock Cabinet vitrine that elegantly showcases the Spirit of Ecstasy figurine.

– Innovative use of botanical materials and modern crafting techniques enrich the cabin aesthetics.

– Seats in Duality Twill feature over 2.2 million stitches and utilize up to 11 miles of thread.

– A new seat design inspired by cloud formations over the Rolls-Royce headquarters includes 408,284 perforations, blending art and luxury.

Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars, explains “Since the launch of the first Goodwood-built Rolls-Royce, designers have taken great care to give every model its own distinctive aesthetic universe. Each is based on detailed insights gathered directly from our clients before the motor car is conceived, and throughout its life. Cullinan Series II is born of this approach: more energetic, focused and expressive, in line with the priorities of today’s super-luxury consumers. In its new guise, Cullinan Series II remains effortless, everywhere — faithful to the principles and retaining the qualities that have made this motor car so successful. At the same time, it represents genuine progress and development, based on an evolved appreciation of luxury that adds statement and flourish to Cullinan’s original form.”

Anders Warming, Director of Design,  Rolls-Royce Motor Cars mentioned that the original Cullinan, launched in 2018, was the world’s first super-luxury SUV, fulfilling a unique and exacting brief. From a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque’s peerless comfort and signature ‘magic carpet ride’, regardless of the terrain. It had to be nothing less than the definitive super-luxury SUV —rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations around the world, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio.

Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s own intelligence gathering — including our Private Offices around the world — and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.

The Black Badge Cullinan Series II

In addition, Rolls-Royce has debuted the Black Badge Cullinan Series II, catering to a niche segment of clientele seeking a more dynamic and expressive interpretation of the Rolls-Royce ethos.

The Black Badge variant embodies a bolder aesthetic and an assertive stance, appealing to individuals who prioritize distinctive, avant-garde luxury.

Key features of the Black Badge Cullinan Series II include:

– Unique Black Badge styling with custom exterior and interior details that underscore its edgier personality.

– Advanced digital features like SPIRIT and the Whispers app, specifically tailored to the Black Badge clientele.

– An interior Clock Cabinet vitrine that incorporates the Black Badge Spirit of Ecstasy, symbolizing the model’s exclusivity.

– Enhanced seating with 2.2 million stitches and a new pattern of 408,284 perforations inspired by natural elements.

– The introduction of a 23-inch wheel option, a first for any Black Badge Rolls-Royce, emphasizing its robust and stylish design.

– Retention of the proven performance specs with 600PS and 900Nm torque, ensuring that the vehicle’s power matches its aesthetics.

Commenting on this launch, Chris Brownridge, said “Black Badge Cullinan Series II reflects the changes we’ve seen in our client profile since we first launched this transformative motor car five years ago. Today, self-expression, individuality and boldness are demanded more than ever before – all attributes that form the core of the Black Badge attitude. Our creative response has matched the daring of those who commission these motor cars. The dark, primal elements that are so essential to the Black Badge character are expressed here in extremis and are further amplified by dramatic and assertive coachwork reserved for this disruptive expression of the brand.”

Anders Warming, Director of Design, Rolls-Royce Motor Cars, added that Rolls-Royce’s disruptive alter ego, Black Badge, reached its apotheosis in Cullinan where its assertive and uncompromising attitude appeals to clients who seek the boldest forms of self-expression. Today, the marque presents a clear evolution of this subversive motor car with Black Badge Cullinan Series II.