#SHEdrivesalambo’s Middle Eastern Journey: Empowering Women with Lamborghini
#SHEdrivesalambo has arrived in the Middle East, showcasing a convoy of women embarking on a journey from Dubai to Ras Al Khaimah.
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The event was highlighted by the Lamborghini Urus, the Super SUV of choice among women in the region, with the participants driving over 400 kilometres. Their expedition took them past the UAE’s highest peak and included a stay within the Al Wadi desert’s protected area. The adventure featured winding roads, off-road escapades, magnificent views, and an in-depth exploration of the Lamborghini brand.
A Deep Dive into Lamborghini’s World
Over two days, attendees were immersed in the world of Lamborghini, beginning with workshops on the brand’s innovative, stereotype-breaking ethos and its forward-looking vision. A special session led by Centro Stile, Lamborghini’s design department, shed light on the brand’s global acclaim for the virtually endless customization options available through the Ad Personam program.
The road trip kicked off in Dubai, heading towards Jebel Jais on a spectacular route where the guests enjoyed a meal at Puro 1484, the highest restaurant in the UAE, set 1,484 metres above sea level. With breathtaking panoramic views of Jebel Jais and the surrounding Hajar Mountains, this was a highlight of the journey.
The route concluded with the final 100 kilometres taking them into the Al Wadi desert for off-road driving, culminating in a stay within a 1,235-acre nature reserve where a traditional Arabic dinner was served under the stars.
The Lamborghini Urus S, the centerpiece of the event, exemplified the pinnacle of performance, luxury, and versatility in a Super SUV. Enhanced with a more powerful twin-turbo V8 engine and sophisticated design features, the Urus S provided an unparalleled driving experience, further customizable through a vast choice of color, trim, and design options.
Empowering Diversity and Inclusion
Launched in 2023 in America and now reaching across the globe, the #SHEdrivesalambo initiative underscores Automobili Lamborghini’s commitment to diversity, equity, and inclusion. Paolo Sartori, Regional Head for Automobili Lamborghini in the Middle East and Africa celebrated the event’s success in introducing the Urus S to guests from the region and highlighted Lamborghini’s ongoing efforts to enrich its brand appeal and challenge prevailing stereotypes.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Lamborghini Esperienza Giro 2024 in Langhe, Piedmont
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A three-day super sports car driving experience immersed in authentic Italian culture, the Esperienza Giro brought together Lamborghini super sports car owners from across Europe for an exclusive tour celebrating the picturesque region of Langhe in Piedmont, northern Italy. Participants enjoyed luxurious accommodations, exceptional authentic dining, and an immersive experience of the region’s culture, traditions, and landscapes, during the exclusive VIP experience all organized by Automobili Lamborghini.
Il Boscareto Resort and Spa, nestled between the hills of Serralunga d’Alba, provided a luxurious setting for the guests. Upon arrival, Lamborghini clients were treated to a two Michelin-starred dinner crafted by chef Michelangelo Mammoliti at the Rei Natura restaurant, which embraces the natural elements of the region in both its interior design and cuisine.
The tour covered a total of 488 kilometers over several days, beginning with a drive to the medieval Castello di Prunetto, where guests enjoyed a specially curated hazelnut tasting experience, a regional delicacy. The super sports cars then proceeded to Pico Maccario winery, known for its innovative winemaking techniques, picturesque vineyards, and the historic Cru Cannubi wine: a bottle of which is recognized as the oldest in Italy (dated 1752), and considered one of the most important vineyards in the world. Set in rolling vineyards punctuated with the famous Pico colored pencils, denoting the different varieties of grapes and wines, the Lamborghini owners enjoyed a private tour of the production facilities and a lunch before heading back to Il Boscareto. The day ended at the remote 11th century Castello di Grinzane Cavour, a site of significant importance in Italian history and owned over the centuries by several noble Piedmontese families where guests attended a dinner in a medieval setting entertained by flag-throwers and a falconry performance.
The following day featured an exhilarating drive through mountain scenery with a coffee stop at BAart in Agliano Terme, a village renowned for its Barbera grape winemaking and gastronomy. BAart, located in the deconsecrated Chiesa di San Michele, is a community project that blends contemporary art with traditional regional flavors. The group then visited Castello di Razzano, a historic estate dating back to the 17th century, for a private lunch featuring local products, including the estate’s own olive oil. The day ended with a private dinner at Winery Cecilia Monte, where guests savored typical Piedmontese dishes and participated in a unique workshop using wine as paint.
Heading off on day four the Lamborghini owners arrived at Santuario dei Piloni for a mid-morning stop, in a craggy, rural area famed for its history and traditions; here, participants engaged in a truffle hunting experience with dogs, culminating with a tasting of the finest truffle. The tour concluded with a drive to Pollenzo, an ancient city on the banks of the Tanaro river and the home to the University of Gastronomic Studies. Reflecting the university’s dedication to culinary excellence, guests experienced a private lunch of Piedmontese specialities next door at Scuderie Sabaude, where the king of Italy’s stables once stood. Like each edition of Esperienza Giro, Lamborghini guests in Langhe enjoyed a holistic journey incorporating the exceptional and emotional performance of Lamborghini super sports cars, while celebrating the enduring allure of local cultural experiences, exceptional cuisines and Italian heritage.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
