DHL Express UAE and Advanced Media Partner for Green Logistics

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is set to showcase the emirate’s continued momentum as a globally appealing destination at Arabian Travel Market (ATM) 2025, which opens in Dubai on Monday.

With tourism and hotel figures presenting sustained growth in Q1 2025, Abu Dhabi remains firmly on track to meet ambitious visitor targets for the year ahead, DCT Abu Dhabi said.

Abu Dhabi’s tourism sector is off to a strong start in 2025, welcoming 1.4 million overnight guests in the first quarter of the year. DCT Abu Dhabi’s participation at ATM will highlight Abu Dhabi’s growing popularity as a destination for international visitors, with guest numbers growing in Q1 2025 compared to the same period last year. The emirate drew visitors from top tier targets markets and beyond — with best performing markets including India, China, Russia, the UK, and the USA.

This positive momentum translated into significant gains for the industry, with hotels generating AED2.3 billion ($626 million) in revenue, an 18% increase compared to the same period last year, and revenue per available room (RevPAR) reaching AED484, a 25% year-on-year increase. Hotel occupancy maintained high levels during the period, including in Ramadan, recording 79% across the emirate.

These early indicators reflect that Abu Dhabi’s tourism sector is on track to reach its target of contributing AED62 billion to the economy in 2025, a 13% increase from 2024, and supporting 255,000 jobs across the emirate in 2025. This sustained success reflects Abu Dhabi’s evolving and increasingly distinctive value proposition and offerings, driven by the Abu Dhabi Tourism Strategy 2030.

Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, said: “Our strategic approach to elevating Abu Dhabi as a cultural and tourism destination is delivering tangible results. Sustained investment into data-led destination marketing, diversified programming, a culture-first ethos and ever-improving visitor experience touchpoints have driven robust growth in Q1 2025, building on a strong 2024. As we showcase the offerings of our emirate at Arabian Travel Market, we are focused on strengthening our key partnerships, expanding our global reach, and accelerating progress towards our long-term tourism goals—all while ensuring that Abu Dhabi’s unique cultural identity remains at the heart of everything we offer.”

Growth continues from strong 2024 performance

In 2024, Abu Dhabi’s tourism sector witnessed positive performance across multiple metrics. Last year, the emirate welcomed a 7% year-on-year increase in overall hotel and alternative accommodation guests combined, with international overnight visitors reaching 3.2 million—a 28% year-on-year surge.

Last year, hotel occupancy rates reached 79% across the emirate. This strong demand translated into substantial gains, as total hotel revenue grew by 18.1% year-on-year, generating over AED7.6 billion. RevPAR also climbed by 22%, reflecting the industry’s robust profitability.

Supporting this growth, DCT Abu Dhabi significantly expanded its global marketing efforts, increasing operations from 11 markets in 2023 to 25 markets in 2024, with a focus on emerging regions such as the CIS, APAC, and Eastern Europe.

Home to world-class museums, contemporary art, rich heritage, a diverse culinary landscape, and hospitality rooted in Emirati values, Abu Dhabi has established itself as a destination where culture is reimagined to deliver meaningful impact and experiences.

At ATM 2025, DCT Abu Dhabi will bring this cultural and creative story to life at its experiential stand, welcoming travel trade partners, media, and industry leaders to explore the destination’s latest developments, partnerships, and opportunities.

Now open to the public, teamLab Phenomena Abu Dhabi is a key addition to Saadiyat Cultural District, which will be one of the greatest concentrations of world-leading cultural and educational institutions.

Already home to Louvre Abu Dhabi, the District is growing as an unparalleled community of museums and cultural landmarks, and in 2025 will welcome Zayed National Museum, the national museum of the UAE, and Natural History Museum Abu Dhabi, narrating the story of life on earth and the origins of our universe. Also on track for completion is Guggenheim Abu Dhabi, featuring a global collection of modern and contemporary art that reflects the diversity of cultures and trends from around the world.

The addition of team Lab Phenomena Abu Dhabi reinforces the emirate’s position as a global cultural epicenter, offering visitors a unique and transformative experience while showcasing its commitment to creativity, innovation and cultural collaboration on a global scale.

The Experience Abu Dhabi stand at ATM 2025

Aligned with ATM 2025’s theme of ‘Developing Tomorrow’s Tourism Through Enhanced Connectivity’, the Experience Abu Dhabi stand will showcase key cultural sites and attractions across the emirate, with a focus on Saadiyat Cultural District, a global platform for cultural exchange, and Al Ain Region and Al Dhafra Region, offering visitors a diverse blend of wellness, nature, and adventure.

Organized by DCT Abu Dhabi and located in Sheikh Saeed Hall, the Experience Abu Dhabi stand will offer a program of activations and experiences, joined by 73 key trade and tourism partners from across the emirate, including Etihad, Miral, Yas Island, hospitality representatives, and many more.

Abu Dhabi’s upward trajectory is aligned with the Tourism Strategy 2030, which aims to attract 39.3 million visitors annually, support the creation of 178,000 new tourism jobs, expand hotel capacity to 50,000 rooms, and contribute AED90 billion to the emirate’s GDP by the end of the decade, DCT Abu Dhabi said.

Stock markets in the Gulf were little changed on Sunday as uncertainty surrounding U.S.-China tariff negotiations kept investors cautious, with many awaiting further corporate earnings reports.

U.S. President Donald Trump asserted in an interview published Friday that tariff negotiations were underway with China, but Beijing denied any talks were taking place, the latest in a series of conflicting signals over what progress was being made to de-escalate the trade war threatening to sap global growth.

Saudi Arabia’s benchmark index eased 0.1%, with the country’s biggest lender Saudi National Bank losing 1.4%.

Elsewhere, Saudi Tadawul Group – the owner of the Saudi Exchange – retreated 1.6% following a steep decline in first-quarter profit. In Qatar, the index edged 0.1% higher, helped by a 1.8% rise in petrochemical maker Industries Qatar.

Outside the Gulf, Egypt’s blue-chip index – which traded after a session’s break – gained 0.7%, led by a 0.5% rise in Commercial International Bank.

SAUDI ARABIA fell 0.1% to 11,756

QATAR added 0.1% to 10,269

EGYPT up 0.7% to 31,855

BAHRAIN was flat at 1,901

OMAN rose 0.1% to 4,279

KUWAIT was up 0.1% to 8,487

Swissport is expanding its presence in the Kingdom of Saudi Arabia, launching ground handling operations at seven additional airports as of 1 June 2025. This strategic growth brings Swissport’s network in the Kingdom to 13 airports, reinforcing its commitment to delivering high-quality services across the region.

Swissport International AG, the global leader in airport ground services and air cargo handling, is expanding its presence in the Kingdom of Saudi Arabia by launching ground handling operations at seven additional airports, starting on 1 June 2025. This strategic expansion will bring Swissport’s network in the Kingdom to a total of 13 airports, including new locations in Hail, Al Jouf, Tabuk, Yanbu, Taif, Abha, and Jizan, alongside the existing six airports in Jeddah, Riyadh, Madinah, Dammam, Al-Qassim, and Al-Ula.

This expansion underscores Swissport’s role as one of the main pillars of the Kingdom’s dynamic aviation sector while enhancing service delivery for international airlines. With the addition of seven new stations, Swissport is poised to significantly strengthen its operational footprint in Saudi Arabia—marking a 50% increase in flight handling capacity compared to 2024.

By expanding our footprint across Saudi Arabia, we continue to strengthen our position as a trusted partner for airlines in the region,” says Hamad Alhemede, CEO of Swissport Saudi Arabia. “We are dedicated to providing reliable, high-quality ground services that ensure a consistent, top-tier experience for both airlines and passengers. We extend our sincere thanks to GACA, Matarat, and the Air Connectivity Program for their continued support and collaboration, which have been instrumental in making this expansion possible.”

Initially offering passenger and ramp handling services, Swissport is also exploring the introduction of additional services such as cargo handling, aircraft cleaning, and lounge operations, with the goal of becoming a one-stop-shop for airlines in Saudi Arabia.

“At Swissport, we are proud to be a strategic enabler of Saudi Vision 2030. As the Kingdom aspires to welcome 330 million passengers, we are fully aligned with this bold ambition,” says Dirk Goovaerts, CEO of Swissport for Continental Europe, Middle East, Africa, and India. “By expanding our presence to 13 airports across Saudi Arabia, we are reinforcing our commitment to support the Kingdom’s transformation into a global aviation hub. Our growing footprint places us at the center of this remarkable growth, delivering world-class ground services that enhance the travel experience and help connect Saudi Arabia with the world.”

Swissport’s continued growth in Saudi Arabia is underpinned by strong partnerships with leading global airlines. Among them, Air Arabia—a key regional partner—will serve as the launch customer at several of the new stations. This collaboration enables Swissport to support the airline’s operations across all its destinations in the Kingdom, ensuring consistent, high-quality service throughout the country.

As part of this growth, Swissport plans to significantly expand its workforce in Saudi Arabia. All new roles will be filled locally, reinforcing the company’s commitment to regional employment, and contributing to the economic development of the cities where it operates.

In 2024, Swissport International AG provided best-in-class airport ground services for some 247 million airline passengers (2023: 232 million), welcomed 5.9 million lounge guests (2023: 5.7 million), and handled roughly 5 million tons of air freight (2023: 4.7 million) at 117 air cargo centers worldwide. Several of its warehouses have been certified for pharmaceutical logistics by IATA’s CEIV Pharma and by the British MHRA. At the end of December 2024, the world’s leader in airport ground services and air cargo handling, with currently around 62,000 employees, was active at 279 airports in 45 countries on six continents.

H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defense, and Chairman of the Board of Trustees of the Dubai Future Foundation, launched the Dubai AI Academy, a major new initiative aimed at mainstreaming artificial intelligence (AI) education and advancing its adoption across vital sectors of the economy.

The launch took place during the inaugural Dubai AI Week 2025, held under the patronage of His Highness and organized by the Dubai Centre for Artificial Intelligence (DCAI), an initiative of the Dubai Future Foundation, from 21st to 25th April across the Museum of the Future, AREA 2071 at Emirates Towers, and multiple other locations across Dubai.

H.H. Sheikh Hamdan bin Mohammed said, “Dubai will be the destination of choice for those who are seeking to lead the future of artificial intelligence. We will continue to support impactful initiatives that showcase the promising and diverse applications of AI, and the opportunities it offers to accelerate economic growth and advance progress across government, education, and society.”

The Dubai AI Academy is part of the Dubai AI Campus, the region’s largest dedicated cluster of AI and advanced technology companies, located within the DIFC Innovation Hub. To be developed with the support of the DIFC Academy, the initiative is designed to educate 10,000 emerging and experienced leaders, positioning itself as a leading provider of AI training and certification programs.

The Academy will collaborate with globally renowned academic institutions including Oxford University’s Saïd Business School, Udacity, and the Minerva Project, offering tailored programs that equip participants with the skills required to lead in an AI-enabled world.

Initial offerings will include ‘AI for Civil Service’, targeting government employees, and ‘Leadership in the Age of AI’, focused on strategic decision-making, ethics, and adaptability in complex, tech-driven environments.

By expanding AI education at scale, the Academy will support Dubai’s ambition to double the impact of AI on its GDP and advance its global competitiveness. Training modules will address essential capabilities such as identifying and implementing AI use cases, integrating AI into business strategies, and applying ethical frameworks for responsible adoption.

This initiative aligns with the goals of the Dubai Universal Blueprint for Artificial Intelligence (DUB.AI) and reinforces the emirate’s long-term vision to become a global center for AI, innovation, and technology. The Dubai AI Campus, which launched under the directives of His Highness in 2023, plays a central role in supporting this transformation by providing computing power, business acceleration programs, and a bespoke AI business licensing model.

The Academy also contributes to the objectives of DIFC’s 2030 Strategy, by enhancing talent development within Dubai’s expanding AI, FinTech, and innovation ecosystem. Its establishment is expected to significantly boost productivity within the local workforce and serve as a key enabler for the integration of AI applications in both public and private sectors.

Dubai Sports City has recorded AED 4.7 billion in real estate transactions over the past 12 months, reaffirming its position as one of Dubai’s rising residential communities. The transaction data highlights a strong resurgence in buyer confidence, driven by a combination of strategic location, infrastructure growth, and long-term investment potential.

In April 2025 alone, the community registered over AED 30 million in off-plan sales, highlighting the current interest from both investors and end users. With new residential developments underway, and average gross rental yields reaching 8.2% in Q1 2025, Dubai Sports City is increasingly viewed as a compelling alternative to more saturated Dubai districts.

Offering direct connectivity to Sheikh Mohammed bin Zayed Road, Al Fay Road, Al Khail Road and Hessa Street, the community is home to a diverse residential mix, including apartments, townhouses, and villas, supported by a growing ecosystem of world-class sports amenities. Beyond sports, the community is strategically located with easy access to major entertainment landmarks such as Global Village, Topgolf, Dubai Miracle Garden, and Dubai Autodrome.

Some of the best schools in Dubai are conveniently located in the immediate vicinity of Dubai Sports City, including the Victory Heights Primary School, with the upcoming GEMS School of Research and Innovation set to open in 2025, reinforcing the area’s emergence as an educational hub. The community also benefits from proximity to prominent universities such as the American University in Dubai, Heriot-Watt University Dubai, and Middlesex University Dubai.

Enhancing convenience further, residents are able to enjoy easy access to healthcare facilities at King’s College Hospital and American Hospital, as well as daily essentials with Grandiose and Spinneys nearby. For shopping and leisure, Circle Mall is just around the corner, while Dubai Mall is also easily accessible. The upcoming Dubai Metro Line, expected to be completed by 2029, will provide seamless connectivity across the city, further boosting the area’s long-term investment potential.

LEOS Developments is preparing to introduce its second edition of the Hadley Heights concept in Dubai Sports City, building on the strong performance of its debut project in Jumeirah Village Circle. Hadley Heights 1, set for handover in the coming months, delivered exceptional returns to early investors and quickly sold out. The upcoming project in Dubai Sports City is expected to bring the same design-driven approach to an emerging location aligned with long-term growth and accessibility.

In a time of accelerating digital transformation, the 3rd Cyber First Kuwait Edition took center stage at the Radisson Blu Hotel, Kuwait, bringing together over 300 technology leaders, cybersecurity professionals, and policymakers to address the country’s evolving digital threat landscape and cybersecurity vision. Organized by Events First Group, the conference supports  the new Kuwait Vision 2035 and the nation’s ambitious National Cybersecurity Strategy.

The summit will feature keynote presentations, expert panel discussions, real-world case studies, and an exhibition showcasing cutting-edge solutions. Topics will span AI-powered threat detection, OT/ICS infrastructure security, cloud resilience, Zero Trust frameworks, and national-level collaboration between public and private sectors.

Mr. Abdullah Al Shaheen, Director of Public Relations and Media Department at National Cybersecurity Center said, “This edition of the Cyber First Conference, held under the patronage of the National Cybersecurity Center serves as a platform for business leaders, professionals to come together and exchange experiences, share best practices, and explore the latest developments for security and protection against the rapidly evolving cyber threats and attacks. These challenges require us to remain informed and constantly evolving.”

“The National Cybersecurity Center in the State of Kuwait is working to build an effective system to protect the cyberspace by collaborating with both local and international entities in the field of cybersecurity. This is to create a safe digital environment, while maintaining the trust of technology operators and users. We hope this conference will serve as a gateway to more important meetings and events that focus on cybersecurity,” he added.

“Cyber First Kuwait is a national dialogue and strategic catalyst,” said Shyam Reddy, Partnerships Director. “With Vision 2035 and the National Cybersecurity Strategy serving as our guiding frameworks, this summit brings together government and enterprise to create actionable pathways toward a digitally secure and resilient Kuwait.”

The conference featured keynotes, panels, one-on-one networking sessions, a cybersecurity hackathon, and the Kuwait Cybersecurity Awards, recognizing trailblazers across innovation, leadership, and operational excellence.

The event hosted over 300 delegates, including CISOs, risk management leaders, OT and cloud architects, regulators, leading solution providers, more than 20 sponsors, 15 media partners, and 10 ministries.

As Dubai prepares to become the center of the cybersecurity universe with GISEC Global 2025, two female cybersecurity leaders have emphasized the importance of diversity and attracting more females to the industry to tackle the pressing challenges.

The Middle East and Africa’s largest cybersecurity event returns for its 14^th edition from 6^th to 8^th May at Dubai World Trade Centre, with a key focus on the influential role of women in the worldwide cybersecurity industry. It will be hosted by the UAE Cybersecurity Council, and supported by Dubai Electronic Security Centre, Ministry of Interior and Dubai Police.

A recent report shows that women worldwide account for only 24 per cent of security teams. To help increase this figure and break down barriers in this sophisticated and complex field, GISEC’s Inspire Program returns, spotlighting female leaders who can shape the future of cybersecurity. Featuring a series of sessions highlighting the achievements and insights of female cyber security professionals, it includes keynote speeches, panel discussions and interactive sessions led by distinguished female leaders and changemakers.

The cybersecurity super-connector’s agenda includes dedicated panel discussions and workshops focusing on women, and the event is set to welcome hundreds of experts from around the world. The event’s distinguished list of eight female speakers includes:  H.E. Tigist Hamid Mohammed, Director General at Information Network Security Administration (INSA); Dr. Bushra AlBlooshi, Director of Cybersecurity Governance Risk Management Department at DESC; Francel Margareth Padilla, Female Cybersecurity Leader & Evangelist at Armed Forces of the Philippines, and Pei Ling LEE, Head of Cyber Strategy and Capabilities Development at INTERPOL and others.

Among those taking to the stage is Aarti Borkar, Corporate Vice President of Customer Success and Incident Response for Microsoft’s Security business.

A passionate supporter when it comes to encouraging women to pursue a career in technology, she believes it is crucial that women are given opportunities to leverage their expertise, given the ever-more sophisticated evolution of cyber threats.

She said: “The need for cognitive diversity in cybersecurity is foundational as it’s the only way we can see a situation in a full 360-degree view. It allows us to build more comprehensive programs. We tend to describe cybersecurity in terms of warfare and attack scenarios, whereas security going forward is about analytics, predictive models and proactive protection.

“Organizations need to continue to highlight the importance of diverse and cohesive teams to improve the outcomes we need in the cyber security space and highlight the amazing women that are doing truly innovative work so other females are inspired to follow them. Every action counts towards building a more cognitively diverse workforce.”

Her views come at a time where the advent of AI is helping to strengthen security systems and cyber defences while also presenting potential risks that can benefit cyber criminals.

“Historically, security by obscurity was relied upon, but AI can find everything, necessitating proactive data security measures,” she added. “On the other hand, AI tips the balance between defenders and attackers in favour of the defenders. As AI adoption grows, the relationship between AI and data security becomes crucial. If we employ AI to help us with improving the speed and accuracy of catching incidents early and improving our hunting capabilities it truly changes the game.”

Danni Brooke is another female industry leader attending GISEC Global as a speaker. As co-owner and co-founder of OSINT Group, she brings her expertise in covert operations, intelligence, and cybercrime into the digital world, having spent over a decade undercover, infiltrating some of the UK’s most dangerous criminal organizations.

With a strong commitment to empowering women, Brooke, who is also an award-winning author and a member of the Cybersecurity Board of Advisors, believes human effort is vital to protecting data and information, and that more needs to be done to highlight the different roles available within the industry.

She said: “One of the biggest risks in the future of cybersecurity is the increasing sophistication of social engineering attacks. As technology evolves, so do the tactics used by cybercriminals, who are now leveraging AI, deepfakes, and behavioral analysis to manipulate individuals into unwittingly compromising their own security.

“AI and ML (machine learning) will be crucial in detecting and responding to cyber threats in real time, using behavioral analysis to identify anomalies, prevent attacks, and automate defenses.

“I strongly believe that a human is essential in any threat intelligence operation. While automation plays a critical role in speeding up detection and response, humans are absolutely needed to help plot and piece the data jigsaw together. The ability to interpret patterns, understand context, intuition and make informed decisions is something that machines alone cannot replicate.”

She added: “One of the biggest barriers to diversity in cybersecurity is the misconception that it is purely a technical field. Many people are unaware that cybersecurity encompasses a wide range of roles, including threat intelligence, risk management, policy development, governance and human behavior analysis. Organizations should focus on outreach and education, highlighting these opportunities to attract a more diverse talent pool.”

The three-day GISEC Global 2025 at Dubai World Trade Centre is set to attract over 750 global cybersecurity brands as well as over 25,000 professionals from more than 160 countries. It will feature a packed schedule including thought-provoking debates and engaging discussions as well as all-new OT Security and a National Security Program.

Gentek.ai, a specialist in AI-native enterprise agents, has appointed Argella as its Commercial Partner in the United Arab Emirates. This collaboration reflects the growing demand for agentic AI solutions across the region, as public and private sectors increasingly invest in automation and intelligent systems.
​
The partnership will see Argella support Gentek.ai’s commercial activity across the UAE, including opportunity development, strategic introductions, and go-to-market support for the firm’s AI-native platform.
​
“The UAE has positioned itself at the forefront of applied AI,” said Amar Rajani, Founder of Argella. “With its national AI strategy and rapid adoption of agent-based systems across industries, it’s an ideal market for Gentek.ai’s capabilities. I’m excited to help extend their reach and impact in the region.”

The UAE’s National Strategy for Artificial Intelligence aims to increase the contribution of AI to the country’s GDP to 20% by 2031, underscoring the nation’s commitment to integrating AI across various sectors.​

“Appointing Argella comes at a pivotal moment,” said Pierre Khemdoudi, Co-Founder of Gentek.ai. “As vertical agents move from concept to reality, having an experienced partner on the ground with strategic and technical credibility is essential. Argella brings both regional insight and delivery strength.”​

Later this month, over 200 influential leaders from local and global family businesses will convene in Riyadh for the second edition of World With Purpose KSA 2025 – an exclusive, invitation-only summit taking place on 28 and 29 April at Bab Samhan, a Luxury Collection Hotel, in the historic Diriyah district.

Held under the theme The Purpose Legacy – Where family businesses meet to write the future, the summit underscores the vital role of family enterprises in fostering long-term value, beyond profitability. With family-owned businesses contributing over 70% of the GCC’s GDP, their influence is central to the region’s economic evolution and alignment with Saudi Arabia’s Vision 2030.

Across two dynamic days, World With Purpose KSA 2025 will explore the intersection of  leadership with purpose, foreign direct investment (FDI), technology-led innovation, and sustainable development – three foundational pillars of Saudi Arabia’s transformation into a diversified, knowledge-based economy aligned with Vision 2030.

“Saudi Arabia is increasingly seen as a global hub for innovation, economic growth, and sustainable development,” said Roberta Calarese, Founder and CEO of GHAYA, the organization behind World With Purpose. “This summit offers a platform for visionary family business leaders to explore strategic investment opportunities, foster cross-border collaborations, and contribute to building a more inclusive and prosperous future.”

Summit Highlights

• Day 1: Thought-provoking keynotes and discussions on the legacy of family businesses, their role in shaping global prosperity, and their ability to unlock inclusive economic transformation.
• Day 2: Investment roundtables and technology showcases aligned with Vision 2030, alongside dedicated sessions for women family business leaders as part of the Women with Purpose track.

From curated conversations to immersive cultural experiences, every element of World With Purpose KSA 2025 is designed to reflect the Kingdom’s bold ambition and authentic spirit.

Confirmed Speakers Include:

• Hossam Radwan – CEO, Mohamed Yousuf Naghi Group
• Ramzi Abukhadra – Chairman, UBS KSA
• Bruno Roche – Former Chief Economist, Mars and Founder, Economics of Mutuality
• Piers Cumberlege – Chair, Straightview International and Professor, HEC
• Bolor-Erdene Battsengel – Former Vice Minister of Digital Development and Communications, Mongolia; Strategic Advisor, SpaceX
• Stacey Lawson – Chairwoman, Ygrene Energy Fund
• Prof. De Kai Hkust – Board Member The Future Society
• Prof. Dr Ali Mokdad – Chief Strategy Officer, Population Health, University of Washington
• Dr. Sinuhe Arroyo – Founder and CEO,Orchid.io and Taiger
• Prof. Mohammad Nurannabi – Director Center for Sustainability and Climate Prince Sultan University

“As we build forward, we must remember that in the tapestry of life, great privilege carries profound responsibility,” Roberta added. “Legacy is not about looking back – it is about building forward. World With Purpose KSA 2025 is where bold leaders turn privilege into progress and business into a bridge to a better world.”

Looking Ahead

Building on the momentum of its inaugural edition in 2024, this year’s summit is expected to amplify Saudi Arabia’s global positioning by hosting a growing network of family enterprises, investors, and knowledge partners, including the U.S.-based impact firm 360 One, Global strategy Partner for World With Purpose KSA 2025. The event’s prestigious partners include; National Center for Family Business, the official endorsing partner; BCG as knowledge partner; transport partner, BMW; Enso as the event partner and hospitality partner, Bab Samhan, along with several regional champions.

Sessions will also address broader challenges around environmental sustainability, the future of leadership, artificial intelligence, intergenerational transition, and impact investing, reinforcing the Kingdom’s aspiration to emerge as a global force for purpose-driven progress.

World With Purpose KSA 2025 is more than a summit – it is a catalyst for collective action, global prosperity, and transformative change.

Kilow, a Saudi-born digital health startup, officially launches today, introducing a new, science-backed approach to weight loss. Built by local experts for local needs, the platform offers a seamless, all-in-one program that brings together lifestyle coaching, health tracking, and, where appropriate, access to modern medical treatments like GLP-1 medications.

Designed specifically for the Saudi population, the application is only available in Saudi Arabia and in Arabic, with other languages to be added at a later stage.Kilow helps users lose weight in a safe, sustainable, and personalized way, whether they need expert medical support, habit-building tools, or targeted intervention options.

A One-Stop Shop for Weight Loss in Saudi Arabia

With obesity and chronic lifestyle-related conditions on the rise across developed nations, more people are searching for effective, personalized solutions. Kilow is built to meet that need- in Saudi Arabia, for Saudi lifestyles. The platform removes the friction, guesswork, and overwhelm from weight loss by offering:

• Personalized nutrition, sleep, and exercise coaching
• At-home lab testing and real-time health tracking
• Home delivery of medications and health essentials
  Access to licensed medical consultations and optional GLP-1 medications
• A Saudi-focused lifestyle modification program built for long-term results

Getting started is simple: users download the app, fill in a few health details, and receive a free medical consultation. After approval, they choose from flexible, affordable plans ranging from one to six months.

Homegrown Innovation, Global Experience

Kilow is founded by digital health expert and four-time startup founder Fahed Al Essa, whose career spans five countries and two decades across healthcare, biotech, and digital health. But Kilow is rooted in Saudi Arabia-developed locally, and designed for the unique needs of Saudi users.

“This isn’t just another weight loss app,” said Al Essa. “It’s built by people who understand the Saudi lifestyle and the health challenges we face. For me, Kilow is deeply personal-after years of struggling with my weight, I finally feel like I’ve found a solution that works, and I wanted to share that with others.”

What makes Kilow stand out is its practical, culturally relevant approach to change.

“If you tell someone in the GCC to stop eating rice, they probably won’t. But if you teach them how to eat rice better, that’s where we specialize. We don’t want to overhaul your life. We give you small, practical tools-like having vinegar before your rice meal to reduce blood sugar spikes. Tiny changes. Big effect.”

Looking Ahead

Kilow’s launch comes at a time when Saudi Arabia is placing wellness at the heart of Vision 2030. With regional expansion on the horizon, the company is also preparing to announce its first funding round in the coming weeks.

“We believe Saudi Arabia can lead the future of digital health,” said Al Essa. “With Kilow, we’re proud to show what local innovation can do- meeting real patient needs with real solutions.”

Future product plans include AI-powered meal tracking, personalized real-time coaching based on real-time activity and biometrics, and precision health features such as:

• Genetic and hormonal testing to personalize treatment paths
• Smart meal feedback using wearable glucose and activity data
• Adaptive habit coaching powered by behavioral science
  Voice-guided check-ins to improve engagement and emotional well-being
• Predictive health scoring to identify weight loss plateaus before they happen

Saudia, the national flag carrier of Saudi Arabia, has announced its participation in the 32nd edition of the Arabian Travel Market (ATM), taking place at the Dubai World Trade Centre from April 28 to May 1, 2025.

At ATM 2025, Saudia is set to present its latest advancements in aviation and guest experience innovations. As part of its commitment to enhancing connectivity, bringing the world to the kingdom, and delivering exceptional value aligned with Saudi Vision 2030, Saudia will highlight key initiatives that underscore its strategic focus on global expansion and partnership development. The airline is also expected to announce new partnerships and collaborations that further this vision.

Essam Akhonbay, Vice President of Marketing & Product Management at Saudia, said: “We are thrilled to return to this esteemed global travel event where we can engage with industry leaders and showcase our pioneering achievements. As we continue expanding our global reach through strategic partnerships and innovative guest experiences, we remain committed to providing unparalleled comfort while integrating authentic Saudi hospitality throughout every aspect of travel.”

Building on past successes during previous editions of ATM—including winning multiple ‘Best Stand Design’ awards—Saudia aims high once again this year by unveiling a futuristic premium stand located at Hall 3 within the Saudi Village (Stand ME1930). Visitors can expect an immersive experience featuring new features alongside initiatives reflecting authentic Saudi hospitality intertwined seamlessly throughout every aspect of their journey.

In the UAE, cars are more than just a mode of transport, they’re an extension of personal style. From luxury interiors to cutting-edge tech, vehicle customization has become a booming lifestyle trend, with enthusiasts constantly looking for ways to enhance both form and function.

While many still splurge on performance and visual upgrades, a growing segment of UAE drivers are leaning into smart, budget-friendly enhancements that deliver impact without the premium price tag. One example comes from the UK, where car enthusiast Michael Terry revamped his BMW M240i using an affordable head unit from Temu, saving nearly £1,000 in the process.

Michael had long admired his BMW, but the outdated iDrive system didn’t quite match the modern aesthetic he wanted. The official BMW OEM Retrofit Sat Nav was priced at over £1,095 – too steep for a practical upgrade. That’s when he turned to Temu and found a sleek, portable smart head unit for just £182.

“At first, I thought if you’re going to put tech in a BMW, it has to be top-tier,” Michael said. “But I don’t got millions in the bank account. I needed something that could bring the car into the modern age without blowing the budget,” he added.

True to his petrol head nature, he took matters into his own hands and installed it himself, keeping the original iDrive system intact for flexibility – a bonus for car owners who want innovation without losing factory features.

According to TechSci Research, the UAE’s car accessories market is set for robust growth between 2024–2028, fueled by rising demand for infotainment systems, high-speed internet penetration, and the country’s affinity for tech-savvy upgrades.

With more original equipment manufacturers (OEMs) now offering infotainment in mid and small car segments, personalization is no longer exclusive to luxury vehicles. Platforms like Temu, with their direct-from-factory pricing, make it even more accessible, especially for younger drivers or tech-savvy consumers who value both quality and cost-efficiency.

From Bluetooth-enabled infotainment units to ambient lighting and custom mounts, UAE car owners are now prioritizing features that enhance the driving experience without compromising on aesthetics or safety.

As Michael’s story shows, quality upgrades no longer have to come with a luxury price tag.

“Temu made my dream car feel modern again — without the expensive bill. It works great and looks amazing in the car. For the price, I couldn’t believe the quality,” he said.

In a market that embraces innovation and personal expression, smart upgrades like these are fast becoming the norm, not the exception. For UAE drivers, the road ahead isn’t just about where you’re going — it’s about how good you feel behind the wheel.

Beautyworld Saudi Arabia 2025, the Kingdom’s largest trade show for beauty, hair, fragrance and wellness, returns to the Riyadh International Convention and Exhibition Center (RICEC) from 21 to 23 April – and this year’s edition promises to be more influential than ever before. Blending cutting-edge content, global product discovery, and curated networking – all tailored to one of the world’s most dynamic and fast-evolving beauty markets.

Whether you are a distributor, retailer, salon owner, brand builder or industry expert, here are five unmissable reasons to attend:

1. Next in Beauty: Dive into the trends, ideas, and demos defining the industry’s future in the region and beyond

Beautyworld Saudi Arabia’s signature content platform, Next in Beauty, returns with an expanded three-day agenda blending expert insights with live demonstrations from some of the industry’s most exciting brands.

This year, the Next in Beauty conference covers everything from the rise of Asian beauty trends in the Gulf and AI innovation in retail to the spa and wellness integration, and regulatory updates in the Saudi market.

Alongside thought-provoking talks from speakers from Chalhoub Group, Arabian Oud International, Intertek, Four Seasons Hotel, and from influencer Alice Abdel Aziz, visitors can experience live showcases from brands such as DUOGEL, Provoc Makeup, and The Gel Bottle.

Whether you’re interested in consumer behavior shifts, halal formulation standards, or the latest in beauty tech, Next in Beauty delivers a front-row seat to the conversations and concepts shaping the future of the industry in the Kingdom and beyond.

2.  Nail Arena powered by Sawaya International: A celebration of technique, creativity, and next-gen nail artistry

The Nail Arena powered by Sawaya International, the new segment is a high-energy destination for nail professionals and salon owners looking to elevate their craft. This immersive feature blends live technical demonstrations, and trend showcases from leading international educators and artists. Attendees will gain hands-on insight into the latest techniques, tools and textures in nail design – from sculpting and intricate art to long-wear gel innovation.

This year’s programme includes appearances by world-renowned educators Vu Nguyen and Danny Phung, as well as headline showcases by Gelish and Morgan Taylor, two of the most trusted names in professional nail care. Whether you’re seeking fresh salon inspiration or skill-building with the best in the business, the Nail Arena is the place to discover the future of nails in the region.

3.  A spotlight on Saudi beauty: Local brands, new voices, and a market defining its own identity

As Saudi Arabia emerges as the fastest-growing beauty market in the GCC, it’s not just consumers driving change – it’s founders, formulators and fragrance innovators. Beautyworld Saudi Arabia 2025 offers a rare opportunity to connect directly with the Kingdom’s most exciting homegrown beauty entrepreneurs, many of whom are shaping a new era of modern Arab beauty from within.

This year’s edition features returning favourites like Shifa, Makeover 22, and Mouna’s Signature, alongside breakout brands exhibiting for the first time, including Sedr Al Khaleej Perfumes, Cherry Blossom, Katia, and La Fann Perfumes. These brands offer a perspective that fuses cultural heritage, luxury storytelling, and a deep understanding of Saudi consumers.

For retailers, distributors and investors looking to source differentiated products with regional relevance, this is a chance to discover a new generation of brands before they scale globally.

4. The fragrance capital of the region: where scent meets science, culture and commerce

Few markets are as passionate – or as influential- when it comes to fragrance as Saudi Arabia. At Beautyworld Saudi Arabia 2025, this category takes centre stage through a unique mix of heritage perfumers, global ingredient houses, niche fragrance creators, and packaging innovators. Visitors can explore the artistry behind oud, musk, amber and rose absolutes, alongside modern fragrance layering concepts and made-in-KSA perfume houses making waves on the international stage.

Exhibitors such as Sozio (France), Al Haramain Perfumes (UAE), and emerging Saudi brands like La Fann Perfumes represent the full fragrance value chain – from formulation and compounding to private-label solutions and luxury packaging. Whether you’re in sourcing, retail, or brand-building, Beautyworld Saudi Arabia is a rare opportunity to tap into the region’s deep fragrance heritage with a modern, scalable edge.

5. A global platform at the heart of the Middle East

Beautyworld Saudi Arabia continues to strengthen its role as a truly international exhibition, bringing together leading brands from across Europe, Asia, the Americas and the GCC. From high-performance packaging machinery by Marchesini Group Beauty (Italy) to Brazilian smoothing systems by Floractive, fine fragrance from Sozio (France), and trend-led colour cosmetics from Kara Beauty (USA), the show offers global product discovery with regional relevance. Al Haramain Perfumes (UAE) also returns to spotlight heritage-rich scent profiles that resonate across borders.

Beyond the show floor: business with purpose

Beautyworld Saudi Arabia 2025 is set to be a hub for high-level networking and deal-making, connecting global exhibitors with the region’s leading distributors, retailers, salon owners, and beauty entrepreneurs. With a curated Premium Club programme, a dedicated area for top buyers to connect, and an efficient Business Matchmaking platform, the event facilitates thousands of pre-arranged B2B meetings, helping visitors connect with the right people and drive growth in one of the world’s most ambitious beauty markets.

Beautyworld Saudi Arabia 2025 offers a rare, concentrated opportunity to engage with a wide variety of global suppliers—many of whom are tailoring their ranges specifically for the Kingdom’s evolving beauty market.

Beautyworld Saudi Arabia is one of several Beautyworld exhibitions held around the world, alongside Beautyworld Middle East in Dubai; Beautyworld Japan Tokyo; Beautyworld Japan Osaka; Beautyworld Japan Fukuoka; Beautyworld Japan Nagoya; as well as Beautyworld Central Asia and Beauty Expo in Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

“More and more 911 GT3 customers are opting for the six-speed manual transmission. And more and more often we are asked by these customers how fast a 911 GT3 with manual transmission would be on the Nordschleife,” says Andreas Preuninger, Director GT Model Line. “We have now answered this question and – although we know that the variant with PDK is significantly faster – we drove our official lap time with a manual six-speed gearbox. Even without the automated, super-fast and precise gearshifts of the PDK, and with a conventional instead of electronically controlled limited-slip differential, the new 911 GT3 shaved around 3.6 seconds off the time of its predecessor with PDK.”

On a sunny late afternoon, with an ambient temperature of 12 degrees and a track temperature of 27 degrees, Bergmeister set off on the 20.832-kilometre track in the 375 kW (510 PS) 911 GT3 with Weissach package. As with the official lap of the previous model, the car was fitted with road-legal Michelin Pilot Sport Cup2 R tires (255/35 R20 at the front and 315/30 R21 at the rear).

The goal: fastest lap time in a production car with manual transmission

“When we decided to set the official lap time of the new 911 GT3 with manual trans-mission, we naturally looked at who was at the top of the leaderboard,” says Preuninger. A competitor needed 7:01.300 minutes to complete a lap of the shortened 20.6-kilometre version of the track. This corresponds to a time of around 7:05.800 minutes on the full 20.832-kilometer lap. This was the time to be beaten. Under notarial super-vision, the timer stopped at 6:56.294 minutes for the new 911 GT3, improving on the previous record by more than 9.5 seconds.

Better performance with the same power output

“The new 911 GT3 inspires even more confidence at the limit than the previous mod-el. I was faster in almost every corner,” says Bergmeister, describing the handling of the sports car. “We learned a lot from the 911 GT3 RS, especially with the chassis. The car is much more stable on bumps and over the curbs. And thanks to the eight-per-cent-shorter gear ratio, there is noticeably more drive from the rear axle when accelerating with the same engine power. Even if it would have been a few seconds faster with the seven-speed PDK – with the six-speed manual gearbox I definitely had more to do on the fast lap – and it was therefore even more fun.”

As the GCC rapidly evolves into one of the world’s most influential hubs for luxury hospitality, Campbell Gray Hotels shares its strategic vision for the region’s future. With a focus on design, technology, and sustainability of true service, Chairman Saad Audeh offers a refined outlook on what tomorrow’s hospitality will look and feel like in the UAE, Saudi Arabia, and across the region.

“The GCC is no longer simply catching up, it is leading,” said Audeh. “We are seeing a shift from transactional luxury to experiential intimacy, supported by innovation, thoughtful design, and an emotional connection to place. This is where tomorrow’s hospitality lives.”

The hospitality landscape in the GCC is undergoing a transformation that is not only setting new regional benchmarks but also adding to the global standards. The UAE and Saudi Arabia, in particular, have emerged as symbols of forward-thinking strategy, where hospitality is more than an industry; it is a national identity and economic catalyst. As these nations move from oil-based economies to diversified service ecosystems, hospitality plays a central role in that vision. Meanwhile, Egypt is also developing and evolving at a remarkable pace, with Cairo witnessing a surge of new projects and innovations. The North Coast, in particular, is poised to become the new South of France, signaling Egypt’s rising position in the regional and global hospitality scene.

Traditionally associated with grandeur and five-star opulence, the concept of luxury in the region is evolving into something far more personal and experience-driven. From hot air balloon rides over the desert to AI-powered spa diagnostics and chef-curated dining under the stars, travelers now expect tailored journeys that are immersive, sensory, and rich in story. Cities like Abu Dhabi, Dubai, Riyadh and Jeddah are no longer just destinations, they are experiences in themselves, driven by design, narrative, and a growing emphasis on smart infrastructure.

At the core of this transformation lies artificial intelligence and automation. The future guest journey begins well before check-in, with preferences predicted through data, experiences curated in advance, and environments tuned to personal needs. From facial recognition entry to in-room temperature and lighting synced to guests’ rhythm, tomorrow’s hotel will feel intuitive and anticipatory. AI-powered concierges, automated room service, and intelligent F&B operations will enhance convenience without diminishing warmth.

“The challenge is to embrace technology without losing humanity,” noted Audeh. “True luxury remains in personalized service, in being genuinely understood, and in delivering every experience with soul.”

The guest profile is also changing. International tourists, wellness seekers, business travelers, and digital nomads are arriving with high expectations: seamless connectivity, sustainable living, wellness-forward design, and experiences that reflect local culture. Mid-range and lifestyle hotels are rising alongside five-star icons, proving that hospitality excellence can be inclusive, accessible, and design-forward.

Sustainability is another pillar of the future. Hotels in the GCC will be built not only for beauty but for a purpose. Energy efficiency, smart waste systems, and carbon-conscious construction will become essentials rather than add-ons. Guests are increasingly choosing brands that align with their values, and environmental responsibility is becoming a competitive edge.

Looking ahead to the next five to ten years, Campbell Gray Hotels anticipates that the region’s hospitality sector will be shaped by:

• Full integration of smart technologies and automation across operations
• Deep personalization using AI and guest data analytics
• Modular, sustainable, and wellness-focused design
• Multisensory guest experiences blending culture, food, art, and nature
• Inter-GCC connectivity, enabled by high-speed rail and airline partnerships
• And a new definition of luxury, calm, quiet, curated, and emotionally intelligent

Saudi Arabia, in particular, is poised for explosive growth. With giga-projects like Neom, Al Ula, and the Red Sea Development, the Kingdom is accelerating a transformation that reimagines the guest journey entirely, from ancient heritage to hyper-modern design. Al Ula stands out as a beacon of this new vision, an open-air museum of geological wonder and cultural depth, now evolving into a world-class destination for sustainable luxury tourism.

“Campbell Gray Hotels has always believed that hospitality is about timelessness, character, and human connection,” said Audeh. “In the GCC, that philosophy finds its perfect future home.”

As the region moves boldly into the future, Campbell Gray Hotels reaffirms its commitment to building spaces of soul and significance, where beauty is purposeful, service is intelligent, and every stay becomes a story worth telling.