Lamborghini Unveils Exclusive ‘All Terrain’ Huracán Sterrato at Milan Design Week
3 min
Limited to just 12 units, these exclusive models have been creatively designed with unique colors by Lamborghini’s Ad Personam studio and Centro Stile. The designs draw inspiration from four different landscapes perfectly suited to the Huracán Sterrato: snow, sand, off-beat tracks, and arid deserts.
The grand reveal was presented by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, at the Segheria of Tanja Solci in Milan. This venue, renowned for its artistic restoration vision, served as the ideal backdrop to present the distinctive characteristics of these vehicles. Each car, reflecting the forces of nature, stood against a meticulously designed setting representing the environments that influenced their liveries, such as rocks, deserts, and forests.
A Fusion of Nature and High-Performance Engineering
“The Huracán Sterrato disrupted the super sports car landscape from the moment of its launch,” said Stephan Winkelmann. “The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes.”
The NEVE model captures the icy tones of the tundra, while SABBIA reflects the warm, neutral tones of desert sands and green cacti. BOSCO is inspired by forest trails, mimicking the hues of trees and moss, and TERRA evokes the earthy colors of moorlands and arid landscapes.
Each vehicle boasts a matte black roof and bonnet cover, complemented by 19” Morus matte black forged rims, color-matched calipers, and additional lights. The interiors are equally bespoke, featuring dark chrome, carbon twill with Alcantara, laser engraved Sterrato graphics, and an Ad Personam plaque that echoes the external livery.
The All-Terrain Sterrato is ideally Lamborghini in its dynamic abilities and its capacity to surprise with the unexpected, stated Design Director Mitja Borkert. The Sterrato concept, refined by our Centro Stile and Ad Personam departments, highlights the car’s multifaceted character and adventurous personality.
Italian Elegance and Advanced Engineering
During the Milan event, attendees not only witnessed the unveiling but also enjoyed a Michelin-starred Italian culinary experience, inspired by the diverse terrains the Sterrato embraces. The evening also included a display of a 3T bicycle, inspired by Lamborghini super sports cars, fragrances from Culti, and a demonstration of Tod’s iconic Gommino loafer, showcasing the art of Italian craftsmanship.
All 12 cars have been pre-sold to select clients across Lamborghini’s main commercial regions of the Americas, Europe, the Middle East, Africa, and the Asia-Pacific, as part of a broader production run of 1499 vehicles which began delivery in 2023.
“The Sterrato concept proved itself from the moment it was first unveiled, endorsed not only by awards won, media and customers acclaim, but from its resounding commercial success with all units immediately sold out,” said Chief Commercial and Marketing and Officer, Federico Foschini. “Limited series that demonstrate Lamborghini’s competence in personalization through our Ad Personam studio are an important part of our business model, with Milan Design Week the perfect forum to present this capsule edition.”
The Sterrato’s engineering includes a 5.2-liter V10 engine delivering 610 CV and 560 Nm of torque, complemented by a 7-speed dual-clutch transmission and electronically controlled all-wheel drive. Designed for optimal performance on varying surfaces, it accelerates from 0 to 100 km/h in just 3.4 seconds, with a top speed of 260 km/h, embodying the thrill of driving both on and off the road.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Providing a high-end smart living experience for residents
2 min
In a groundbreaking move, Batelco, a subsidiary of the Beyon Group, has entered a strategic partnership with Grnata, a renowned real estate group, to integrate advanced smart solutions into the Golden Gate residential towers in Bahrain Bay.
The formal agreement was signed at Beyon’s headquarters by Hassan Al Mushaima, Chairman of Grnata Real Estate Group, and Maitham Abdulla, Chief Executive Officer of Batelco, witnessed by representatives from both companies.
This collaboration aims to transform the Golden Gate towers, among Bahrain’s tallest residential structures, into a high-tech haven. Batelco will deploy state-of-the-art technology solutions to enhance residents’ living experience.
A standout feature of this project is the implementation of a bespoke In-Building Solution (IBS), designed to boost wireless signal quality and coverage across all floors, ensuring seamless connectivity. Additionally, cutting-edge video surveillance (CCTV) systems will be installed to enhance security, providing residents with increased peace of mind.
Furthermore, the Golden Gate towers will be equipped with the latest technology systems, enabling residents to remotely control various aspects of their apartments. This includes managing lighting, air conditioning, windows, curtains, and main door access. The system is designed to be future proof, allowing integration with upcoming advancements in home automation, thus ensuring residents benefit from emerging smart home capabilities.
Hassan Al Mushaima, Chairman of Grnata Real Estate Group said: “We are pleased to announce our new strategic partnership with Batelco, Bahrain’s leading telecommunications provider.”
“Batelco’s extensive expertise in smart and digital solutions will be invaluable in equipping the towers with best-in-class connectivity, automation, and intelligent building management solutions. We are excited to leverage Batelco’s innovative capabilities to create a sophisticated and future-ready smart infrastructure for the Golden Gate Towers and provide our customers with the very best modern apartments in the market,” he added.
Maitham Abdulla, Batelco CEO, stated: “We are delighted to partner with Grnata to deliver apartments that match the evolving demands of modern-day living. We are confident that Batelco’s solutions, designed for a contemporary lifestyle, will offer convenience and efficiency, elevating the overall living experience for the Golden Gate towers residents.”
Mr. Abdulla further emphasized, “By integrating the latest smart home features and connectivity throughout the towers, we can provide residents with a lifestyle that is not only luxurious, but also highly convenient, efficient, and secure.” “Batelco is eager to expand its presence within the real estate sector and redefine the standards of contemporary urban living. This partnership with Grnata marks the beginning of an exciting journey, and Batelco looks forward to future collaborations and projects,” he concluded.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
