Mumtalakat and CYVN Holdings Explore Partnership to increase McLaren’s Growth | Kanebridge News
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Mumtalakat and CYVN Holdings Explore Partnership to increase McLaren’s Growth

Prospective deal would see CYVN Holdings bring new capital investment, deep industry expertise and pioneering technology to McLaren.

Press Release
Wed, Oct 30, 2024 1:42pmGrey Clock < 1 min

Bahrain Mumtalakat Holding Company (“Mumtalakat”) and CYVN Holdings (“CYVN Holdings”) announced that they have entered into a non-binding agreement to explore a potential partnership to accelerate the next chapter of McLaren’s growth.

The potential partnership would see CYVN Holdings acquire full ownership of McLaren’s automotive business in addition to a non-controlling stake in McLaren Group.

This transformative investment by CYVN Holdings would bring access to additional capital, advanced engineering expertise and pioneering technology, particularly in the field of electric vehicles. CYVN Holdings’ cross-industry experience, highly specialized team and existing strategic investments in NIO Inc., Forseven and Gordon Murray Technologies also bring potential synergies to complement and enhance McLaren’s product strategy.

This partnership would look to build on McLaren’s highly successful track record in elite motorsport and grow one of the world’s most prestigious range of high-performance vehicles, with an expanding network of over 110 retailers in 30 global regions.

The deal would also align with Mumtalakat’s strategy to optimize, enhance and grow its portfolio, to deliver sustainable long-term financial returns.



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Fintech Week London and Trescon Partner to Launch London FinTech Summit 2025

Fintech Week London is launching the London FinTech Summit on October 6-7, 2025, focusing on investment, regulation, and technology. The event will connect leading financial hubs and strengthen London’s role as a central platform for international fintech dialogue. Key themes include cross-border regulatory alignment, institutional investment in fintech, artificial intelligence, and fintech for good.

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Fintech Week London (FTWL) has partnered with Trescon to launch London FinTech Summit, a premier global platform bringing together financial leaders, investors, policymakers, and innovators to shape the future of fintech. While FTWL continues as the umbrella for a week of finance-focused events in London, the new two-day summit – taking place on October 6-7, 2025 – will be the focal point for driving cross-border collaboration and investment.

The summit aims to connect leading financial hubs including London, New York, Singapore, Dubai, Mumbai, and Hong Kong, with a focus on investment, regulation, and technology. It will reinforce London’s role as a central platform for international fintech dialogue and dealmaking.

A Global Fintech Ecosystem Converging in London

Through its partnership with Trescon, the summit taps into a robust global network of financial institutions, government entities, and innovation leaders.

“London has long been at the centre of financial innovation, and the London FinTech Summit 2025 will cement its role as a critical link between financial capitals,” said Raf De Kimpe, CEO of Fintech Week London. “With Trescon’s extensive international reach, we are creating a summit that brings together the most influential voices shaping the future of finance.”

Trescon, known for its expertise in curating high-impact international fintech and technology summits, will contribute its global ecosystem of investors, regulatory leaders, and industry pioneers.

“Our vision in forging the London FinTech Summit 2025, in partnership with Fintech Week London, is a powerful testament to the UK’s enduring role as a global financial nexus,” said Mohammed Saleem, Founder and Chairman of Trescon. He added, “By uniting the dynamic forces of London, New York, Singapore, Dubai, Mumbai, and Hong Kong, we are not just organising an event but architecting the future of finance. This summit, fuelled by Trescon’s global expertise, will be the crucible where innovation meets regulation and investment, solidifying London’s pivotal position in shaping the next era of financial services worldwide.”

Naveen Bharadwaj, Group CEO of Trescon, added:

“Our mission is to connect financial markets and foster international collaboration. By bringing our network of global investors, policymakers, and fintech innovators to London, the London FinTech Summit 2025 will be a key platform for shaping the next chapter of financial services worldwide.”

International Partnerships and Advisory Leadership

The summit is supported by leading UK institutions and government bodies, including:

Fintech Week London and the London FinTech Summit are supported by Strategic Partners including the London Stock Exchange Group, City of London, Department for Business & Trade, London & Partners, and a global advisory committee. These partnerships will spark key discussions on regulation, investment, and technology, shaping the future of fintech.

What Sets London FinTech Summit Apart

  • Global Participation – Dedicated country and industry pavilions showcasing fintech advancements from major financial markets
  • Investor Roundtables – Connecting fintech start-ups with global venture capitalists and institutional investors
  • Regulatory & Government Engagement – Facilitating cross-border policy discussions with key decision-makers
  • Fintech Innovation Showcases – Highlighting next-generation financial technologies

Backed by Trescon’s expertise in delivering industry-leading fintech and technology summits, including:

  • HODL (formerly World Blockchain Summit) – The longest-running blockchain event series
  • DATE with Tech – A fintech and emerging technology series hosted in India, Saudi Arabia, and Jakarta
  • World Fintech Show – A key platform for fintech innovation and investment

Having successfully managed several government-backed events in the fintech, emerging tech & sustainability space, Trescon delivers a world-class platform that drives meaningful dialogue and advances financial services.

Key Themes & Agenda Highlights

The summit will explore critical trends shaping the future of fintech, including: 

  • Cross-Border Regulatory Alignment 
  • Institutional Investment in Fintech 
  • Artificial Intelligence in Finance 
  • Embedded Payments 
  • Digital Assets & Tokenisation
  • Data, Risk & Fraud 
  • Fintech for Good 

As an international financial powerhouse, London remains at the forefront of fintech innovation and regulatory leadership. London FinTech Summit 2025 will position the UK capital as the definitive global meeting point for fintech and financial innovation.

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The Economic Power of Food Tourism in Egypt

Food tourism is gaining global popularity, with Egypt and India gaining attention for their rich food traditions. Egypt’s unique cuisine can boost its economy, as nearly one-third of travel spending is food-related.

Mon, Jun 16, 2025 5 min

In recent years, food tourism has become a major trend in global travel, reshaping how destinations attract and connect with visitors. Egypt, with its rich and diverse culinary heritage influenced by Mediterranean, Middle Eastern, and African cultures, is uniquely positioned to capitalize on this growing trend.

As international interest in food tourism reaches new heights, Egypt stands at a pivotal moment to showcase its distinctive flavors and culinary traditions. By embracing its food heritage and leveraging modern digital storytelling, Egypt can establish itself as a premier destination for travelers seeking authentic and immersive food experiences.

The Emergence of Food Tourism

Food tourism is traveling to experience the taste of a place in order to get a sense of its culture, according to the World Food Travel Association. Countries like Spain, Egypt, and India have gained attention for their rich food traditions, drawing in travelers seeking authentic and memorable experiences.

Egyptian cuisine is one of the most distinguished in both the Arab world and the Mediterranean, celebrated for its unique flavors and deep historical roots. The country’s culinary identity has been shaped by a rich tapestry of civilizations, including Pharaonic and Graeco-Roman, as well as the Byzantine, Coptic, and Islamic eras. Each has left its mark on Egypt’s food culture.

This diversity is further enriched by Egyptian Bedouin traditions. Bedouins have developed exceptional culinary practices using simple, time-honored methods such as firewood, heated sand, and clay ovens.

Some signature Bedouin dishes include Mebaqbaqa and Kadid in Matrouh, Grisha in Sinai, and Asida across Bedouin communities. This is along with distinctive breads such as Tanour, Sag, and Qarasa. These dishes offer a glimpse into Egypt’s remarkable gastronomic heritage, as highlighted in a Journal entitled ‘Gastronomic Tourism as a Core Tourism Product for Augmenting Cultural Tourism in Egypt’ by Ahmed Adel Hammad and Reham Mamdouh Abd El Maksoud.

Recognizing, celebrating, and preserving these local food traditions is vital for Egypt’s cultural tourism sector. However, the country has not fully capitalized on gastronomic tourism as a means to attract more cultural travelers despite the richness and uniqueness of Egyptian cuisine, as per the journal.

Unlocking this potential represents a significant opportunity for Egypt to enhance its appeal as a premier destination for culinary and cultural exploration.

The Rising Potential of Culinary Tourism in Egypt

Egypt’s food scene is rapidly gaining recognition among international travelers. They are drawn not only for its rich flavors but also for its ability to cater to diverse dietary preferences and offer authentic cultural experiences.

Many visitors highlight how Egyptian cuisine serves as both a gateway to the country’s heritage and a welcoming table for all. Paola Scarabotti, an Italian tourist, says: “To be honest, I was not sure if it would be easy to find food I could eat in Egypt as a vegetarian. I also cannot eat gluten, but I was very curious.”

“I love discovering how different cultures make plant-based dishes, and Egypt has such a rich food history. I did a bit of research online and saw some TikToks and Instagram reels showing street food and traditional meals that helped me feel excited I would find options,” she adds.

“But the real motivation was wanting to connect with the local culture through food,” Scarabotti explains. “I absolutely loved ful medames, it became my go-to! It is filling, naturally gluten-free, and full of flavor, especially with olive oil, cumin, and a bit of lemon.”

She further elaborates: “Taameya (Egyptian falafel) was another great surprise, being made with fava beans, instead of chickpeas. The herbs made it taste so fresh. I just made sure it was not served in bread. Also, the hibiscus tea (karkadeh) was a beautiful experience, especially when shared with locals. What stood out most was how generous people were in helping me find something I could eat.”

Similarly, Anni Cree, a British tourist, found Egypt’s culinary landscape both vibrant and accommodating, with a focus on freshness and authenticity. “The quality was generally quite good. Everything felt fresh and full of flavor.”

“I had to be a bit cautious at times with my stomach. The variety was wonderful, from rich stews to light mezzes. There was something for everyone. As for authenticity, it does not get more real than being served a bowl of lentil soup by someone’s grandmother in a tiny café,” Cree says. “I especially enjoyed molokhia. It was unlike anything I had before. And the stuffed vine leaves were simply delightful. All in all, a lovely culinary adventure,” Cree points out.

Food Tourism as a Catalyst for Economic Diversification

Egypt’s tourism revenues reached $8.7 billion in the first half (H1) of fiscal year (FY) 2024/2025, up from $7.8 billion in H1 FY 2023/2024, according to according to the Central Bank of Egypt’s (CBE) latest report on balance of payment (BoP).

Encouraging culinary tourism can further boost tourism’s contribution to Egypt’s economy. Ahmed Zayed, an economist, tells Arab Finance: “Food tourism has the potential to become a major catalyst for economic diversification in Egypt’s tourism sector.”

“While Egypt has traditionally focused on heritage and beach tourism, food tourism can tap into a growing global trend. Nearly one-third of travel spending is food-related. If Egypt attracts just 5% more from food-focused experiences, it could bring in an extra $600 to $800 million annually,” Zayed says.

He adds: “Egypt has a compelling opportunity to become a food tourism hotspot. With millions of family-run restaurants and food vendors across the country, there is already a solid grassroots foundation.”

“If we can better market our food culture through culinary festivals, branded food trails, or regional food tourism hubs, we could tap into the rapidly growing global food tourism market. This market is projected to reach $4.6 trillion by 2030. Capturing even 0.1% of that would mean billions in revenue,” according to Zayed.

On the other hand, Zayed explains that culinary tourism stands out as an incredibly job-rich and inclusive form of tourism. It creates opportunities for a wide range of individuals, extending beyond just chefs and restaurant owners to include farmers, local producers, and artisans, especially in rural communities.

For instance, experiences like farm-to-table dining or visits to date farms and olive groves can significantly boost rural incomes. This is particularly helpful for women and youth who are often deeply involved in traditional food preparation.

In urban centers, culinary tourism has the power to revitalize older neighborhoods, drawing visitors to areas rich in food culture, much like the historic districts of Downtown Cairo or Alexandria.

“Globally, data shows that every $1 million spent on food tourism creates between 45 to 60 jobs. This kind of employment intensity is crucial for Egypt, where youth unemployment remains high,” Zayed points out.

Egypt is at a promising crossroads where its rich culinary heritage can significantly enhance its tourism sector and broader economy. With centuries of diverse cultural influences shaping its distinctive cuisine, Egypt offers authentic and memorable food experiences that resonate with the growing global appetite for food tourism.

As international visitors increasingly seek immersive and inclusive culinary journeys, Egypt can stand out by offering diverse dietary preferences and unique regional specialties.

Beyond cultural enrichment, food tourism can drive economic diversification, job creation, and rural development, addressing critical challenges such as youth unemployment.

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Ras Al Khaimah to Host the Inaugural Modern Buildings Summit 2025

Ras Al Khaimah, UAE, is set to host the Modern Buildings Summit 2025 on June 19, focusing on green building design, smart technologies, retrofitting, urban modernization, and HVAC efficiency. The event will also serve as a networking platform.

Fri, Jun 13, 2025 2 min

As the UAE continues its ambitious journey toward futuristic, sustainable urbanism, Ras Al Khaimah is set to host the Modern Buildings Summit 2025 on June 19 at the Mövenpick Resort Al Marjan Island. The highly anticipated event will bring together leading voices from across the architecture, engineering, construction, and property development sectors to explore the future of modern buildings.

With the theme “Building Tomorrow’s Skylines: Innovation, Sustainability, and Resilience in Modern Architecture,” the summit aims to spotlight the technologies, practices, and policies redefining the built environment across the Gulf and beyond.

A Platform for Visionary Dialogue

The Modern Buildings Summit comes at a pivotal time as Ras Al Khaimah experiences a surge in development, driven by sustainable urban planning, smart infrastructure, and investment-friendly initiatives. The emirate’s transformation into a regional hub for innovation makes it an ideal backdrop for an event focused on future-ready design and construction.

The summit will offer in-depth discussions and keynotes on:

  • Green Building Design & Sustainability: Showcasing low-impact construction models and energy-efficient solutions.
  • Smart Building Technologies: Unpacking IoT, AI integration, and automation in infrastructure.
  • Retrofitting and Urban Modernization: Exploring the adaptation of existing structures for new-age performance.
  • HVAC & Building Efficiency: Understanding cutting-edge systems that enhance indoor comfort and sustainability.

An Impressive Lineup of Speakers

The summit will feature a dynamic roster of industry leaders, including:

Bridging Innovation and Opportunity

This event will also serve as a powerful networking platform, welcoming government representatives, developers, MEP contractors, architects, hotel groups, hospital chains, and real estate investors, among others.

As Ras Al Khaimah and its neighboring emirates push forward with bold infrastructure projects, the Modern Buildings Summit offers a front-row seat to the innovations shaping the region’s architectural future.

For registration and more details, visit: https://buildings-efficiency.com/ras-al-khaimah-uae/

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Priority Pass elevates summer travel comfort for UAE travellers

Priority Pass, a Collinson International airport experiences program, has seen a 17% increase in lounge visits and 201 new lounges worldwide in April 2025. With 48% of travelers citing airport lounge access as their top payment card perk, the program has expanded its global network by 12%.

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As the UAE gears up for its busiest travel season, with summer bookings surging across the region, Priority Pass, the world’s leading airport experiences program by Collinson International, offers travelers access to premium airport lounges and curated travel experiences. Designed to elevate every journey, Priority Pass provides a smoother and more enjoyable travel experience for UAE travelers this summer. 

Holidays are no longer a luxury – they’ve become essential moments of rest and connection. Priority Pass aims to ensure every traveler has a moment of respite by making every journey as important as the destination. Research from Collinson International reveals that nearly half of travellers (48%) say airport lounge access is their top payment card perk, highlighting that people want comfort and convenience while waiting for their flights. Reflecting this, Priority Pass saw a 17% increase in lounge and experience visits in April 2025 compared to April 2024.

Priority Pass has grown its global network by 12% in the past year, adding 201 new lounges and airport experiences to keep up with travelers’ needs. Beyond traditional lounges, members can also enjoy sleep pods, immersive gaming spaces, tasty dining options, and wellness services like spa treatments, delivering personalized comfort for travelers at every stage of their journey.

Priority Pass offers unparalleled access to over 1,700 premium airport lounges and experiences worldwide, including key travel corridors such as the UAE, India, the United Kingdom, the United States, and Saudi Arabia. Whether flying for business or leisure, Priority Pass ensures seamless lounge access and premium experiences for some of the world’s most dynamic passenger flows. Through partnerships with international credit cards, access via payment card, and direct membership options, Priority Pass remains the go-to choice for travelers seeking premium airport hospitality.

To further enhance the airport journey, Priority Pass has introduced Pre-Book Assist, an AI-powered tool that forecasts lounge busyness and helps travelers reserve their spot in advance, ensuring a stress-free, personalized lounge visit, even during peak travel times.

These evolving traveler preferences present a key opportunity for banks and card issuers. Today’s travelers expect more than just rewards from their cards – they want experiences that make every step of the journey better. 84% of consumers say the benefits a card offers are just as important or even more important than the bank’s reputation. Appealing rewards such as lounge access not only drive engagement, with 61% spending more frequently, but also influence brand loyalty: 62% would consider switching providers if benefits like lounge access were removed.

Younger travelers, particularly Gen Z, are leading this shift. For high earners in this group, 75% would switch cards to retain airport lounge access, valuing it even more than cashback rewards. This shows people are looking for benefits that offer emotional comfort and convenience, not just transactional perks. 

When asked which travel-related card benefits matter most, consumers ranked them as follows:

  1. Airport lounge access (48%)
  2. Travel insurance (42%)
  3. Complimentary airport transfers (41%)
  4. Express security lane access (37%)
  5. Discounts on airport dining and shopping (37%)

These insights make one thing clear: comfort, speed and premium, seamless services are no longer extras-they’re must-haves in today’s fast-paced travel landscape.

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EC-Council Backs CyberSHE to Boost Women’s Role in Cybersecurity

CyberSHE, a four-week program by Women in CyberSecurity Middle East, offers technical training and career development opportunities for aspiring women professionals in the Middle East. Launched at Kuwait College of Science and Technology, it combines government, academia, and industry leaders to train 1,500 women over three years.

Fri, Jun 13, 2025 2 min

The cybersecurity industry continues to evolve rapidly, demanding a skilled and diverse talent pipeline to address growing threats. In a strategic effort to expand access to world-class cybersecurity education across the Middle East, EC-Council, the global leader in cybersecurity training and the creator of the world-renowned Certified Ethical Hacker (CEH) credential, has partnered with CyberSHE to deliver impactful technical training and career development opportunities for aspiring women professionals across the region.

CyberSHE, an initiative by Women in CyberSecurity Middle East (WiCSME), was launched at Kuwait College of Science and Technology (KCST). The initiative brings together leaders from government, academia, and industry to deliver focused training, mentorship, and structured career pathways for women seeking to build technical capability and pursue careers in cybersecurity. By equipping more women with cutting-edge skills, the program is helping to unlock new perspectives and build stronger, more inclusive cyber teams across the region.

“Cybersecurity is one of the fastest-growing fields in the world, and the Middle East holds extraordinary untapped potential. At EC-Council, we see education as a catalyst for transformation. Through CyberSHE, we are opening the door to global-standard training, mentorship, and new career pathways for women across the region. This initiative represents the kind of purposeful collaboration that creates lasting opportunity. We are honored to support it, and we believe it is just the beginning of a much larger movement to shape the future of cyber talent in the region.” said Jay Bavisi, Group President, EC-Council.

CyberSHE is a four-week program built around EC-Council’s internationally respected certifications. Participants undertake technical training through the Certified Cybersecurity Technician (CCT), Certified Network Defender (CND), and Certified SOC Analyst (CSA) programs. The hands-on, lab-driven curriculum is delivered over three weeks and is followed by a structured set of career-readiness modules that include mentorship, soft skills development, and industry insights.

Dr. Reem Faraj AlShammari, Chairperson of WiCSME, added: “CyberSHE is more than just a program, it represents the power of collective efforts in action. Through CyberSHE, we are uniting key pillars of our society to create a generation of empowered, job-ready women professionals in cybersecurity. By building skilled workforce, the program is directly boosting the National Cyber readiness (Strategic Workforce Development), and is strategically positioned to improve the entire region’s Global Cybersecurity Index rankings.”

Following its launch in Kuwait, CyberSHE will expand to the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Jordan, and Qatar. Over the next three years, the program aims to train 1,500 women, helping to strengthen national cyber capabilities and promote more inclusive workforce participation.

This partnership reflects EC-Council’s global mission to make cybersecurity education accessible, relevant, and transformative. By supporting initiatives like CyberSHE, EC-Council continues to shape pathways that empower women, elevate careers, and contribute to a safer digital future.

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Kuwait to Mandate Exit Permits for Private‑Sector Expats

Kuwait mandates expatriate workers to obtain an official exit permit from employers before traveling abroad, as part of a regulatory effort to improve expatriate mobility oversight and worker rights, and to reduce incidents of workers leaving without proper notification.

Fri, Jun 13, 2025 < 1 min

In a significant regulatory development, expatriate workers in the private sector will soon be required to obtain an official exit permit from their registered employers before traveling abroad. This new measure, set to take effect early next month, is part of efforts to strengthen oversight of expatriate mobility while safeguarding the rights of both workers and employers.

The decision was formalized through a ministerial circular issued by First Deputy Prime Minister and Minister of Interior Sheikh Fahad Al-Yousef. The directive requires all expatriate workers to obtain an exit permit before leaving the country.

The Public Authority for Manpower confirmed that the implementation of this regulation will require exit permits to include the worker’s personal details, travel date, and mode of transportation. The completed permit must be submitted electronically through a designated platform (SAHEL APP or the PUBLIC AUTHORITY OF MANPOWER WEBSITE) to streamline processing and maintain accuracy.

Authorities emphasized that the new system is designed to ensure that departures are conducted legally, protect all parties involved, and reduce incidents of workers leaving without proper notification.

Both employers and expatriate workers are urged to strictly adhere to this requirement, as enforcement of the regulation is set to begin from 1st July.

PURPOSE OF THE DECISION

  • Ensure balance between employer and worker rights
  • Enhance legal compliance and oversight
  • Prevent illegal departures without employer notification
  • Support labor market organization efforts

WHO MUST COMPLY?

  • All expatriate workers registered under the private sector
  • Applies to workers intending to leave Kuwait temporarily or permanently

HOW TO APPLY FOR THE EXIT PERMIT

  • Submit request using CIVIL ID number
  • Use the SAHEL APP or the PUBLIC AUTHORITY OF MANPOWER WEBSITE
  • Request must be made BEFORE TRAVEL

IMPORTANT NOTES

  • The system automatically verifies employer-employee matching
  • If inconsistencies are found, the case is referred to specialized departments
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El Palace Barcelona Launches Pop-Up Lebanese Garden for the 2025 Summer Season

El Palace Barcelona is launching El Jardín Libanés, a rooftop restaurant with Chef Paul Haddad, opening on June 12th. The restaurant features orange blossoms and jasmine, symbolizing Lebanon and gardens. Guests can choose between two tasting menus: La Mezza del Chef and La Mezza del Cedro.

Fri, Jun 13, 2025 2 min

El Palace Barcelona introduces El Jardín Libanés (‘The Lebanese Garden’), a new culinary pop-up rooftop experience, created in partnership with Chef Paul Haddad. Haddad brings the rich and colourful culinary traditions of Lebanon to life with a new menu inspired by family recipes passed down through the generations. El Jardín Libanés will open on 12th June and be open every evening until the end of September.

El Jardín Libanés has been created in collaboration with chef Paul Haddad, whose 30 years of culinary and hospitality experience in Beirut and Barcelona have culminated in a distinct culinary style, bringing Lebanese authenticity and local flavours to every dish. Born and raised in Beirut, Paul honours Lebanese culinary traditions and the art of home cooking with his menu inspired by family recipes which have been handed down across generations.

Guests will be invited to relax and enjoy El Palace Barcelona’s blossoming fragrant rooftop terrace where orange blossom and jasmine are in full bloom, reminiscent of Lebanon and Lebanese gardens.  In Lebanon, orange blossom is a symbol of purity and prosperity, hence it is found in many ceremonies and celebrations similar to jasmine which is planted traditionally in archways, as it has been planted on El Palace Barcelona’s rooftop garden, framing the terrace’s view of the Sagrada Familia.

The menu will include generous spreads of traditional sharing plates, or mezze, true to Lebanese custom, including Haddad’s interpretation of classics, including houmous, moutabal, mouhamara, crudités, tabbouleh, fattoush, falafel with tahini, cheese ribak, kébbe kraás, spinach fatayer and traditional Lebanese bread. Guests can choose between two tasting menus. La Mezza del Chef which features a grilled selection of kebabs, shish taouk, lahem meshwi, kafta, sijouk, lamb ribs and grilled vegetables. Alternatively, La Mezza del Cedro includes the traditional fish dish samke harra, a roasted sea bass fillet with tomato, spices, almonds, and pine nuts, served with cumin-scented basmati rice and crispy pita. Both menus include a trio of classic Lebanese desserts: baklawa soirée (a nut-filled pastry with syrup and honey), mahmoul de pistacho (a semolina and pistachio biscuit with rose water), and mohalabihe (a Lebanese-style milk pudding topped with walnuts).

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FIVE LUXE Is Calling – FIVE Irresistible Reasons to Make It Your Summer Playground

FIVE LUXE, Dubai’s ‘Most Glam Beachfront Resort’ at JBR, offers 222 stylish hotel rooms and suites for ‘All-You-Can-Play’ celebrations. The resort features Mediterranean vibes, Japanese fine-dining, French sophistication, and decadent culinary adventures. FIVE LUXE also offers a beachfront shisha lounge, Cielo, and ReFIVE Spa, providing a luxurious and world-class experience.

Fri, Jun 13, 2025 3 min

Step into the luxurious world of FIVE LUXE, where the shimmering Arabian Gulf and Ain Dubai create a backdrop for ultimate indulgence and nonstop fun. With 222 stylish hotel rooms and suites and 222 lavish residences, it’s your ticket to a glam-packed adventure for ‘All-You-Can-Play’ celebrations, paired with sensational dining, nightlife, and entertainment this summer.

FIVE LUXE, Dubai’s ‘Most Glam Beachfront Resort’ at JBR, is the ultimate destination for those in pursuit of glamour, luxury, and world-class entertainment under one roof! No matter what day of the week, there’s always something fun and exciting to keep you entertained from day to night!

Experience Highlights

  • Suite Indulgences – The 1-Bed Poolside Room with Pool is ideal for a sizzling stay for two, placing you at the heart of Dubai’s most exhilarating destination. Enjoy direct access to the iconic Playa Pacha pool and beach club, the city’s largest and most electrifying pool party spot. For guests looking to go all-out, the Encore Suite transforms into the ultimate party destination. Complete with a DJ booth, dance floor, LED screen, and state-of-the-art sound system, it sets the stage for epic celebrations!
  • Where the Party Never Ends – Feel the electric pulse of Ibiza at Playa Pacha, where Mediterranean vibes ignite non-stop all-day parties every single day. From the irresistible beats of Wet Cherry Wednesdays to the soulful grooves of Sam Oui & Friends on Saturdays, and the fiery rhythms of Latin House on Sundays—there’s a perfect soundtrack for every mood, every moment, and every vibe.
  • A Magical Scene at Level 9 – Dive into the exquisite world of Japanese fine-dining at Ronin and experience live fire Teppanyaki cooking, a swanky Sushi Bar, intimate Pagoda-style dining and Lazy Weekend Lunches featuring heavenly Ramen and fresh Hand Rolls. Embrace French sophistication with a Dubai twist at Tête-à-Tête, inspired by the French Riviera where vibrant, sun-kissed flavours shine against a chic, lavender backdrop with sweeping views of Palm Jumeirah and the Arabian Gulf. Take things up a notch at the Friday Dinner Party and dance to French hits remixed with the hottest international house beats, enjoy a signature set menu and cocktails – or savour delicious flavours at the Bisous Bisous Brunch on Saturdays. Cocktail bar Paradiso Dubai captivates with surreal, theatrical decor paired with exquisite cocktails, and tapas-style menu – along with weekly events such as the Queen of Hearts Ladies Night on Thursdays and Paradiso Blackbook with the hottest DJs that spin tracks from a variety of genres.
  • Decadent Culinary Adventures – Find yourself spoilt for choice with innovative dining and nightlife at several distinct venues within FIVE LUXE. For pub enthusiasts, Goose Island Tap House offers a range of over 22 craft brews – the largest in the UAE – paired with delicious bites. Enjoy daily Happy Hours, a vibrant Ladies’ Night every Tuesday, indulge in Wings Wednesdays with irresistible chicken or vegan wings, and kick-start your weekend with The Ultimate Breakfast, served in true indulgent style, along with the famed Sunday Roast. Bask under the sunny skies of Cielo, where every meal is a celebration of the good life, from breakfast to dinner and a spectacular beachfront shisha lounge.
  • Wellness Goals Redefined – Hit reset at ReFIVE Spa — where cutting-edge wellness meets serious indulgence. From rooftop workouts with skyline views and a 24/7 gym to the bliss of indoor spa pools, healing quartz beds, and ice therapy for muscle recovery, it’s the ultimate self-care playground. Dive into detox with signature Hammam rituals, Ayurvedic treatments, and luxe facials by Auteur and Omorovicza — because feeling fabulous is just part of the vibe.

Whether you’re here to party, pamper or play, FIVE LUXE brings it all together under one dazzling roof. Soak up the sun, savour every bite, and let the good times roll — this is your all-access pass to the most iconic summer yet!

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UAE Restaurant Group and IMAGES RetailME Return with the Second Edition of Sector-Shaping Forums

The UAE Restaurant Group and IMAGES RetailME are partnering to host a Food Service Forum and Food Business Forum on June 19th at JW Marriott Marina, focusing on the HoReCa ecosystem and the UAE’s F&B scene.

Fri, Jun 13, 2025 3 min

As two of the region’s leading forces shaping the future of the food and retail industries, the UAE Restaurant Group (UAERG) and IMAGES RetailME will come together to host another edition of their insightful forums. UAERG, the official representative body of the UAE’s food and beverage sector, will present the Food Service Forum with a focus on the HoReCa ecosystem, while IMAGES RetailME, the region’s premier retail business intelligence platform, will lead the Food Business Forum, spotlighting the food and grocery retail market. Set to take place on June 19th at JW Marriott Marina, both concurrent events will feature keynote speeches, panel discussions, and networking opportunities, concluding with a UAERG Partners Felicitation Ceremony.

UAERG Food Service Forum 

In recent years, MENA has experienced a surge of fine-dining restaurants, cafés, bars, international fast-food chains, and homegrown culinary concepts, catering to the region’s evolving palate and growing appetite for unique dining experiences. Helping participants tap into the local market’s immense potential, the UAERG Food Service Forum will feature a series of impactful roundtables, exhibition areas, and networking sessions, as well as the chance to meet the region’s most powerful food service professionals.

To set the tone for the forums, Amit Nayak, Vice Chairman of UAE Restaurant Group and Vice President of HAMA MEA, and Amitabh Taneja, Editor-in-Chief at IMAGES Retail, will deliver an introductory speech. After, participants can dive into the discussions, starting at 10.20am with an inaugural session exploring the balance between ultra-fast delivery models and food quality, featuring Jaskaran Singh, Vice President of Product at Careem. Later at 2.00pm, a session on experiential dining will examine whether premium restaurant concepts and entertainment hybrids are worth the investment for shopping centers, with key insights from Jitin Joshi, Chef and Culinary Leader at Revolver (Culinary Arts Group), and Fay Economides, Executive Managing Director at M Management Company.

Other highlights include an expert-led discussion on transforming café brands into lifestyle icons with various industry leaders sharing their experiences, including Duncan Muir, Senior Director of F&B and Retail at Bateel. The food service forum will also explore AI integration in the kitchen, with a panel featuring Sheikha Al Mheiri, Owner of MAD Hospitality, and Tapan Vaidya, Treasurer at UAERG and CEO of PJP Investments Group. Finally, Naved Nasir, Founder of Khadak, will join fellow industry trailblazers to share the ingredients for long-term success.

Through meaningful events like the Food Service Forum, UAERG aims to provide a platform for dialogue and collaboration, helping shape the future of the UAE’s dynamic F&B scene. In line with this role, the group is led by four key committees: the Education & Innovation Committee, headed by Board Member Walid Fakih, which keeps members informed on trends and tech, and the Membership Engagement & Events Committee, led by Treasurer Tapan Vaidya, aimed at fostering connection and knowledge-sharing. Meanwhile, Vice Chairman Amit Nayak leads both the Sustainability Committee and the Government Relations & Advocacy Committee, which ensures their voices are heard in policy and regulatory matters.

 

Amit Nayak, Vice Chairman of UAE Restaurant Group and Vice President of HAMA MEA, shared, ‘The second edition of UAERG Food Service Forum and IMAGES RetailME Food Business Forum comes at a crucial turning point.  Several factors, including lifestyle changes, sustainability, and technology, are completely transforming how diners engage with concepts. Through events like this, we hope to contribute to the greater success of the UAE’s food service industry, sharing expert insights and practices that will help businesses of all sizes thrive.’

IMAGES RetailME Food Business Forum

In the realm of Food & Grocery Retail, the MENA market is experiencing a profound shift, driven by the evolving needs of modern consumers, rapid technological advancements, and diversified products. This year’s IMAGES RetailME Food Business Forum seeks to empower participants to navigate these industry shifts and highlight emerging trends by bringing together key industry players from leading hypermarkets, supermarkets, convenience stores, and specialty retailers. One of the day’s standout sessions is the 12.00pm CEO Power Panel, which will explore how both legacy and next-gen brands are reinventing themselves through agile strategies, new formats, and bold market experimentation.

Following the expert-led discussions, the forums will conclude with the UAERG Partners Felicitation Ceremony, honouring outstanding contributions across the food sector. Spanning a range of categories, the event will spotlight companies driving innovation, growth, and positive change within the industry.

Abdulla Al Mulla, Chairman of UAERG, said, ‘We are thrilled to be working with IMAGES RetailME once again, uniting some of the most renowned names in the food and beverage industry to exchange knowledge, share practical insights, and address the challenges shaping our sector. These forums represent more than just an opportunity to gather – they reflect our collective ambition to push boundaries, inspire innovation, and position the UAE and the greater MENA region as a global gastronomic hub of culinary excellence and business leadership.’

After a successful inaugural edition, the second UAERG Food Service Forum and IMAGES RetailME Food Business Forum aim to build on that momentum. This year’s edition offers a dynamic platform to stay ahead of emerging trends, forge meaningful connections, and uncover new avenues for growth, making it a must-attend for industry professionals and business owners alike.

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Infobip Reveals CXOP: The Next Generation of AI-Powered Customer Conversations

Infobip has introduced its Conversational Experience Orchestration Platform (CXOP), a solution that uses agentic AI to improve customer interactions across various channels, reducing response times, increasing lead conversion, and supporting hybrid teams, while reducing costs.

Fri, Jun 13, 2025 2 min

Global cloud communications platform Infobip today announced its Conversational Experience Orchestration Platform (CXOP) — a game-changing solution that places agentic AI at the heart of every customer interaction. CXOP enables brands to move beyond static, rules-based workflows to deliver dynamic, goal-oriented conversations across marketing, sales, and support — at scale. The announcement builds on Infobip’s AI Hub, marking a major step forward by natively infusing agentic AI across Infobip’s entire award-winning product stack — unifying channels, data, and automation into a single intelligent platform.

Built on Microsoft Azure OpenAI in Foundry Models, CXOP uses intelligent AI agents to orchestrate personalized customer journeys across channels like WhatsApp, RCS, and web chat. These agents understand context, act autonomously, and seamlessly collaborate with human teams when needed — reducing time to resolution, improving loyalty, and cutting costs.

Today’s consumers expect instant, relevant, and seamless interactions no matter what the channel. CXOP meets this demand by unifying messaging, automation, and AI-powered assistance within a single, intelligent platform that adapts to behavior, sentiment, and intent in real time.

With CXOP, businesses can:

  • Deliver empathetic, goal-driven AI interactions across channels
  • Slash response times and reduce service costs through automation
  • Increase lead conversion and campaign performance with real-time personalization
  • Support hybrid teams with human-in-the-loop for complex cases
  • Launch fast with no-code or full-code deployment options

At its core, CXOP leverages a network of intelligent, agentic AI assistants that understand user intent and execute context-sensitive workflows. These agents don’t just answer — they guide, solve, and act, creating fluid, human-like experiences from lead generation to retention.

“CXOP enables enterprises to move beyond static workflows and deliver intelligent, empathetic interactions at scale,” said Ivan Ostojić, Chief Business Officer at Infobip. “It’s a foundational step toward building AI-first customer experiences that drive measurable business impact.”

“Using agentic AI instead of a rules-based automation, Infobip’s new CXOP is an enhancement for customer experiences,” said Myladie Stoumbou, Sr Director ISV Partnerships, at Microsoft. “Available within the Microsoft Azure Marketplace, clients can access such certified products and eliminate the complexity of managing individual vendor relationships.”

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City Football Schools and Al Jazira Club Academy Partner to Nurture Future UAE Football Talent

City Football Schools and Al Jazira Club Academy have announced a partnership to develop and help talented players in the UAE on a professional pathway from the age of six. Starting next season, City Football Schools will provide coaching for the Al Jazira Club Academy foundation phase for six-to-nine-year-olds. The coaches will be based on Manchester City Academy’s philosophy and training program, with a minimum UEFA B qualification. The partnership aims to create elite players using a structured methodology used globally across all City Football Group clubs. The partnership will also contribute to the wider development of football in the UAE, providing young players with an incredible footballing opportunity for years to come. The partnership will complement the City Football Schools program, which currently coaches over 2,500 players across eight venues in the UAE.

Wed, Jun 11, 2025 2 min

City Football Schools and Al Jazira Club Academy today announced a landmark collaboration that will see talented players in the UAE developed and helped on a professional pathway from the age of six years old.

From the start of next season, City Football Schools will deliver the coaching for the Al Jazira Club Academy foundation phase for six-to-nine-year-olds.

With more than a decade of coaching in the UAE, built on the philosophy and training program of the Manchester City Academy, City Football Schools will supply the coaches – all of whom hold a minimum UEFA B qualification, and have undergone Manchester City’s in house coach education.

They will coach and develop Al Jazira’s young players, introducing them to a structured methodology designed to create elite players, one that is used globally across all City Football Group clubs. This will be combined with the principles of a safe, creative and positive space, with player happiness and welfare at the forefront of the learning environment.

The move further demonstrates the unique and authentic player pathway in the UAE, allowing players who have demonstrated talent and aptitude for the game to flourish in a professional club and work through different age groups, with the ultimate aim of signing a professional first-team contract in the future.

For those behind this historic partnership, this not only offers the opportunity for helping produce the stars of tomorrow for Al Jazira Club, but it will also contribute to the wider development of football in the UAE.

City Football Group’s Head of Football Operations MENA, Simon Hewitt said: “This is a revolutionary partnership that will provide young players an incredible footballing opportunity for years to come. Early sports and football fundamentals are so important for a player’s development.  We will look for the best six to nine-year olds in Abu Dhabi and give them an incredible start to their football journey. Everything from coaching to facilities and wider pastoral care will be best in class with the goal of harnessing their skills and supporting them to reach the next level.”

This exciting new partnership will complement the market leading City Football Schools program that coaches over 2,500 players, both male and female, who train with City coaches on a weekly basis across eight venues in the UAE.

“The pathway being created between City Football Schools and Al Jazira Club hasn’t been seen before in the UAE and will benefit players, the Club, and the wider football ecosystem in the country,” added Hewitt.

Scott Sellars, Sporting Director of Al Jazira Club said: “We are delighted to partner with City Football Schools on such an exciting and visionary initiative. As the Pride of Abu Dhabi, we want to be able to offer young players the opportunity to excel and go as far as possible in the world of football. We are excited that some of the players who join us next season might be those running out with not only our first team, but also the UAE national team in the future.”

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Gulf Navigation Agrees to Acquire Brooge Energy Assets for $871 Million

Gulf Navigation Holding has finalized a strategic acquisition of Brooge Energy’s assets and subsidiaries, totaling AED3.2 billion ($871 million). The deal will involve securing regulatory approvals, fulfilling contractual terms, and executing corporate actions. The focus will be on operational integration for a smooth transition.

Wed, Jun 11, 2025 2 min

Gulf Navigation Holding, a leading maritime and shipping company listed on the Dubai Financial Market, has entered into a deal with Brooge Energy, a leading Cayman Islands-based crude oil, fuel oil and refined fuel products storage company, to formalize the sale and purchase agreement (SPA) in accordance with the acquisition structure that was previously approved by Gulfnav’s shareholders in the March general assembly meeting, thus marking a key milestone in the AED3.2 billion ($871 million) strategic acquisition.

This agreement finalizes Gulfnav’s acquisition of the assets and subsidiaries of Nasdaq-listed Brooge, including Brooge Petroleum and Gas Investment Company FZE, Brooge Petroleum and Gas Investment Company Phase III FZE, and BPGIC Phase 3 Limited.

Following the signing of the Sale and Purchase Agreement, both parties will work closely to fulfill the remaining conditions required to complete the transaction, including securing final regulatory approvals, satisfying all contractual and legal completion terms, and executing the necessary corporate actions.

As part of this process, Gulfnav will implement a capital increase, issue new shares to Brooge Energy Limited, and initiate a structured capital raising initiative through the issuance of Mandatory Convertible Bonds (MCBs).

Upon completion, the focus will shift to operational integration to ensure a smooth transition and to unlock synergies across both organizations. All final conditions of the deal are expected to be completed before the end of the third quarter of 2025, subject to customary closing conditions.

Signing the agreement reflects the continued commitment of both companies to transform the regional midstream oil and gas landscape.

This transaction reinforces Gulfnav’s strategy to become an integrated energy logistics powerhouse by significantly expanding its storage, terminal, and related infrastructure capabilities.

The acquisition, involves a settlement structure comprising cash, newly issued shares, and Mandatory Convertible Bonds (MCBs). This includes:

•Issuance of 358.8 million new shares to Brooge at AED1.25 per share, subject to a one-year lock-up.

•AED2.33 billion in MCBs issued to Brooge, convertible at AED1.25 per share.

•AED500 million in MCBs exclusively offered to Gulfnav’s existing shareholders at AED1.1 per share.

•A cash component of AED460 million.

Founded in 2013, Brooge today it is one of the most technologically advanced companies in the crude oil storage services sector, as the company’s facilities and terminals use advanced technologies consistent with the best international standards.

It has strengthened its investments and presence in Fujairah being an important hub in oil storage and exporting.

Gulfnav said this acquisition is expected to strengthen its market position and boost operational efficiency and competitive edge.

It will also diversify the company’s revenue streams and deepen relationships with key strategic partners in the energy sector, positioning Gulfnav to capitalize on future growth opportunities across local and regional markets.

Through this strategic expansion, Gulfnav aims to enhance financial performance and deliver greater returns to its shareholders.

“This signing marks a pivotal moment in our growth journey. This is more than an acquisition, it’s a strategic integration that will allow us to unlock new opportunities in the energy logistics space,” remarked its CEO Ahmad Kilani.

“By combining our maritime capabilities with Brooge’s cutting-edge infrastructure, we are well-positioned to deliver value to our customers, shareholders, and the UAE’s broader energy ecosystem,” he added.

Trussbridge Advisory (DIFC) Limited acted as exclusive financial advisor to Gulfnav on the transaction. Pinsent Masons acted as the lead counsel, while Ibrahim & Partners advised on structuring and regulatory matters of the transaction.

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Egypt Aims to Attract 30 Million Tourists by 2031 Through New Investment Initiative

Egypt plans to attract 30 million tourists by 2031 through a new investment plan in its tourism and antiquities sectors. The government is focusing on investment in tourist restaurants, cafeterias, and antiquities preservation. The plan will be available on the country’s investment map.

Wed, Jun 11, 2025 2 min

Egypt targets 30 million tourists by 2031 under a new investment plan for its tourism and antiquities sectors.

The target was part of a government strategy to increase foreign direct investment, which was reviewed at a meeting chaired by Prime Minister Mostafa Madbouly.

“The government is working to formulate clear plans with specific targets in order to present investment opportunities in various sectors, in a way that contributes to increasing foreign direct investment,” the prime minister said at the start of the meeting at the government’s headquarters in the New Administrative Capital.

Madbouly added that the tourism sector is one of the country’s most important, and the meeting aimed to follow up on the efforts of the tourism and investment ministries in this regard.

Sherif Fathy, Minister of Tourism and Antiquities, said a unit is being formed to monitor investment opportunities with the goal of creating an “investment opportunities bank” to present available projects in the sector. The minister clarified that achieving the tourist arrival target is linked to expanding hotel capacity.

In 2024, hotel capacity grew by an additional 7,200 rooms, 55% of which were new, the minister said. Around 19,000 new hotel rooms are expected to be added in 2025. The plan also calls for investment in tourist restaurants, cafeterias, and the preservation and restoration of antiquities. The Supreme Council of Antiquities has averaged 36 projects annually over the past five years, he noted.

The minister reviewed the targeted investment plan for 2025 to 2031, which covers hotel rooms, restaurants, safaris, camps, and theme parks across Egypt’s governorates. It also includes investment in the rehabilitation and reuse of archaeological sites and museums through public-private partnerships.

Hassan El-Khatib, Minister of Investment and Foreign Trade, said the meeting was the third in a series to discuss sectoral investment targets within the state’s unified national investment strategy.

He described tourism and antiquities as a vital area for investment, adding that opportunities in these sectors will be made available on the country’s investment map with all necessary data for investors.

El-Khatib explained that the national investment strategy’s methodology involves diagnosing each sector, setting priorities, proposing policy and legislative reforms, and preparing a detailed investment map with ready-to-implement opportunities. The implementation timeline includes coordination meetings between relevant ministries, the formation of joint working groups, and the submission of periodic progress reports to the cabinet.

The meeting was attended by the ministers of Tourism and Antiquities, and Investment and Foreign Trade, along with officials from both ministries.

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UAE Restaurant Group Backs Nation’s First Food Loss and Waste Baseline Study

The UAE Restaurant Group (UAERG) is supporting a study aimed at reducing food waste across all sectors, including the hospitality sector. The initiative, led by ne’ma, will collect real data across the value chain, contributing to national food loss and waste indices. The study will generate sector-specific data, empower businesses, and align with the UAE’s Sustainable Development Goal 12.3.

Wed, Jun 11, 2025 3 min

The UAE Restaurant Group (UAERG) has announced its support for a first-of-its-kind study aimed at addressing food waste across all sectors in the UAE, including the hospitality sector. Led by ne’ma – the National Food Loss and Waste Initiative, the UAE’s First Food Loss and Waste Baseline Study will measure and collect real data across the value chain. These insights will contribute to the creation of national FLW indices, forming the foundation for evidence-based actions and long-term progress.

Backed by a coalition of hospitality leaders, including HAMA MEA and Dubai Hotel Group, UAERG will spearhead industry-wide collaboration and mobilize key stakeholders to ensure robust data collection. By generating sector-specific data, the study will support the generation of actionable insights that drive meaningful progress across the hospitality sector. It will also empower businesses to adopt unified measurement tools and best practices for reducing food waste, contributing to the UAE’s goal of halving food loss and waste by 2030, in line with Sustainable Development Goal 12.3.

Abdulla Al Mulla, Chairman of UAERG, said, ‘We are thrilled to support this vital study by ne’ma alongside HAMA MEA and Dubai Hotel Group as we collectively work towards a more efficient and sustainable future for the UAE’s hospitality sector. By leveraging our platform and industry network, we aim to empower restaurants to make meaningful changes that significantly reduce food waste in the years to come.’

Khuloud Hassan Al Nuwais, Chief Sustainability Officer of Emirates Foundation and ne’ma Committee Secretary General, said, “The UAE’s commitment to sustainable production and consumption calls for shared responsibility and collective action to address food loss and waste across all sectors. ne’ma is collaborating with the UAE Restaurant Group (UAERG), HAMA MEA, and Dubai Hotel Group to engage the hospitality sector in driving measurable change and support the UAE’s first Food Loss and Waste Baseline Study. The study will generate real data, build national benchmarks, and inform evidence-based interventions. By participating, restaurants and hospitality leaders will be empowered to track progress, adopt best practices, and contribute meaningfully to the national target of halving food loss and waste by 2030, while also helping scale the hospitality sector’s role in achieving long-term sustainability goals.”

Amit Nayak, CHA, Chairman of Dubai Hotel Group & Vice President of HAMA MEA, stated: “Sustainability is no longer a choice; it is a responsibility. As industry leaders, we must set the benchmark for positive change. At HAMA MEA and Dubai Hotel Group, we recognize that tackling food waste is critical to shaping a more resilient and responsible hospitality sector. By supporting ne’ma’s groundbreaking study, we are not only contributing to the UAE’s national sustainability goals but also empowering businesses with the insights they need to implement meaningful, informed solutions. This collaboration reflects our commitment to powering innovation, driving impactful change, and ensuring a future where sustainability and profitability go hand in hand.”Tyrone Reid, UAERG Board Member and CEO of MMI & ELR, added, ‘As a voice in the UAE’s F&B sector, UAERG is proud to support ne’ma’s national mission to reduce food loss and waste. This collaboration reflects our commitment to sustainability as a business priority and as part of our shared responsibility to the UAE’s long-term goals. By participating in the baseline study and embedding data-driven practices across our member restaurants, we are contributing to a more efficient, resilient, and globally recognized hospitality sector.’

Originally founded as the Dubai Restaurant Group in 2020, the UAE Restaurant Group (UAERG) brings together leading voices from across the food and beverage landscape. Beyond championing culinary excellence and positioning the UAE as a global dining destination, the group plays a key role in supporting innovation, sustainability, and sector-wide growth. In line with this role, the group has proposed the creation of a dedicated working group comprising leadership from HAMA MEA, Dubai Hotel Group, and UAERG to further the UAE’s leadership in sustainability within the hospitality industry.

As UAERG continues to elevate the UAE’s F&B industry, initiatives like ne’ma’s pioneering study ensure the nation stays at the forefront of innovation and sustainable best practices. Through promoting data-driven solutions and encouraging industry-wide collaboration, UAERG’s support of this study, alongside industry leaders HAMA MEA and Dubai Hotel Group, marks a major step toward a more resilient and responsible hospitality ecosystem.

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Beefy, Austrian-Made Camper Van Aims to Drive America’s Glampers off the Beaten Path
By JIM MOTAVALLI
Wed, Jun 11, 2025 4 min

People do like to sit high in their rides, but this high? A ladder would have been helpful to mount the extra-tall Krug Expedition Bedrock XT2, a US$690,000 go-anywhere camper from an Austrian company that wants to conquer the American off-road RV market. This is off-the-beaten-path glamping at its finest.

The example tested is, so far, the only one, but Krug has high hopes for the American market, which has a growing appetite for “expedition” off-road vehicles ranging from trucks to beefed-up RVs. The company describes the XT2 as a “6×4 off-road machine converting a luxury variant of the Ford Super Duty F-550 and bringing it to the next level with suspension and chassis frame reliability.” In other words, it’s a rugged three-axle truck with a double bed attached. The camper is a joint production with Iceland-based Arctic Trucks, which specialises in polar expeditions to the Arctic and Antarctic.

One of Arctic’s vehicles set a speed record of 108 hours from the Russian Novolazarevskaya Antarctic research station to the South Pole in 2010. The XT2 might be ideal, then, for a trip through the spectacular scenery of Alaska or for hitting the highway in Canada and driving north. The truck is ready to go off the grid, supported by electric power from a 1,450-watt-peak solar panel array and a 23-kilowatt-hour battery bank.

The founder of Krug, Viktor Ermolov, tried a competitor’s expedition vehicle around 2010 and thought he could do better with a vehicle filling an unmet need for a light (relatively speaking) expedition camper that could drive well in extreme terrain. The first truck came out in 2011.

The Expedition Bedrock XT2 doesn’t mind a dusty trail. Krug

“Our clients are adventure-seeking individuals with a passion for nature and conservation. They prioritise quality, reliability, and sustainability in their purchasing decisions and are motivated by the desire for unique and meaningful experiences,” Krug Expedition CEO Slawa Knorr said in a statement to Penta .

Asked about the typical client, he said that young couples and families with children are being seen more and more.

On the road, the 9,000 to 10,000-pound XT2, which looks like a normal truck-mounted camper on steroids, was surprisingly easy to drive. Under the hood was a Ford Powerstroke 6.7-litre diesel with direct injection and 330 horsepower, with the weight of the camper yielding something like nine miles per gallon. The assisted steering was fairly light. The brakes felt like they were hauling down considerable weight, which they were. The biggest consideration while driving was considering the width and avoiding contact with cars lining the road. The cab was relatively comfortable, and the visibility good except toward the back, where the big mirrors became extra important.

The third axle decreases ground pressure up to 25%, and the big Continental multi-purpose tires provide a lot of grip. The rear air suspension is adjustable from the cab to accommodate heavy loads and rough terrain.

The kitchen area.
Krug

The exterior camper panels are made from a high-grade, glass-reinforced plastic (GRP) laminate that is 70% fibreglass. Inside, the XT2 offers functional luxury. There was a comfortable-looking king bed in its own nook, a kitchenette, a bathroom with walk-in shower supported by a 118-gallon filtered water tank, and a dining area and lounge with a 32-inch TV (with Starlink connectivity) and a table that converted to a second sleeping area. For a week away, it was more than fine, and the buyer can make it as luxurious as they want.

The dining area converts to a second bedroom. Krug

The kitchen’s fresh water uses the General Ecology Seagull IV-X2 system to banish chemicals, bacteria, and viruses. It may be cold where you’re going, so the quiet Truma Combi diesel-powered air heating system is on board, providing cabin heat and hot water. A hydronic system for underfloor heating is also available for colder climates, with automatic frost protection and radiators in the bathroom and dining area radiators. And for hotter weather, there’s the highly energy-efficient Nomadic Cooling air-conditioning system.

If cooking al fresco is desired, a portable outdoor kitchen can be built into the underfloor storage boxes.

For weekend getaways, any number of less-expensive camper solutions are available. The XT2 is aimed at rugged adventurers, who want to be virtually self-sufficient for excursions off the beaten path. It’s not the only vehicle in this expedition category. There’s also the evocatively named Storyteller GXV Epic, priced at a similar US$696,377. This is a big, tough all-wheel drive truck with up to 1,800 miles of range, 18 kilowatt-hours of available power, a built-in washer and dryer, and more.

Or how about the Ford F-250-based US$350,000 27 North Ascender RexRover truck, which sleeps four? Need more room? The cabover Loki Steyr 1491 accommodates six.

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