The Secret to Selling a $100 Million Mansion
They’ve dealt with billionaires, signed NDAs and fielded bizarre requests. Four real-estate power brokers dish on how they got the deal done.
11 min
The first $100 million home sale in the U.S. happened in 2011, when Russian-born billionaire Yuri Milner purchased a lavish mansion in Silicon Valley in a nine-figure deal. Back then, Milner’s buy was an outlier and set an ambitious benchmark for the luxury market. Nowadays, as the ranks of ultra wealthy individuals swell globally, $100 million-plus transactions barely cause ripples in markets like New York, Miami, Los Angeles, Palm Beach, Fla., and Aspen, Colo. More than 40 transactions have closed nationally at or above that benchmark in the intervening years, according to appraiser Jonathan Miller .
Behind those deals are a small group of real-estate power brokers responsible for marketing and selling the homes to the billionaire class. We talked to four agents whose deals have crossed the nine-figure threshold about how the biggest transactions really unfold. The interviews have been edited for clarity.
For real-estate agents, landing a high-profile or billionaire client is a painstaking and competitive process, and often means pitching against rival agents. Each agent has their own secret for getting an advantage.
JILL HERTZBERG : “You’ve got to read the paper and watch the news. I remember when Shaquille O’Neal was coming to the Miami Heat, each person on my team probably called 100 people, asking ‘Do you know Shaq?’ One person would give us the name of another person and then another person. We were lunatics.
We finally got to him and he said, ‘No, I have an agent already.’ But we convinced him to give us a couple of hours, and that no one knew Miami like we did. The first house we took him to was the one he eventually bought, a beautiful estate on Star Island.
RYAN SERHANT: For the buyers we know who are trophy-home hunters, we keep our eyes on the homes in Palm Beach, Miami, Texas, Colorado and California that could go at these price points. We keep tabs on whether the owners would be willing to sell.
HERTZBERG: We went on a really big listing appointment on La Gorce Island in Miami Beach once. They asked us to come Tuesday at 10 a.m. When we showed up, there was another top agent already sitting on the patio. Another one arrived soon after. They had lined us all up at half-hour intervals. There was a little smile there to each other, like maybe we should just all do it together.
For $100 million homes, the prospective buyer pool is relatively small. That often means dealing with the same people over and over.
RAYNI WILLIAMS: It’s a very elite group of people. A lot of times they are collectors of trophy homes. Even if they don’t want to buy the property, they often will call because they want to come see it. It’s just a vanity showing. For me, it’s kind of like being a docent in an art gallery. They are coming in to admire the art. They’ll say, ‘please tell me about this architecturally significant property,’ and ask me what I know about Tadao Ando, the Japanese architect whose work is really in vogue. You’re cultivating relationships. Wealthy people love to educate themselves on all the latest and greatest.
Pricing homes at the highest end of the market is more art than science. Frequently, luxury homes come on the market for big-ticket prices, but later sell for significantly less .
WILLIAMS: It starts with the seller and what their expectation is. It’s about replacement cost, location and then data. You have to take into account how much it’s going to take to get them out of there without losing money, and the brain damage that it would take for somebody to re-create the property. People at this level are willing to pay a premium when they find something they love, because maybe they are getting older and they only have 20 good summers left, or their grandchildren are getting older. What is the value of your life if you’re under construction and you’re taking daily and weekly construction and design meetings? It’s a headache and a lot of clients tell me it can be hard on their marriage.
HERTZBERG: We’re going to go to the highest number we can possibly get without tipping over, then see how the market responds. If you tip over, that’s when you have price reductions, or you lose the listing or people get unhappy. Sometimes, you advise the seller to price at $100 million and then he speaks to other agents and they say $200 million. The seller will say, ‘We’re going to go with them, because they believe in the property more.’
RILEY WARWICK: Some agents have a strategy I don’t particularly subscribe to, which is to take a listing at all costs or at any price, then use it to market themselves. They say, ‘Well, who knows, maybe someone will pay this. Or if I can get the fish in the boat, then I can lower the price until eventually someone buys it.’
SERHANT: Sometimes the best marketing plan is to have no price, and not go officially on the market at all. Oftentimes, especially with super luxury homes, people want what other people can’t have. We’ve had buyers pay a premium because they don’t want the seller to put the property on the market. They don’t want anyone else to have it, and they don’t want anyone talking about it ever.
In 2017, a Los Angeles spec house became the highest priced home in the country when it listed with Williams for $250 million. It was the creation of Bruce Makowsky, who made a fortune selling handbags on QVC. It sold in 2019 for $94 million, plus $10 million of furniture.
WILLIAMS: I think his strategy was just to get it on everyone’s radar. It worked. We touched hands with every single extraordinarily wealthy person that came to L.A. at that time. They all wanted to see it. At one point, he had a $150 million offer from a local that really wanted it and Bruce didn’t take it. I think he wanted it to be the most expensive house in the world and he wanted the price to have a 2 in front of it. Years later, he ended up selling it for $104 million to one of the first people who ever saw it. (The purchase was tied to Saudi real-estate magnate Fawaz Al-Hokair. )
These houses either sell in three months, or they sell in three years. They are hard to sell quickly because it’s a discretionary purchase. It’s emotional. This isn’t a family that’s relocating from New York City and has to get here to get their kids into school in Bel-Air. This isn’t a family that needs a house. If you’re buying a $100 million-plus dollar house, you already have a really nice home somewhere.
Even the most expensive homes often need to be staged .
WARWICK: That means removing potentially offensive items. We’ve had animal mounts replaced with contemporary art and political flags or signs removed. People get very offended. I’ve had people walk into an ultra luxury home, see an animal mount and turn around and walk right out. More than once.
Many brokers approach finding a buyer for a mega-listing systematically, but sometimes it comes down to chance.
SERHANT: You’re mass marketing and you’re also target marketing. We draw up a list of names from the Forbes list, the Bloomberg Billionaires Index, all the global wealth lists. We look at which companies went public over the last 24 months, which companies are about to go public. Who recently had or is about to have a liquidity event? Have there been major marriages or engagements? Sometimes, I think I know exactly who the buyer is going to be for a New York apartment, and then it’s a fracking billionaire from Texas. I’m like, really?
I once went to Masa, the expensive sushi restaurant in New York, with my wife. The couple next to us recognises me. He recognised me from TV. She recognised me from TikTok. I saw that she had a really big rock on her finger, so I asked if they were engaged. I suggested they needed a new place. Two weeks later, I sold them a full-floor apartment at Central Park Tower for $50 million.
Listings for trophy homes inevitably draw millions of eyeballs. Agents must determine whether interested parties are qualified buyers before they let them in the door.
SERHANT: To see a $100 million house, you need to show the ability to close in cash or that your net worth is over $1 billion.
WILLIAMS: Nobody gets into my properties unless I can prove who they are. Ninety-nine percent of people can be googled, except Asian buyers. If they can’t be googled, then we require proof of funds, usually in the form of a letter from a bank or private wealth manager on professional letterhead. It’s usually not hard to verify if somebody is real or not. If you are a mega-buyer, you have a footprint. You’ve donated money, you’ve been photographed.
SERHANT: There are con artists everywhere, there are people that want to waste your time everywhere. Even billionaires. Sometimes they are just in New York or they are in Florida and they fancy seeing something nice. They have no intention to buy.
HERTZBERG: If they say they are under the radar, we don’t take them. Nowadays, no one’s under the radar who has money.
Dealing with the global elite often requires being flexible for showings.
SERHANT: I’ve done showings in the middle of the night and early in the morning when the streets are totally empty. I had a very prominent and recognizable guy in finance who asked to see a New York property at 4:30 a.m. I understood why he did it. He knew that no one would see us. I’ve also had people wear disguises. I had somebody pre-Covid, a celebrity, who wore a baseball hat with a long black wig underneath and sunglasses. Post-Covid, everyone just wears masks.
WILLIAMS: Sometimes, a really high-profile person will register the name under their CFO or under an alias of another prominent person that would still be approved for the showing. And then when they turn up, you know who they are, and you play along.
And it can require pulling out all the stops.
WILLIAMS: I once had a guy who had just had a ton of success and he told me during the first showing that he was soon headed to Miami with his friends to celebrate. He wanted to bring them to see the house before they headed to the airport. I tried to get into the psyche of this guy and what he was into. I did some research and I found out that he loved gaming, so in the movie theatre, I put an Xbox. He had told me that he loved Japanese food, so I had catered sushi with servers throughout the property. Then, I got these gorgeous Ralph Lauren leather satchel bags as carry-ons he could take on the plane and filled them with chocolate from all the best spots in L.A., as well as marketing materials for the home. He texted me from the plane to say how incredible the experience was. And he bought the house. For $70 million.”
WARWICK: You think that these incredibly successful people are so busy, but I actually find them to be interested in every little detail of the properties we show them. One of my clients wanted to walk the entire property line of a 40- or 50-acre property, which took about an hour. They wanted to understand the land they are buying. One client was very fixated on the picture frames in the house and they wanted the seller to leave them behind, over 100 of them. The seller had to take their own family photos out of every single frame. I had another client who came in with their own water-testing kit to test the drinkability of the water and make sure the PH level wasn’t too high. They wanted the water in the kitchen to have a higher mineral content for their espresso machine.
Sometimes agents field unusual requests from sellers and buyers
WARWICK: I’ve seen more than once where a buyer will allow the seller to stay in the property or rent the property back for sometimes up to a year, or return for a holiday. I’ve had a seller want just one more Christmas in the house with their family, and the buyer allowed them that. I’ve also had deals where people trade additional houses as part of the transaction. The buyer has a property in another state, so they’ll give the seller X dollars plus their house in another state.
SERHANT: We had one very well known mega-billionaire come through a $250 million penthouse listing in New York. That apartment has the highest private residential ballroom on the planet. We’re standing in that empty room and he beckons me over with his finger. He says, ‘If I put a ping pong table in this room, will it be the highest ping-pong table on earth?’ I was like, ‘I’ll have to check, but I think it’s definitely up there.’
WILLIAMS : We had somebody that wanted to test out the house, and use it for a weekend. I wasn’t convinced but the seller wanted to do it. The person probably wanted to do their own thing, but I couldn’t help myself. I went full on to make their experience as pleasurable as possible. I had a masseuse and a private chef come to the house to cater to them. If they wanted freshly-baked chocolate chip cookies at 3.30 in the morning, they could have them.
The typical commission for an average real-estate sale is 6%, split between the buyer’s and seller’s agents. For nine-figure luxury homes, agents often settle for a lower fee.
WILLIAMS: Taking on these big listings is expensive, and you have to have a big book of business to afford it. You can spend $100,000 out of your own pocket to market these. The commission is usually a 2% fee, but they might ask if you would do it for a little less, like 1.75%. But generally speaking, the most successful people I’ve worked with are very happy to pay the full commission. They want you to do an amazing job.
WARWICK: We fly videographers in from all over the country to film our properties, we have architects design renderings of what could be built on these properties, we do all-day photoshoots from sunup to sundown.
Any out-of-pocket expenses aren’t reimbursed or paid back should an agent lose the listing before it sells.
WARWICK: It’s a huge financial commitment and sometimes you carry these properties for a year or two. It’s a risk and that’s why sometimes we don’t take listings. If the seller is unrealistic, it’s an investment not worth making.
It’s very common for buyers and sellers at the top end of the market to ask agents to sign nondisclosure agreements, preventing them from speaking about the parties involved in the deal. However, news of the transaction often leaks regardless.
SERHANT: It’s tough to keep the deals private because of everyone that touches the transaction. Your buyer is coming in contact with door staff, the seller, the other real-estate agents that might be involved and their teams, the driver. There are points of contact everywhere. I spend a lot of time making sure that everybody in the transaction is aware of the confidentiality.
HERTZBERG: I would love for people to know that I work with these types of people, but it’s more important to work with the people. It’s funny because I’m married to a litigator and he has so many confidential relationships that I don’t know about. If I have a big deal with an NDA, I can’t tell him the name either. We just don’t go there.
Negotiations often require creativity.
WILLIAMS: I was doing a deal close to $100 million and there was a $5 million delta between what the buyer was offering and the seller was willing to accept. It’s all relative; at that price point, $5 million is not a big difference. I normally wouldn’t do this, but I decided to get them together. I had them meet in a private room at the Beverly Hills Hotel. We ordered them some food, set them up and then left. By about four or five hours later— maybe some cocktails were involved— they bridged the gap and split the difference. Sometimes, you have to be smart enough to know to get out of the way. The two of them are still friends.
Dealing with the wealthiest clients comes with perks.
WILLIAMS: After I sold the Bruce Makowsky house, he called and said, ‘Meet me in your office in 20 minutes.’ He walks in with this huge, white box and plops it on my desk. Inside, there’s a coffee-table book all about his megayacht. “It’s yours,” he said. He gifted us 12 days on his yacht, which was docked in St. Barts. I took my whole family and best friends.
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Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Retal Urban Development Company has awarded a construction contract for the Retal Rise and Nobu Hotel projects in Al Khobar City, Saudi Arabia. The projects, which include 129 residential units and 101 rooms, are expected to be completed within 15 months.
< 1 min
Saudi-based Retal Urban Development Company announced that its joint venture, Rimal Al Khobar Real Estate Company, has awarded a SAR450 million ($120 million) construction contract for the Retal Rise and Nobu Hotel projects in Al Khobar City.
Located in the Eastern Province, Retal Rise comprises 129 residential units, while Nobu Hotel includes 101 rooms, 62 residences managed by Nobu, and a Nobu Restaurant and Café. All developments boast a prime location overlooking the Corniche.
Specialized construction company has been contracted for MEP works across the projects, with completion expected within 15 months. Retal anticipates a positive financial impact from the project in 2025 and 2026.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
Dubai Holding Real Estate has unveiled the final phase of The Acres, a premium villa community in Dubai, featuring 106 villas and 102 mansions. The project aims for 80% reduction in greenhouse gas emissions and uses 33% less water than the UAE’s average.
2 min
Meraas, part of Dubai Holding Real Estate (DHRE), has unveiled the final phase of The Acres, its premium villa community situated in the heart of Dubailand.
The concluding phase includes 106 villas and 102 mansions, offering a harmonious blend of well-being, nature, and high-end amenities. It features three-, four-, and five-bedroom villas, as well as The Acres Estates, which presents the luxurious Amber and Ivory Collections with five-, six-, and seven-bedroom mansions.
Each home showcases unique architectural styles while maintaining the highest standards of luxury, sustainability, and refined living, according to the developer.
Meraas highlights that The Acres is designed with sustainability at its core, aiming for an 80% reduction in per capita greenhouse gas emissions compared to the national average. The development uses 33% less water than the UAE’s average, with irrigation fully supplied by treated wastewater. The project also incorporates water-saving fixtures, efficient irrigation, and drought-tolerant plants.
The community has received the LEED Gold for Communities pre-certification, a distinctive part of the LEED program, emphasizing Meraas’ commitment to building eco-friendly communities to international standards.
This prestigious certification, the first of its kind for Meraas, was granted by Green Business Certification Inc. (GBCI), the organization responsible for overseeing LEED and other green certification programs.
Khalid Al Malik, CEO of Dubai Holding Real Estate, commented that the launch reflects the group’s dedication to creating sustainable communities that foster well-being and a strong connection to nature, which are essential values for modern homeowners.
He added, “With changing consumer preferences now focused on eco-conscious living, wellness-centered design, and thoughtfully integrated spaces, The Acres is crafted to meet these demands. Achieving the Leed Gold pre-certification highlights our commitment to environmental responsibility and global best practices, offering residents a future-oriented lifestyle.”
The Acres Estates range in plot size from 9,000 to 17,700 sq. ft. across both the Amber and Ivory Collections, featuring private gardens connected by pedestrian-friendly pathways leading to the park and lagoon.
The Amber Collection offers a modern design with sleek lines and natural materials, while the Ivory Collection features a more traditional style with vertical stone-clad walls and minimalist white horizontal lines.
These villas include a seamless blend of indoor and outdoor living spaces, central kitchens that are easily accessible from dining and lounge areas, expansive master suites with private terraces and walk-in closets, large bathrooms with scenic views, and courtyards designed to enhance natural light and privacy.
Residents will enjoy extensive green spaces—2.5 times the global average—with each villa just a three-minute walk from a park. The community is designed with a strong social infrastructure, including the Halo Loop Park, a nursery, school, clinic, mosques, clubhouses, retail area, and an Edible Garden. Active lifestyle amenities include a trail network, outdoor gym, playgrounds, swimming pools, and sports areas.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Interior designer Thomas Hamel on where it goes wrong in so many homes.
Mr. C Residences Downtown in Dubai offers a blend of European hospitality and modern sophistication, featuring a lobby lounge, golf simulator, private cinema, billiards, media room, 57th-floor events space, Residents’ Library, Art Studio, spa, wellness retreat, Bellini Bar, business lounge, Little C’s Kids Club, and bespoke services.
2 min
Nestled in the vibrant heart of Downtown Dubai, Mr. C Residences Downtown redefines what it means to live well. Blending the timeless charm of European hospitality with modern sophistication, this residential tower offers a thoughtfully curated collection of amenities and services designed to elevate everyday life.
Boasting the most extensive selection of amenities in the city, Mr. C Residences Downtown transforms everyday living into an art form. A welcoming Lobby Lounge, adorned with carefully curated art pieces, invites residents into a world of refinement. A golf simulator brings the fairway experience home, while a private cinema room offers a bespoke viewing experience. The billiards and media room with a podcast space provides an interactive social hub, while the dedicated 57th-floor events space boasts breathtaking panoramic views, making it an unrivalled setting for private gatherings. For the creatively inclined, the Residents’ Library and Art Studio serve as inspiring retreats for cultural exploration.
Wellness takes center stage at Mr. C Residences Downtown, with an entire full-floor spa and wellness retreat, designed to provide the ultimate rejuvenation experience. The holistic spa is a sanctuary of relaxation, featuring steam, sauna, salt, and oxygen rooms, alongside dedicated treatment rooms for personalized therapies. A private salon offers a private space for personalized beauty services.
The Bellini Bar by Mr. C offers a space for residents to lounge and unwind. A business lounge provides an elegant and productive space for professionals, while families can enjoy the thoughtfully designed Little C’s Kids Club, ensuring young residents have a space of their own.
Beyond the exceptional amenities, Mr. C Residences Downtown offers a full suite of bespoke services, ensuring effortless living. Residents are able to reserve a private in-residence dining experience with a dedicated Bellini chef for friends and family. From dedicated concierge services and personalized lifestyle management to practical conveniences such as mail and package rooms and a refrigerated delivery holding area, every detail has been meticulously curated to provide a seamless and luxurious lifestyle.
Mr. C Residences Downtown offers amenities that serve as an extension of the home, becoming Dubai’s most desired address for those who seek nothing but the extraordinary.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Following the devastation of recent flooding, experts are urging government intervention to drive the cessation of building in areas at risk.
Invest Qatar and the Real Estate Regulatory Authority showcased Qatar’s real estate sector at MIPIM 2025, attracting global investors due to its 34% growth from 2015-2023 and resilient economy.
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Invest Qatar, the Investment Promotion Agency of Qatar, and the Real Estate Regulatory Authority (Aqarat) have successfully concluded their participation in MIPIM 2025, the world’s premier real estate exhibition, held in Cannes, France. Through the Qatar Pavilion, global investors and industry leaders explored Qatar’s flourishing real estate sector, gaining insights into the country’s latest developments and diverse investment opportunities.
The pavilion featured leading Qatari real estate developers, including the United Development Company (UDC) and Qetaifan Projects, showcasing innovative projects and Qatar’s commitment to sustainable, smart urban development. This participation aligns with the national real estate promotion strategy, which supports economic diversification and aims to attract foreign investment.
MIPIM 2025 gathered over 20,000 delegates from more than 90 countries, including key decision-makers from the global real estate sector, government leaders and sovereign wealth funds managing a combined €4 trillion in assets under management (AUM).
Qatar’s real estate market has emerged as one of the fastest-growing sectors in the country, witnessing a 34% growth from 2015 to 2023 and a 50% increase in the number of issued building permits. The country’s strategic location, global connectivity and residency incentives, coupled with a resilient economy projected to reach $288 billion by 2027, continue to enhance Qatar’s appeal as a leading real estate investment destination. A transparent regulatory framework and ongoing investments in world-class infrastructure further solidify its position as a global real estate hub.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
New Murabba, a PIF company, showcased significant progress on The Mukaab project at MIPIM 2025, highlighting its strategic relevance and alignment with Saudi Arabia’s development goals. The company completed 14 million cubic meters of excavation without lost time incidents.
2 min
New Murabba, a PIF company, participated in MIPIM 2025, the prestigious real estate event under the “Saudi Invest” umbrella, which aims to enhance international investment to the Kingdom and highlight its commitment to economic diversification. This year’s presence emphasized the significant progress made on the destination, including the successful completion of The Mukaab and surrounding podium excavation.
New Murabba’s presence at MIPIM 2025 featured a series of insightful sessions led by key executives. These sessions provided attendees with a deeper understanding of New Murabba’s strategic vision and its alignment with Saudi Arabia’s broader development goals. Michael Dyke, Chief Executive Officer, presented “How the Saudi Giga Projects Are Contributing to the Kingdom’s Economy and Vision 2030,” while Robert Pearce, Head of Sales, participated in the panel discussion “Changing Saudi economy and changing regulations for foreign investment.”
Eissa Almunif, EPMO and Stakeholder Management Division Head, contributed to the panel “Changing demographics in Saudi Arabia and how this affects development planning.” Ashwaq Albabtain, Development Director, joined the panel “Mega events, hospitality and leisure,” in addition to Nida Raza, Executive Director, Capital Partnerships Development, who participated in the discussion about “The Evolving Real Estate Sector in Saudi Arabia.” Reham Alawaji, Director Health Care & Education Development, participated in the panel “Creating Livable Cities with Purpose,” these sessions provided valuable insights into the destination’s strategic relevance and its potential to reshape the urban landscape.
Michael Dyke, Chief Executive Officer of New Murabba emphasized “We are committed to collaborative development and world-class execution.” New Murabba has successfully completed 14 million cubic meters of excavation while achieving 5.5 million safe hours without lost time incidents. This achievement enables the start of permanent works for The Mukaab, ensuring the groundwork is set for the next phase of construction. This progress also underscores New Murabba’s dedication to delivering a world-class destination that will redefine the urban development landscape and contribute to the vibrant live-work-visit offering within the destination. Following this significant milestone, New Murabba is primed and ready to welcome international partners and investors who share our vision for creating a truly transformative urban experience.”
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
The 21st IPS 2025, “The Global Real Estate Marketplace,” will take place from 14-16 April 2025 at Dubai World Trade Centre, showcasing real estate trends and promoting foreign direct investment, connecting international funds with UAE projects, and enhancing the sector’s growth.
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The 21st edition of the IPS 2025, “The Global Real Estate Marketplace,” will take place from 14th to 16th April 2025 at Dubai World Trade Center.
The event will feature several activities and events highlighting the latest trends and relevant topics in the real estate sector.
IPS is a global platform for showcasing the latest real estate projects and future trends in this vital sector. It is a key event on the agenda for any investor or real estate enthusiast, gathering leading real estate developers, experts, and investors from around the world and offering numerous benefits for participants.
The exhibition focuses on five prime pillars: IPS Real Estate, IPS Future Cities, IPS Startups & Proptech, IPS Design, and IPS Services.
One of the main activities alongside the exhibition is the Institutional Investor Conference, which will bring together institutional investors, senior officials and representatives from Dubai International Financial Centre (DIFC), government entities, local and international institutions, major real estate developers, property owners, land and hotel lease owners, and the hospitality sector.
The Institutional Investor Conference will take place on 14th-15th April to exchange knowledge, experiences, and insights, offering advice to investors. Industry thought leaders will provide valuable perspectives on various real estate markets and the best investment strategies.
It is one of the key components of the event, connecting international funds with projects in the UAE, fostering communication between different parties, promoting foreign direct investment, and driving growth in the country’s real estate sector.
Dawood Al Shezawi, President of IPS, emphasized Dubai’s pivotal role as a leading global business hub, praising its leadership’s vision that has established the foundation for excellence and leadership.
He explained that Dubai provides an attractive and integrated investment environment, with Real Estate Investment Trusts (REITs) being one of the key channels that attract both local and international investors.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
AMIS Development is constructing Woodland Terraces, a 130 million residential project in District 11, Meydan, with en-suite apartments, a rooftop infinity pool, and a fitness center. The project is near Dubai’s iconic landmarks and is expected to receive AED 5 billion in investment from Singaporean First APAC Fund VCC.
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Luxury real estate builder AMIS Development has broken ground on Woodland Terraces, an AED 130 million residential project located in District 11, Meydan.
This milestone marks the beginning of construction for the modern luxury development, which is scheduled for completion in Q1 2027.
A groundbreaking ceremony took place at the project site today, attended by AMIS Development’s senior leadership and partners. The event reaffirmed the developer’s commitment to redefining luxury living through innovation, premium design, and world-class amenities.
Speaking at the ceremony, Neeraj Mishra, Founder and CEO of AMIS Development, stated: “Breaking ground on Woodland Terraces is a testament to our vision of delivering exceptional homes that blend modern aesthetics with unparalleled comfort. Our project will be a defining addition to Meydan’s landscape, offering residents an elegant and contemporary lifestyle. With a strong foundation and unwavering dedication, we are excited to bring this development to life by Q1 2027.
Following the sell-out of The Woodland Residences in Meydan, Woodland Terraces advances AMIS Development’s mission to create meticulously designed homes that emphasize open-plan living, expansive terraces, and floor-to-ceiling glass facades.
Designed for modern living, the residences at Woodland Terraces include 1-, 2-, and 3-bedroom apartments featuring en-suite bathrooms, walk-in closets, and dedicated laundry areas to provide both style and functionality.
Residents will have access to a rooftop infinity pool, sporting amenities, a state-of-the-art fitness center, a yoga area, and an outdoor theater, while the ground floor includes a kids play area, a grand lobby, and a signature AMIS Café.
Woodland Terraces offers unparalleled proximity to some of Dubai’s most iconic landmarks and destinations. Within 10 minutes, residents can access Meydan Mall and Racecourse, ensuring leisure and entertainment are always nearby. Dubai Hills Mall, Burj Khalifa, Downtown Dubai, Museum of the Future, and DIFC are conveniently reachable within 12 minutes, placing world-class shopping, dining, and cultural experiences at residents’ doorsteps. Dubai Healthcare City is a 15-minute drive away, while Dubai International Airport is 20 minutes away, making travel effortless.
AMIS Development has recently secured significant investment from First APAC Fund VCC, a leading Singaporean investment fund, which signed a Memorandum of Understanding in November 2024 to invest up to AED 5 billion in the company. This partnership underscores global confidence in AMIS’ ability to redefine luxury real estate and deliver groundbreaking projects.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Abu Dhabi’s real estate market experienced significant growth in 2024, with residential rents increasing by 20%, sales prices climbing 11%, and prime office occupancy reaching 95%. The Abu Dhabi Rental Index aims to increase transparency in pricing and lease negotiations. Economic growth, foreign investment, and government initiatives drive demand, with expansion in finance, technology, and tourism boosting job creation.
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Abu Dhabi’s real estate market saw unprecedented growth in 2024, with residential rents up 20%, sales prices climbing 11%, and prime office occupancy reaching 95%, as tight supply fuelled competition and pushed prices higher. The Abu Dhabi Rental Index, launched in 2024, aims to bring greater transparency to pricing and lease negotiations, while new developments are expected to ease shortages in the coming years. Despite a wave of new supply expected in 2025, demand remains strong, driven by economic growth, foreign investment, and government-backed initiatives. As part of the UAE’s Vision 2030, expansion across finance, technology, and tourism is accelerating job creation, further increasing real estate demand and reinforcing Abu Dhabi’s position as a key global investment hub.
Key takeaways:
Residential:
- Limited new supply: Only 3,004 residential units delivered in 2024, 46% below forecasts.
- Prices climb: Sales prices rose 11% year-on-year, with villas leading growth.
- Rents spike: Residential rents jumped 20%, with Saadiyat Island apartment rents up 31%.
- Secondary market thrives: Transactions increased by 54% in 2024 as buyers favored ready-to-move-in homes.
Office:
- Record occupancy: Prime office spaces reached 95% occupancy, citywide average at 89%.
- Rents climb: City-wide office rents rose 11%,
- Financial sector drives demand: Banking and finance accounted for 24% of all office space inquiries.
Residential demand stays high as prices rise
Housing demand far exceeded supply in 2024, pushing both sales and rents to new highs. Limited new deliveries drove an 11% jump in prices, with villas seeing the strongest appreciation. Khalifa City prices surged 30%, reflecting the growing appeal of suburban communities.
Rental markets tightened, especially in premium locations. Saadiyat Island saw rents rise 31%, while Reem Island and Al Raha Beach increased by 24% and 21%, respectively. As central areas grow more expensive, demand is shifting toward suburban and mid-market neighborhoods. In 2025, the Emirate will see 8,500 new homes delivered – almost triple the 2024 figure – but demand is expected to remain strong, keeping pressure on prices.
“Supply struggled to keep up with demand in 2024, driving sharp price increases,” said Prathyusha Gurrapu, Head of Research & Consultancy at Cushman & Wakefield Core. “While new supply in 2025 is expected to help, demand remains high, putting continued pressure on rents and sales prices.”
Rents climb amid record office occupancy
Abu Dhabi’s office sector had one of its strongest years on record. Prime offices were nearly full, with citywide occupancy reaching 89%. Limited availability fueled an 11% jump in rents, with most new developments already pre-leased. Although 2025 will see 104,000 sq. m. of office space come to market, most will be pre-leased.
“Office space is in short supply, especially in ADGM and Reem Island,” said David Short, Head of Abu Dhabi at Cushman & Wakefield Core. “Companies are acting fast to secure space, while others are looking at newer districts or maximizing their current offices.”
Looking Ahead
New supply will provide some relief, but Abu Dhabi’s real estate market remains competitive. The Abu Dhabi Rental Index is expected to help create a more transparent pricing structure, while freehold ownership expansions will open new investment opportunities.
“Abu Dhabi’s real estate market is set for continued growth in 2025. The residential sector will see a wave of new supply in key investment zones, helping to create a more balanced market. Meanwhile, office space remains in high demand, with Prime and Grade A segments nearing full occupancy, says Prathyusha Gurrapu, Head of Research & Consultancy at Cushman & Wakefield Core. “The city’s push for economic diversification—particularly in finance and technology—along with major infrastructure upgrades and strategic government initiatives, will keep attracting residents, businesses, and investors.”
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
S&S Developments and Evolutions have partnered to launch Lume Residences, a residential development in Jumeirah Village Circle. The project, set to be completed in June 2027, offers 178 residences, studios, one-bedroom, and two-bedroom apartments, and is set to provide residents with easy access to Dubai’s key destinations and local amenities.
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S&S Developments, a leading real estate developer, in collaboration with Evolutions, a pioneering real estate intelligence hub, proudly announces the official launch of Lume Residences, a sophisticated residential development in Jumeirah Village Circle (JVC). The launch took place on the 12th of March at The Lawn in Emirates Golf Club, attracting an audience of over 2,000 investors and agents from across the UAE.
Following the success of Rise Residences, which sold out within two months of its launch in December 2023, Lume Residences marks the second collaboration between S&S Developments and Evolutions. An urban deco masterpiece designed to elevate contemporary urban living, the project offers a collection of premium residences with thoughtfully crafted interiors and world-class amenities.
Lume Residences presents a collection of 178 residences across a G+4P+14-Floor structure, including studios, one-bedroom and two-bedroom apartments, with unit sizes up to 1,318 square feet. The development offers an attractive 60/40 payment plan, making it a smart investment opportunity in JVC. Lume Residences is scheduled for completion in June 2027.
Strategically located in the heart of JVC, Lume provides residents with seamless access to Dubai’s key destinations and a wealth of local amenities. The development is designed to foster a vibrant community atmosphere, featuring a range of lifestyle amenities including a sparkling swimming pool, state-of-the-art gym, rooftop padel court, clubhouse, and many more.
Ghaleb Samara, Founder & Partner of S&S Developments, said, “Lume Residences marks our second collaboration with Evolutions, and we are confident that this partnership will once again deliver exceptional results and redefine the standards of modern living in JVC. Lume is a product of a world class team of architects and designers collaborating to create thoughtfully designed floorplans that blends with stunning urban deco façade. With Lume, we have carefully designed a space that embodies sophistication, comfort, and community, offering residents a lifestyle that is both vibrant and enriching. It is destined to be one of the premier addresses in JVC.”
Adham Younis, CEO of Evolutions, remarked, “Lume Residences represents the next phase of JVC’s transformation, where thoughtful design, investment potential, and community-driven living converge. As demand rises for spaces that go beyond functionality to offer a holistic lifestyle, Lume is designed to anticipate the needs of modern residents, blending smart layouts with vibrant social spaces. Our second-time collaboration with S&S Developments reflects a shared commitment to delivering forward-thinking projects that not only enhance JVC’s residential landscape but also contribute to Dubai’s broader vision of sustainable and experience-driven urban living. With Lume, we are introducing a blueprint for future-ready homes that cater to both end-users and investors seeking long-term value.”
S&S Developments is a premier boutique real estate developer in Dubai with a portfolio of prosperous projects across the city, including The White Palace in Dubai Silicon Oasis, The Carla in Meydan Avenue, Emtilak Townhouses in Al Furjan, and Rise Residences in JVC.
Evolutions has an impressive portfolio of successful ventures, including SLS Residences at Palm Jumeirah by Roya Lifestyle Developments, Hyde Residences Dubai Hills by City View Developments, Azura Residences by IGO on Dubai Islands, Pelagos by IGO in Dubai Marina, Val by KASCO in Al Jaddaf Waterfront, and Volna by KASCO in Al Jaddaf Waterfront, as well as projects in Jumeirah Village Circle, including Sapphire 32 Residences by DAK Real Estate, Rise Residences by S&S Developments, and Roma Residences by JRP Real-Estate Developments. Evolutions has solidified its position in the real estate industry with its innovative projects and creative approaches.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Dubai plans to build over 17,000 affordable housing units and approve a project for independent legal consultancy services. The announcement follows a meeting of the Executive Council, where Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum endorsed policies to expand affordable housing, improve educational outcomes, and support independent legal practitioners. The initiative aims to foster dynamic communities, stimulate economic development, generate employment opportunities, and enhance access to quality housing and essential services for residents.
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Dubai has unveiled plans to construct over 17,000 affordable housing units, alongside the approval of a project for independent legal consultancy services.
The announcement followed a meeting of the Executive Council, which sanctioned land for the affordable housing initiative and introduced updated legal frameworks while also enhancing Arabic education within the city. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, Deputy Prime Minister, Minister of Defense, and Chairman of The Executive Council, endorsed a range of policies and initiatives designed to expand affordable housing, improve educational outcomes, and support independent legal practitioners in Dubai.
In his remarks, Sheikh Hamdan emphasized that Dubai’s status as a premier global city is rooted in a vision focused on empowering individuals, families, and communities. This vision facilitates access to opportunities, nurtures talent, promotes national values and identity, enhances knowledge, and fosters entrepreneurship. He stated, “Shaping the future and pursuing sustained growth through empowerment has long been a guiding principle for Dubai.
This vision continues to be pursued under the leadership of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. “We are actualizing this vision through collaborative efforts across various sectors, ensuring that Dubai remains the preferred destination for the most ambitious global talent.”
In accordance with Dubai’s Affordable Housing Policy, the allocation of 1.46 million square meters of land for affordable housing has been sanctioned, facilitating the construction of 17,080 residential units. “We are dedicated to providing a variety of housing options and encourage all suggestions that foster a unified and thriving society that values diversity—Dubai is a city for all.” Sheikh Hamdan has also endorsed a new policy aimed at improving the quality of Arabic language and Islamic studies in private educational institutions, in alignment with the Dubai Education Strategy 2033. He remarked, “Our national identity is a point of pride, and it is essential to instill our values from the earliest stages of education.”
This policy is a collaborative initiative involving educators, specialists, and parents to ensure students receive a robust foundation in these critical subjects. “It offers a chance to enhance the skills of future generations, enrich school curricula, modernize educational tools, and empower Emirati educators.” Additionally, Sheikh Hamdan has approved the Independent Legal Consultant Project, a flexible licensing framework that allows Dubai citizens to practice legal consultancy independently, without the necessity of a physical office. He stated, “The legal profession is undergoing transformation, and we encourage Emiratis to seize the opportunities within this evolving field. Dubai continues to be a center for entrepreneurship, fostering innovative work models that promote a healthy work-life balance and improve quality of life.”
The Executive Council convened at Emirates Towers, attended by H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai. The affordable housing initiative aligns with the Affordable Housing Policy ratified by the Council and the goals outlined in the Dubai 2040 Urban Master Plan. The initiative, aimed at skilled professionals in Dubai, seeks to foster more dynamic communities, stimulate economic development, generate employment opportunities, and enhance access to quality housing and essential services for residents across all income levels.
The initial phase will focus on the development of six locations:
- Al Mueisim 1
- Al Twar 1
- Al Qusais Industrial 5
- Al Leyan 1
The new residential units will be available at affordable rental prices, featuring well-designed, high-quality living environments with access to vital infrastructure and essential services. Oversight of the project will be provided by the Supreme Committee for Urban Planning, with implementation carried out by the Land Department, Dubai Municipality, Roads and Transport Authority, General Directorate for Identity and Foreigners Affairs, Dubai Civil Defense, and Real Estate Corporation.
The newly approved education policy discussed in today’s meeting aims to position Dubai among the top ten cities globally for educational quality. This policy emphasizes effective teaching strategies from early childhood through pre-primary education, with the goal of enhancing academic performance in Arabic language and Islamic studies. It also encourages stronger collaboration between educators and parents, acknowledging the importance of both schools and families in reinforcing students’ cultural and national identity.
Two initiatives introduced under this policy are the Dubai Protocol for Curriculum Enhancement and the Emirati Teacher Recruitment and Training Program, which also includes partnerships with universities and colleges. Additionally, the policy features a school-parent partnership program to aid in curriculum development.
It emphasizes modern educational materials designed to cultivate students’ critical thinking and research abilities while promoting professional growth among teachers. Furthermore, the policy aims to increase the number of Emirati educators specializing in Arabic language and Islamic studies. The Knowledge and Human Development Authority (KHDA) will manage the implementation of this policy in collaboration with private schools throughout the Emirate.
Under the new initiative, individuals will have the opportunity to offer legal advice independently, with the exception of litigation, in designated areas of law. The initial phase focuses on real estate and personal status law, providing opportunities for Emiratis, including academics, retirees, and those looking for remote work options.
Candidates are required to possess at least two years of legal experience, successfully complete an assessment, and undergo a training program in the pertinent field. This one-year pilot will be executed and assessed by the Legal Affairs Department of the Government.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Nuom Properties is launching DG 129, a 2-bedroom residential building in Discovery Gardens, managed by Betterhomes, with rental yields of up to 8.75%. The property features spacious layouts, modern interiors, and is located near Jebel Ali.
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Nuom Properties is proud to introduce DG 129, the only residential building in Discovery Gardens offering a limited selection of 2-bedroom apartments — now exclusively managed by Betterhomes.
With prices starting at AED 530,000, DG 129 presents a unique investment opportunity, offering rental yields of up to 8.75%. Options for tenanted units are available delivering immediate returns. The building features both standard and upgraded residences with spacious layouts, modern interiors, and a family-friendly environment making it an ideal choice for investors and homebuyers seeking a ready-to-move-in home.
Christopher Cina, Director of Sales at Betterhomes, shared “DG 129 is the only upgraded building in Nakheel’s Discovery Gardens community offering modernized large 2-bedroom apartments, ample parking, and unparalleled connectivity making it a unique option for investors and family-oriented homeowners seeking refined living experience. Nuom Properties is redeveloping this property with extensive improvements including fully upgraded apartments, revitalised common areas and enhanced facilities. We’re excited to manage this property, bringing Betterhomes’ trusted experience and expertise to ensure smooth operations, strong returns, and worry-free ownership.”
Key Features
- Lush Community Living: Enjoy green spaces
- Exceptional Facilities: Family and ladies pools, gym, sports courts, kids play area and more
- Hassle-Free Parking: Ample parking for residents and guests
- Upgraded & Maintained: Access systems, Fire, Elevator, HVAC, and cooling systems
- Exclusive Common Area Upgrade: New lobby coming soon.
Situated near Jebel Ali, DG 129 is ideally located for easy access to major landmarks across Dubai. Its proximity to key transport links ensures seamless connectivity to the city.
- Direct connection to Sheikh Zayed Road, Al Khail Road and Expo Road.
- 3 mins to Metro Station
- 7 mins to Ibn Battuta Mall
- 11 mins to Dubai Marina
- 30 mins to Al Maktoum International Airport
Nuom Properties, part of the Gulf Worldwide Group which was established in 1995, is redefining urban living by developing properties with a holistic approach. With a commitment to design excellence, comprehensive functionality, and value engineering for sustainability, Nuom reimagines properties from the ground up—enhancing infrastructure, optimizing layouts, and infusing modern aesthetics to create elevated living spaces, seamless operations and strong investment returns. Its investment portfolio spans prime locations, including Arjan, Business Bay, Dubai Marina, Jumeirah Islands, Dubai Silicon Oasis, and Jebel Ali, reinforcing its role in shaping vibrant communities across Dubai.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
CBRE Middle East has introduced a range of smart and sustainable Facilities Management solutions at its Vision 2030 Focus Forum in Saudi Arabia, including the Integrated FM Academy, BICSc Training Center & Procurement Advantage, HOST & Workplace Experience, and CBRE Smart Solutions & Integrated FM Hub.
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CBRE Middle East hosted its Vision 2030 Focus Forum in the Kingdom of Saudi Arabia recently, where it launched a first-of-its-kind package of smart and sustainable Facilities Management (FM) solutions to the KSA market.
Bringing together some of the region’s most influential corporate and government entities Kingdom-wide, CBRE Middle East used the Focus Forum to launch its innovative suite of FM services designed to enhance clients’ operational efficiency, workplace experience and sustainability. These solutions include:
- The Integrated FM Academy – Developing future FM leaders through specialized training and certification programs that support the growth of local talent
- BICSc Training Center & Procurement Advantage – Offering the best-in-class cleaning and procurement training and internationally recognized FM standards
- HOST & Workplace Experience – Enhancing employee engagement and productivity through workplace innovation, including tech-enabled health and wellbeing products and team and community experiences
- CBRE Smart Solutions & Integrated FM Hub – Streamlining FM operations through Artificial Intelligence designed to reduce building energy costs by 8-10%
“Real estate owners and occupiers in KSA are looking for FM experts who can support their vision to become smarter and greener than ever before,” said Jena Ladhani, KSA CEO, CBRE Global Workplace Solutions.
Our Vision 2030 Focus Forum solidified our position within KSA where every client outcome is driven by operational subject matter experts across Data Centers, Aviation, Stadia, Healthcare, Testing & Commissioning, and Projects including Staff Accommodation. It also demonstrated our ability to meet the increasing demand for specialized and integrated FM solutions in the KSA market. For example, as Saudi continues to be a magnet for global talent, our FM Academy supports the upskilling of KSA’s local workforce. We know that employee wellbeing continues to be a key consideration among CRE executives, and our Workplace Experience service helps to meet that need. We are also passionate about ensuring that Saudi’s FM sector aligns itself with international compliance and regulatory standards through our training center.
“With KSA poised to become a global benchmark for intelligent and sustainable infrastructure, and the global facility management market expected to expand significantly in the region by 2030, our package of FM solutions reaffirms our role as a trusted partner in Saudi’s evolving real estate and facilities management landscape,” Ms. Ladhani added.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Alexandre de Betak and his wife are focusing on their most personal project yet.
Alta Real Estate Development collaborates with Parisian fashion house Maison Margiela to create its first Dubai residences, featuring 24 bespoke units that redefine boutique living and merge high fashion with architectural mastery.
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Alta Real Estate Development has partnered with the iconic Parisian fashion house Maison Margiela to create the brand’s first residences, an innovative concept set to transform boutique living in Dubai. This exclusive collection of 24 bespoke units will take shape in one of the city’s most prestigious locations (to be announced), embodying the maison’s signature aesthetic, reimagining boutique living, and offering residents a space defined by creativity and individuality.
This landmark partnership unites Maison Margiela’s unconventional expression and nonconformity with Alta’s expertise in crafting extraordinary living spaces. Designed as a refined extension of the Maison’s distinctive design codes, delivering exceptional privacy, elegance, and innovation. Each residence seamlessly blends high fashion with architectural mastery, offering a lifestyle characterized by exquisite craftsmanship.
“As a developer, our vision is to collaborate with the world’s most influential brands to create unparalleled living experiences,” said Abdulla Al Tayer, Managing Director of Alta Real Estate Development. “Partnering with Maison Margiela allows us to push the boundaries of design and redefine luxury living in Dubai. These residences will be a testament to creativity, craftsmanship, and individuality.”
This collaboration is part of Alta’s broader vision to integrate global icons into the fabric of luxury living. Together, Alta Real Estate Development and Maison Margiela will set the stage to merge the brand’s forward-thinking design ethos with the timeless purity of architectural form.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Sydney’s prestige market is looking up, here’s three of the best on the market right now.
Dubai’s investor-friendly policies, lucrative tax benefits, and high rental yields have cemented its reputation as one of the world’s most attractive real estate markets.
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The UAE’s real estate sector continues its record-breaking trajectory into 2025, solidifying its status as a global investment hotspot. In January alone, property sales transactions soared to AED 33.9 billion, reflecting an 18% surge compared to the same period in 2024. The Dubai Land Department (DLD) also reported a 19% year-on-year increase in transaction volume, reinforcing the emirate’s appeal among international investors.
The villa and townhouse market, in particular, remains on an upward spiral. After experiencing a staggering 71% growth in 2024, the segment witnessed an additional 14% month-on-month increase at the start of 2025. Experts attribute this surge to mounting investor demand and an influx of high-end villa developments catering to affluent buyers.
Western Investors Drive the Market
Industry veteran Shahin Miah, Founder and CEO of Dubai Off-Plan Leads and iNeedSocial, highlights a growing influx of Western investors, particularly from the UK, Europe, and North America. “British buyers dominated the market in 2024, followed closely by Indian investors. In fact, six out of the top ten investing nationalities were from Western countries, underscoring Dubai’s continued allure,” Miah explains.
Dubai’s investor-friendly policies, lucrative tax benefits, and high rental yields have cemented its reputation as one of the world’s most attractive real estate markets. With no capital gains tax and residency incentives for property buyers, the city continues to draw global wealth at an unprecedented pace.
Agents Face Growing Challenges Amidst Booming Sales
Despite the record-breaking figures, Dubai’s real estate agents are grappling with intensifying challenges. The rapid digitization of the industry, the rise of AI-powered platforms, and an oversupply of listings have made it increasingly difficult to close high-value deals. Traditional sales techniques are proving less effective as buyers navigate an overwhelming number of options.
“On average, agents now require 18 calls just to connect with a serious buyer,” Miah notes. “While 92% of customer interactions happen over the phone, 85% of buyers report dissatisfaction with their experience.”
To address these challenges, Miah has launched the 90-Day Fast Track Sales Program, a game-changing initiative designed to help real estate agents secure AED 10 million in sales within three months. The program equips agents with advanced sales strategies, automation tools, and pre-qualified off-plan leads, positioning them for success in Dubai’s competitive market.
A Revolutionary Approach to Real Estate Sales
“In today’s digital-first market, relying on outdated sales techniques means leaving millions in commissions on the table,” says Miah. His program provides agents with a fully integrated, done-for-you sales and marketing system that eliminates inefficiencies and maximizes deal closures.
Through expert coaching, agents gain access to cutting-edge techniques tailored to Dubai’s evolving real estate environment. The program not only accelerates sales but also empowers agents to confidently close high-value transactions in an increasingly saturated market.
Inside the Market: A Yacht-Side Perspective
To provide a deep dive into Dubai’s booming real estate sector, Miah has filmed a 36-minute video aboard a luxury yacht, sailing from Dubai Marina to Burj Al Arab. In this visually captivating presentation, he breaks down key market trends, explains why many agents struggle to close deals, and details the mechanics of the 90-Day Fast Track Sales Program. The video also features glowing testimonials from clients who have successfully transformed their sales careers under Miah’s guidance.
Beyond Real Estate: A Mastermind in Sales and Digital Strategy
Miah’s expertise extends far beyond property sales. As a Google Mastermind and a leading authority in digital marketing, he also heads iNeedSocial, a marketing agency specializing in SEO, PPC, and social media growth strategies. His proprietary sales methodology, Miah’s Magic Circle, has revolutionized business development and lead generation.
“As the market evolves, those who embrace modern sales strategies will dominate,” Miah states. “Our program isn’t just a promise—it’s a guarantee. Agents who follow our system will hit their sales targets in 90 days, no exceptions.”
Limited Enrollment – Only 10 Agents Accepted
The 90-Day Fast Track Sales Program is now open for applications, with enrollment strictly limited to just 10 agents per cohort. The program’s investment fee is AED 150,000, ensuring that only the most dedicated professionals gain access to this exclusive training.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
According to Farooq Syed, CEO of Springfield Properties, the latest figures reaffirm Dubai’s status as a leading destination for global wealth and long-term real estate investment.
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Demand for prime and ultra-luxury residences remains strong, with sustained interest from Dubai’s elite and international investors. The availability of high-value properties is becoming increasingly selective, reinforcing upward pricing trends across the city’s most sought-after districts.
According to Farooq Syed, CEO of Springfield Properties, the latest figures reaffirm Dubai’s status as a leading destination for global wealth and long-term real estate investment. “Dubai’s position as a premier wealth hub is only solidifying, with the city attracting global investors who are securing assets in anticipation of continued value growth”.
Dubai continues to attract global high-net-worth individuals (HNWIs), with the emirate now home to 212 centi-millionaires (individuals with investable assets exceeding $100 million) and 15 billionaires. Over the past decade, Dubai has seen a 78% increase in its millionaire population, positioning the city as a top destination for international wealth. This growing base of affluent individuals is significantly driving the demand for ultra-luxury properties, particularly in sought-after locations such as waterfront developments and master-planned communities, where supply remains limited.
The influx of global wealth is expected to continue shaping the market, with high-net-worth individuals prioritizing long-term investment in real estate to preserve wealth and capital appreciation. According to Farooq Syed, “As demand continues to rise, investors are seeking sustained value and security in Dubai’s real estate market. This is a market that has proven its resilience, and those who invest now are securing assets that will continue to appreciate in the years to come”.
Dubai’s appeal continues to strengthen, driven by pro-investment government policies. Initiatives such as residency permits for retirees and remote workers, the expansion of the 10-year Golden Visa program, and the UAE’s broader economic diversification efforts are enhancing long-term market stability.
With Dubai’s population now surpassing 3.8 million, growing by 170,000 residents in 2024 alone (a 4.6% increase), the sustained rise in population is creating new demand across all housing segments, with the ultra-prime market continuing to lead in absorption rates.
The off-plan market continues to show strong performance, with 8,753 off-plan sales recorded, totaling AED 19.73 billion. At the same time, the secondary market recorded 6,136 transactions worth AED 21.25 billion. The sustained interest in both markets reflects growing investor confidence, with Palm Jumeirah standing out as an example of continued demand, where the average transaction price reached 12.82 million.
“The strength of Dubai’s real estate sector is anchored in its long-term fundamentals,” says Farooq Syed, CEO of Springfield Properties. “The city’s ability to attract global capital, combined with its strategic regulatory initiatives, ensures demand remains robust across all market segments.”
Dubai’s real estate sector is poised to maintain strong capital inflows through 2025. The city remains a premier destination for global property investment, with demand consistently outpacing supply in the most sought-after locations for high-net-worth individuals (HNWIs).
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Self-tracking has moved beyond professional athletes and data geeks.
