Huawei Empowers Global Innovation with an Open and Reliable Computing Alternative

Abu Dhabi, UAE will host the Games of the Future 2025 (GOTF 2025), the groundbreaking global event where phygital sports bring together elite clubs, athletes, and gamers to compete in cutting-edge disciplines that blend real-world athleticism with advanced gaming technology. 

Taking place from 18-23 December 2025 at ADNEC Centre Abu Dhabi, the tournament is a natural extension of the ‘We the UAE 2031’ vision and the nation’s designation of 2025 as the Year of Community, reinforcing the UAE’s role as a global hub for sport, innovation, youth empowerment, and cultural exchange.

His Excellency Dr. Ahmad Belhoul Al Falasi, UAE Minister of Sports, affirmed that Abu Dhabi’s hosting of the Games of the Future 2025 is a qualitative new step in the country’s journey to consolidate its position as a global hub for innovation and the evolving sports industry. He emphasized that the Games reflects the We the UAE 2031 vision by empowering youth, advancing the digital economy and strengthening the global standing of Emirati sports.

His Excellency Dr. Al Falasi said: “The Games of the Future 2025 merges athletic performance with technology, inspiring youth, driving sports innovation, fostering teamwork among youth and supporting a sustainable economy based on innovation and knowledge. At the Ministry of Sports, we are committed to ensuring the success of the Games and reinforcing the UAE’s status as a premier host of global sports events.”

The We the UAE 2031 vision outlines ambitious goals around economic diversification, digital transformation, and youth empowerment. The Games of the Future 2025 directly supports these priorities by accelerating the digital economy through the introduction of new technology platforms and esports-driven industries that position the UAE as a destination for innovation and investment. 

The event also empowers youth by providing opportunities for athletes and gamers to showcase their skills on an international stage, while inspiring the next generation to embrace creativity, teamwork, and innovation. By hosting large-scale international phygital sports tournament, the UAE further demonstrates its leadership as a convenor of transformative global events.

At the same time, GOTF 2025 reflects the spirit of the UAE’s Year of Community, which emphasizes shared values, inclusivity, and togetherness. The event will bring together athletes, fans, and clubs from diverse countries and cultures, creating a platform that unites people across backgrounds. The phygital disciplines themselves promote collaboration, strategy, and adaptability, embodying the spirit of teamwork and mutual respect. Beyond the competition, fan zones, interactive activations, and cultural showcases will celebrate community spirit, enhancing the sense of belonging for residents and visitors alike.

In the lead-up to GOTF 2025, a dedicated community engagement roadshow will take place across key locations in Abu Dhabi and Dubai, offering residents and fans an opportunity to explore the spirit of phygital sport through interactive activations and curated experiences. Stay tuned for more details on the roadshow and where to find it.

The Games of the Future 2025

The tournament will feature 11 disciplines including Phygital Football, Phygital Basketball, MOBA PC and Mobile, Battle Royale, and more, combining the drama of physical competition with the creativity of digital gaming.

A wide range of international and regional clubs have already confirmed their participation in the Games of the Future 2025, including PBC Astana, Thang Long Warriors, Intercosmics, CD Holcattes and Great Team Brazil. Phygital Football teams México Quetzales – Armadillos FC, CM Jardim, Greni Smith, Z10, FC WHITEBIRD and La Crema will also return to Abu for the final showdown, following their success at the Phygital Contenders: Abu Dhabi – Football tournament earlier this year.  

The event is also supported by World Phygital Community member organizations, such as Phygital Brazil, the Serbian Association of Electronic Sports, and the Belarusian Federation of Phygital Sports, reflecting the growing global network behind the phygital movement.

Among the star athletes set to compete are Rodrigo Ulibarri and Aldair Giorgana (Mexico Quetzales – Armadillos FC), as well as Matheus Dedo (CM Jardim) — each known for their standout performances across both traditional and digital sports. Their participation underscores the growing excitement among international athletes embracing the phygital format. 

They will be joined by a growing roster of clubs from across Africa, Asia, Europe, and the Americas, including groups competing in Phygital Basketball, Phygital Football, Phygital Dancing, and Phygital Shooter disciplines, underscoring the truly global nature and universal appeal of the tournament.

The competition is organised by ASPIRE, the Local Delivery Authority for the Games of the Future Abu Dhabi 2025, in collaboration with Ethara, the Event Delivery Partner, and Phygital International, the Global Rights Holder. The event is supported by key stakeholders, including the Host City Entity, Abu Dhabi Sports Council, and the Official Partner, Ministry of Sports.

Stephane Timpano, CEO of ASPIRE, said: “The Games of the Future is a reflection of the UAE’s bold vision to create opportunities for youth, innovation, and community. By bringing together athletes, gamers, fans, and partners, to introduce sports like you have never seen before, we’re bringing technology and sport to life through Phygital Sports”

ADNEC Centre Abu Dhabi will play host for the Games of the Future from 18-23 December. As a dynamic space purpose-built for innovation and scale, it will be transformed into a futuristic field suitable for this ground-breaking global event – offering the ideal environment to deliver a world-class phygital sports showcase. Its strategic infrastructure and operational excellence continue to position Abu Dhabi and the UAE as a leading destination for international events at the intersection of technology, sport, and culture.

Marjan, the master developer of freehold properties in Ras Al Khaimah, and RAK Hospitality Holding, the government-owned investment and development arm in the Emirate, have announced a landmark strategic merger to create a unified entity operating under Marjan.  

This merger combines world-class hospitality expertise with visionary land development strategies to form a dynamic future-ready organization. Marjan will integrate real estate development, hospitality operations, and lifestyle experiences under one umbrella, positioning itself as one of the largest real estate developers in the UAE and the leading master developer in the Northern Emirates. 

Announcing the merger, His Highness Sheikh Ahmed bin Saud bin Saqr Al Qasimi, Chairman of Marjan, said: “RAK Vision 2030 has set the Emirate’s ambition to be a pioneer in the region for livability and a place where opportunities thrive. Anchored in this vision, the merger will create high-value jobs for Emiratis, develop national capabilities, and reinforce our position as a beacon of opportunity and innovation. Together, we are positioned to build thriving communities that bring the Emirate’s bold vision for sustainable prosperity to life.”

Marjan’s future developments including Al Marjan Island, RAK Central, Marjan Beach, and the Jebel Jais masterplan will elevate the quality of life for residents, enrich travel and leisure experiences, and attract diverse investment opportunities. The merger supports RAK Vision 2030’s goal of welcoming 3.5 million annual visitors and achieving nearly 20,000 hotel keys.

Abdulla Al Abdouli, Group CEO, said: “Marjan will position Ras Al Khaimah as the global lifestyle and investment hub of the future.”

This merger empowers Marjan to propel the Emirate into its next chapter of growth, fostering distinctive lifestyle offerings, and attracting world-class talent and investments. 

Kyndryl, a leading provider of mission-critical enterprise services, today released its second annual Readiness Report, drawing on responses from 3,700 senior leaders across 21 countries. The data reveals a moment of both momentum and reflection — as businesses in Saudi Arabia report growing returns from AI investments while facing mounting pressure to modernize infrastructure, scale innovation efforts, reskill workforces, and manage risk in an increasingly fragmented regulatory landscape.

“The Readiness Report confirms what we see in Saudi Arabia every day. Leaders are achieving returns from AI, yet many are working to modernize legacy systems, build new skills, and align with an evolving policy environment,” said Pieter Bil, Senior Vice President and Managing Director of Kyndryl in the Middle East and Africa. “Vision 2030 raises the bar, asking all of us to build secure, sovereign ready digital infrastructure and world class human capability. The priority now is to move from early stage adoption to scaled innovation, strengthen cyber resilience, and develop Saudi talent so AI becomes a durable growth engine for the national economy.”

Last year’s report revealed a critical gap between perception and preparedness: while the majority of business leaders in the Middle East, including Saudi Arabia, believed their IT infrastructure was best-in-class, fewer felt it was ready for future disruption. While there has been momentum – that tension remains. This year:

• ROI pressure rising, but AI stuck in experimentation phase: 63% of Saudi organizations report feeling more pressure to prove ROI on AI investments compared to last year. However, 57% say their innovation often stalls after the proof-of-concept, and 53% agree foundational issues in their technology stack.

• Confidence continues to outweigh capability: While Saudi organizations are eager to innovate, foundational challenges persist. 94% say they struggle to keep up with the pace of technological advancements, 30% cite the complexity of their technology environments as a barrier to scaling tech investments, and 26% struggle to align business and technology teams.

• AI driving workforce transformation, but skills gaps remain: 91% in Saudi Arabia say AI will “completely” transform jobs at their organizations within 12 months. Yet, 31% are concerned about how to upskill and reskill employees whose jobs are replaced by AI, 35% worry about the lack of core cognitive skills and 35% cite gaps in technical skills needed to harness AI’s potential.

• Cyber resilience top of mind: With 76% of Saudi organizations having experienced a cyber-related outage in the past year, cybersecurity has become a top priority. Yet, only 39% are implementing robust cybersecurity measures, and 33% are upgrading their IT infrastructure to mitigate business risks and strengthen resilience.

• Policy and compliance shaping infrastructure decisions: As Saudi organizations scale their technology investments, 29% cite regulatory or compliance concerns as a barrier, underscoring the influence of policy on infrastructure strategy and innovation readiness.

Cloud is under pressure as geopolitical and regulatory disruption drive change

Many Saudi organizations are revisiting their cloud infrastructure, prompted by new regulations and growing concerns about data sovereignty. 67% of Saudi leaders express concerns about the geopolitical risks associated with storing and managing data in global cloud environments, and 70% have adjusted their cloud strategies in response – by investing in data repatriation (50%), reassessing vendors (28%), and shifting toward private cloud models (31%).

IDEMIA Public Security, the leading provider of secure and trusted biometric-based solutions, has signed a strategic cooperation agreement with SAMI Advanced Electronics, a regional leader in the electronics industry in Saudi Arabia, to drive transformative innovation in travel, transportation, and smart mobility across the Kingdom. 

Formalized and signed at GITEX Global 2025, the world’s largest and most influential tech event, the agreement underscores IDEMIA Public Security’s commitment to shaping the future of mobility through cutting-edge technology and local collaboration. This milestone marks the start of a strategic collaboration focused on advancing digital transformation, enhancing operational efficiency, and delivering secure, frictionless travel experiences in line with Saudi Arabia’s Vision 2030.

Under the agreement, IDEMIA Public Security and SAMI Advanced Electronics will jointly develop and deploy advanced biometric, transport, and smart city solutions, leveraging IDEMIA Public Security’s global expertise and SAMI’s regional capabilities to accelerate innovation and build technological capacity.

“We are proud to deepen our mission of making the world safer through trusted technology,” said Tim Ferris, Global Head, Travel & Transport, IDEMIA Public Security. “This partnership with SAMI Advanced Electronics brings us one step closer to realizing a future of seamless and secure mobility in Saudi Arabia. Together, we’re not only supporting Vision 2030 – we’re actively shaping the future of secure, seamless mobility for all who live, work, and travel in the Kingdom.”

IDEMIA Public Security’s biometric travel solutions are trusted worldwide to streamline border operations, enhance decision-making, and deliver personalized digital passenger journeys. Through their agreement with SAMI Advanced Electronics, IDEMIA Public Security reinforces its commitment to local innovation, knowledge transfer, and sustainable development in the region.

Mubadala Capital, a unit of Abu Dhabi’s sovereign wealth fund, is working on a potential deal to acquire billboard operator Clear Channel Outdoor citing people familiar with the matter.

Activist investor Anson Funds Management had pushed for the sale of Clear Channel last month, the report said, and comes at a time when dealmaking in outdoor advertising has been lately heating up.

The San Antonio, Texas-based company has about $6.4 billion in debt, the report added.

While the asset management firm has a sprawling global portfolio, it is not a major player in US media investments.

The potential take-private move is the latest from Mubadala Capital, which earlier this year had sold a minority stake in its company to investment firm TWG Global led by Guggenheim Partners founder Mark Walter and financier Thomas Tull.

In a move that opens new horizons for smart real estate investment and exceptional digital services, Dubai Land Department (DLD) announced a strategic tie-up with Google Cloud that transforms artificial intelligence from a supportive tool into a driving force for investment decision-making.

Through the integration of DLD’s data with Google Cloud’s Data & AI capabilities, the partnership aims to simplify the investor journey from exploration to execution – while reinforcing Dubai’s position as a global laboratory for sustainable and transparent investment innovation.

Building on ongoing efforts to achieve the objectives of the Dubai Economic Agenda D33 and the Dubai Real Estate Strategy 2033, the collaboration unveiled at GITEX Global 2025 introduces DLD Investor AI Assistant, powered by Google Gemini.

This innovative service elevates the investor experience by harnessing Google Cloud’s integrated ecosystem of artificial intelligence, cloud solutions, mapping technologies and podcasts, said the statement.

This partnership represents a milestone that reflects Dubai’s vision of harnessing artificial intelligence and data to lead the transformation of the real estate sector toward greater innovation and sustainability.

Moreover, the new digital assistant integrates these advanced capabilities with a human-centered design to create transformative experiences that redefine how individuals interact with institutions.

The first pillar of the collaboration is the DLD Investor AI Assistant, powered by Google Gemini, launched under the theme ‘Smart Dialogue, Smarter investments.

This service introduces a new dimension of support for local and international investors through an advanced knowledge interface that transforms vast volumes of real estate data into precise, neutral, and reliable analytical insights, empowering investors to make well-informed decisions with confidence.

Showcased at Gitex Global 2025 and will be made available through the DLDs’ website, the service offers comprehensive information about Dubai’s investment environment and key processes.

During this event, Dubai Land Department also introduced an innovative form of interaction where users can convert documents on real-estate investment topics into AI-generated interactive podcasts, powered by Google Notebook, allowing users to join podcasts and engage in rich human-like conversations.

DLD continues to enhance the service by integrating additional innovative features to further strengthen the capabilities of the AI investment assistant.

These initiatives mark a new chapter in the management of real estate investments and services in Dubai. By combining the institutional data strength of the DLD with Google Cloud’s expertise in artificial intelligence, Dubai reinforces its leading position in leveraging technology to enhance the efficiency of the real estate market and boost investor confidence.

Through this collaboration, the Dubai Land Department reaffirms its vision of achieving global leadership in real estate investment, a vision now realized through an innovative digital approach that transforms artificial intelligence into a driver of growth and data into a platform for opportunity, ensuring Dubai remains the world’s foremost destination for smart and sustainable real estate investment.

Day 4 of GITEX GLOBAL 2025 set another benchmark for digital collaboration as policymakers, cybersecurity leaders, and innovators convened to address the most pressing question of the intelligent age – how to secure a world powered by AI and data. While cybersecurity and resilience dominated the day’s discourse, the show floor remained a convergence of cutting-edge innovation across AI, cloud, data centres, robotics, and quantum computing, underlining GITEX’s unrivalled breadth and impact.

As digital transformation accelerates, speakers called for a unified global response that firmly plants security, ethics, and trust at the core of AI-driven progress. The 45th edition of GITEX GLOBAL continues driving business transformation and investments until tomorrow, 17 October 2025, converging more than 6,800 exhibitors, 2,000 startups, 1,200 investors, and delegations from over 180 countries at Dubai World Trade Centre.

Cyber Resilience: Building Trust in the Age of Intelligence

Opening the day’s program, H.E. Omar Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, highlighted the significance of the gathering: “As a platform, nothing really represents the UAE’s vision when it comes to technology, and the UAE’s position as a convener of the world than GITEX.” His Excellency then urged governments and enterprises to prioritize AI capacity-building and risk management as key national imperatives, sharing, “We’re all for proactive regulation, yet proactive regulation needs to be well-informed. We need to have agile policymaking to try to deal with the impact of AI as it evolves and manage it effectively every step of the way.”

In a defining address titled Cyber Resilience 2030: People, Policy & AI at the Core of National Security, H.E. Dr. Mohamed Al Kuwaiti, Head of Cybersecurity for the UAE Government, outlined how the nation is advancing an integrated framework that combines governance, AI threat detection, and citizen awareness. His Excellency stressed, “The main message is to have a strong Cyber Culture across nations and society. Our people, is and will always be our first line of defense.” At the main stage, the UAE Cyber Security Council also launched the UAE’s Cybersecurity Vision 2025 report. At the unveiling, His Excellency shared, “Resiliency is very important for us in the UAE, and this is reflected in the report. The focus is on capacity-building, technology exchange, partnerships, and shared innovation.”

Dr. Neal Jetton, Director of Cybercrime at INTERPOL, offered insights into the global authority’s coordinated strategy against transnational cybercrime. Dr. Jetton commented, “Criminals are using AI to increase their efficiency scope and effectiveness of their operations. At INTERPOL, we bring countries together, with relevant private sector representatives, to work together on the steps needed to be effective against cybercrimes.”

Energy storage tech entrepreneur, Taavi Madiberk, CEO and Co-Founder of Skeleton Technologies, raised thought-provoking questions on the economics of AI. He said: “It’s very important to bring down the cost of AI. If for the same money, you can have 40% more computing power, you can enable new applications in cancer research, climate research, new battery technologies.”

Shedding light on cyber strategies from global governments, Her Excellency Liisa-Ly Pakosta, Estonia’s Minister of Justice and Digital Affairs, inspired audiences on how digital nations are fortifying themselves against AI-driven threats through collaborative frameworks and strong governance. H.E. shared: “Every cyberattack has an overspill; that’s why international cooperation between researchers, cyber specialists, companies, and government is truly essential.”

Exhibitors Showcase the Future of Secure Digital Transformation

Across the exhibition halls, the momentum continued as cybersecurity leaders demonstrated how innovation and protection now go hand in hand.

Huawei commanded attention with a comprehensive showcase of 80+ solutions themed under ‘All Intelligence,’ which unites five transformative pillars shaping the intelligent economy – Accelerate Industrial Intelligence, Partner Park, Huawei Cloud, Intelligent Data Center, and Intelligent Campus. The company unveiled end-to-end industry solutions designed to accelerate national digital transformation for sovereign and hybrid deployments. With a view to enhancing knowledge exchange, Huawei also unveiled the ICT Skills Development Insights Report 2025 in partnership with UNESCO IITE at GITEX GLOBAL.

Demonstrations of AI-driven network automation, energy-efficient digital power systems, and advanced cybersecurity frameworks reinforced Huawei’s leadership in building the digital foundations of smarter cities, resilient enterprises, and connected societies.

Critical infrastructure cybersecurity leader, OPSWAT presented its MetaDefender Optical Diode ensuring highly secure data transfer between OT/IT and the next-generation MetaDefender Kiosks, including Stand, Tower & Kiosks that offer advanced protection for critical assets.

Fortinet, a global leader in integrated AI-powered security solutions across networks, endpoints, and clouds, showcased its FortiGuard Incident Response & Readiness – a set of services that provide expert-led, intelligence-driven, and fully tailored support combining readiness, response, and continuous improvement under a predictable subscription model.

Crowdstrike presented Falcon platform, their flagship security solution. The cloud-native innovation has yielded a 98% reduction in critical vulnerabilities covering endpoint, cloud workloads, identity, data, and applications.

MoUs Strengthen Dubai’s Cyber Infrastructure

On the MoU Stage, Dubai Municipality and Fortinet International signed a strategic agreement to advance the emirate’s AI-enabled cybersecurity infrastructure, supporting the development of secure digital systems and public sector transformation.

Day 5 Preview: Closing a Landmark 45th Edition

GITEX GLOBAL 2025 enters its final day tomorrow, capping a week of shaping the future of AI, cybersecurity, cloud, quantum, data centers, mobility, biotech, digital health, and future energy.

With record crowds, groundbreaking product launches, and milestone business partnerships, GITEX GLOBAL is ready to conclude on a high note, before its milestone move to Dubai Exhibition Centre, Expo City Dubai in 2026, running from 7-11 December.

Amazon Web Services (AWS) and global technology group e& are bringing to life their digital transformation vision with the launch of the nationwide initiative “AI Nation – Afaaq” program to train 30,000 individuals in machine learning (ML) and artificial intelligence (AI) technologies. The program, announced at GITEX Global in Dubai, is part of the strategic US$1 billion alliance between e& and AWS, which was announced in 2024.

e&, which serves more than 198 million subscribers in 38 countries, will work with AWS, the world’s most comprehensive cloud provider, to deliver this training through e& Academy, marking a significant milestone in the UAE’s digital leadership and talent development journey.

This initiative aligns with growing regional workforce challenges and requirements highlighted in IDC’s 2024 report. According to the study, an estimated 88% of United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA) organizations recognize AI’s business impact. However, although 78% of UAE organizations prioritize AI investment, nearly half (46%) identify the shortage of AI skills and expertise as a critical barrier to large-scale implementation.

By addressing the AI skills gap head-on, the program reinforces e& and AWS’s commitment to directly support the UAE’s ambitious national goals including the UAE Centennial 2071 plan, which aims to build a future-focused government and a diversified, knowledge-based economy.

The program will be delivered through the e& Academy, ensuring trainees across the UAE have access to world-class training and localized support. AWS will provide 30,000 sponsored vouchers for industry-recognized certifications including 25,000 for the foundational AWS Certified AI Practitioner and 5,000 for the more advanced AWS Certified Machine Learning Engineer – Associate. Learners will also have free access to digital, self-paced training content on AWS Skill Builder, one of the most comprehensive online learning centers for cloud skills.

To further support learners on their journey, the program will be complemented by live, interactive ‘Cloud Coach’ sessions for exam readiness, empowering them with in-demand technical skills that contribute to the UAE’s digital-first ambitions.

Harrison Lung, Group Chief Strategy Officer, e&, said: “As AWS’s strategic partner, e& is proud to enable this nationwide digital skills program through our e& Academy. This collaboration reflects our shared commitment to developing the next generation of talents that will drive the UAE’s innovation and leadership in the global digital economy. By combining AWS’s global training excellence with our local expertise and established presence, we are ensuring that learners across the country have access to the tools and support needed to succeed in the era of cloud and AI. This is about building the nation’s talent base at scale so employers can hire with confidence and people can step into AI-enabled roles across every sector.”

Madhavi Reddy, Managing Director, Middle East North Africa and Turkey, AWS, said: “This initiative represents AWS’s deep commitment to making world-class digital skills training accessible across the UAE. By providing 30,000 learners with industry-recognized certifications in cloud and AI, we are helping to build the robust talent base required for the nation’s digital transformation journey.”

“Our collaboration with e& Academy as an AWS Training Partner is crucial, enabling us to combine AWS’s global training expertise with strong local delivery. Together, we are empowering a new generation of builders to turn knowledge into tangible impact for businesses and communities alike.”

By developing a large-scale pipeline of talent equipped with advanced skills in cloud computing and AI, AWS and e& are investing in people that will drive innovation, attract investment, and secure the UAE’s position as a leading global technology powerhouse for generations to come.

Genesys, a global cloud leader in AI-Powered Experience Orchestration, has released its latest research report, “The State of Customer Experience: Middle East and Africa”, revealing critical insights into consumer expectations and the evolving priorities of customer experience (CX) leaders in the region. Notably, nearly two-thirds (64%) of consumers surveyed globally believe AI will improve the quality and speed of customer experience over the next two to three years. The good news is that organizations are focusing on the integration of AI into their CX strategies to close the gaps between the experiences they’re delivering today, and the services consumers want.

For today’s CX leaders, the potential for AI to transform how their organizations engage with customers is front and center, demonstrated by the 42% of global respondents who cited increasing the use of AI to improve experiences as a top priority in the survey. In MEA, AI has become so important for CX leaders, they’re planning to invest a whopping 43% of their CX-related spend toward the technology in the coming year. More than half (51%) of CX leaders surveyed in MEA are planning to invest over the next two years in AI solutions that can help improve the employee experience. 

“Consumers across the Middle East and Africa (MEA) are increasingly optimistic about the role of AI in delivering faster, more personalized and efficient service experiences,” said Sebastian Ballerini, vice president of EMEA Growth Markets at Genesys. “As organizations across the region accelerate their digital transformation efforts, it’s critical they maintain a human touch. Customers value speed, but also empathy. This report highlights how AI can help organizations not just streamline operations but build deeper trust and stronger relationships through more intelligent, connected experiences.” 

Failing to deliver on what consumers believe to be a good experience can have significant impact on an organization’s bottom line: More than half (51%) of consumers surveyed in MEA said they will abandon a favorite brand after experiencing as few as two poor interactions. In fact, 34% of those surveyed admitted that they stopped doing business with a company in the last year after a bad experience. With 46% of CX leaders surveyed in MEA citing keeping pace with consumers’ rising expectations as their greatest challenge, harnessing AI to improve customer experiences is a business imperative.

Key Insights from the Middle East & Africa Report: 

Personalization and Channel Choice Define Modern CX

• 61% percent of consumers value being connected directly to the right person who can solve their problem, and 55% prefer to engage via their channel of choice. 
• 98% of MEA consumers also said it’s important to move between channels without having to repeat information.

Consumers Demand Speed, Empathy and Seamless Interactions

• 58% of consumers in MEA say quick response is a top attribute they value in a customer service interaction, compared with 48% globally .
• More than two-thirds (69%) of consumers value brands that listen and understand their needs, and over half (58%) appreciate companies that recognize their account history and activity. 

Confidence High Among CX Leaders

• CX leaders in MEA report higher confidence than their global counterparts in delivering satisfaction and personalization. In fact, 57% say their organizations are “extremely effective” at delivering customer satisfaction, while 52% believe they’re delivering highly personalized experiences, versus 46% and 42% globally, respectively.
• 52% of leaders in the region also have a stronger focus on customer retention ahead of the 38% who cited this globally.

Methodology: Genesys worked with an independent research firm to survey 5,232 consumers and 1,181 CX decision-makers in more than 16 countries. Included among the respondents were 1,067 consumers and 180 CX decision-makers from the Middle East and Africa. The survey was conducted in September and October of 2024. Among the business respondents globally, the industries represented were airlines, automotive, banking, government, healthcare, insurance, manufacturing, media and entertainment, professional services, retail, travel and hospitality, technology, telecommunications, and utilities.

Parmigiani Fleurier proudly introduces the latest interpretation of its iconic Tonda PF Automatic, winner of the prestigious Grand Prix d’Horlogerie de Genève (GPHG) in 2022. This 36 mm version, crafted in stainless steel and 18ct rose gold, dazzles with its Deep Ruby dial and baguette-cut diamond indices. It perfectly embodies contemporary elegance and refined character, all while retaining a sophisticated allure capable of captivating the most discerning individuals.

“At Parmigiani Fleurier, color is never loud or obvious; it embodies a subtle sophistication born from intricate blends and nuanced tones. Each shade gracefully responds to its surroundings, delicately capturing light to reveal the full depth of its palette. In the case of Deep Ruby, this translates into a refined harmony, fluidly shifting from soft plum nuances to deeper burgundy hues.”
Guido Terreni, CEO Parmigiani Fleurier

CONTEMPORARY CHARM IN DEEP RUBY

The dial’s intense Deep Ruby hue represents the pinnacle of modern sophistication, emerging as the new black in contemporary luxury. Rich, warm, and nuanced, this burgundy tone resonates deeply, evoking passion, creativity, and refined taste. Often associated with innovation and daring sophistication, deep cherry shades are acclaimed by connoisseurs alike for their ability to elevate classic aesthetics into something bolder and more distinctive.

EXQUISITE DESIGN AND CRAFTSMANSHIP

At the heart of this timepiece is a mesmerizing “Grain d’Orge” guilloché motif, painstakingly hand-crafted by skilled artisans. This intricate pattern dances across the dial, subtly interacting with light to enhance its depth and warmth.

The hour indices are set with twelve hand-applied baguette diamonds of exceptional purity (D-G/IF-VVS), approximately 0.36 carats in total, elegantly marking the passage of time. Each diamond, meticulously chosen for its flawless clarity and precise geometry, enhances the dial’s sophistication and luxurious depth, offering a delicate yet striking visual harmony.

FLUID ELEGANCE IN DUAL METALS

The unique allure of this watch lies significantly in its skillful use of mixed metals. Parmigiani Fleurier transcends conventional two-tone designs by making rose gold an integral structural and aesthetic element. The bracelet, constructed like a fluid cascade—a veritable “river of gold”—beautifully graces the wrist with graduated links carefully tapered for perfect ergonomics. The interwoven stainless steel and 18ct rose gold components complement each other harmoniously, creating an object of tangible luxury and sophisticated fluidity.

The carefully knurled bezel, alternating polished and satin finishes on the bracelet, and elegant silhouette offer a visually engaging and tactile experience. This harmonious juxtaposition not only enhances the watch’s contemporary appeal but also underlines Parmigiani Fleurier’s unwavering commitment to meticulous detail and masterful execution.

MANUFACTURE MOVEMENT

Powered by the in-house PF770 automatic caliber, the Tonda PF Automatic Steel Gold Deep Ruby combines mechanical excellence and haute horlogerie artistry. With a 60-hour power reserve and operating at 28,800 vibrations per hour, this movement exemplifies precision and reliability. Decorated with traditional “Côtes de Genève” and beveled bridges, the movement is crowned by a skeletonized 22ct rose gold oscillating weight, polished and sandblasted to perfection.

THE PHILOSOPHY OF PARMIGIANI FLEURIER AND THE TONDA PF LEGACY

Parmigiani Fleurier continuously redefines modern luxury through restraint, balance, and exceptional craftsmanship. The Tonda PF collection, in particular, is celebrated for its discreet elegance, meticulous proportions, and timeless sophistication. Each watch in this series embodies the Maison philosophy of creating objects that speak quietly yet confidently to their wearer’s objects with intimate appeal, celebrating both innovation and authenticity without compromise.

This latest interpretation, the Tonda PF Automatic Steel Gold Deep Ruby, echoes Parmigiani Fleurier dedication to refined aesthetics and precious materials. It invites collectors and aficionados alike to experience the subtle yet profound pleasure of owning a timepiece that is both contemporary and timeless, precious yet approachable.

TECHNICAL SPECIFICATIONS

DIAL
Color: Deep Ruby
Finishing: Grain d’Orge hand-guilloché
Indices: hand-applied rhodiumplated appliques set with 12 baguette diamonds, D-G / IF-VVS – approx. 0.36 ct

Stainless steel and Rose gold
PFC804-1020006-100182

CASE
Polished and satin-finished 18ct rose gold and stainless steel with knurled bezel
Diameter: 36 mm
Thickness: 8.6 mm
Crown: Ø 4.3 mm, screwed-in
Glass: ARunic anti-reflective sapphire
Case back: sapphire glass
Engraving on case back: serial number – “PARMIGIANI FLEURIER”
Water resistance: 100 m

FUNCTIONS
hours, minutes

HANDS
18ct rose gold skeletonized delta-shaped

BRACELET
Polished and satin-finished 18ct rose gold and stainless steel
Closure: stainless steel folding clasp

MOVEMENT
PF770 – AUTOMATIC WINDING MANUFACTURE
Power reserve: 60 hours
Frequency: 28,800 Vph (4 Hz)
Jewels: 29
No. of components: 179
Total diameter: 26.2 mm
Thickness: 3.9 mm
Decoration: Côtes de Genève, bevelled bridges
Oscillating weight: 22ct rose gold, skeletonized, polished and sandblasted

Amazon Web Services (AWS), the world’s most comprehensive cloud provider, and Aramex, the leading global provider of logistics and transportation solutions, today announced a collaboration to modernize and transform Aramex’s global IT infrastructure. Starting in Australia with the successful migration of Oceania Data Center (DC) to AWS cloud, this milestone lays the groundwork for Aramex’s extensive global modernization journey with AWS.

In its digital transformation journey, Aramex is harnessing AWS’s cloud-native capabilities to boost operational agility, resilience, and performance while ensuring seamless customer experiences. By strategically migrating key workloads to AWS cloud, Aramex is building a scalable, future-ready infrastructure that accelerates its digital evolution, advances sustainability goals, and establishes new benchmarks for IT modernization in the global logistics sector.

“Our collaboration with AWS is a foundation pillar of our global innovation and modernization strategy,” said Francoise Russo, Chief Digital and Technology Officer at Aramex.

“By migrating our infrastructure to AWS, the world’s leading cloud provider, we are not just optimizing costs and enhancing security; we are building a more agile, scalable, and resilient foundation for our future of logistics. This move allows us to accelerate our digital transformation mission, harness the power of data, and deliver a superior and more reliable experience for our customers across the globe.”

Tanuja Randery, Vice President of AWS, Europe, Middle East, and Africa (EMEA) added: “Logistics is an industry transforming at pace. Data and AI are enabling both efficiency and growth, and AWS is delighted to support a global leader like Aramex in its transformation.”

“By leveraging AWS’s world-leading cloud capabilities, Aramex can enhance its operational efficiency, strengthen security, and unlock new opportunities for innovation. We look forward to helping Aramex set a new standard for digital excellence in the global logistics industry”.

A roadmap to AI-fueled cloud imperative

As global AI spending grows faster than overall digital investments globally, according to IDC research, organizations are realizing the importance of robust cloud infrastructure in powering their AI initiatives. In line with this industry-wide transformation, Aramex’s successful migration to AWS cloud showcases the scale and sophistication of modern cloud adoption.

The project encompassed the transfer of 88 Virtual Machines (VMs) – including 18 for databases and 70 for applications – from Aramex’s Oceania DC. This comprehensive migration serves as a blueprint for future data center exits, featuring an advanced solution architecture that leverages AWS’s disaster recovery services and identity management to meet rigorous security, reliability, and performance requirements.

The successful migration of Aramex’s Oceania DC to AWS cloud demonstrates the power of cloud technology in revolutionizing logistics operations. By combining AWS’s extensive cloud infrastructure with Aramex’s logistics expertise, this collaboration creates a foundation for next-generation AI-driven logistics solutions that will enhance operational efficiency, elevate customer experiences, and advance sustainability goals.

As Aramex continues its modernization journey with AWS, both organizations are geared to reshape the future of the digital logistics landscape and set new industry standards for innovation worldwide.

The Saudi Health Information Management Association (SHIMA) has announced the SHIMA Annual Conference & Expo 2025, a landmark event set to become the leading platform for digital health transformation in the Kingdom.

As Saudi Arabia continues to place healthcare at the heart of its Vision 2030 agenda, this year’s conference will highlight how innovation, technology, and data are driving a smarter, more efficient healthcare ecosystem. From AI-powered analytics to secure data governance and virtual care systems, the event will showcase the tools and ideas reshaping healthcare delivery in the Kingdom and beyond.

A Unified Platform for Collaboration

The SHIMA Annual Conference & Expo 2025 will bring together the entire healthcare ecosystem — from policymakers and government officials to hospital executives, IT professionals, innovators, and investors — to align on strategies and solutions that accelerate digital transformation.

Over two days of keynote addresses, panel discussions, and workshops, the conference will address critical topics such as cybersecurity, data management, workforce development, and AI integration, offering attendees actionable insights to navigate the evolving digital health landscape.

Innovation Takes Center Stage

At the heart of the event lies the Exhibition & Innovation Showcase, the region’s most comprehensive display of healthcare information management technologies.

The exhibition will feature live demonstrations, pilot projects, and interactive showcases, allowing participants to experience firsthand how emerging digital tools are transforming patient care and operational performance.

For solution providers, the platform offers direct access to decision-makers across Saudi Arabia’s healthcare ecosystem. For healthcare leaders, it’s the go-to marketplace to discover innovations that are redefining care delivery.

What to Expect at the Exhibition

• Next-generation Health Information Systems (HIS) and Electronic Medical Records (EMR) platforms enabling seamless data integration.
• Coding, documentation, and reimbursement solutions designed to enhance accuracy and efficiency.
• Revenue Cycle Management (RCM) systems powered by AI and automation.
• Population health and analytics tools supporting preventive, outcome-based care.
• Cybersecurity and compliance solutions aligned with Saudi Arabia’s Personal Data Protection Law (PDPL) and international standards.
• Emerging digital health innovations, from telehealth and cloud-based systems to AI-driven applications.

Beyond the Conference Hall

In addition to the exhibition and sessions, SHIMA 2025 will feature exclusive networking opportunities, investor forums, and cultural excursions in collaboration with the Ministry of Tourism, enabling attendees to connect, collaborate, and experience Saudi Arabia’s vibrant transformation firsthand.

With more than $65 billion invested in healthcare IT under Vision 2030, SHIMA Annual Conference & Expo 2025 is positioned as the definitive forum for advancing digital health excellence — turning national ambition into actionable progress.

Make sure to visit the SHIMA 2025 website, and register here. 

Dubai Healthcare City Authority (DHCA), the governing body of Dubai Healthcare City (DHCC), has announced an AED1.3 billion development plan for DHCC Phase 1, reinforcing its position as an attractive destination for global healthcare investment. The first stage of this comprehensive plan will see the launch of a LEED platinum-certified office building, a purpose-built medical complex, and supporting infrastructure facilities designed to drive robust ecosystem growth and deliver future-ready facilities.

Issam Galadari, Chief Executive Officer of Dubai Healthcare City Authority, said: “Our upcoming development plan, starting with these flagship projects, reflects our commitment to contribute to the advancement of Dubai’s healthcare infrastructure. By creating an ecosystem that attracts investments, including FDI, and fosters innovation, while integrating sustainability with world-class design, we are aligning with the Dubai Economic Agenda, D33, and the UAE Net Zero Strategy 2050. Through the ongoing development, we will continue to cement DHCC’s position as the enabling healthcare and wellness destination for the region and beyond.”

The LEED platinum-certified office building, the first of its kind in DHCC, is designed by award-winning firm P&T Architects and Engineers Ltd. Spanning 13,000 square metres across three basement levels and nine floors, it offers a flexible mix of office units and ground-floor commercial spaces, setting a new standard for sustainable urban development while achieving the highest international certification.

Alongside this, the purpose-built medical complex, designed by Dubai-based Design and Architecture Bureau (DAR), is an anchor project covering 5,800 square metres. With two basement levels and five floors, it provides adaptable spaces for surgical facilities, laboratories, diagnostics, outpatient facilities, medical offices, and support services. Its shell-and-core design, optimised layouts, and smart parking integration ensure long-term flexibility to meet the evolving needs of both healthcare providers and patients.

To complement these projects and enhance community access, DHCA is also delivering multi-storey car parks equipped with electric vehicle charging stations, Salik-integrated smart parking, and full accessibility features.

Allae Almanini, Chief Operating Officer at Dubai Healthcare City Authority, added: “Our priority is to deliver infrastructure that enables growth and creates confidence for healthcare providers and investors. These projects will enhance accessibility, sustainability, and efficiency across the community, ensuring that DHCC remains the most attractive healthcare investment destination in the region.”

Bright Pattern, a global leader in omnichannel contact center technology, and Voxtron Middle East LLC, a premier provider of communication solutions based in Dubai, today announced the expansion of their strategic partnership to accelerate AI-driven customer experience in the UAE.

Through this collaboration, Voxtron’s flagship cloud contact center platform, Voxvantage, is now powered by Bright Pattern’s advanced AI capabilities. The integration brings intelligent automation, real-time analytics, and smarter customer engagement tools to enterprises across the region.

“This partnership reflects Voxtron’s commitment to offering scalable, AI-enabled solutions that meet the rising expectations of today’s digital-first customers,” said Padickapparambil Thomas, CEO of Voxtron Middle East LLC. “Bright Pattern’s AI-powered omnichannel platform is the perfect fit for our vision of delivering top-tier customer experience solutions. With these capabilities embedded in Voxvantage, our enterprise customers can scale efficiently while providing truly personalized service.”

Michael McCloskey, CEO of Bright Pattern, added: “Partnering with Voxtron gives us a strong presence in the UAE, supported by their deep market expertise. Together, we aim to empower enterprises with intelligent cloud-native solutions that transform customer engagement.”

Headquartered in Dubai, Voxtron Middle East has been at the forefront of digital transformation in enterprise communications for over a decade. The company specializes in delivering cloud contact centers, unified communications, and collaboration tools tailored for multiple industries. Its solutions are hosted on Moro Hub, a Digital DEWA company, ensuring secure, compliant, and sustainable data hosting within the UAE—an essential advantage for regulated sectors.

Bright Pattern is recognized for its simple yet powerful AI-native omnichannel platform, combining automatic call distribution (ACD), AI-driven analytics, workforce management (WFM), and fast deployment. Serving more than 500 customers in 30 countries, the company is known for its flexibility, offering both cloud and on-premises options with high ROI.

The partnership between Voxtron and Bright Pattern represents a unique convergence of global innovation and regional expertise, aligned with the UAE’s national vision for digital excellence. Together, the companies will enable organizations to enhance customer journeys, optimize operations, and embrace the future of intelligent engagement.

As part of this strengthened alliance, Voxtron and Bright Pattern will jointly showcase their innovations at GITEX Global 2025 in Dubai. Visitors will experience live demonstrations of AI-powered contact center solutions, highlighting omnichannel orchestration, predictive engagement, and real-time analytics in action.

Kyndryl, a leading provider of mission-critical enterprise technology services, and Auj, a trusted aviation strategy and operations advisory firm, announced a strategic collaboration at the World Aviation Festival in Lisbon, Portugal, aimed at accelerating digital transformation across Saudi Arabia’s aviation sector.

Saudi Arabia’s aviation sector is undergoing accelerated growth, driven by Vision 2030. According to the General Authority of Civil Aviation (GACA)’s State of Aviation report, the industry contributed $53 billion (≈ SAR 198.8 billion) to the national economy in 2023. Under GACA’s Saudi Aviation Strategy, the sector is also on track to handle 330 million passengers annually by 2030.

Auj brings extensive experience across the Kingdom’s aviation landscape, working with national carriers, airport operators and authorities to redesign core platforms and operations, delivering robust, protected and scalable performance across critical functions.

Under the agreement, Kyndryl and Auj will work closely to help aviation customers in the Kingdom, including airlines, airports and regulators, adopt new technologies and operating models that drive efficiency, resilience and innovation. The collaboration will combine Kyndryl’s expertise in IT consulting, cloud, cybersecurity, artificial intelligence (AI), machine learning and managed services, along with its ecosystem of strategic alliances and partners, with Auj’s deep industry knowledge in airport strategy, operating models, and regulatory engagement. Together, they aim to deliver solutions and services tailored to the challenges of the aviation industry in the Kingdom.

“Kyndryl brings its expertise and experience in digital modernization for some of the world’s leading airports and airlines to the aviation sector in Saudi Arabia,” said Pieter Bil, Senior Vice President and Managing Director, Kyndryl Middle East and Africa. “Together with Auj, we will help aviation stakeholders deliver more personalized and seamless customer experiences, meet rising traveler expectations, and build resilient, future-ready operations that support the Kingdom’s ambitious growth and sustainability goals.”

“At Auj, our purpose is to reimagine the future of aviation in Saudi Arabia by combining global best practices with deep local expertise,” said Mohammed Al Moaither, Chief Operating Officer of Auj. “This collaboration with Kyndryl allows us to accelerate the digital transformation of the aviation ecosystem, enabling smarter operations, seamless and personalized passenger journeys, and stronger resilience across the sector. By aligning with Vision 2030, we aim not only to modernize aviation infrastructure, but to help shape a connected, sustainable ecosystem that positions the Kingdom as a global leader in aviation and smart city innovation.”

Kyndryl has a global track record in the aviation sector, partnering with leading airlines and airports to modernize mission-critical systems and deliver resilient, secure, and scalable IT environments, including Singapore Airlines, Japan Airlines, Delta Air Lines, Etihad Airways, and Bangalore International Airport.