Dubai’s real estate market is renowned for its luxury, attracting investors from across the globe seeking high-end properties. MS Homes Developers, led by CEO Mohsin Sheikhani, has successfully entered this competitive landscape, focusing on creating premium properties that blend exclusivity with accessibility.
With a strong foundation in large-scale residential and commercial projects in Pakistan, MS Homes developers has brought its expertise to Dubai, delivering high-quality developments designed to meet the needs of both local and international buyers.
Mr. Sheikhani shares, in this interview, insights into what drives the company’s success, the challenges they face, and their exciting plans for the future in one of the world’s most dynamic real estate market.
MS Homes is making its debut in Dubai with the launch of ILUKA Residences on Dubai Islands. Can you tell us more about this project and what makes it stand out in the competitive real estate market?
ILUKA Residences represents our commitment to delivering luxury living in one of the city’s most sought-after locations. The project is an eight-floor residential building located on Marina Boulevard, right in the heart of Dubai Islands. It features 57 luxury apartments, ranging from 1 to 4 bedrooms, with a handover scheduled for the third quarter of 2026.
ILUKA Residences stands out for its exceptional luxury and unparalleled amenities. Each apartment comes with its private pool, in addition to the infinity pool we’ve designed to offer an endless view of the horizon, along with picturesque views of the Marina and Dubai skyline, providing a serene escape. There’s a focus on wellness and community, with features like a fitness studio, yoga area, urban forest, cinema, and outdoor barbeque areas. The location is another key aspect—residents will enjoy easy access to Dubai’s top destinations, from business hubs to serene waterfronts. ILUKA Residences combines modern comfort with luxury, creating a truly elevated living experience.
What inspired MS Homes to focus on creating luxurious waterfront properties in Dubai, and how did your previous experience influence this vision?
Dubai is characteristically a luxury market, attracting investors from around the world who seek high-end products and experiences. The city offers a wide range of construction options, with prices varying significantly based on the level of luxury—ranging from AED 100 to AED 2,500 per square meter. As a company our background includes extensive reconstruction work in Pakistan, particularly in Islamabad and Karachi. When we arrived in Dubai, we recognized the city’s demand for luxury properties, particularly in waterfront locations.
This inspired us to leverage our expertise in creating luxurious environments. We focused on designing waterfront properties in areas like Dubai Island, which is strategically located near the old city, close to Sheikh Zayed Road, the airport, and other key locations. The area is well-developed, featuring beaches, golf courses, and communities with hotels, along with the upcoming Al Nakheel Mall, which will be the largest in the area.
Our vision was to design properties that offer luxury while being more accessible compared to other high-end areas. We aimed to create an attractive option for those seeking luxurious waterfront living that balances exclusivity with a convenient location close to the heart of the city. This approach allows us to cater to discerning investors who desire both luxury and proximity to Dubai’s key attractions and amenities.
What differentiates MS Homes from other high-end real estate developers in the market?
In a market saturated with numerous developers offering numerous properties, we set ourselves apart by focusing on delivering the highest quality in every aspect of our projects. One of our key differentiators is the attention to detail in our amenities, which are designed to provide an exceptional experience. Each apartment features its own private pool on the balcony and comes with a fully equipped kitchen, ensuring residents enjoy top-tier amenities that enhance their living experience.
As our first project in Dubai, we committed to delivering higher quality, aiming to exceed the standards set by other developers. Our goal is to offer not just luxury, but also a living environment that reflects our dedication to excellence, making our properties a distinctive choice in the high-end real estate market.
MS Homes has achieved record-breaking sales in Pakistan and now moved into the Dubai market. What do you attribute this success to, and what strategies have driven it?
A home is a fundamental need for everyone. Over the years, we’ve delivered thousands of homes and commercial buildings across various cities in Pakistan. This experience gave us the confidence to expand into Dubai with the same commitment to excellence.
Our success can be attributed to several key factors. First, we focus on delivering top-tier quality in all our projects, ensuring timely delivery and offering flexible payment plans that make luxury more accessible. By combining affordability with luxury and maintaining a strong focus on meeting deadlines, we have built trust with our clients.
What challenges have you faced, and how have you adapted to meet the needs of your clients?
Dubai attracts people from all over the world—Europe, Southeast Asia, Africa, and beyond—drawn by the city’s infrastructure, security, and luxury. The biggest challenges we face are maintaining high construction quality and delivering projects on time. Timely delivery is critical for building trust and meeting our commitments.
As Dubai continues to grow, we see more international interest, and because the city offering more affordable prices compared to other global markets like London or Mumbai, the demand remains strong. We adapt by ensuring we uphold these standards to meet the expectations of a global clientele.
What advice would you give to someone, whether local or an international investor, who is considering purchasing a home in Dubai?
If you’re coming from anywhere in the world, my advice is to first explore the market and understand how it’s moving. Dubai offers different types of markets—luxury, mid-range, and more affordable options—so it really depends on your budget and what you’re looking for. The government’s involvement ensures security.
Moreover, Dubai offers attractive rental income, typically between 7% and 7.5% for our project is specific, which is highly competitive globally. The city also provides a secure environment with strong government oversight, making it easy to invest and manage properties. With the government’s long-term vision extending to 2050, Dubai remains a stable and promising market for real estate investment.
What are your future plans, both short-term and long-term?
In the short term, once we start construction on our current project, we plan to launch up to eight additional projects within the next two years. In fact, we’re aiming to begin another project in just a few months. We’re also looking at opportunities in areas like Dubai South and Meydan, with plans to initiate two to three more projects this year and another four next year, all based on growing market demand.
For the long term, we see continuous growth in the Dubai market over the next five to six years. The city offers diverse opportunities with different types of properties—waterfront areas, central locations like Downtown, and emerging areas like Jebel Ali—all catering to a variety of buyers. We believe that once people experience Dubai, they are drawn back, not just for investment, but for a lifestyle they fall in love with. Our goal is to continue growing with the market, while always adapting to its unique demands and opportunities.