Ferrari, Maserati, and Now Aehra. Meet Italy’s First Fully Electric Supercar Startup. | Kanebridge News
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Ferrari, Maserati, and Now Aehra. Meet Italy’s First Fully Electric Supercar Startup.

By Jim Motavalli
Mon, Jun 26, 2023 8:34amGrey Clock 3 min

Italy is known for supercars from companies such as Ferrari, Maserati, Lamborghini, and Pagani. Those companies are plugging in—or at least thinking about it—but Italy now has an upscale fully electric startup. Aehra, based in Milan, calls itself “a new global ultra-premium electric automotive brand.” It launched an SUV last December and, with a first showing at the Milano Monza Motor Show this month, a sedan—both riding on the same battery platform.

The cars are known simply as the Sedan and the SUV, and they will hit the market in 2026, with pre-orders starting next year. They look sensational and promise high performance, in part because the company’s chief design officer, Felipe Perini, came from Lamborghini, Audi, and Italdesign, and its chief engineer, Franco Cimatti, is ex-Ferrari and Lotus.

The SUV’s interior features a door-to-door screen and a rectangular steering wheel.
Aehra photo

The car shown in Milan will be virtually identical to the 2026 production model, Perini said in a statement.

“At Aehra, we do not believe in creating unrepresentative concept cars,” he said, citing “classic Italian design principles and the world of nature” as inspirations.

The Aehra vehicles will be priced between US$175,000 and US$197,000. They will use recyclable carbon-fiber composite for a lightweight structure. High-premium and luxury buyers are being targeted.

“When it comes to that segment, people are not ready for Chinese and American brands,” CEO and co-founder Hazim Nada told Reuters. “Europe is still the reference.”

The international success of Tesla may challenge that assumption, but there’s no question that people all over the world love Italian design. Aehra plans to sell to North America, Europe, China, and the Middle East.

Both the sedan and SUV will be very fast, with a top speed of 164 miles per hour. Each will have a range of an impressive 500 miles, courtesy of a 120-kilowatt-hour battery sourced from Austria’s Miba Battery Systems. The cars might be produced by a contract manufacturer somewhere in Europe, at least initially, Nada said. The company could also buy an existing plant or build a new one, he said.

The sedan sports four uplifting gullwing doors and is a striking cab-forward design, with the windshield extending over the front wheels, and no visible door handles. The limited overhangs imply a spacious cabin.

What can be seen of the interior is in conceptual images, with a rectangular steering wheel, a flat floor (common in EVs), a center console and a door-to-door display like Mercedes’ Hyperscreen. But there’s a major difference. Aehra’s screen can be extended upward when the vehicle is parked, “instantly transforming the [car] into a home theater or an office environment,” the company says. “With the screen fully extended, the occupants can relax and enjoy a movie or transform the interior into your personal office, ideal for video conferencing.”

The edges of the screen will function like exterior mirrors, relaying visual information from twin cameras. There’s also a second, oblong display mounted in the middle of the leather dashboard, controlling such functions as navigation, heating and cooling, and infotainment.

The Aehra sedan shows off its four gullwing doors.
Aehra photo

The SUV, with an aerodynamic design that’s almost as sleek as the sedan, will be offered in four- and five-seat versions. It features a steeply raked front windshield, and a fastback rear roof. Like the sedan to some extent, it will accommodate home theater, meeting room, and lounge configurations. The carbon-fiber-framed seats will be in Italian hand-stitched leather, and “airline first-class comfort” is promised with accommodations for “four full-sized NBA players.” Rear seats can be reclined.

There’s much about the Aehra vehicles still to be revealed, including details on the powertrain. The only thing certain at this point is that both of the two initial models will be attractive.



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ELIE SAAB and Marjan Unveil La Mer by ELIE SAAB: A New Icon of Luxury in Ras Al Khaimah

La Mer by ELIE SAAB offers a distinctive waterfront living experience infused with the designer’s signature elegance.

Fri, Jul 12, 2024 2 min

Renowned designer brand Elie Saab is set to launch its first branded residences, La Mer by ELIE SAAB, in Ras Al Khaimah through a partnership with real estate developer Marjan. This exclusive three-tower residential project will offer luxurious amenities and stunning waterfront views, embodying ELIE SAAB’s signature style.

Elie Saab Jr., CEO of ELIE SAAB, expressed his excitement about the project, stating, “We are delighted to announce our latest real estate project in Ras Al Khaimah, marking another milestone in our brand’s expansion. This development brings the distinctive ELIE SAAB lifestyle to a region undergoing dynamic growth, contributing to a vibrant and flourishing community.”

The emirate’s real estate sector is experiencing significant growth, highlighted by the highly anticipated Wynn resort, the Gulf region’s first legal gaming establishment.

La Mer by ELIE SAAB, located on Ras Al Khaimah’s Al Marjan Island, will be developed by UAE-based ARTE Developments.

Marjan CEO Arch. Abdulla Al Abdouli remarked, “ELIE SAAB is a name associated with timeless elegance and a sophisticated range of services, qualities that have come to define the living space at Al Marjan Island. As such we are thrilled to welcome the luxurious residential property to Al Marjan Island. We look forward to further enhancing our exclusive range of offerings for discerning investors and residents who have marked out Ras Al Khaimah as a destination par excellence.”

The residences will feature interiors designed by Elie Saab himself, promising a blend of luxury and sophistication. The property will include a dual lobby and various on-site facilities, though specific amenities are yet to be detailed.

This project marks ARTE Developments’ entry into Ras Al Khaimah’s real estate market. Lalit Goel, Managing Director of ARTE Developments, said, “La Mer by ELIE SAAB marks our debut in the Emirate of Ras Al Khaimah, and we look forward to developing more properties in the UAE market,”

OCTA Properties will handle the exclusive sales and marketing of La Mer by ELIE SAAB Residences, with architectural design by Dewan Architects & Engineers. This collaboration between a globally recognized fashion brand and a prominent UAE developer highlights a growing trend of luxury fashion houses entering the real estate market and underscores Ras Al Khaimah’s appeal as a high-end property investment destination.

The launch of La Mer by ELIE SAAB Residences is part of Marjan’s broader strategy to attract well-known and trusted names to Al Marjan Island, further establishing it as a premium destination in the UAE. While exact completion dates and pricing details have not been announced, the project is expected to significantly boost Al Marjan Island’s profile in the luxury real estate market.

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