LinkedIn Unveils the Top 15 UAE-Based Companies to Work for in 2024 | Kanebridge News
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LinkedIn Unveils the Top 15 UAE-Based Companies to Work for in 2024

According to the latest insights from LinkedIn, the business consulting sector in the UAE has seen significant growth this year.

Wed, Apr 17, 2024Grey Clock 2 min

LinkedIn‘s 2024 Top Companies list for the UAE has highlighted a surge in business consulting firms, with Bain & Company securing the top spot. The list, which is derived from LinkedIn’s data on company growth and career opportunities, serves as a guide for professionals considering their next career move, indicating the top employers for professional advancement.

Salma Altantawy, Senior News Editor at LinkedIn

Professional Movement and Economic Optimism:

LinkedIn has observed that a large number of UAE professionals are contemplating job changes in 2024, maintained by a positive economic outlook.

This year’s lists underscore the ongoing expansion and growth of companies in both the UAE and Saudi Arabia, reinforcing the region’s status as a prominent business hub, commented Salma Altantawy, Senior News Editor at LinkedIn.

She added that the findings reflect the strong interest in career transitions in 2024, identifying key employers that are preferred by professionals looking to make such moves.

Top 15 UAE Companies to Work For

Here are the companies making it to the top of LinkedIn’s 2024 list in the UAE, categorized by industry:

  1. Bain & Company – Business Consulting and Services
  2. Mastercard – Finance, IT Services, and IT Consulting
  3. Procter & Gamble – Manufacturing
  4. Kearney – Business Consulting and Services
  5. Emirates – Airlines and Aviation
  6. Boston Consulting Group (BCG) – Business Consulting and Services
  7. Majid Al Futtaim – Retail
  8. DP World – Transportation, Logistics, Supply Chain, and Storage
  9. McKinsey & Company – Business Consulting and Services
  10. Miral – Entertainment Providers
  11. Visa – Finance, IT Services, and IT Consulting
  12. ADNOC Group – Oil and Gas
  13. Schneider Electric – Automation Machinery Manufacturing
  14. Marsh McLennan – Financial Services
  15. HSBC – Financial Services

These companies not only reflect the dynamic economic landscape of the UAE but also underscore the diverse industries thriving in the region.



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Kaspersky flags Google Tasks phishing attack targeting corporate logins

Kaspersky has uncovered a phishing campaign abusing Google Tasks notifications to steal corporate credentials. By leveraging Google’s trusted domain, attackers bypass email filters and lure victims to fake verification pages. The firm warns this tactic is part of a growing trend and urges stronger vigilance, link checks, and multi-factor authentication.

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Kaspersky has uncovered a new phishing scheme that abuses legitimate Google Tasks notifications to trick corporate users into revealing corporate login credentials. By leveraging Google’s trusted @google.com email domain and notification system, attackers bypass traditional email security filters and exploit users’ trust in familiar services.

In this campaign, victims receive an authentic-looking notification from Google Tasks with the subject line “You have a new task.” The message creates the illusion that the recipient’s company has adopted Google‘s task management tool, pressuring them to act quickly. The notification often includes elements of urgency, such as a high-priority flag and a tight deadline, to prompt the victim’s immediate response.

Upon clicking the embedded link, users are directed to a fraudulent form disguised as an “employee verification” page, where they are asked to enter their corporate credentials under the pretense of confirming their status. These stolen credentials can then be used for unauthorized access to company systems, data theft, or further attacks.

“Google’s vast ecosystem of services gets exploited by scammers. The scheme with Google Tasks is part of a broader trend observed before and continuing into 2026, where cybercriminals misuse legitimate platforms to distribute scams and phishing. Notifications originating from legitimate domains naturally evade many spam and phishing filters, while the social engineering aspect – making it seem like an internal company process – lowers the victim’s guard,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

To counter this and similar threats, Kaspersky recommends:

  • Treat unsolicited invitations from any platform with suspicion, even if they appear to come from trusted sources
  • Carefully inspect URLs before clicking
  • Do not call any phone numbers indicated in suspicious emails – if you need to call support of a certain service, it is best to find the phone number on the official webpage of this service
  • Report suspicious emails to the platform provider and use multi-factor authentication for all accounts
  • For corporate users, Kaspersky Security for Mail Server with its multi-layered defense mechanisms powered by machine learning algorithms provides robust protection against a wide range of evolving threats and offers peace of mind to businesses in the face of evolving cyber risks
  • For individual users, Kaspersky Premium offers AI-powered anti phishing features designed to help avoid phishing attacks and improve overall cybersecurity
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A New Lost Generation: Why Gen Z Is Unprepared for the Workplace

Gen Z’s workplace struggles aren’t about talent — they’re about missed social learning. As remote education and digital communication reshape how young professionals interact, companies face rising turnover, miscommunication, and a growing leadership gap.

By Tessa West
Tue, Mar 3, 2026 4 min

The workplace can be a tricky place to navigate. Almost everything we do at work—identifying the experts, managing tough feedback from a boss, figuring out how to work in teams made up of different personalities—comes down to our ability to manage relationships. And to do so, we need savvy social skills.

Most employees acquire those skills over time—by learning from their nonwork relationships, watching how colleagues behave in the office, and by seeing what happens when they stumble in their own workplace interactions.

But the newest workplace generation—Gen Z—is unlike anything we’ve seen. Through a combination of having fewer real-world relationship experiences, spending their education years in remote environments, and learning to communicate largely through asynchronous methods, these 20-somethings have missed opportunities to develop the skills needed to navigate the complex world of work.

The result is that many are woefully unprepared for surviving—let alone thriving—in their jobs.

We already can see what this means for both employees and the organizations that hire them. For one thing young employees are struggling to fit into these organizations. There is a lot of turnover, because new hires who don’t acclimate don’t last long.

What’s more, whether they are pushed out or leave willingly, younger employees often go without a clear sense of what went wrong, so they’ll never get better. And those who do stay often find the experience unfulfilling and frustrating, while their bosses are at a loss, wondering why the new workers just don’t get it.

If the trend continues, we are heading for a crisis: a generation of employees who never become seasoned insiders, incapable of either collaborating or leading. When a generation of workers never acquire the tools they need to lead, the pipeline of leadership falls apart. In time, so too will our organizations.

The perfect storm

How did we get here?

Younger generations—young millennials and Gen Z—have grown up in the perfect storm. First, only a little more than half—56%—of them make it to adulthood having had a romantic relationship; that compares to more than 75% for previous generations. And these experiences matter in a lot of ways. Early relationships teach us basic social competencies: how to express emotions, cooperate and forgive, and how and when to compete—all skills we use at work. And as adults, there is a direct link between the ability to communicate well with a romantic partner, and the ability to do the same with a co-worker or boss.

Second, online education has dominated their lives. As of 2025, more college students will learn online than in person. Educational environments are workplace adjacent; within them, we learn how to collaborate with peers in teams, as well as how to network to form study groups and friendships. We also learn how to ask for feedback, like in a meeting with a professor after an exam, and we learn norms like how formal we should be in-person versus over email. It’s tough to learn these things without being embedded in the environment—sitting in lectures, working with peers in multiple settings. When school boils down to video calls and breakout rooms, this form of social learning gets lost.

And finally, younger generations—Gen Z specifically—have learned to communicate in a digital world, sending texts and instant messages instead of interacting in person. This makes them anxious when interactions are unplanned and spontaneous, when they have to participate in high-stakes meetings and react to unexpected feedback and demands from the boss.

Dealing with the boss

This deficit in communication skills shows up in all sorts of ways, subtle and big. Take, for example, an all-too-familiar situation: During a team presentation, your teammates speak over you, and now you’re worried your boss doesn’t know how much you contributed to the project.

First, you need to be willing to resolve it in person and get others to do so. But you have social anxiety about face-to-face conflict, which leads to avoidance.

Second, you need to have observed your team members enough to have an accurate understanding of who to approach: the whole team, one person whom you can trust, or the boss? If you go straight to the boss you might violate a team norm, and turn everyone against you. But remote works makes it hard to know anybody well enough.

Third, if you do confront the team, you need conflict-management skills: How will you approach the problem without putting people on the defensive? Deliver the message poorly and they will likely blame you for the problem.

It’s easy to see how someone who grew up in the perfect storm would struggle with this one. More likely than not, the conflict won’t get resolved.

The solution

What should companies do about it?

Leaders need to change how we think about communication for everyone at work with one goal in mind: Make it clear and direct.

First, start by developing new rules and habits that reduce the guessing game for everyone. Organizations have different norms, like whether to be formal to the boss in email but informal in person. Some teams use emojis in their group chats, others don’t (and if you try it, you look weird). Even the insider language we use can change from group to group. People with little experience in organizational settings (or who went to internet school) might not know this. Don’t assume knowledge of these things, but make them explicit. Try creating a list in your teams, and share the list with new joiners.

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Infobip is set to launch AgentOS to orchestrate autonomous AI-driven customer journeys at scale

Infobip is launching AgentOS, an AI-native platform that powers autonomous, goal-driven customer journeys. It unifies data, channels, and real-time orchestration across marketing, sales, and support. With 15+ integrated channels, open APIs, and built-in security, AgentOS enables scalable, hyper-personalized engagement with human oversight across industries.

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Global AI-first cloud communications platform Infobip, which celebrates its 20th anniversary this year, is set to launch its AI-native fully managed solution AgentOS. The new platform builds on Infobip’s recently launched AI Agents, the intelligent foundation for autonomous customer communications. AgentOS is a major step in Infobip’s evolution from communications platform to intelligent orchestration layer for the AI era, enabling businesses to move from campaigns and workflows to autonomous, goal-driven interactions.

AI communication models enable autonomous customer communications, hyper-personalization and highly engaging content across multiple channels. However, AI agents need a unified view of all customer touchpoints to deliver such benefits. Businesses must eliminate data silos. Yet readiness is low. Few enterprise AI agent projects reach production due to unstructured data and internal barriers. AgentOS overcomes these barriers, operationalizing AI safely and at scale across the enterprise.

AgentOS combines Infobip’s Conversational Customer Data Platform with real-time journey orchestration to deliver one and two-way contextual engagement across all natively integrated channels. The platform unites marketing, sales and support into one AI-native platform to connect every customer touchpoint into a seamless journey. This means fewer disconnected tools, faster execution and measurable improvements in customer conversion, satisfaction and lifetime value.

Infobip’s real advantage lies in its human-in-the-loop model, where AI manages scalability and efficiency, and human specialists intervene to address complex issues, continuously training and refining the AI agents. Retailers and eCommerce companies are at the forefront, delivering hyper-personalized experiences, while healthcare and finance sectors are quickly embracing AI-powered solutions to improve patient care with a strong focus on trust, security, and regulatory compliance.

Moreover, modular components, MCP interfaces, open APIs, and intuitive user interface elements enable fast deployment, integration or standalone use. Brands can start with one use case, enhance customer experience and scale to other use cases quickly. Built-in security and compliance ensure every interaction is trusted, giving enterprises the confidence to automate without losing control. Automation and analytics power hyper-personalized engagement and operational efficiency at scale.

Krešo Žmak, Chief Innovation Officer at Infobip, said: “AgentOS is the control layer where AI agents, data, channels and customer intent come together to decide what happens next in every interaction. It leverages our omnichannel foundation to enable AI agents to operate autonomously across SMS, RCS, email, WhatsApp, voice, and more, adapting in real-time to optimize content, channel and timing based on customer context. With more than 15 natively integrated channels, Infobip is uniquely positioned to deliver agentic AI at scale.”

 Infobip has integrated Model Context Protocol (MCP) servers into its platform to provide AI agents with communication superpowers. By creating a universal language where AI agents can interact with third-party systems, Infobip’s MCP servers enable AI agents to book flights, set up two-factor identification and more. No matter if a brand uses an Infobip or third-party agent, they can make the most of Infobip’s global omnichannel communications platform to complete real AI-first customer tasks end-to-end.

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Saudi Arabia Highlights Innovation at 44th Exito Tech Summit 2026

Saudi Arabia’s enterprise tech leaders convened at the Digital Transformation Summit KSA 2025, hosted by Exito Media Concepts, to drive AI, data, cybersecurity, and modernization agendas aligned with Vision 2030. From CEO-level AI strategy and ITIL execution frameworks to Zero Trust security and legacy modernization, the summit reinforced the Kingdom’s momentum toward building scalable, secure, and value-driven digital enterprises.

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Saudi Arabia’s enterprise technology landscape took center stage as the Digital Transformation Summit KSA 2025 convened the Kingdom’s most influential technology leaders, C-suite executives, and digital innovators for a powerful day of strategic dialogue and collaboration. Hosted by Exito Media Concepts, the summit underscored the Kingdom’s accelerating momentum toward becoming a globally competitive, AI-driven digital economy aligned with Vision 2030. 

Bringing together CIOs, CTOs, CFOs, AI leaders, and transformation heads from leading enterprises, the summit served as a high-impact platform where digital ambition met execution. With enterprise AI, data platforms, cybersecurity, legacy modernization, and digital trust dominating the agenda, DTS KSA reinforced its role as a catalyst for strategic enterprise transformation across the Kingdom. 

Opening Remarks: Shaping the Kingdom’s Enterprise Tech Future The summit commenced with welcome remarks by Exito Media Concepts, setting the tone for a day focused on leadership accountability in digital transformation. The opening narrative emphasized that in today’s AI-driven economy, technology is no longer a support function, it is the engine of enterprise growth, resilience, and competitive advantage.

Saudi Arabia’s rapid digital adoption, expanding smart city initiatives, and sovereign cloud investments were positioned as clear indicators of the Kingdom’s commitment to building a future-ready digital infrastructure. 

Opening Keynote: The CEO’s AI and Digital Growth Blueprint

In the opening keynote, Sameer Joshi, IT Director at SPIMACO, addressed the evolving mandate of CEOs in the age of AI. He highlighted that digital leadership can no longer be delegated; it must be owned at the highest executive level. 

The session explored how CEOs must integrate AI enterprise-wide, strengthen data governance frameworks, and foster cultures of innovation aligned with measurable business impact. The discussion reinforced that sustainable digital growth requires leadership alignment, strategic clarity, and governance maturity. 

Bridging Strategy and Execution: ITIL and the Enterprise Impact Model 

Markus Bause, VP Product at PeopleCert, presented a compelling case for the modern evolution of ITIL as a framework that bridges digital ambition with operational impact. As enterprises adopt AI and data-driven platforms, governance and structured execution have emerged as critical differentiators.

The session demonstrated how ITIL enables scalable AI adoption, strengthens digital trust, and aligns technology initiatives with business outcomes, transforming experimentation into enterprise-wide value. 

AI, Agentic Systems, and the Evolution of Workforce Innovation 

Nadin Zureikat, Chief Revenue Officer at Elevatus, examined the shift from traditional AI systems to Agentic AI, systems capable of autonomous decision-making and continuous learning. The keynote emphasized how workforce innovation will increasingly depend on intelligent automation, AI-powered talent platforms, and scalable digital capabilities.

Complementing this perspective, Shafi Rasulov of IOMETE explored how AI is fundamentally reshaping enterprise data platforms. From hybrid and sovereign cloud environments to scalable AI-ready architectures, enterprises are rethinking data infrastructure to support advanced analytics and next-generation AI workloads. 

Fireside Chat: How the C-Suite Drives ROI in Digital and AI? 

One of the summit’s most impactful sessions brought together cross-functional leaders to discuss how organizations can translate digital investments into measurable ROI.

The panel explored common disconnects between CIO, CTO, CFO, and CDO functions and emphasized the importance of unified governance, integrated roadmaps, and shared accountability. The conversation reinforced that scalable transformation requires collaboration between finance, technology, and business strategy leaders. 

Modernization as a Strategic Imperative 

Legacy systems emerged as a recurring theme throughout the summit. Zahid Farooq of Red Sea Global highlighted how outdated infrastructure can hinder agility, scalability, and innovation. The spotlight session positioned modernization not as a technical upgrade but as a business imperative essential for compliance, cost optimization, and market responsiveness.

Similarly, Mohamed Elkady of OutSystems addressed the rise of AI-powered low-code platforms, empowering enterprises to accelerate development cycles while maintaining governance and architectural integrity. 

Cybersecurity in the Age of Quantum Risk 

Cyber resilience dominated the afternoon sessions. In the fireside chat titled “From Zero Trust to Quantum Threats,” industry leaders examined the growing complexity of digital risk. The discussion underscored Zero Trust as a foundational framework while also addressing the implications of quantum computing on encryption, infrastructure, and national digital resilience. The consensus was clear, cybersecurity must be embedded into digital transformation strategies from the outset. 

The CIO’s Agenda: Enabling Business Value Through Scalable Leadership 

The CIO-focused panel highlighted the expanding role of technology leaders as strategic enablers of enterprise growth. Discussions centered around managing tech debt, aligning AI initiatives with real-world business objectives, and redefining IT spend as strategic investment rather than operational expense.

The session reinforced that modern CIOs must balance innovation with governance, ensuring agility without compromising security, compliance, or operational continuity. 

Future Forward: AI, Data, and Digital Trust 

The closing fireside chat explored the next frontier of AI and digital infrastructure. As enterprises move from proof-of-concept experimentation to production-scale AI deployment, the emphasis has shifted toward high-quality data, secure private AI environments, and trust-by-design frameworks.

Speakers highlighted the importance of embedding ethics, compliance, and cybersecurity into AI architecture from day one, ensuring that innovation is matched with accountability and transparency. 

DT50 Felicitation and Closing Reflections 

The summit concluded with the prestigious DT50 felicitation, recognizing distinguished technology leaders driving transformative impact across Saudi Arabia’s enterprise ecosystem. 

The Takeaway 

The Digital Transformation Summit KSA 2025 was more than a conference — it was a strategic convergence of leadership, innovation, and enterprise ambition. Over the course of the day, Saudi Arabia’s technology leaders demonstrated a shared commitment to building scalable, AI-driven, secure, and value-oriented digital enterprises.

As the Kingdom advances toward its Vision 2030 objectives, DTS KSA reaffirmed that the future of enterprise transformation will be defined not just by technology adoption, but by visionary leadership, cross-functional collaboration, and digital trust at scale.

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 Cash Bonus or More Vacation Time: Which Do You Choose—and Why?

New research suggests that bonuses make employees feel more like a mere cog in a wheel.

By Lisa Ward
Thu, Feb 26, 2026 2 min

When it comes to rewarding workers financially, cash isn’t always king.

Companies frequently give employees monetary bonuses, but a new study suggests that paid vacation time is a perk employers should also consider.

The study’s authors say that while they didn’t explicitly look into whether employees prefer time off, the study found that receiving extra vacation time rather than bonus money makes workers feel less like a mere cog in a wheel and more like people who are recognised and valued as individuals with a life beyond work.

It makes them feel more human, in the researchers’ terms.

And that feeling benefits employers as well as employees, says Sanford DeVoe, a professor at the Anderson School of Management at the University of California, Los Angeles, and one of the study’s authors.

Feeling more human is strongly correlated with higher job satisfaction, greater engagement with work, better relationships with colleagues and less inclination to leave a job, he says.

Feeling seen

In one experiment, the researchers asked about 1,500 participants to recall times when they received a monetary bonus or paid time off—all had received both—and how that made them feel.

Participants responded to the question on a 7-point scale, from feeling more like a robot on the low end of the scale to feeling more human on the high end. Monetary bonuses were given an average score of 5.04, compared with 5.4 for paid vacation time.

“While that difference may sound modest numerically, it represents a meaningful psychological shift,” says DeVoe. “It’s the difference between feeling neutral and feeling genuinely seen as a person.”

The authors then sought to better understand why paid vacation time made employees feel more human. In another experiment, about 500 participants were asked to imagine starting a new job where they might be awarded a bonus. Some were told the bonus would be an extra week of vacation, others were told it would be an extra week of pay.

Participants were then asked about their expectations for being able to keep their work and home lives separate in the new job. Those who could hope for a bonus of extra time off expected more separation between their work and personal lives than those whose potential bonus would be extra pay.

They also reported feeling more human on the 7-point scale. This suggested to the researchers that time off makes people feel more human because it creates a clearer psychological distance from work than a monetary bonus.

No interruptions, please

In a third experiment, the researchers further tested the idea that clear boundaries between work and personal lives were driving their results.

Two hundred participants were told to imagine being on a vacation and receiving two texts, including one from their mother. Half were told the second text was from a friend and half were told the second text was from their boss.

The authors then measured how human participants felt after each scenario. The average score for those receiving a text from a friend was 5.4 on the 7-point scale, compared with 4.16 for those receiving a text from the boss.

The difference in the scores “demonstrates that even minimal work intrusions can undo the psychological benefits of time off,” says DeVoe. “It shows that it’s not just time away that matters—it’s whether work actually lets go.”

All of this is important for employers looking to get the most out of their workers, he says. “For managers concerned with sustainable productivity, giving people uninterrupted time away from work can be a powerful lever.”

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Oman’s Energy Ministry reviews digital services for the mining sector

Oman’s Energy Ministry is reviewing mining digital services following meetings with companies, with planned upgrades aimed at improving efficiency and transparency under the Tahawul program.

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The Ministry of Energy and Minerals, working with the Oman Chamber of Commerce and Industry, has conducted a series of meetings and field visits with mining companies across several governorates to assess operational challenges and the performance of digital services.

Officials said the initiative covered nine visits to OCCI branches, where companies provided feedback on licensing, applications and transaction processing. Issues raised included service timelines, clarity of procedures and access to online platforms.

The ministry said feedback collected during the visits is being reviewed for inclusion in upcoming development plans, with performance indicators to track improvements. Updates to several mining-related digital services are expected to be rolled out in phases.

The discussions also covered the use of the ministry’s digital platforms, including the Taqa investment portal, which supports tendering and licensing processes in the energy and minerals sectors, as well as other systems supporting supplier registration, emissions reporting and data management.

The initiative forms part of wider government efforts under the Tahawul programme to improve efficiency, transparency and private sector engagement in Oman’s mining sector.

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Abu Dhabi and Baku Sign Twin-City Partnership

Abu Dhabi and Baku sign Twin City Agreement to boost cooperation in mobility, urban planning and sustainable development, strengthening UAE–Azerbaijan ties.

Tue, Feb 24, 2026 2 min

The Department of Municipalities and Transport (DMT) and the Baku City Executive Power have signed a Twin City Agreement to deepen cooperation across urban planning, mobility, public transport and green infrastructure initiatives.

The partnership was signed during an official trip to Baku by Mohamed Ali Al Shorafa, Chairman of DMT, and Eldar Azizov, Head of Baku City Executive Power, building on a shared vision announced during the official visit of President Ilham Aliyev to Abu Dhabi earlier this year. The agreement sets out a commitment by both sides to enhance quality of life and advance sustainability-led urban development.

The signing followed high-level engagements with Azerbaijan’s Ministry of Digital Development and Transport and the AYNA Transport Authority, as well as technical site visits to key infrastructure projects in the capital. Together, they showcased the city’s rapid progress in delivering an ambitious, data-driven mobility transformation program.

Under the Twin City framework, both cities will collaborate on mobility transformation, digital twin and traffic operations, and other aspects of urban planning. It also encourages participation in exhibitions and events, benchmark studies between relevant institutions, and knowledge exchange in various aspects of city management.

The accord establishes clear governance mechanisms with shared key performance indicators, enabling each city to track progress and scale successful initiatives across their respective urban environments.

Commenting on the successful visit, Mohamed Ali Al Shorafa said, “It was a pleasure to visit Baku and reaffirm the strong ties the UAE has with Azerbaijan. This partnership reflects the close friendship between our countries and our shared vision for shaping livable, future-ready cities. Through this agreement, we will leverage collective expertise to drive meaningful long-term progress. In similar global partnerships, we have demonstrated that collaboration accelerates innovation and enhances quality of life.”

During a detailed technical walkthrough of the ‘28 May’ transport hub, named in honor of the country’s Independence Day, the DMT delegation was given the opportunity to examine passenger flows, wayfinding, and universal accessibility.

Furthermore, the group assessed White City, a flagship project within Baku’s Master Plan 2040, to understand how land-use policy and redevelopment align with mobility infrastructure.

Officials also toured Baku’s UNESCO World Heritage Old City to explore best practices in preserving urban environments and pedestrian prioritization.

Abu Dhabi has established other strategic alliances with Shenzhen, where a twinning agreement was signed in January 2024, and Brisbane, where a Sister City relationship has been in place for more than 15 years. These enduring connections demonstrate the Emirate’s ongoing commitment to working with world-class municipalities and city authorities to implement pioneering approaches to elevating livability standards.

The twinning relationship builds on the Comprehensive Economic Partnership (CEPA) and Comprehensive Strategic Partnership between the UAE and Azerbaijan, announced during President Ilham Aliyev’s official visit to Abu Dhabi in February this year.

The UAE accounts for 50 percent of Azerbaijan’s trade with the GCC, with the CEPA agreement expected to contribute $680 million to the nation’s GDP and $300 million to the Azerbaijani economy by 2031.

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Saudi Sees 312% Surge in Generative AI Skills Under Vision 2030

Enterprise AI adoption in Saudi Arabia is accelerating under Vision 2030, with Generative AI enrollments surging 312% year-over-year, according to Coursera’s Job Skills Report 2026. Growth in software, data, cybersecurity, and cloud skills—alongside rising demand for change management and critical thinking—signals a workforce preparing to scale AI responsibly and drive long-term economic diversification.

Mon, Feb 23, 2026 3 min

As Saudi Arabia advances its Vision 2030 ambitions to diversify its economy and lead in emerging technologies, new data from Coursera, a leading global online learning platform, shows enterprises are accelerating investments in advanced AI capabilities while strengthening the technical and human skills required to scale transformation responsibly.

Drawing on insights from six million enterprise learners across nearly 7,000 institutions, the Job Skills Report 2026 analyzes skill trends across three in-demand career areas that are driving value and innovation—Data, IT, and Software & Product Development. The report also examines GenAI skills that are becoming essential across job roles.

GenAI adoption accelerates across roles

Enterprise GenAI enrollments in Saudi Arabia grew 312% year-over-year, while enrollments in Professional Certificates across all career areas increased 117%, reflecting strong demand for applied, industry-recognized credentials that validate job-ready skills. The Job Skills Report 2026 also indicates that AI proficiency is expanding beyond traditional technical roles, with professionals layering role-specific AI capabilities on top of foundational skills. This highlights that AI adoption is designed to augment, not replace, human expertise.

This acceleration aligns with broader economic priorities. With GenAI projected to contribute approximately $42 billion to the Kingdom’s economy, workforce readiness is emerging as a critical enabler of sustainable growth and diversification. Enterprises are embedding AI literacy across functions while building the governance and execution capabilities required to translate ambition into measurable impact.

Foundational tech skills form the digital backbone

As AI adoption scales, Saudi organizations are strengthening their technical foundations. Software Development enrollments rose 138%, while Data Analysis increased 106% and SQL grew 97%. Continued growth in Network Security (91%) and Cloud Computing (56%) reflects sustained investment in securing and optimizing the Kingdom’s expanding digital infrastructure.

These trends align with projections from the World Economic Forum’s Future of Jobs Report 2025, which identifies AI and Big Data, Networks and Cybersecurity, and technological literacy among the fastest-growing skill areas by 2030. Together, the findings signal a workforce preparing not only to adopt new technologies, but to build, secure, and operationalize them at scale

Human and strategic skills rise in the AI era

Demand for uniquely human and leadership capabilities is accelerating as organizations navigate rapid technological change. Coursera data reveals Change Management enrollments grew by 115% among Saudi enterprise learners, with a 107% increase in Critical Thinking. At the same time, organizations are strengthening strategic execution skills, with Business Management enrollments rising by 190% and Product Management increasing by 150%.

The rise of these ‘human-in-the-loop’ skills underscores a clear dynamic: while AI enhances productivity, human judgment, adaptability, and strategic oversight remain central to responsible deployment and long-term competitiveness. This demonstrates the importance of pairing deep technical expertise with cognitive and leadership capabilities to navigate ongoing disruption.

“Our data shows Saudi enterprises are rapidly advancing AI capabilities while investing in the foundations required to support Vision 2030,” said Kais Zribi, General Manager for the Middle East and Africa at Coursera. “The significant growth in Generative AI, alongside broader technical and human skills, reflects a deliberate shift toward building resilient organizations that can execute large-scale transformation and translate national ambition into sustained economic value.”

Among learners worldwide who are specifically pursuing GenAI skills, Content Creation is the fastest-growing skill, complemented by Image Analysis (#4) and Multimodal Prompts (#8), signifying AI’s expanding influence across business functions. The report also spotlights continued progress toward a more inclusive AI workforce, with female participation in enterprise GenAI enrollments rising globally from 36% in 2024 to 41% in 2025, and growing engagement in technical learning across Data, IT, and Software & Product Development.

Coursera’s Job Skills Report 2026 provides invaluable insights for businesses, governments and educational institutions looking to understand the fastest-growing skills shaping the future of work.

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DAE Capital nears deal to buy aircraft leasing firm Macquarie Airfinance

Dubai’s DAE Capital is nearing a deal to acquire control of Macquarie AirFinance after a competitive bidding round, as soaring jet demand and limited Boeing and Airbus production drive premium valuations in the aircraft leasing market.

Mon, Feb 23, 2026 < 1 min

Dubai-based ⁠aircraft lessor DAE Capital is closing ‌in on a deal to buy ​control of leasing platform Macquarie AirFinance, two ​industry sources said. The ​two firms did not immediately respond to a ⁠request for comment.

Reuters reported that DAE was among the final contenders for the Macquarie ​aircraft ‌leasing assets, alongside ⁠Saudi Arabia’s ⁠AviLease and Qatar’s Lesha Bank.

A sale ​follows a competitive ‌round of bidding ⁠as demand for aircraft soars with commercial planesmakers Boeing and Airbus unable to produce enough jets to keep up with demand from airlines. That has created an opportunity for owners of lessors ‌to sell at premium multiples.

In 2017, ⁠Dubai Aerospace Enterprise (DAE) acquired Dublin-based ​AWAS, the world’s tenth biggest aircraft lessor.

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Education as Nation-Building: Lessons from Asia for the Future of Learning in the Gulf

Education is no longer just a social imperative — it is a strategic engine of national growth. In an exclusive interview with Professor John Lee Chi-Kin, President of The Education University of Hong Kong (EdUHK) and UNESCO Chair in Regional Education Development and Lifelong Learning, Kanebridge News Middle East explores how Hong Kong’s education-led development model has sustained long-term competitiveness — and what Oman and the UAE can learn as they accelerate their knowledge-economy ambitions.

Thu, Feb 19, 2026 6 min

In an era defined by digital disruption, economic diversification, and rapid technological change, education is no longer a social service alone—it is a national growth strategy. The experience of Hong Kong and broader Asia illustrates how aligning education systems with economic transitions can sustain long-term competitiveness and resilience. As Oman and the UAE accelerate their knowledge-economy ambitions, the question is not whether to reform education, but how to strategically align it with national development goals while preserving cultural identity and ethical purpose.

Hong Kong’s trajectory offers a compelling case study of how education-led development can evolve alongside economic transformation—moving from manufacturing to finance, and now to innovation-driven digital economies. Its approach underscores a broader lesson: sustainable growth depends not only on producing skills for today’s market, but on cultivating adaptable, ethical talent capable of navigating tomorrow’s uncertainties.

Kanebridge News Middle East speaks exclusively with Professor John Lee Chi-Kin, President of The Education University of Hong Kong (EdUHK)and UNESCO Chair in Regional Education Development and Lifelong Learning.

From Hong Kong’s experience, what role has education-led development played in sustaining long-term economic growth?

Hong Kong’s trajectory shows that sustained growth can come through continuously aligning education with each stage of economic transition. In the manufacturing era, for example, the system prioritised skilled workers; as the city evolved into an international financial and services hub, universities cultivated a work force for professions; and now, in the digital era, the focus has shifted again towards ethical innovators who can harness technology responsibly. This adaptability has been central to sustaining growth and resilience and it is based on the recognition of identifying key knowledge skills and values over time.  

At the institutional level, teacher education and values formation are treated as strategic levers rather than administrative functions. EdUHK’s mission embeds lifelong learning, research, and community impact into teaching, ensuring graduates are not only technically competent but also socially responsible. Recent reforms—such as restructuring degrees to broaden competencies—demonstrate how education can simultaneously meet evolving social and economic demands and nurture character, producing talent that sustains competitiveness beyond short-term skills.

What key lessons can Oman and the UAE draw from Asia’s approach to aligning education systems with national development goals?

Asia’s experience shows that education has been prioritised as a strategic pillar of development, not merely a response to labour market gaps. Long-term reforms integrate science, innovation, and values education, creating stability even during economic shocks.

A second lesson is the professionalisation of teacher education. Institutions like EdUHK invest in rigorous preparation, research-informed practice, and community engagement, ensuring classrooms produce both academic excellence and responsible citizens.

Finally, curriculum innovation must be fused with ethics. Asian universities are embedding AI literacy and digital skills while ensuring that innovation remains human-centred. EdUHK’s Education Futures agenda illustrates how future skills can be integrated without losing moral purpose—an approach that holds relevance not only for the Middle East but also education systems worldwide.

How has industry–academia collaboration contributed to Hong Kong’s competitiveness, and how can this be replicated in the Gulf?

Hong Kong’s universities cultivate direct links with classrooms and employers through dialogue, internships and co-designed curricula. EdUHK convenes employers and alumni to align programmes with sector needs, expand work-based learning and update postgraduate offerings in fields such as AI in education, governance and environmental stewardship. These platforms help translate research into practice and keep talent development responsive, which strengthens competitiveness.

The collaborative approach extends to joint research funding and capacity building with overseas partners, showing how shared projects can build ecosystems rather than one off exchanges. When partnerships are embedded in teaching, research and student development, they generate reciprocal impact instead of symbolic agreements.

In the Gulf, universities are already advancing promising forms of collaboration. UAEU’s Science and Innovation Park, for instance, connects academia with industry through start-ups and joint projects, while other institutions have convened forums that bring government, employers, and educators together to co-design solutions. Programmes are also being updated to align with emerging technologies and shifting employment patterns. These efforts show that collaboration is not only possible but actively underway, offering valuable opportunities for shared learning across regions.

Rather than suggesting replication, we see opportunities for mutual learning. Hong Kong’s experience underscores the value of institutionalising regular forums, co-funded research calls, and structured work placements, while Gulf universities are pioneering interdisciplinary platforms that Hong Kong can also learn from. By sharing practices and adapting them to local contexts, both regions can strengthen competitiveness while maintaining academic standards and social values.

How important is lifelong learning and reskilling in future-proofing economies like Oman and the UAE?

Lifelong learning is indispensable for economies undergoing diversification and digitalisation. The challenge is not only producing graduates but ensuring citizens remain adaptable across careers as industries evolve. EdUHK’s mission explicitly commits to lifelong learning, with research and professional development designed to strengthen workforce resilience.

At the system level, reskilling cushions societies against volatility. When policy, teacher development, and curriculum coherence align, individuals can unlearn outdated knowledge and acquire new competencies without destabilising institutions. This is especially critical in the AI era, where continuous upskilling must be paired with ethical reflection.

As UNESCO Chair in Regional Education Development and Lifelong Learning, I have the privilege of accessing global insights and applying these to local and regional contexts. This role reinforces the importance of lifelong learning as a universal priority—ensuring that education systems not only prepare graduates for their first careers but also sustain their capacity to adapt, reskill, and contribute meaningfully throughout life.

Equally important is inclusion. Lifelong learning must extend beyond elite groups through open resources and community engagement supporting skills programmes for all members of the community.   

What balance should policymakers strike between global education models and local cultural contexts?

Reform works best when global practices are adapted rather than imported. Asian experience shows that cultural narratives and civic identity can improve teaching and encourage people to embrace learning.

Respect for teacher professionalism and moral education has been paired with modern research and technology integration, producing systems that are globally competitive yet locally grounded.

Universities also play a bridging role. EdUHK’s vision stresses collaboration across regions while maintaining ethical responsibility and social care as core values. That institutional stance helps translate global insights into curricula that honour local values, histories and community needs.

Overall, the balance is to benchmark globally while remaining culturally sensitive to local values. This means building programmes that meet international standards, while embedding values education and local priorities so graduates are both globally competent and locally committed.

How can universities act as drivers of innovation and entrepreneurship, beyond traditional teaching roles?

Universities drive innovation when they organise around interdisciplinary research, policy engagement and talent incubation. EdUHK has created interdisciplinary academies that connect educational development with applied policy and future-oriented research, moving ideas from scholarship to application. 

Entrepreneurial mindsets are cultivated through programme redesign and recognition of invention, showing that even education-focused institutions can contribute to wider innovation ecosystems. Translational projects in AI, pedagogy, and governance illustrate how targeted research can generate applied solutions.

Finally, universities extend impact through capacity-building partnerships abroad, multiplying know-how and creating markets for innovation. Sustained, reciprocal collaborations generate human capital and applied solutions that endure beyond individual cohorts.

How can education systems better prepare students for AI, digital transformation and knowledge-based economies?

Preparation begins with structured AI literacy for both educators and students, supported by responsible-use frameworks. EdUHK’s 6-P approach—covering planning, prompting, previewing producing, peer-reviewing, and reflective portfolio building—ensures AI enhances inquiry and creativity while keeping human judgement central.

Systems should also foster partnerships linking AI research with classroom practice. EdUHK convenes forums and collaborates globally to accelerate diffusion of evidence-informed practice.

Curriculum renewal must integrate technical fluency with ethics and civic purpose. By embedding computational thinking, interdisciplinary study, and wellbeing safeguards, education systems can produce graduates who thrive in knowledge economies while remaining socially responsible.

Looking ahead, what strategic education priorities should Oman & the UAE focus on over the next decade?

Looking ahead, education systems across the region – including Oman and the UAE – can prioritise three interconnected areas.

First, learner-centred teacher education reform. The most resilient systems are those that invest deeply in teachers—through rigorous preparation, continuous professional development, and clear career pathways. When teachers are treated as partners in reform, they become the bridge aligning pedagogy, technology, and values.

Second, industry–university ecosystems. Stronger collaboration between academia and employers—through joint research grants, recurring forums, and credit-bearing work-integrated learning—creates innovation pipelines that diversify economies and keep talent development responsive to real-world needs.

Third, AI readiness with ethics. As digital transformation accelerates, classroom frameworks must embed responsible use and reflective learning. Supporting educators through professional training and cross-border exchanges ensures technology enhances equity rather than widening gaps.

These priorities are part of a global agenda for future-proofing education. By aligning them with national strategies, economies in the Middle East and beyond can ensure reforms serve long-term development goals while preparing citizens to thrive in knowledge-driven societies.

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How to spot and avoid cyber scams during the 2026 Winter Competitions

With the 2026 Winter Olympics underway, Kaspersky warns fans to watch out for scams involving fake tickets, counterfeit merchandise and bogus streaming sites. Experts urge fans to buy only from official platforms, avoid suspicious deals and verify sources before entering payment details.

Tue, Feb 17, 2026 2 min

The 2026 Winter Olympic Games are in full swing, captivating sports fans worldwide. However, the Games also serve as an opportunity for scammers to strike with different kinds of cyber fraud. Kaspersky has identified some of the key scams targeting fans right now – these are centered on fake tickets, merchandise and streaming access.

Ticket fraud 

Fake ticket schemes rank among the most damaging scams hitting sports fans. With sports venues drawing huge crowds, attackers push bogus “tickets” through phishing sites that mimic official sellers to harvest payment info. Official sources stress that tickets are sold exclusively through the authorized Olympics platform, and third-party brokers or resale sites (outside any official resale channel) are fraudulent.

Bogus merchandise traps

Fans rushing to buy authentic sports competition items – clothes, souvenirs or event-specific collectibles – are prime targets. Attackers launch multiple counterfeit online shops that may use official logos, post convincing photos and fabricate glowing reviews to appear legitimate. Victims pay, then get nothing – or have their card details stolen for later fraud.

Fake streaming offers

Attackers create deceptive websites imitating broadcasters, promising “cheap,” “exclusive,” or even “free” ways to catch winter competition events live – from snowboard cross to curling finals. Users pay input card details expecting instant access, only to lose their money and expose financial data for theft or redirects to more scams when they hit “play.”

While global competitions bring together people from different countries for the ultimate sports festival, they also draw fraudsters eager to cash in on the hype. Whether through phony ticket portals, imitation merchandise sites or bogus streaming links, these schemes are designed to look completely genuine. The best defense for sports fans is to pause, double-check every source and stick strictly to official, trusted channels before entering any personal or payment information,” notes Anton Yatsenko, web content expert at Kaspersky.

Here are the key ways to protect yourself during sports competitions: 

  • Purchase tickets exclusively from official channels. Skip any third-party sellers and always confirm via the official competition website.
  • Stick to legitimate streaming services and trusted broadcasters. Verify HTTPS security, check reviews and never submit payment info on unverified or pop-up sites.
  • Be cautious with merchandise vendors, avoid deals on “exclusive” or heavily discounted competition-branded items from unknown shops – they often deliver fakes, nothing at all or steal your details. Buy only from confirmed official stores or partner retailers.
  • Don’t click on unsolicited emails, social media posts, texts or ads offering free tickets, cheap streams, special giveaways, or “urgent” competition updates. 
  • Rely on a trusted security tool like Kaspersky Premium, which actively blocks dangerous websites, phishing attempts, malicious ads and card-skimming scripts in real time to safeguard your information.
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Saudi Modon signs $274mln deal to boost sustainable industrial growth

Saudi Modon has signed six agreements worth SAR1.03bn ($274m) to boost industrial growth in Sudair. The investments span pipe manufacturing, pharmaceuticals, engineering industries and logistics — strengthening supply chains and advancing Saudi Arabia’s National Industrial Strategy.

Tue, Feb 17, 2026 2 min

Saudi Authority for Industrial Cities and Technology Zones (Modon) signed six industrial, investment and logistics agreements with the total investments worth over SAR1.03 billion ($274 million).

The deal, inked with leading players in the industrial and logistics sectors, will cover localization of pipe manufacturing, boosting national supply chain readiness as well as downstream industries and will involve total area spanning over 671,000 sq m.

These agreements are aimed at supporting sustainable industrial growth and enhancing local content in line with the objectives of the National Industrial Strategy.

The signings took place in the presence of Bandar Alkhorayef, the Minister of Industry and Mineral Resources and Chairman of the Board of Directors of Modon, during his visit to Sudair Industrial and Business City.

Among the new agreements, Modon has signed an industrial contract with Jindal Saw and Buhur Altavision, investing over SAR562 million across 540,000 sq m for the localization of pipe manufacturing, bolstering downstream industries as well as national supply chain readiness.

It also signed a pharmaceutical contract with STADA Saudi Arabia investing SAR366 million across 23,000 sq m to localize human-use pharmaceutical production, supporting the Kingdom’s pharmaceutical security goals.

Supporting specialized industries, an industrial contract was signed with Mubadara Engineering Company, investing SAR50 million across more than 100,000 sq m for the local production of vessels for liquefied and compressed gases.

Safety Science Medical Company also signed a SAR40 million agreement over 8,400 square meters to localize pharmaceutical manufacturing, enhancing local industry integration.

In human capacity development, Modon partnered with Al Majmaah Chamber of Commerce to invest SAR15.9 million in a state-of-the-art training center aimed at developing specialized national competencies for the industrial sector.

The agreements concluded with a Memorandum of Understanding (MoU) with AGEX Company to provide shared logistics transportation services in Sudair Industrial and Business City, improving service quality for investors and contributing to a more efficient industrial ecosystem.

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Solidrange Secures $2.4 Million Seed Round to Advance AI-Powered GRC Solutions

Solidrange closes a $2.4M Seed round led by Sharaka Capital to accelerate its AI-powered GRC and cybersecurity awareness platforms. The Saudi-based startup will use the funding to expand regionally, advance product development, and strengthen institutional cyber resilience in alignment with Vision 2030.

Mon, Feb 16, 2026 2 min

Solidrange, the Saudi-based cybersecurity startup specializing in AI-powered Governance, Risk, and Compliance (GRC) automation and cybersecurity awareness solutions, has announced the successful closure of a USD 2.4 million Seed funding round. The round was led by Sharaka Capital, with participation from Sadu Capital, SEEDRA Ventures, and Tali Ventures, the investment arm of stc (Saudi Telecom Company).

The funding will support Solidrange’s next growth phase, including accelerating its regional expansion, advancing product and technical development, and expanding the use of artificial intelligence across its platforms. Solidrange’s solutions directly support the Kingdom’s national cybersecurity objectives and align closely with Saudi Vision 2030, strengthening institutional resilience, compliance maturity, and human-centric cyber defense capabilities.

Founded in 2023 and headquartered in Riyadh, Solidrange is led by Jamal M. Labani, CEO and Co-Founder, and has rapidly established itself as one of Saudi Arabia’s emerging cybersecurity champions. The company currently serves more than 50 enterprise customers, including key government entities, publicly listed companies, and organizations across the public and private sectors.

Abdulelah Al-Owayyid from Sharaka Capital said “Solidrange has demonstrated outstanding execution in building innovative enterprise-grade platforms that address some of the most critical challenges organizations face today, particularly in governance, risk, compliance, and cybersecurity awareness. This investment will help the company accelerate growth, expand its offerings, and advance its strategic roadmap in a way that meaningfully contributes to Saudi Arabia’s cybersecurity ecosystem.”

Solidrange’s growth reflects increasing demand across the Kingdom for locally built, regulation-ready cybersecurity solutions that reduce operational complexity while strengthening organizational readiness. The company has also deployed its platforms to support several regulatory and oversight bodies in Saudi Arabia, underscoring the trust placed in its technology and its alignment with national frameworks and compliance requirements.

Jamal M. Labani, CEO and Co-Founder of Solidrange, commented “This investment is a strong endorsement of our vision and leadership to modernize governance, risk, and compliance practices through Saudi-built platforms that meet global standards. As cyber threats increasingly exploit human behavior and operational gaps, our focus on AI-driven automation and human risk management enables organizations to strengthen resilience while simplifying compliance. We are proud to support Saudi Arabia’s Vision 2030 ambitions by helping institutions build sustainable, future-ready cybersecurity foundations and empower locally developed content to compete internationally.”

Solidrange’s suite of advanced platforms includes two flagship platforms designed to address both systemic and human-driven cybersecurity risks with the highest standards of protection and compliance in line with regulatory requirements in KSA.

Its EasyCompliance platform is comprehensive GRC automation platform that automates and streamlines governance, risk, and compliance management processes, simplifies internal audits, strengthens policy and control management, and connects all departments through a unified workflow, thereby enhancing transparency, accountability, and efficiency at optimal cost.

Additionally, its Awareness10 platform is an integrated AI-powered cybersecurity awareness solution that combines interactive training with phishing attack simulations to assess employee readiness against cyber threats, test response behavior, identify human vulnerabilities, and deliver targeted and practical mitigation strategies.

With cyber resilience now a national priority across the GCC, Solidrange aims to become the leading regional provider of GRC and cybersecurity awareness solutions, enabling organizations of all sizes to reduce human-driven cyber risk, simplify compliance, and ensure seamless business continuity in an increasingly complex threat environment.

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ROLLS-ROYCE PHANTOM ARABESQUE: WORLD’S FIRST LASER-ENGRAVED BONNET HONOURS MIDDLE EAST’S ARCHITECTURAL HERITAGE

Phantom Arabesque, commissioned by Private Office Dubai, reinterprets traditional mashrabiya latticework through a newly patented five-year laser-engraving process — extending the language of contemporary craft while honoring Middle Eastern heritage.

Mon, Feb 16, 2026 3 min
  • First-ever laser-engraved Rolls-Royce bonnet: a technique five years in the making
  • One-of-one commission by Private Office Dubai honors Middle East’s cultural legacy
  • Inspired by mashrabiya latticework, a feature of traditional Arabian architecture
  • Gallery marquetry artwork mirrors geometric mashrabiya patterns
  • Mashrabiya design recurs as hand-painted, embroidered and illuminated motifs

Rolls-Royce Motor Cars continuously seeks to extend the vocabulary of contemporary craft, developing new techniques and materials to interpret time-honored forms that resonate across generations and cultures. Phantom Arabesque speaks to that ambition, exploring Middle Eastern architectural heritage through a newly patented laser-engraving technique, developed at the Home of Rolls-Royce. 

Curated by Rolls-Royce Motor Cars Private Office Dubai, one of five invitation-only commissioning hubs in key global luxury destinations around the world, this one-of-one Phantom Extended celebrates the forms and geometry of traditional mashrabiya latticework – a defining feature of traditional houses, palaces and courtyards throughout the Middle East. The mashrabiya pattern is reinterpreted in various ways: as the first laser-engraved bonnet ever created for a Rolls-Royce, as an intricate Blackwood and Bolivar marquetry Gallery artwork, and as a suite of Bespoke motifs subtly placed throughout the motor car.

ARCHITECTURAL INSPIRATION

In an architectural setting, mashrabiya is built using intricately carved wooden screens that create privacy, allowing those inside to look out without being seen. The latticework also encourages airflow, providing natural cooling for the building’s interior. Decorative, functional and perfectly attuned to the region’s climate, these geometric forms are a hallmark of regional craftsmanship and architectural identity.

“Mashrabiya is one of the Middle East’s best-known and most enduring design languages. For Phantom Arabesque, we were inspired not only by its beauty but also by the privacy, light and airflow it creates. Our aim was to interpret these qualities in ways that feel both culturally rooted and unmistakably Rolls-Royce,” Michelle Lusby, Bespoke Lead Designer, Private Office Dubai

LASER ENGRAVING: A NEW CRAFT FORM BY ROLLS-ROYCE

Phantom Arabesque is the first Rolls-Royce in history to be graced with a fully laser-engraved bonnet. This newly patented technique is the result of a five-year development programme led by the marque’s Exterior Surface Centre. It draws inspiration from the Italian sgraffito technique – the artistic practice of revealing contrasting layers of colour by precisely removing upper surfaces. Five years of experimentation, testing and calibration were required to perfect a process capable of delivering the depth, clarity and consistency demanded by Rolls-Royce artisans.

To achieve the effect, the bonnet is first painted in a darker colour, then sealed beneath multiple layers of clear coat before a lighter top layer is applied. The geometric mashrabiya pattern is then engraved to a depth of just 145–190 microns into the uppermost surface, revealing the darker tone beneath. The result is a richly textured, three-dimensional surface that catches the light and invites exploration: a pattern intended to be discovered by both the eye and the hand.

Each of the engraved areas is meticulously hand-sanded to ensure an even, sculptural finish. By integrating the pattern within the paint itself rather than applying it on top, this method achieves an exceptional level of refinement and durability, while variations in laser velocity and intensity create subtle visual shifts as light moves across the surface. The project brought together the full expertise of the Exterior Surface Centre, with every team contributing to the development of this new craft form.

“Laser engraving allows us to create a surface that is both technically precise and visually alive. Developing this patented process required years of experimentation by the entire team. Phantom Arabesque is the first expression of a technique that opens entirely new creative possibilities for future clients,” Tobias Sicheneder, General Manager, Exterior Surface Centre

Phantom Arabesque is presented in a Bespoke two-tone finish, with the main body in Diamond Black and the upper surfaces in contrasting Silver. The same colour is used for the single hand-painted Short Coachline, which is elevated with a mashrabiya motif. The exterior is further enhanced with an illuminated Pantheon grille, set within a Dark Chrome surround and complemented by an uplit Spirit of Ecstasy figurine, as well as 22-inch part-polished alloy wheels.

INTERIOR: A STUDY IN COOL RESTRAINT

Phantom Arabesque’s interior centrepiece is presented within the Gallery, which runs the full width of the front fascia. An intricate Bespoke marquetry artwork crafted from Blackwood and Black Bolivar wood echoes the mashrabiya design cues and is subtly elevated with an offset clock presented in a complementary dark colourway. 

The interior suite is finished in serene Selby Grey and Black leathers with Black seat piping and carpets, elevated by contrasting Black mashrabiya motifs embroidered on the front and rear headrests. Mesmerising Starlight Doors are trimmed with Selby Grey piping and Black contrast stitching. Illuminated treadplates bearing a cross-section of the bonnet engraving motif complete this landmark commission.  

Rolls-Royce Phantom Arabesque was delivered to the commissioning client from the Middle East, taking its prominent place within their collection. 

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Parmigiani Fleurier presents new TONDA PF Micro-Rotor with Agave Blue dial

Parmigiani Fleurier introduces the TONDA PF Micro-Rotor in Agave Blue, a refined expression of contemporary Haute Horlogerie rooted in restraint and balance. Available in stainless steel and rose gold, the new models unite architectural clarity, subtle colour, and quiet mechanical sophistication.

Tue, Feb 10, 2026 2 min

Launched in 2021, the TONDA PF collection marked a defining moment for Parmigiani Fleurier and immediately established itself as a refined expression of contemporary Haute Horlogerie.

Praised for its sophistication and understatement, the collection articulated a clear vision of private luxury: discreet, personal and enduring.

The TONDA PF language is defined by architectural clarity: balanced volumes, controlled proportions and a disciplined reduction to the essential. Nothing is ornamental. Nothing is superfluous. This rigour allows the collection to remain contemporary without chasing novelty, echoing the evolution of modern elegance itself.

Today, the TONDA PF Micro-Rotor is introduced in Agave Blue through two distinct models: one crafted in stainless steel, the other in rose gold. Two interpretations. One philosophy.

AGAVE BLUE A COLOUR SHAPED BY NUANCE

Agave Blue is a tone that resists immediacy. Situated between mineral blue, vegetal green and soft grey, it is drawn from nature and refined through observation rather than effect.

Responsive to light and movement, the color reveals subtle shifts throughout the day, never static, never decorative. Like a carefully chosen fabric or a resolved interior palette, it reveals its depth gradually, rewarding attention over time.

At Parmigiani Fleurier, color is treated as a material layered, calibrated and precise. Agave Blue becomes part of a broader chromatic language, patiently developed, where each shade reinforces the collection’s identity.

STEEL AND ROSE GOLDTWO EXPRESSIONS, ONE LANGUAGE

The Agave Blue dial finds two distinct material expressions. In stainless steel, the watch conveys clarity and restraint, emphasizing its architectural precision and contemporary purity. In rose gold, warmth and tactility are introduced, enriching the watch’s presence while preserving its essential balance. The distinction is not one of hierarchy, but of sensibility; two temperaments articulated through material, united by the same design discipline.

A RECOGNIZABLE DESIGN IDENTITY

Part of the TONDA PF’s appeal lies in its immediate legibility to the trained eye. The hand-guilloché dial, engraved with the signature Grain d’Orge motif, interacts delicately with light. The finely knurled bezel provides a tactile counterpoint, while applied indices and the discreet PF medallion on the crown complete a coherent visual grammar. These elements are not decorative signatures, but markers of identity; quietly distinctive, never ostentatious.

THE MICRO-ROTOR SILENT MECHANICAL INTELLIGENCE

One of the foundation pieces of the collection, the TONDA PF Micro-Rotor has progressively evolved towards greater formal purity. Originally conceived with a date display, it was later revisited without it allowing the dial to express its proportions, textures and chromatic depth with complete clarity.

At its heart, the micro-rotor seamlessly integrated into the movement enables exceptional slenderness while preserving automatic autonomy. Mechanical sophistication is resolved internally, maintaining the purity of the dial and the fluidity of the case. Despite its refined profile, the watch retains the confidence and resilience expected of a contemporary luxury sports timepiece combining elegance, ergonomics and everyday ease.

A CULTIVATED FORM OF PRIVATE LUXURY

The TONDA PF Micro-Rotor Agave Blue is not designed for a broad audience, but for individuals who understand that contemporary luxury lies in discernment: in objects that are internally coherent, culturally grounded, and capable of accompanying life without losing their identity.

With the TONDA PF Micro-Rotor Agave Blue, Parmigiani Fleurier continues to refine a singular vision of contemporary Haute Horlogerie one where purism enhances sophistication, color articulates identity, and watchmaking remains inseparable from culture.

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